Perspective Strategies

We’re excited to share our involvement at the launch of Nestlé Malaysia’s KitKat® Dark Borneo. This premium chocolate, crafted from cocoa beans sourced directly from Sabah and Sarawak, marks a significant milestone in sustainable chocolate production.

The launch event, officiated by Yang Berhormat Datuk Seri Johari Bin Abdul Ghani, Minister of Plantation and Commodities of Malaysia, underscored the commitment to revitalising Malaysia’s cocoa industry. Nestlé Malaysia, through its collaboration with the Malaysian Cocoa Board and the initiation of the Nestlé Borneo Cocoa Initiative, demonstrates how sustainable practices can uplift local communities and enhance agricultural productivity.

This initiative is not just about crafting a delicious chocolate bar but is a testament to the power of partnerships between the public and private sectors in fostering economic development and environmental stewardship.

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🎉 Celebrating National Journalists Day in Malaysia!

📰 Today, we honour the commitment, courage, and invaluable contributions of journalists who bring truth and stories to light. Thank you for keeping the public up-to-date and engaged. Your work is essential in shaping a well-informed society.

A long awaited lunch to catch up on the months that flew by so quickly! Last year, Perspective Strategies was part of the banks under the ambit of The Association of Banks in Malaysia (ABM) and Association of Islamic Banking and Financial Institutions Malaysia - AIBIM (AIBIM) who collectively launched its refreshed campaign. To halt the uptrend of financial scams in the country, the national scam awareness campaign underscores the banking industry’s commitment to combat financial scams in fostering unity and driving forward a singular messaging on scam prevention.

Our team is grateful to contribute to projects that raise social awareness on critical issues like scam awareness and digital literacy. 🌐 Here’s to many more successful campaigns as we uphold corporate responsibility, driving forward social progress!

Our team stepped out of the office and on the ground again, supporting our client, PETRONAS Lubricants International (PLI), at the Malaysian Commercial Vehicle Exhibition (MCVE) 2024—Southeast Asia’s premier event for commercial vehicles!

As the Official Lubricants Sponsor for MCVE 2024, PLI proudly presented PETRONAS Urania, a specialised line of lubricants designed for commercial vehicles to stay stronger for longer. At Perspective Strategies, we forge meaningful relationships between our clients and leading media outlets, underscoring their commitment to innovation and excellence as industry leaders. 🤝🌏

Huge thanks to Cilisos for swinging by our office this week and bringing us some of their very own amazing chili sauce! We definitely had a great time catching up and we look forward to seeing them at our office again. 🌶

Celebrating Unity and Tradition: Riang Ria Raya Perspective 2024! ✨

We did it again! Team Perspective’s annual Raya celebration get-together was held to commemorate the festive spirit of the month of Syawal 🌙 The team enjoyed an evening filled with yummy Raya food and fun traditional games, reminding us of our Malaysian roots, bringing us back to memory lane.

Indeed, a wonderful Raya month for all of us at Perspective Strategies.

Earlier this month, the Perspective team had the privilege of supporting Mercedes-Benz Malaysia as they unveiled their four top-end vehicles, setting new standards for luxury in the automotive industry.

We consistently work to uphold the highest standards for our clients, reflecting Mercedes-Benz's commitment to desirable craftsmanship driven by a philosophy of sensual purity and technological superiority.

We're excited to continue this journey alongside Mercedes-Benz Malaysia as we champion collaborators who celebrate innovation and advancement. 🚀

✨ Selamat Hari Raya from Perspective Strategies! ✨

May this season of forgiveness bring an abundance of peace, joy, and prosperity to you and your loved ones.

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Ramadan Kareem to all our Muslim friends. Wishing you, your family and loved ones a blessed Ramadan.

On this special day, we want to celebrate the strength and resilience of all women.

In the spirit of this year’s theme, “Inspire Inclusion” and the overarching theme, “Invest in women: Accelerate progress”, Perspective Strategies will continue to invest in our amazing women team members to enable them to continue being the best version of themselves.

To all the women who continue to speak their truth and stand up for diversity, equity and inclusion, we celebrate your efforts and perseverance.

Happy International Women’s Day from all of us at Perspective Strategies.

Wishing everyone a prosperous and joyous Chinese New Year! 🧧🎊 As we usher in the Year of the Dragon, may all of us be filled with abundance and success. Here's to a year of growth, collaboration, and endless possibilities. Gong Xi Fa Cai! 🐉✨

Happy New Year from ! 🎉 As we step into 2024, let's seize every moment, conquer challenges, and celebrate achievements together. May this year be a journey of success, growth, and positive connections. Cheers to a fantastic year ahead! 🥂

🚀 Year-End Strategy Session: Reflecting on achievements, envisioning the future. is geared up and ready to accelerate for 2024! 💼✨ 🚀

🏆 Honored to be recognised by PRCA Malaysia for 1 Gold and 3 Silver Awards at the Malaysia PR Awards 2023 ! 🇲🇾🎉 We're thrilled to have been recognised for our commitment to excellence in public relations. This achievement is a testament to the hard work and dedication of our incredible team. Thank you to everyone who has been part of our journey. 🌟

Wishing everyone who is celebrating a joyous occasion filled with warmth and laughter! Happy Deepavali from ! 🌟✨

Thank you to Marketingmagazine.Asia for featuring our wins at the recently concluded 2023 Public Relations Global Network Best Practice Awards.

“We are pleased and honoured to have received this recognition for our work across multiple disciplines, reflected in the various awards that we took home. This is a testament to the strength that our team’s diversity brings and the shared passion for crafting stories in purposeful ways. We are also appreciative of our clients for trusting us to tell their stories effectively,” said Tan May Lee, Partner and Executive Director at Perspective Strategies.

“Our achievements today are not only a reflection of the quality work we do as a firm, but also serves as a testament that local boutique firms like ours are equally competitive in the global playing field,” she added.

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The PRGN Best Practice Awards in San Francisco this year saw the highest number of submissions by public relations agencies across the globe, with a grand total of 154 submissions by 36 firms, demonstrating the diverse approaches and solutions to PR and Strategic Communications.

Read more about the news at https://marketingmagazine.com.my/malaysian-pr-agency-wins-big-at-global-pr-awards/

MALAYSIAN PR AGENCY WINS BIG AT GLOBAL PR AWARDS MALAYSIAN PR AGENCY WINS BIG AT GLOBAL PR AWARDS

wishes all Malaysians a Happy Malaysia Day! 🇲🇾May the spirit of unity and diversity continue to shine brightly in our beautiful nation. 🌟🤗

🇲🇾 Happy Merdeka Day, Malaysians! 🎉

Here at Perspective Strategies, we stand together as a united team - a true reflection of Malaysia's diverse cultures, languages, and traditions. 🌍🌈 Our diversity is our strength, and it's what makes us uniquely Malaysian. Made up of different races and background, we come together to create a harmonious symphony of talents and perspectives. 🎶🤗

As we celebrate Merdeka, let's honor the bonds that tie us and continue building an even brighter future for all. 🙌🇲🇾

5 MORE DAYS TO BOOK YOUR SEAT!

The Public Relations and Communications Association of Malaysia (PRCA Malaysia) kicks off its Talk Series 2023/24 with a presentation on the Amendments to the Employment Act 1955 (in Bahasa Malaysia). Whether you are a business owner or an employee, find out how these amendments impact you.

Join us on 8th August 2023 at 2:00 PM for an insightful and interactive session with our Dept of Labour Kuala Lumpur speaker who will explain the impact on employee benefits, working hours, flexibility, termination, reporting, and compliance.

Date: 8 August 2023, Tuesday
Time: 2.00 pm - 5.00 pm
Venue: Common Ground Damansara (Co-working Space)
Penthouse 16-1, Wisma UOA Damansara II
No.6, Changkat Semantan, Bukit Damansara
50490 Kuala Lumpur

Price: RM50 per person (Members)
RM100 per person (Non-Members)
*Refreshments provided.

Click https://bit.ly/prcatalkseries to register & for the programme and T&C.

🎉 We had the pleasure of hosting our amazing Public Relations Global Network partner from Hong Kong for a delightful lunch. 🇭🇰🌟

🙌 Let's continue building bridges and creating unforgettable memories together. 🤝❤️

Stakeholder and customer expectations have changed drastically in recent times, brands are now expected to operate with accountability to the planet and people, not just profits. This expectation applies not only to regulators and investors but also to customers and employees. Moreover, the marketplace and communications landscape have transformed significantly, making effective stakeholder engagement a matter of co-creating stories rather than simply broadcasting information. These challenges have a tangible impact on businesses and brands today.

Our Founder and Managing Director, Andy See have recently been invited by Taylor's University, particularly the School of Media and Communication to share his experience and expertise in Sustainability and Client Engagement. This will help bridge the gap between the industry, academia and graduates and help future graduates develop industry relevant skills.

Welcome lunch for our newest team member, Saras! In the famous words of Annitha, our longest serving colleague, “In the 10 years that I’ve been here, I’ve never seen the Team this big!

🌟🙏 We want to extend a HUGE thank you to Star Media Group for featuring our recent milestone! 📰🎉 Your support and recognition mean the world to us. 🌟✨ Stay tuned for more exciting updates as we embark on this new chapter! 🚀🔝

Read more about this exciting role here:

PRGN names Andy See Teong Leng as president PETALING JAYA: The Public Relations Global Network (PRGN), one of the world’s largest networks of independent public relations (PR) and communications agencies, recently elected Andy See Teong Leng, principal partner and managing director of Perspective Strategies as its president.

🎉 Last night's associate bonding dinner was an absolute blast! 🍽️ From the food to the non-stop laughter, we truly know how to have a good time together. 🎊 Here's to many more unforgettable moments and even stronger bonds in the future! 🎉

📣 Happy National Journalists Day! 🎉📝

Today, we recognize the incredible impact that journalists have on society by informing, educating, and sparking important conversations. They are the guardians of truth and integrity, ensuring we have access to accurate information. 🌍🗞️

📣 Join us in honoring the hardworking journalists who work tirelessly to uncover the truth and give voice to the voiceless. Tag a journalist you admire and let them know how much you appreciate their dedication! 👏💼

🙌📰 📢 Big thanks to NST Online for featuring Andy See Teong Leng in their latest online article! 🙌🎉 We are excited about the future and look forward to continue collaborating with PR professionals from all over the world to drive innovation and push for the highest global standards in our local practice.

Read more about the update at https://www.nst.com.my/business/2023/05/909940/andy-see-elected-prgn-president

The Public Relations Global Network presidential gavel has arrived!

We are honoured that our principal partner, Andy See Teong Leng has been entrusted with the responsibility to steer the global organisation.

Excited to work with our partners and friends from all over the world to grow and develop our network and market expertise.

Chee Seng Writes - And Thinks, Perspective Strategies, Communications Leadership Academy,

The Public Relations Global Network (PRGN) recently elected Andy See Teong Leng, principal partner and managing director of Perspective Strategies, as the new president of PRGN during the bi-annual member conference in Budapest, Hungary.

As the 32nd president of PRGN, Andy See Teong Leng will lead PRGN's worldwide network of 55 independently owned firms. He succeeds former president David Fuscus, president and CEO of Xenophon Strategies in Washington, D.C.

Read more: https://bit.ly/3NPIDS5

Andy See, our Founder, Principal Partner and Managing Director has been elected as the first Asian and Malaysian President of Public Relations Global Network. We look forward to leading the worldwide network and continue to share expertise, experience, and perspectives amongst our peers.