TOTAL SPORTS ASIA

Bringing an F1 team (not a race) to be based in Asia isn't just a "nice" idea, it's inevitable. It will happen as the power shifts East. There will be challenges but it will happen this decade, just a question of time.

Watch this space as we continue to push the boundaries to make it happen. We have the resources and support from the capital markets, governments, automobile associations, sponsors and fans.

Go East 💪👍

Our man in Asia. Meet our senior advisor and Marcus Luer I've been involved with Benjamin [Durand, CEO] since the early days of the venture, before it was called LKYSUNZ. I believe in the mission to bring a team to Asia, to connect much deeper with the fans here and to build a completely different following by having a team actually based there.

Today we are diving deep into the world of trading cards, memobilia and collectibles. We cover everything, how this amazing industry started in the 1800 to the top sports and entertainment trading cards, business models, trading card games, and where it is going in future (physical and digital cards (NFTs?)) .

We have no other than the President Jason Masherah himself of industry leader The Upper Deck Company. Enjoy Jason's own stories, how it started for him as a 13 year old and now is living his dream.

As always enjoy and learn 🙏

The Sports Entrepreneurs Podcast by Marcus Luer - #89 | Jason Masherah Jason Masherah, President of The Upper Deck Company, living his childhood dream, from a young boy trading cards at school to running one of...

It's Sports Entrepreneurs Podcast (Sun)Day 😎🎙️🎧.

Timing is everything, excited to release my 88th Podcast with Andrew Ryan while the FIBA World Cup is in full swing in my part of the world (Philippines, Indonesia and Japan are co-hosting).

Catch Andrew's stories, coming from a small town in Australia and making it to the big wide world of sports including working with Perform, the IOC to now the Managing Director FIBA Media.

We are having a close look at the FIBA Media structure (JV with DAZN) , its platforms https://lnkd.in/gUTvrwX7, the Men's World Cup and Women's competitions.

Have a great Sunday and enjoy the sporting actions from around the world 🌍🙏

The Sports Entrepreneurs Podcast by Marcus Luer - #88 | Andrew Ryan Andrew Ryan, corporate lawyer turned sports executive, currently Managing Director of FIBA Media, from a small town in Australia to the big...

It's Sports Entrepreneurs Podcast Day 🎙️🎧

Excited to release this one, just in time for the new season of European Football to kick off.

Great deep dive into my old friend's Guy Laurent Epstein world of European association football and his 20 years with UEFA. From UEFA Champions League, Nations League to EURO 2024 and Women's Football, we cover a lot of ground in detail. A master class on Club and National teams football in Europe.

Get up to speed with new rules, new competitions and lots of great stories around the beautiful game.

The Sports Entrepreneurs Podcast by Marcus Luer - #87 | Guy Laurent Epstein Guy-Laurent Epstein a Football Association veteran and senior UEFA Executive for the past 20 years, shaping European football, the commercial...

It's Sports Entrepreneurs Podcast Day folks 🎙️🎧⚽🏆

And we have a big one, with no other than Monsieur Jérôme Valcke 👏, former Secretary General of FIFA.

He is back and ready to tell his side of the story after 8 years on the sideline.

Amazing insights into the early days of CANAL+ Group and how Sport+ shaped the pay TV and Media landscape in the 90s.

And then we dive deep into his FIFA career as Marketing Director generating billions of dollars to his rise to Secretary General overseeing the South Africa and Brazil World Cups, to his eventual unceremonial departure in 2015, due to the Mastercard vs Visa dispute.

Tons of fascinating stories and insider details on the inner workings of FIFA and what it meant to be the go between the sports "politicians" and the "workers". Hear about the power of the World Cup way beyond the event itself.

He is finally back, alive and kicking and ready for a new challenge.

Check it out and as always let us know what you think.

The Sports Entrepreneurs Podcast by Marcus Luer - #85 | Jerome Valcke Jerome Valcke, a true legend and also tragic figure in our industry. We are going back to his early days at Canal+/Sport+ to his amazing ...

It's Sports Entrepreneurs Podcast Day 🎙️🎧

Excited to release our latest episode with Alexander Inglot.

A true Sports/Esports hybrid version in which we talk about Alex's career in sports from Sportradar to the lessons learned as ATP Tour player representative on the Council and how that prepared him for his current role as the Commissioner of the ESL Pro League (owned by ESL FACEIT Group - EFG) in CS:GO (owned by Valve corporation).

We off course discuss the opportunities and challenges currently in Esports and if there is a "winter"?

Lots of great stories and insights as always. Enjoy 🙏

The Sports Entrepreneurs Podcast by Marcus Luer - #84 | Alex Inglot Alex Inglot, the Commissioner of the ESL Pro League (Esports). We discuss his legal background, his various sports roles before he entered ...

It's Sports Entrepreneurs Podcast Day 🎙️🎧

Excited to release our latest episode - we are taking a close look into one of the "hottest new sports" PADEL (and comparing it with Pickeball, which is taking the US by storm). We learn about Padel 22 and how Ben Nichols is planning to shape the future of the sport.

Ben takes us on a tour of his career across the world of Sports Communications & PR, working with major global sports properties from Lotus Renault F1, Commonwealth Games to Wada (World Anti Doping Agency), working around the world and helping to get the "message" right. Clearly not an easy tasks working with Wada at the height of the Russian Doping scandal.

As always, fascinating stories, anecdotes and learning from a senior leader in the industry who is embarking on a new journey as an entrepreneur. Hope you enjoy it.

The Sports Entrepreneurs Podcast by Marcus Luer - #82 | Ben Nichols Ben Nichols, a veteran sports communication and public relations expert with decades of experiences across the industry from WADA ...

It's Sports Entrepreneurs Podcast Day 🎙️🎧

Excited to release our first one in 2023 👍with no other than Professor Simon Chadwick taking a broad look at the industry and discussing his journey as a highly regarded Sports Academic and consultant across the globe.

Lots of fascinating stories and insights from Simon, how it all started with a paper on the Premier League to teaching/consulting in China, Qatar, Russia, etc.

Come listen, while we take a birds eye view on the business of sports, from interesting research on the brand power of the Premier League in Asia to "Sports washing" .

https://marcusluer.com/podcast/episode-81-with-prof-simon-chadwick/

The Sports Entrepreneurs Podcast by Marcus Luer - #81 | Prof. Simon Chadwick Great discussion with Professor Simon Chadwick, a highly respected academic in the world of sports, with several books and papers to his name ...

It's Sports Entrepreneurs Podcast Day 🎙️🎧 just in time for the holidays 🎁🙏

Thrilled to share my 80th Podcast and final for the year featuring no other than the legendary Leigh Steinberg, by many refered to as the Goat of Super Agents in the US and the inspiration for the academy award winning movie "Jerry Maguire" played by superstar Tom Cruise (one of my personal favorite's as you will hear).

Leigh openly shares his experiences from nearly 50 years in the business. He has seen the highest highs and lowest lows over his incredible career as a Sports Entrepreneur and the lessons and stories are invaluable for anyone.

I hope you will enjoy our discussion and wishing everyone a blessed festive season and a happy New Year.

See you all in 2023 for more exciting Sports Entrepreneurs Podcasts. Closing in on the magic 💯

The Sports Entrepreneurs Podcast by Marcus Luer - #80 | Leigh Steinberg Leigh Steinberg, aka the real life Jerry Maguire, the US Super Agent goat sharing his illustrious career and accomplishments and the trials ..

It's Sports Entrepreneurs Podcast Friday 🎧🎙️.

Excited to share our discussion with my old friend and fellow Sports Entrepreneur Andrea Radrizzani.

While we are glued to the Football World Cup, no better time to drop this episode with Andrea and learn about how Football has played such a central role in his career and success from Milan to Asia to Leeds.

Hear the insight stories from his MP&Silva days to building Aser Ventures and off course taking over Leeds United. True entrepreneurial stories of success and learning (we don't call them failures).

Enjoy and as always love hearing your feedback.

Happy Football ⚽🎧.

&silva

The Sports Entrepreneurs Podcast by Marcus Luer - #79 | Andrea Radrizzani Great discussion with my old friend Andrea Radrizzani, an Italian sports entrepreneur who build MP & Silva to a billion dollar company ...

It's Sports Entrepreneurs Podcast Day folks 🎙️🎧.

Excited to share my discussion with Tracy Benson about her amazing journey from a (poor) pro athlete to a successful corporate executive and now building her fast growing sports tech company Obsesh.

Fascinating stories, hear how her passion to support athletes (the 99% who don't make millions) has come full circle with Obsesh. With high profile investors, a great product and perfect timing (which you will hear about in detail) Tracy is on to something. Watch this space.

Enjoy our discussion and share her story and Obsesh with your fellow athletes who struggle to make ends meet.

The Sports Entrepreneurs Podcast by Marcus Luer - #78 | Tracy Benson Tracy Benson gives us an insight look into her amazing career with great stories, from her struggles as a Pro Volleyball player, to having ...

It's Sports Entrepreneurs Podcast Day 🎙️🎧.

Thrilled to release my latest Podcast with fellow YPOer and super story teller Steve Patterson. 💪

You will love our discussion, filled with great stories and anecdotes, humor and laughter and tons of detailed insights and dollar figures across US sports history, including the behind the scenes dealings by billionaire owners.

From the National Basketball Association (NBA) to National Football League (NFL) to National Hockey League (NHL) teams including Houston Rockets, Houston Texans, Portland Trail Blazers @ the Rose Quarter to major College Teams, ie The University of Texas at Austin

Don't miss learning from the best in the business and in this case from Steve's 40 years experience at the highest level of sports in the USA.

Enjoy. 🙏

The Sports Entrepreneurs Podcast by Marcus Luer - #77 | Steve Patterson Steve Patterson, a fellow YPOer and top US Sports Executive turned Entrepreneur with an incredible four decades of experience in the business...

It's Sports Entrepreneurs Podcast Day 🎙️🎧

Excited to release a new episode where we discuss all the latest buzz words:

Metaverse, Web 3.0, NFTs, Digital Stadium, Play to Earn, etc

Gagan Palrecha, the CEO of NFT Stars, a new Bay Area start up is a seasoned veteran, engineer by training and fascinated by sports & music since his youth.

We start with his learning from his early stops in his illustrious career to his current new Venture, including time at Dapper Labs as VP Operations.

We go deep into Blockchain/Crypto/NFTs and what he is building at https://m.nftstar.com

If you want to hear what he is doing with Superstars like Neymar, Luis Figo, Son Heung-Min (Football), Giannis Antetokounmpo (Basketball) and Christian McCaffrey (American Football) then this podcast is for you.

Learn why these Superstars entrust their IP to NFT Stars and what they are building together to connect with their fans on a new level.

As always lots to learn here. Have a great weekend 🙏

The Sports Entrepreneurs Podcast by Marcus Luer - #76 | Gagan Palrecha Today I am talking to Gagan Palrecha, the CEO of NFT Stars, a new Bay Area start up in the NFT Sports space. Gagan is an engineer by...

It is Sports Entrepreneurs Podcast day 💪🎙️🎧.

Another great discussion with tons of learning and deep insights into the commercial world of Football clubs from Rangers Football Club, Chelsea Football Club to Manchester City Football Club and a glimpse into Electronic Arts (EA) latest moves in Esports all courtesy of my guest Damian Willoughby.

Damian has been a successful senior executive in the commercial world of Football the past two decades, brokering high profile and lucrative deals across the globe from his early days in Glasgow to more recently in Singapore. Lots of insights and great learning especially how "the old firm" actually work together in the commercial department besides the fierce reviraly on the pitch and how City Football Group leverages its global footprint to attract new commercial partners.

Plus a bonus session talking about EA, its highly successful FIFA video game, the recent public split with FIFA and more Esports talk.

As always enjoy and pay attention 😉🙏.

The Sports Entrepreneurs Podcast by Marcus Luer - #75 | Damian Willoughby Damian Willoughby, turned his passion for football, playing in his youth in the UK, then NCAA football to spending his career across Rangers..

It's Sports Entrepreneurs Podcast Day 🎙️🎧

Today we are dropping Alexander Brown (Sandy), another true American Sports Nomad, especially in the Media and Broadcasting space.

Listen to amazing stories of Sandy’s globe trotting career around the world from ProServ, NBA, ESPN STAR Sports, Univision , ONE World Sports and more.

I am certain many here are aware of the Broadcasting platforms we are discussing and Sandy helped launch. Hear the insight stories on how they started and what worked and didn't work especially his ESPN STAR Sports days. Fascinating early days of Satellite TV in Asia in the early 90s which unfortunately came to an end nearly 30 years later recently.
As always, tons of learning and relevant stories for today's ever changing Broadcasting and Streaming landscape. Enjoy 😊🙏



https://marcusluer.com/podcast/episode-74-with-sandy-brown/

It's Sports Entrepreneurs Podcast Day 🎙️🎧

Great deep dive with Scott Levy into his more than two decades with the National Basketball Association (NBA) around the world.

Hear how David Stern's focus and passion for international media distribution grew the brand and business globally.

The NBA is clearly one of the best marketed sports brands in the world and its approach of keeping everything in-house and under its control is unique and has worked well for the brand. Lots to learn from for any sports IP owner.

Tons of great stories from Scott's time here in Asia, including media deals, live Tours to the opportunities and challenges the NBA faced here. And off course what he is doing next (since he just left).
As always, enjoy, listen closely and learn from the best.

The Sports Entrepreneurs Podcast by Marcus Luer - #73 | Scott Levy Scott Levy, a globetrotting senior US sports executive with a stellar resume and decades of achievements in the NBA. Get an inside scoop...

A Special Sports Entrepreneurs Podcast Edition with a Special Guest. 🎙️🎧

Hear lots of great details on Patrick Mouratoglou new NFT project which was just announced yesterday. Exciting ideas and new innovative concepts from the #1 Tennis Coach 🎾. Befitting to call his NFT Serie "The Coach".

Check out our short discussion (not the usual long format) and let us know what you think. The next full Sports Entrepreneurs Podcast is coming next week. Stay tuned.

Get ready for The Coach NFT series pre-sale on March 17 (today). More details on www.thecoachnft.io





PS. This is not financial advise and we do not have any association to the project.

The Sports Entrepreneurs Podcast by Marcus Luer - #70 | Patrick Mouratoglou Special Edition with Patrick Mouratoglou, the #1 Tennis Coach on his new NFT project – “The Coach”. THE COACH will see the merging...

Very excited to see my "Sports Entrepreneurs Podcast" short listed in the top 8 of "Sports Business" Podcasts in the world. A lot of hours and hard work has gone into it. The acknowledgement is appreciated. 🙏

Google "Sports Podcast Awards" for details on the competition, lots of great Podcasts there. 🎙️🎧

https://www.sportspodcastawards.com/

If you enjoyed what we have produced the last two years and the amazing guests who shared their stories and learning, please vote for us to win it 😁 🙏. Thank you for your support.
We are currently leading 😊.

More exciting guests and interviews already lined up and coming in 2022. If you haven't come across us yet, check out the latest Podcasts from 2021 with Ralf Reichert, ESL Gaming.

https://marcusluer.com/podcast/episode-69-with-ralf-reichert/

Home | Sports Podcast Awards Anyone with an active podcast can become a judge - making this a true democracy and putting the power in the hands of your peers.

Happy New Year 🎉🍾. It's Sports Entrepreneurs Podcast Day 🎙️ 🎧.

To finish 2021 in style or to ring in 2022 on the right note (depending on when you are listening), we are dropping a great Podcast with my fellow German Esports Entrepreneur Ralf Reichert. We are diving deep into Ralf's 20+ years of pioneering the Gaming/Esports industry - made in Germany.

ESL - Turtle Entertainment is a household name in the Esports industry and Ralf shares with us his trails and tribulations as a pioneer. How it all started to the vision of the future.

Enjoy and wishing everyone an amazing 2022. Stay safe and see you in the new year 🎉🙏.

The Sports Entrepreneurs Podcast by Marcus Luer - #69 | Ralf Reichert Ralf Reichert, is considered a founding father of the Gaming/Esports industry, having shaped the industry for the past 20 years as an...

Yes, it's Sports Entrepreneurs Podcast Day 🎙️ 🎧 😁.

After the long Thanksgiving weekend, we are serving a true American Sports Entrepreneur. Chris Lencheski shares his stories from his incredible journey across multiple companies and major sports entities in the US. Chris is especially well known for his exploits in motorsports with his previous entity SKI & Company.

We also take a quick look at MP&Silva and his thoughts on what happened thru the eyes as a Board Advisor at the time.

As always, enjoy the stories and learning from the decades of Chris' experiences.

The Sports Entrepreneurs Podcast by Marcus Luer - #67 - Chris Lencheski Chris Lencheski, also better known as “SKI” in the industry is a true serial sports Entrepreneur from his early days around the Atlanta...

At #66 Michel Masquelier, the larger than life Belgien Sports Executive, coming to your favourite Sports Podcast. 🇧🇪👏

It's the Sports Entrepreneurs Podcast Day 🎙️ 🎧 😁.

Amazing stories of an amazing 35 year career at IMG. We compare notes and share anecdotes and found some interesting parallels.

Listen to Michel's observations on working with three different owners from the legendary founder of our industry Mark McCormack to the Super Agent Ari Emanuel. Tons of learning and wisdom.

And if you like our discussion and want more, check out Michel's first book coming out in December, "This is not a dress rehearsal".

https://lnkd.in/gVrJR8dP

You can find us on all your favourite Podcast platforms and as always pls share your feedback.



https://lnkd.in/gtQGBjZw

The Sports Entrepreneurs Podcast by Marcus Luer - #66 - Michel Masquelier Michel Masquelier had an incredible career with IMG over 35 years starting as an Intern and finishing as the Chairman of IMG Media and SNTV..

It's the Sports Entrepreneurs Podcast drop Day 🎙️🎧

Welcome to another episode folks, featuring my good friend Murray Barnett, live from London, England.

Tons of great stories and insights into his career from his days at the National Basketball Association in Europe, ISL Marketing (before it collapsed), World Rugby, Formula 1 and ESPN International. And off course his start as Entrepreneur during the Pandemic.

We discuss the differences between selling media and sponsorship rights. Anyone who has done both will identify with that part.

As always, enjoy and let us hear your thoughts.
Happy Listening 😊.

The Sports Entrepreneurs Podcast by Marcus Luer - #64 - Murray Barnett Great stories and learning from Murray Barnett’s illustrious career across NBA, ISL, World Rugby and F1 to turning entrepreneur with his...

It's Sports Entrepreneurs Podcast drop day 🎙️🎧.

My buddy Stephane Schindler is a "Game Changer" in the true sense of the word, first as Employee #1 of Lagardere Sports buying agencies across the world and now with his own agency CAA Eleven, changing the face of UEFA National Team Football over the past decade.

Lots of great stories and learning from his IMG and Lagardere Sports days. And a deep dive into how CAA Eleven started, won the UEFA deal and is continuing to break new grounds including the recent Euro 2020 in 2021.

Great weekend listen. Enjoy 🙏

The Sports Entrepreneurs Podcast by Marcus Luer - #63 - Stephane Schindler Stephane Schindler, another French industry veteran who has left his mark across the sports world and in particular with CAA11 which...

Come join us tomorrow morning at 10am Thai time and hear about our new sponsor and the latest updates on the team.
PSG Esports - RoV

For your weekend pleasure - the latest Sports Entrepreneurs Podcast drop 🎙️🎧

Coming to you from London, Mr. Andrew Croker as outspoken and entertaining as ever.

Awesome stories dating back to 1973 when it all began. Andrew takes us on a great journey across his 40+ years in the industry. Tons of history lessons and learning for anyone from a Chairman's perspective.

Enjoy hearing stories about Sir Frank Lowe, Robert Louis-Dreyfus, Sir Len Blavatnik and Sepp Blatter and the "infamous" Frank Lampard "no goal" at the South Africa World Cup. We were both at the game and obviously had a vastly different feeling afterwards 😂🤔.

Great one for the weekend. Enjoy and share 🙏

The Sports Entrepreneurs Podcast by Marcus Luer - #62 - Andrew Croker Andrew Croker, Mr. Chairman of multiple enterprises and one of the most outspoken sports Entrepreneurs hailing from the UK. Fun and colorful...

And for good measure here is the latest Sports Entrepreneurs Podcast drop 🎙️🎧.

Awesome discussion with John West on his entrepreneurial journey and building Team Whistle over the past 10 years into a giant "UGC" (User Generated Content) machine and recently partnering with ELEVEN SPORTS HQ and my buddy Andrea Radrizzani.

Worth every minute, full of great stories and learning for anyone who wants to understand what makes GenZ tick and how and what content they consume. John and his team have cracked the code.

With over 4 billion monthly video views, 630 mil followers across Social media and a stable of over 1,300 influencers, talent and channels, Team Whistle is killing it 💪👍.

Check it out now or mark it for your weekend listening. As always, available across all major Streaming platforms under "The Sports Entrepreneurs by Marcus Luer".

Enjoy and give us feedback 🙏.

The Sports Entrepreneurs Podcast by Marcus Luer - #61 | John West John West, a serial entrepreneur across multiple businesses before getting into the exciting world of Sports content, influencers and ...

Yes it's Sports Entrepreneurs Podcast Drop Day 🎙️ 🎧.

Great discussion with Harpreet Singh Rai, the CEO of ŌURA giving us a close look behind the scenes of the company, its tremendous growth the past year, the blue chip investors behind it and future plans.

The wearable Health & Wellness device space is already massive, with 200 mil units sold globally. Oura is well positioned to take a big slice of it. The smart ring is easy to wear and delivers incredible data points (full disclosure, I am a proud user and love it).

Enjoy our discussion and learning about the latest in smart sports & health tech space.

The Sports Entrepreneurs Podcast by Marcus Luer - #60 | Harpreet Singh Rai Harpreet Singh Rai, the CEO of OURA Health Ltd, a Finish company which is making a huge splash in the wearable health and wellness space...

Timing is everything...

Hope you are enjoying the Tokyo 2020 Olympics in 2021. Better late than never in this case.

We got our timing right with a very relevant Podcast Drop today. Terrence Burns is a true Veteran in and around the Olympics, from helping cities/countries win the hosting rights to guiding brands through the labyrinth of sponsorship negotiations and activitions around the Games.

As always on the Sports Entrepreneurs Podcast, deep insights, great stories and tons of learning and take home value from someone who has been over 30 years in the trenches.

Enjoy the Games and learning a bit more about them.

The Sports Entrepreneurs Podcast by Marcus Luer - #59 | Terrence Burns Terrence Burns is best known as the “Bidding Guy” (in his own words), having supported and worked on more successful Olympic bids than anyone...

Drop everything and listen 😂.

Thrilled to drop my recent podcast with Patrick Mouratoglou. Had a chance to catch up with "The Coach" in between the
French Open and Wimbledon. Patrick is best known for his incredible success the last decade winning 10 Grand Slams as the coach of Serena Williams and guiding many other top tennis players but there is so much more to this man.

We start with a completely unexpected amazing "warm-up" story from his childhood and the lessons learned from it.

Patrick takes us deep inside his incredible career from his humble beginnings renting a few courts in a Paris suburb, to his partnership with Bob Brett, to putting his own name on the door and finally stepping on the court as a Coach. It's not your traditional career path and full of challenges and incredible lessons learned.

Of course we also discuss his successful tennis academies, Mouratoglou Academy and his passion to teach kids and his latest project the "UTS", Ultimate Tennis Showdown.

Enjoy my hour with Patrick before he had to rush off to train with Serena.

The Sports Entrepreneurs Podcast by Marcus Luer - #58 | Patrick Mouratoglou Patrick Mouratoglou, also known as “The Coach”, currently the most influential coach in tennis, sharing his incredible journey with us...

It's Sports Entrepreneurs Podcast Drop Day 🎙️ 🎧.

This time we travelled to Turino, Italy and caught up with Giampiero Rinaudo, also better known as Gipi, the Co-Founder & CEO of Deltatre. We are diving deep into the evolution of the business he founded 35 years ago and still runs today.

Deltatre has truly been at the forefront of sports tech innovations for decades, from originally starting in timing solutions for Formula 1 to now being involved at the cutting edge of OTT and streaming. With clients ranging from FIFA to the National Football League (NFL) and off course Bruin Capital as major shareholders and partners.

Learn from over three decades of wisdom and stories and hear how Deltatre weathered the Pandemic with its over 1,000 staff and what he is planning next. Enjoy.

The Sports Entrepreneurs Podcast by Marcus Luer - #57 | Giampiero Rinaudo Giampiero Rinaudo, a passionate Italian sports tech Entrepreneur, Founder & CEO of Deltatre. Being the CEO for the past 35 years, managing...