Fusion Werks
Wayfinding & Environmental Graphic Design Consultancy
SO, WHAT EXACTLY DO WE DO AGAIN?
• Wayfinding Consultancy & Design
• Environmental Graphic Design
• Brand & Corporate Identity Design
• 3D & holographic visual Design
• Corporate, Retail & Personal editorial Design
• Modular exhibition system Design
Wishing you & a prosperous to all that are celebrating…
…from all of us at .werks
Client:
MMC-Gamuda KVMRT JV +
MRT Corp
• Book 1: Elevated Stations
• Book 2: Underground Stations
• Book 3: Ancillary & Support Buildings
• Book 4: Operations & Management
BRIEF
To update & revise 4 Signage Design Guideline Manuals, one each for Elevated stations, Underground stations, Ancillary support facilities as well as Operations & Management in the stations to be used across all MRT lines.
Designs to take into consideration the lessons learnt from the previous MRT Line 1.
Feedback from all stakeholders to be strongly considered in coming up with the necessary revisions.
CHALLENGES
Standardizing signage designs given non-standard station designs.
Designing based on unconfirmed messaging / assumed content.
Extremely tight deadline.
https://www.facebook.com/media/set/?set=a.890348939759174&type=3
GAMUDA COVE (cyclist)
Banting
Client:
GAMUDA LAND GROUP
BRIEF
Gamuda Cove is a sprawling 1,530-acre township, a nature sanctuary that is envisaged to be a smart & sustainable city. Located next to Paya Indah Wetlands, it is also Malaysia’s 5-Diamond Low Carbon city.
FW’s task on this project was to provide a Subject-Matter-Expert’s review of wayfinding signage design for a cycling route traversing parts of the township.
CHALLENGE
Not being directly involved in the prerequisite wayfinding analysis, more time & effort, which translates into more cost, needed to be had for better understanding of the design intent, objectives & rationale.
SOLUTION
While design is largely subjective & interpretative, there are basic principles that need to be applied, if not adhered to, specifically when it comes to wayfinding signage design.
Sizing considerations given distance to engage, speed of travel, cone of vision, number of content that can be displayed for maximum effectiveness, fixing & mounting permutations based upon site conditions & limitations, material suitability & durability given the locations, application of colors for clarity & longevity, placement & orientation for safety considerations.
These were amongst the many touch-points that were addressed during the course of the reviews, which for all intents & purpose, led to us practically “tweaking & re-tweaking” the design iterations ourselves :D
GAMUDA COVE (cyclist)
Banting
Client:
GAMUDA LAND GROUP
BRIEF
Gamuda Cove is a sprawling 1,530-acre township, a nature sanctuary that is envisaged to be a smart & sustainable city. Located next to Paya Indah Wetlands, it is also Malaysia’s 5-Diamond Low Carbon city.
FW’s task on this project was to provide a Subject-Matter-Expert’s review of wayfinding signage design for a cycling route traversing parts of the township.
CHALLENGE
Not being directly involved in the prerequisite wayfinding analysis, more time & effort, which translates into more cost, needed to be had for better understanding of the design intent, objectives & rationale.
SOLUTION
While design is largely subjective & interpretative, there are basic principles that need to be applied, if not adhered to, specifically when it comes to wayfinding signage design.
Sizing considerations given distance to engage, speed of travel, cone of vision, number of content that can be displayed for maximum effectiveness, fixing & mounting permutations based upon site conditions & limitations, material suitability & durability given the locations, application of colors for clarity & longevity, placement & orientation for safety considerations.
These were amongst the many touch-points that were addressed during the course of the reviews, which for all intents & purpose, led to us practically “tweaking & re-tweaking” the design iterations ourselves :D
KL Eco City (KLEC)
Mixed-use development
Client
SP Setia Group
Brief
KL Eco City is a 25-acre mixed-use development with 3 residential towers, hotel / service apartment tower, 3 corporate towers, 12 boutique office blocks, a retail mall, a mosque & a combined LRT / KTM station, developed in stages since 2011.
As the project matured & evolved, it underwent a rebranding study in 2021 & FW was tasked to propose EGD treatments at selected locations, meant as physical activation in support of the rebranding initiative as well as a place-making exercise for KLEC.
Challenge
Evolving & unconfirmed branding elements.
Solution
We enjoyed working on this project, along with the architectural planning team, as it allowed us to flex our creative muscles (always to a certain extent only unfortunately).
While not exactly given carte blanche, we got to explore the potential application of conventional, digital & hybrid design solutions.
Out of approximately 15 locations across KLEC, only 3 locations were finally green-lighted to be treated, while the other locations were either put-on-hold or deferred indefinitely.
ENVIRONMENTAL GRAPHIC DESIGN
Brief
KL Eco City is a 25-acre mixed-use development with 3 residential towers, hotel / service apartment tower, 3 corporate towers, 12 boutique office blocks, a retail mall, a mosque & a combined LRT / KTM station, developed in stages since 2011.
As the project matured & evolved, it underwent a rebranding study in 2021 & FW was tasked to propose EGD treatments at selected locations, meant as physical activation in support of the rebranding initiative as well as a place-making exercise for KLEC.
Challenge
Evolving & unconfirmed branding elements.
Solution
We enjoyed working on this project, along with the architectural planning team, as it allowed us to flex our creative muscles (always to a certain extent only unfortunately).
While not exactly given carte blanche, we got to explore the potential application of conventional, digital & hybrid design solutions.
Out of approximately 15 locations across KLEC, only 3 locations were finally green-lighted to be treated, while the other locations were either put-on-hold or deferred indefinitely.
THE OBSERVATORY
Retail Mall in Manila
CLIENT
Garde International / Federal Land Nomura Real Estate Development (FNG)
BRIEF
To provide (Preliminary) Wayfinding Study, Signage Concept Design & Signage Schematic Design for pedestrian traffic circulation at 2 floors of retail & common public space.
CHALLENGE
Developing a main signage design concept along with 4 sub-concepts to be applied across 4 adjacent zones.
SOLUTION
This was a fun project to work on, more so being able to collaborate with the internationally renowned Japanese-based design firm, Garde International.
Based in Mandaluyong City in the heart of Metro Manila, The Observatory is a 4.5 hectare mixed-use development project.
The design-intent was to infuse Japanese-nuanced design elements with Filipino sensibilities, resulting in a cross-cultural yet practical design language.
We developed a few options based on our interpretation of the required intent, which was then whittled down to 2 main options, & finally got green-lighted on the final iteration.
Accented as well as practical illumination of the messaging content played a significant role in our signage designs for this project.
Gamuda Luge Gardens
Theme park at Gamuda Gardens
Client
Gamuda Land
Brief
• To provide a wayfinding solution to guide vehicular traffic visitors from Gamuda Garden’s Waterfront Village to the Gamuda Luge Garden’s Theme Park & back.
• Signage system to incorporate both temporary & permanent solutions.
Challenge
• Traffic circulation route included public & private roads, some of which were still under construction.
• Existing directional signage had to be taken into consideration.
• Very tight design completion deadline & even tighter production & installation window.
Solution
Despite only being given 3 weeks to complete both the wayfinding study as well as workable design solutions that can be implemented by the signage contractor within 4 weeks, this was one of our smoothest-running projects over the last 15 years.
Stakeholders from the client’s side, which included the branding & marketing team, the project management team & the senior team at Gamuda Gardens, were very in-tuned & laser-focused to get the project completed, which resulted in very fast & practical decision-making.
Wayfinding-wise, engagement distance study along with very precise information hierarchy & placement of signage with distance markers at precise locations were key in ensuring that visitors were well informed of the specific route.
With regards to design & as it should be for any wayfinding design solution, functionality & practicality had priority over form. Nevertheless, a number of options using different color palettes & design motives were developed & adopted, with high regard being placed on the established Gamuda Garden’s & Gamuda Luge Garden’s brand identity.
A mix of temporary signage solutions (to last a minimum of 1-2 years), permanent solutions as well as the upgrading of Gamuda Garden’s existing signage within private roads, were adopted. Permanent signage were designed within the project site boundaries, while temporary signs were designed for use on public roads, using existing infrastructure (e.g. road lighting fixtures) as much as possible to avoid unnecessary clutter.
Existing JKR / LLM signage over at public roads were also updated to provide the necessary information.
Gong Xi Fa Chai & Happy Chinese New Year to all of you that are celebrating!
May this year brings more awesomeness in health & wealth to you & your loved ones.
From all of us at Fusionwerks.
Happy Chinese New Year & May the Huat be with you!
Thundercats…. Hohhhhhhhhh!!! (Tiber) 😅
& happy from
A short vid of our Hologram test run.
Next-gen Wayfinding is here. ;)
So we did a preliminary test run of our latest hologram tech at our studio a.k.a. Death Star 3.0 & it was .... awesomeeeeeee!!! Vshu Gan
P/S: Yeah, the studio is empty not because we are not working, just that we are still WFH. :)
Watch a short vid of the test run here:
https://fb.watch/9WVCgAZFxU/
Selamat Hari Raya Aidiladha semuaaaaa!!!
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