Authority Institute

𝐄𝐪𝐮𝐢𝐩 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐖𝐢𝐭𝐡 𝐓𝐡𝐞 7 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐤𝐢𝐥𝐥𝐬 𝐓𝐨 𝐄𝐱𝐞𝐜𝐮𝐭𝐞 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬⁣
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[ Register at: https://bit.ly/train-your-marketer ]⁣
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Module 1: ⁣
How to Be an Effective & Strategic Marketer⁣
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Module 2: ⁣
How to Write Persuasive Marketing Materials⁣
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Module 3: ⁣
How to Set Up a System that Attracts Qualified Prospects⁣
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Module 4: ⁣
The Art & Science of Running Profitable Paid Ads⁣
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Module 5: ⁣
How to Create Content That Builds Authority⁣
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Module 6: ⁣
How to Build An Email List That’s Ready To Buy⁣
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Module 7: ⁣
How to Work Smart & Deliver Results Consistently⁣
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𝐖𝐡𝐨 𝐈𝐬 𝐓𝐡𝐢𝐬 𝐅𝐨𝐫:⁣
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> Marketing Executives⁣
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> Business Development Executives⁣
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> Executives in charge of executing marketing activities⁣
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> Anyone who wants to master the 7 fundamental skills to execute their company’s marketing strategy with confidence⁣
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𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐃𝐞𝐭𝐚𝐢𝐥𝐬:⁣
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📅 Date: ⁣
29th Aug to 10th Oct⁣
(Each module will be taught on a designated day each week)⁣
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🕒 Time: ⁣
10AM to 6PM ⁣
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🏫 Venue: ⁣
Petaling Jaya⁣
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👇 𝐂𝐥𝐢𝐜𝐤 𝐓𝐡𝐞 𝐋𝐢𝐧𝐤 𝐁𝐞𝐥𝐨𝐰 𝐓𝐨 𝐆𝐞𝐭 𝐓𝐡𝐞 𝐅𝐮𝐥𝐥 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐃𝐞𝐭𝐚𝐢𝐥𝐬 & 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐁𝐨𝐧𝐮𝐬𝐞𝐬:⁣
https://bit.ly/train-your-marketer
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For Inquiries, Please Contact:⁣
Carson +6010-205 6771⁣
Rupert +6010-238 2959

Quick question!⁣
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Have you recently noticed any one or more of the following symptoms in your marketing department?⁣
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💉 So much effort, 𝐦𝐞𝐝𝐢𝐨𝐜𝐫𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬.⁣
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💉 Good vocabulary, 𝐛𝐨𝐫𝐢𝐧𝐠 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬.⁣
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💉 Many prospects, 𝐧𝐨 𝐥𝐨𝐲𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬.⁣
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💉 Expensive ads, 𝐥𝐢𝐭𝐭𝐥𝐞 𝐭𝐨 𝐧𝐨 𝐫𝐞𝐭𝐮𝐫𝐧𝐬.⁣
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💉 Tons of content, 𝐭𝐢𝐧𝐲 𝐯𝐢𝐞𝐰𝐞𝐫𝐬𝐡𝐢𝐩.⁣
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💉 Excellent data, 𝐧𝐨 𝐥𝐞𝐚𝐝𝐬.⁣
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💉 Long hours, 𝐥𝐞𝐬𝐬𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲.⁣
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If the answer is yes, we are ready to share our diagnosis.⁣
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There is a chance that your marketing department might be missing *one* crucial element: 𝐭𝐡𝐞𝐢𝐫 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐤𝐢𝐥𝐥𝐬⁣
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This particular obstacle remains a common issue for both companies and marketers who have 𝐳𝐞𝐫𝐨 𝐭𝐨 𝐭𝐰𝐨 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐫𝐞𝐚𝐥-𝐰𝐨𝐫𝐥𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.⁣
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Due to a lack of proper training and supervision, many junior or new marketers are ill-equipped to implement marketing strategies on their own.⁣
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When marketers lack the essential groundwork, what are the consequences?⁣
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❌ 𝐔𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐲 in the ability to execute plans.⁣
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❌ 𝐂𝐨𝐧𝐟𝐮𝐬𝐢𝐨𝐧 of tasks despite the wide range of available marketing tools.⁣
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❌ 𝐈𝐧𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 strategies and waste of resources.⁣
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❌ 𝐂𝐨𝐧𝐬𝐭𝐚𝐧𝐭 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞 to brainstorm new, original ideas.⁣
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❌ 𝐏𝐨𝐨𝐫 communications.⁣
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To address these problems, our brand-new 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 aims to train new marketing hires to master the 7 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐤𝐢𝐥𝐥𝐬 so they can execute your marketing plans with confidence and consistently drive results.⁣
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While training our new marketing hires, we decided to open up this opportunity to the public so other companies like yours can send your marketing executives too should you not have enough time or resources.⁣
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𝐄𝐧𝐫𝐨𝐥𝐥𝐦𝐞𝐧𝐭 𝐬𝐭𝐚𝐫𝐭𝐬 𝐭𝐨𝐦𝐨𝐫𝐫𝐨𝐰 18 𝐉𝐮𝐥𝐲.⁣
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If you are interested, 𝐜𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 𝐛𝐞𝐥𝐨𝐰 𝐭𝐨 𝐣𝐨𝐢𝐧 𝐨𝐮𝐫 𝐰𝐚𝐢𝐭𝐥𝐢𝐬𝐭 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐞𝐚𝐫𝐥𝐲-𝐛𝐢𝐫𝐝 𝐨𝐟𝐟𝐞𝐫𝐬 𝐚𝐧𝐝 𝐞𝐧𝐫𝐨𝐥𝐥𝐦𝐞𝐧𝐭 𝐝𝐞𝐭𝐚𝐢𝐥𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐚𝐧𝐝 𝐫𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧.⁣
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https://bit.ly/train-marketer

We are thrilled to congratulate our client, Dr. Coco Wong, on the successful debut of her branding workshop, "Branding Brilliance Blitz"!⁣
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At Authority Institute, we are privileged to support our clients in customising their business growth strategies and sharing their expertise with the public as a HRD Corp approved training provider. ⁣
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It has been an incredible journey working with Dr. Coco to help her kickstart her career as a trainer in Malaysia and share her experience and insights with the world. ⁣
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Dr. Coco's passion and dedication to empowering others through branding excellence truly shine in her workshop. We couldn't be prouder of her accomplishments and can't wait to see the impact she will make in the industry! 🙌🏽⁣
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If you'd like to find out more about this workshop, go to this link:
https://bit.ly/branding-21-june

If you have an opportunity to learn how top brands like 𝘋𝘪𝘴𝘯𝘦𝘺𝘭𝘢𝘯𝘥, 𝘚𝘵𝘢𝘳𝘣𝘶𝘤𝘬𝘴, 𝘏𝘦𝘳𝘮𝘦𝘴, 𝘚𝘸𝘢𝘳𝘰𝘷𝘴𝘬𝘪, 𝘞 𝘏𝘰𝘵𝘦𝘭 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘭𝘪𝘬𝘦𝘴 elevate their brand, join the Branding Brilliance Blitz (BBB) workshop, conducted by renowned branding expert Coco Wong who has worked with these brands. Coco was one of Authority Institute’s most recent participants.⁣⁣⁣
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🔗 More Information & Registration: bit.ly/bbb0406⁣⁣⁣
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📧 Email: [email protected]⁣⁣⁣
📱 WhatsApp: +6013 608 1382⁣⁣⁣
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Sign up to take your brand from 𝘉𝘈𝘚𝘐𝘊𝘚 𝘛𝘖 𝘉𝘙𝘐𝘓𝘓𝘐𝘈𝘕𝘊𝘌! ✨⁣⁣
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𝐄𝐀𝐑𝐋𝐘 𝐁𝐈𝐑𝐃 𝐏𝐑𝐈𝐂𝐄 𝐄𝐍𝐃𝐒 𝐓𝐎𝐃𝐀𝐘

"𝘐 𝘤𝘢𝘯 𝘮𝘢𝘬𝘦 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘭𝘢𝘴𝘵 𝘧𝘢𝘳 𝘭𝘰𝘯𝘨𝘦𝘳 𝘣𝘺 𝘫𝘶𝘴𝘵 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘰𝘯 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘳𝘦𝘯𝘥."⁣⁣
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“𝘐𝘵’𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘩𝘰𝘸 𝘰𝘯𝘦 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘤𝘢𝘯 𝘢𝘧𝘧𝘦𝘤𝘵 𝘴𝘰 𝘮𝘶𝘤𝘩.”⁣⁣
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“𝘚𝘰𝘭𝘷𝘪𝘯𝘨 𝘫𝘶𝘴𝘵 𝘵𝘩𝘢𝘵 𝘰𝘯𝘦 𝘦𝘢𝘴𝘺 𝘣𝘪𝘨 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘵𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘴 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘮𝘦 𝘮𝘰𝘯𝘦𝘺 𝘮𝘢𝘥𝘦 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦.”⁣⁣
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These are just some of what our participants had to say during the masterclass.⁣⁣
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𝐍𝐞𝐰 𝐏𝐫𝐨𝐟𝐢𝐭𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬. Returning in September. ⁣
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For more info, go to https://authority.institute/npim/

A part of driving successful sales is the impact of your presentation.⁣
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A lackluster sales pitch can lead to failure even if you have in-depth knowledge of the product. Nobody will buy or take advantage of your offers if you do not have genuine confidence in what you are selling.⁣
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Your presentation's authenticity influences how customers view your product or service. This will be reflected in your interactions with potential customers and helps establish trust in the prospect that your offer is valuable and worthwhile.⁣
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Confidence in your offers also improves your capacity to effectively convey their attributes, perks, and strengths, ultimately connecting with prospects more profoundly. Remember that sales is not solely focused on transactions, but also on fostering connections with clients.⁣
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This lays the foundation for long-term relationships based on trust and mutual respect. Emotional factors frequently play a significant role in human decision-making. ⁣
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If your sales pitch triggers positive emotions, it can have a contagious effect and impact decision-making, making prospects more willing to buy.⁣
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So have faith in your offers, and you can persuade your customer that your products or services are worth the investment and truly deliver results.⁣
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What was the last product or service that you bought because of a salesperson’s presentation?

Ready to improve your business performance and be the market leader in your industry?⁣
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For only five minutes (the time it takes to make your bed), you can fill in our Future-Ready Business Scorecard and see which of the six performance pillars your business is strong or weak in:⁣
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𝟏. 𝐑𝐞𝐯𝐞𝐧𝐮𝐞💰⁣⁣
How effective are your marketing efforts in generating sales for the business?⁣⁣
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𝟐. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠🎯⁣⁣
How strategic is your product's placement in the market to attract the targeted customer segment?⁣⁣
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𝟑. 𝐁𝐫𝐚𝐧𝐝 𝐕𝐚𝐥𝐮𝐞🏷️⁣⁣
How strong is your brand in attracting and retaining loyal customers?⁣⁣
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𝟒. 𝐌𝐚𝐫𝐠𝐢𝐧𝐬📊⁣⁣
How profitable is your business in relation to operational costs and pricing strategies?⁣⁣
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𝟓. 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧😊⁣⁣
How are your employee’s happiness and engagement within your company culture?⁣⁣
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𝟔. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲⏱️⁣⁣
How efficient is your team in converting resources into profitable outputs?⁣⁣
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After working with businesses from over 127+ industries, we realised that the majority of business owners are:⁣
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• Not being strategic with decision-making by working harder than smarter⁣⁣
• Reacting to events instead of proactively creating opportunities⁣⁣
• Making decisions based on experience or gut feeling⁣⁣
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While a few are running their businesses brilliantly, many run them blindly, boldly or blurry. This results in:⁣
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• Missed opportunities⁣⁣
• Constant fire-fighting⁣⁣
• Unnecessary stress and anxiety⁣⁣
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We thus developed this scorecard to help you “zoom out” and have a bird’s eye (strategic) view of your business so you can grow and scale your business by improving in any of the performance pillars you are weak in.⁣
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We are giving access to this tool FREE to 50 business owners who are serious about improving their business.⁣
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Comment “SCALE” if you would like access to the scorecard.

In your market, two types of innovation can reshape the perceived value of your brand: technological and managerial.⁣
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𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧⁣
Incorporating digital technology across all business areas fundamentally shifts how your brand operates and provides value to your customers.⁣
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Cloud storage, e-commerce platforms, augmented reality, and AI are some examples that enhance the customer experience and accessibility. This includes Amazon’s use of AI to personalize shopping recommendations and Nike’s AR where customers can preview shoes on their feet before purchase.⁣
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A brand value can also be increased through the use of sustainable technologies, particularly for environmentally conscious consumers.⁣
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𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐢𝐚𝐥 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧⁣
Adopting agile methods that enable faster decision-making, more flexible product development and personalized interactions with customers boosts a business’s responsiveness and customer-centricity, therefore also enhancing its value.⁣
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For those seeking a competitive edge in customer interaction, upgrading your customer relationship management (CRM) systems can be highly beneficial. Salesforce, for example, offers CRM solutions that offer valuable insights into consumer behavior, which can be utilized to tailor marketing strategies.⁣
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Both innovations are not only necessary to differentiate your brand from competitors but in a dynamic market landscape, they help you cope with rapid changes as you continuously seek better, cheaper, or newer solutions to ever-evolving problems.⁣
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In addition to boosting customer loyalty and engagement, innovation has another potential to enhance brand value from an operational perspective by reducing costs and improving service quality, particularly in the context of supply chain management and production processes. ⁣
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By embracing innovation, you are actively shaping your business’s future, ensuring its long-term survival and thriving in the market’s competition.⁣
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Between the two innovation types, which would you prioritize based on the current status of your business?⁣
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PS: If you are curious about your business’s current performance in providing its brand value, stay tuned for tomorrow’s post as we will offer FREE access to our 𝐅𝐮𝐭𝐮𝐫𝐞-𝐑𝐞𝐚𝐝𝐲 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐜𝐨𝐫𝐞𝐜𝐚𝐫𝐝!

What is the difference between KFC’s branches in Western countries and Malaysia?⁣
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Answer: The halal logo is prominent in Malaysian branches due to the country's predominant religion being Islam. Therefore, chickens must be sourced and prepared under halal guidelines to cater to Muslim dietary requirements.⁣
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The above scenario is an example of local marketing, underscoring the importance of adapting your branding approaches to suit the diverse cultural, economic, and consumer behavior dynamics present in local markets.⁣
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While your branding strategy may prove successful in one country, the same results may be unachievable in another. Worse, if your brand is misinterpreted, it could potentially offend the locals.⁣
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Below are the important areas to consider when demonstrating your brand value in a local market.⁣
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𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐒𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐢𝐭𝐲⁣
Understanding the differences between local cultures can greatly influence consumer behaviour towards your brand. ⁣
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Colors, for example, can carry varying symbolism in different cultures, thus affecting your marketing strategies and brand design.⁣
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Besides precise and suitable translations, your brand's localized language should resonate with the locals by incorporating their slang, idioms, and regional dialects.⁣
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𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧⁣
Your product must adapt to accommodate local preferences and tastes. ⁣
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For example, people have diverse tastes in flavor such as spicy and sweet when it comes to food, so food and beverage companies often modify their recipes to suit their flavor choices.⁣
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Depending on a country’s regulations and consumer health consciousness, FnB brands may also need to alter formulations, such as reducing sugar or different preservatives to align with religious dietary laws.⁣
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𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐚𝐧𝐝 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠⁣
Your brand's visual designs should be tailored to align with the specific aesthetic tastes and cultural symbols of your target markets.⁣
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As an example, consumers in South America react favorably to vibrant and colorful packaging, while Scandinavian consumers lean towards minimalist designs.⁣
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Economic factors also come into play when it comes to packaging size and type. People with budget constraints may prefer to buy in smaller quantities to save money, so you should either offer smaller packages or alternative pricing options to cater to their needs.⁣
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𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠⁣
Ads should reflect local cultural narratives and values to create an emotional bond with the audience. ⁣
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This might involve measures such as utilising local celebrities or influencers who appeal to your target audience to promote your business.⁣
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The selection of advertising platforms also varies depending on the region. In some, television and radio continue to be the primary communication tools, whereas digital media may take precedence in others.⁣
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In your experience, what differences do you notice when visiting international chain stores or restaurants overseas?

A strong brand presence is essential to attract and retain customers.⁣
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In your business, what is the biggest obstacle to building brand value so you can keep generating fresh interest in your business?⁣
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Post your answer's details in the comments below!⁣
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A. Standing out from competitors⁣
B. Connecting with your audience⁣
C. Managing brand reputation⁣
D. Innovate new products/services

Like your first date, your marketing must leave an excellent first impression on your audience.⁣
⁣
Rather than solely promoting the merits of your business and compelling customers to buy your products or services, focus on addressing their needs and providing value. Marketing should focus on offering a beneficial solution, entertainment, or information that aligns with your customer's needs and obstacles. ⁣
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To achieve this, you must first understand who your audience is. With enough research into their preferences, pain points, and the type of content they consume, you can tailor and adapt your content to meet their interests and needs.⁣
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Make your audience feel heard and involved by actively encouraging interaction through polls, questions, and feedback. To further gain uniqueness, your content should incorporate a mix of formats such as videos, infographics, podcasts, and blogs.⁣
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After releasing your content, continue to engage your audience by sharing more articles, social media updates, or emails to maintain their interest. ⁣
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By adopting these techniques, you can ensure that your content marketing initiatives are more like a successful first date - captivating, enjoyable, and culminating in a lasting connection.⁣
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Which type of content format (videos, infographics, carousels, texts, etc) do you enjoy the most and why?

When it comes to 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬, to get from Point A (where you are now) to Point B (where you want to be), you’ll need:⁣
⁣
🧭 Strategies⁣⁣
♟️ Tactics⁣⁣
📋 Steps⁣⁣
⁣⁣
And that's what you'll walk away after this masterclass.⁣⁣
⁣
𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬⁣
This Marketing Accelerator is Specially Designed & Developed to help you:⁣
⁣
• 𝐒𝐡𝐚𝐤𝐞 𝐔𝐩 old business mental models that no longer apply in a post-COVID world⁣
• 𝐒𝐩𝐚𝐫𝐤 𝐔𝐩 sales conversations with a toolbox of Market Triggers™⁣
• 𝐒𝐩𝐢𝐜𝐞 𝐔𝐩 your sales presentations with the C.O.N.C.E.P.T. Closing Method™⁣
• 𝐒𝐨𝐚𝐫 𝐔𝐩 and above the competition with the Market Domination Framework™⁣
• 𝐒𝐭𝐞𝐩 𝐔𝐩 your lead generation & nurturing systems to build a warm pool of prospects⁣
• 𝐒𝐩𝐞𝐞𝐝 𝐔𝐩 your trust-building process with a combination of marketing assets⁣
• 𝐒𝐜𝐚𝐥𝐞 𝐔𝐩 your marketing effectiveness with structured processes, worksheets & strategy maps⁣
⁣
𝐖𝐡𝐨 𝐈𝐬 𝐓𝐡𝐢𝐬 𝐅𝐨𝐫:⁣⁣
• Business Owners & Founders who wants to strategic and systematic approach to marketing⁣
• Marketing Managers & Executives⁣⁣
• Sales Managers & Executives⁣⁣
• Business Development Managers & Executives⁣⁣
• Key Account Managers & Executives⁣⁣
• Anyone who wants to use simplified business frameworks to increase sales and improve market positioning⁣⁣
⁣⁣
Interested in joining us? Comment “𝐏𝐑𝐎𝐅𝐈𝐓𝐒” and our team will drop you a copy of our NPMM brochure in your DMs.

As a guide to our daily posting strategy from Monday to Friday, our content calendar is designed around the "5As of Content Creation.”⁣
⁣
Each day is assigned a specific theme within the 5As framework: Ask, Authentic, Authority, Action, and Affirm.⁣
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The progression from Monday to Wednesday builds toward the Action theme on Thursday, ensuring that each post effectively leads into the next, culminating in a strong call to action.⁣
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Below are the definitions and ideas for each theme, which you can integrate into your daily content.⁣
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𝐀𝐒𝐊 (Monday)⁣
Start the weekday by asking a question that spark discussions, opinions or recommendations. They should align with your upcoming Action post while avoiding a promotional tone.⁣
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When available, it is highly recommended to utilize a poll as it boosts your audience's engagement.⁣
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𝐀𝐔𝐓𝐇𝐄𝐍𝐓𝐈𝐂 (Tuesday)⁣
Share authentic aspects of your personal beliefs, the core values of your organization, your relationships with family and friends, daily life, or the dynamics within your team.⁣
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You can also present your own opinions on any subject of interest that resonates with your own business or industry.⁣
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𝐀𝐔𝐓𝐇𝐎𝐑𝐈𝐓𝐘 (Wednesday)⁣
Time to showcase your knowledge, experience, and skills. ⁣
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Case studies, sharing insightful tips, addressing common mistakes, or providing relevant solutions to a trending question are some examples of displaying your authority in the market.⁣
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You can also recommend valuable resources such as books, documentaries, videos, or articles that have had a profound impact on your personal growth and achievements to your audience. ⁣
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𝐀𝐂𝐓𝐈𝐎𝐍 (Thursday)⁣
The most important of the 5As.⁣
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Every other 5As are designed to align and build up towards your Action post.⁣
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Ignite interest in your target market by employing various conversation openers like lead magnets, group invitations, personalized messages, and short success stories. ⁣
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𝐀𝐅𝐅𝐈𝐑𝐌 (Friday)⁣
As the weekend draws near and Friday sets a calm tone, seize the opportunity to affirm your audience with motivational quotes accompanied by your positive messages.⁣
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While it is not necessary for the quotes to solely originate from influential business figures, famous actors, or historical personalities, they should remain in harmony with the overarching theme of the content you have published for the week.⁣
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Your quotes can also be related to your values, and beliefs or spoken by your idols and mentors.⁣
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By leveraging the 5As in your content calendar, you will be able to develop consistency in your daily postings with your target audience.⁣
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Which of the 5As resonates the most with your current content strategy?⁣
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PS: If you want an in-depth lesson on planning your content calendar with the 5As, you can find out more in our upcoming 2-day New Profits Marketing Masterclass!⁣
⁣
Look forward to tomorrow's post for a FREE copy of our NPMM brochure!⁣

Engagement is your content’s golden currency.⁣
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Many readers may seek a richer experience in consuming content beyond reading plain texts and being captivated by stunning visuals.⁣
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Additionally, readers who express genuine interest in your business may want to be rewarded with something tangible to complete the experience of content consumption.⁣
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Ensuring active engagement becomes crucial when you plan to promote your business toward the conclusion of your content.⁣
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Whether you are an individual content creator or a company, incorporating a Call-To-Action (CTA) is more than just a good practice - it's a key strategy to boost the effectiveness of your communication.⁣
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Including a CTA at the end of your content leads to several benefits:⁣
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1. 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 𝐅𝐨𝐫 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞⁣
A call-to-action (CTA) serves as a vibrant beacon for your audience, providing concise instruction on the action you want them to take. Neglecting to include a CTA will risk overlooking valuable opportunities for both yourself and your readers to advance beyond the initial engagement with your content.⁣
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By guiding your audience towards active participation, your call-to-action (CTA) has the potential to greatly enhance conversion rates and achieve the goals set by your content strategy.⁣
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2. 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐬 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬⁣
Fostering interaction boosts the overall user experience, creating a more profound connection between you and your customers. ⁣
Whether it's a basic link to your product or service or engaging in community activities, every action strengthens customer relationships and forms a community centered around your brand.⁣
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3. 𝐌𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬⁣
CTAs provide a means to gauge your content’s impact by analyzing metrics such as click-through rates, conversion rates, and engagement levels. This valuable data plays a crucial role in shaping your future content strategies and enhancing the quality of your content.⁣
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4. 𝐀𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐬 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐑𝐞𝐚𝐜𝐡⁣
When your audience actively interacts with a CTA that encourages sharing, the potential reach of your content increases significantly. This strategy is particularly effective for content that resonates with your audience, as they are more inclined to share it with their networks, thus spreading the message far beyond your immediate circle, and reaching a wider audience.⁣
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What’s the latest CTA that you have actively engaged with on this platform?⁣
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PS: If you are looking for ideas on ⁣creating content that invites your customers to take action every week, look forward to our 5As of content calendar creation in tomorrow's post

Developing a content calendar provides a structure for planning and creating social media content.⁣
⁣
What’s the roadblock that you always face when creating your calendar?⁣
⁣
A. Finding fresh and relevant topics.⁣
B. Matching content with business objectives or practices.⁣
C. Handling time and resources for content creation.⁣
D. Balancing content quality with quantity⁣
⁣
Let us know your answers in the comments below!

Even the most successful business models will eventually become obsolete.⁣
⁣
In a rapidly evolving economy fueled by technological progress, shifting consumer preferences, and regulatory changes, business models can reach a point of maturity where they struggle to cope with current circumstances and jeopardize the well-being of a business.⁣
⁣
To stay competitive, companies must consistently review and enhance their strategies by refreshing their business models, services, and operational tactics to align with the changing demands of the market.⁣
⁣
Companies must also stay mindful of the dynamic environment and be prepared to adapt accordingly as business models are influenced by external factors such as economic conditions, technological developments, and competitive behaviours.⁣
⁣
Similar to life, products and services experience a life cycle encompassing introduction, growth, maturity, and decline. Knowing where your offers currently stand paves the way for strategic planning and innovation.⁣
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Change, undoubtedly, may appear overwhelming, but it is the core element that drives growth and fosters innovation. ⁣
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Referring to our earlier post, just as Radiohead had the courage and adaptability to promote their album, In Rainbows, on their website and let their fans download it for free or at any price, you too can uncover your path towards resilience and renewal in the face of innovation.⁣
⁣
Here’s to face the future with optimism, curiosity, and confidence.⁣
⁣
Have you ever been in a situation where an unexpected change revealed an opportunity that you hadn’t considered before?⁣
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PS: We are still offering our eBook of 55 Business Models for free. ⁣
⁣
👇𝐈𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐬𝐭𝐢𝐥𝐥 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐢𝐧 𝐬𝐮𝐩𝐞𝐫𝐜𝐡𝐚𝐫𝐠𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥, 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 “𝐌𝐎𝐃𝐄𝐋” 𝐛𝐞𝐥𝐨𝐰 𝐚𝐧𝐝 𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐰𝐢𝐥𝐥 𝐬𝐞𝐧𝐝 𝐲𝐨𝐮 𝐚 𝐅𝐑𝐄𝐄 𝐠𝐮𝐢𝐝𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐃𝐌𝐬.

Ever wondered how some businesses skyrocket to success while others struggle to keep up? ⁣⁣
⁣⁣
It’s all about the right business model. ⁣⁣
⁣
With access to the 📜World’s Top 55 Business Model Ideas,⁣⁣
⁣⁣
You’ll get an insider’s look into strategies that have propelled companies to the top.⁣⁣
⁣⁣
💭Imagine transforming your business using proven models that increase efficiency, drive revenue and disrupt markets. ⁣⁣
⁣⁣
Instead of having to think from scratch, and risk falling behind the trend and competition…⁣⁣
⁣⁣
👇𝐂𝐨𝐦𝐦𝐞𝐧𝐭 “𝐌𝐎𝐃𝐄𝐋” 𝐛𝐞𝐥𝐨𝐰 𝐚𝐧𝐝 𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐰𝐢𝐥𝐥 𝐬𝐞𝐧𝐝 𝐲𝐨𝐮 𝐚 𝐅𝐑𝐄𝐄 𝐠𝐮𝐢𝐝𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐃𝐌𝐬.⁣⁣
⁣⁣
𝐒𝐮𝐩𝐞𝐫𝐜𝐡𝐚𝐫𝐠𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥 𝐭𝐨𝐝𝐚𝐲!

17 years ago, Radiohead released their new album, "In Rainbows", on their website as a digital download. ⁣
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Unlike their previous works, the band chose to self-release the album due to not being signed to a record label following the end of their contract with EMI.⁣
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The release made a profound decisive impact on the music industry thanks to its pay-what-you-want model. Rather than imposing a fixed price, Radiohead gave their fans the freedom to contribute any amount they desired and even offered the option to download it for free.⁣
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The model marked a significant departure from the norm and relied heavily on the support of the fan community, essentially determining the album's worth by the amount fans are willing to invest.⁣
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Despite online privacy concerns and the opportunity for free downloads months before its official physical release, the album managed to top the UK charts at number #1. ⁣
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Many fans chose to purchase the album, leading to significant buzz and discussions surrounding the future of music distribution. Radiohead's reputation was further solidified by the widespread critical acclaim garnered by "In Rainbows."⁣
⁣
What insights can we gather from this colorful success?⁣
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1. 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧⁣
By letting fans determine the album’s value on their own, Radiohead reinforced their connection with the audience, respecting their judgment and willingness to support the band.⁣
⁣
2. 𝐃𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐨𝐧 𝐈𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠⁣
The unique distribution approach acted as an effective marketing tactic, garnering interest in the album and the band beyond traditional advertising methods.⁣
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3. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬⁣
By choosing to launch In Rainbows digitally on their website, Radiohead was able to gather valuable data on their fans and cut out intermediary costs, showcasing the potential for artists to take control over their music and financial gains.⁣
⁣
4. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐠𝐧𝐚𝐥𝐬⁣
The effectiveness of the pay-what-you-want model showed that consumers are ready to pay for digital content they appreciate and can be trusted to support artists directly.⁣
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Have you ever supported an artist with a similar model to Radiohead’s?⁣
⁣
PS: Stay tuned for tomorrow's post as we will offer a free PDF copy of the world's top 55 business model ideas to innovate your company!⁣
⁣
Comment “PDF” today if you would like a copy in advance so we can drop you the eBook tomorrow on Thursday.

📢 Breaking News For PMI Attendees! 📣⁣
⁣
We are thrilled to announce that our early bird tickets for our Profit Model Innovation Workshop are sold out!⁣
⁣
Due to overwhelming responses, we have decided to expand our capacity and changed our venue to 𝐕𝐞𝐫𝐭𝐞𝐱 𝐌𝐚𝐬𝐭𝐞𝐫𝐲 𝐇𝐐, 𝐓𝐡𝐞 𝐒𝐭𝐫𝐢𝐝𝐞 𝐒𝐭𝐫𝐚𝐭𝐚 𝐎𝐟𝐟𝐢𝐜𝐞 @ 𝐁𝐁𝐂𝐂 (𝐁𝐮𝐤𝐢𝐭 𝐁𝐢𝐧𝐭𝐚𝐧𝐠 𝐂𝐢𝐭𝐲 𝐂𝐞𝐧𝐭𝐫𝐞).⁣
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This allows us to accommodate more attendees and offer a better experience for everyone.⁣
⁣
Tickets will now be available at the standard rate of RM597/-⁣
⁣
We are looking forward to seeing you at the event!⁣
⁣
Secure your ticket today if you havent!⁣
https://authority.institute/pmi/

The blueprint of a company’s success is frequently rooted in the business model it selects.⁣
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This fundamental framework not only outlines how a business creates, delivers and captures values but also serves as the spine of its operational and strategic decisions. ⁣
⁣
As a customer, you've likely encountered various models like self-service and subscriptions at work or in your home.⁣
⁣
Let’s delve into five examples of business models that you might have not heard of before.⁣
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1. 𝐑𝐨𝐛𝐢𝐧 𝐇𝐨𝐨𝐝⁣
This model refers to the sales of products or services to the wealthy at a higher price and to the poor at a lower cost, generating profits primarily from the rich customer base.⁣
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Companies that pursue this philosophy aim to support the economically disadvantaged by providing access to products and services that they could not afford. ⁣
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2. 𝐓𝐚𝐫𝐠𝐞𝐭 𝐓𝐡𝐞 𝐏𝐨𝐨𝐫⁣
Target the Poor is aimed specifically at individuals residing in poorer countries, who are situated at the base of the pyramid and would benefit from gaining access to affordable products and services. ⁣
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Despite their relatively low purchasing power, these customers present enormous sales potential, as more than half of the world's population falls into this customer category.⁣
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To reach this less affluent population, a business model will typically need to be substantially modified, often requiring to either remove certain features or remake a product altogether.⁣
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3. 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐒𝐞𝐥𝐥𝐢𝐧𝐠⁣
Experience selling involves providing customers an immersive impression of a product or service. IKEA showrooms and Starbucks are good examples.⁣
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The better the experience, the more customers are willing to buy at a higher price given that said related experience is included. It is important that the same qualities must be met regardless of any branch that the business deals with.⁣
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4. 𝐌𝐚𝐤𝐞 𝐌𝐨𝐫𝐞 𝐎𝐟 𝐈𝐭⁣
Make More Of It is a model utilized by companies that offer their know-how or resources to outside third parties as a service in addition to using them in-house. This helps to add revenue on top of the core value proposition’s returns.⁣
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Accumulated specialist knowledge and spare capacities can be monetized, and new expertise can be built up. All of this can be used to further improve internal processes and revitalise the core business. ⁣
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5. 𝐏𝐚𝐲 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐖𝐚𝐧𝐭⁣
Customers are given the power to choose the price they want to pay for a product or service. The vendor is obligated to accept the customer's offered price, even if it is zero or lower than the product's actual value.⁣
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This model is ideal for competitive marketplaces that deal with low cost products, and where the parties and customer base have a strong bond with each other.⁣
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Which of the five business models have you experienced as a consumer before?⁣
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Stay tuned for tomorrow’s case study of the 2007 album In Rainbows by rock band Radiohead, who challenged the traditional album market with the pay-what-you-want model.