Vase.ai

Status Validation

🏆 Indulging for Status: An Occasional Treat 🏆

While not the main driver, 14% of non-essential and 10% of semi-essential purchases are made to validate status. It’s all about those special splurges that make us feel recognised.

What’s your go-to indulgence? Let us know! 👇
Download the report for free now : https://hubs.li/Q02L_YmT0

Practicality & Usability

🔧 Practicality is King in Regular Buys 🔧

When it comes to regular, non-daily purchases, practicality and usability are top of mind. This is evident in 16% of essential and 22% of semi-essential items being chosen for their usefulness.

How important is practicality in your shopping decisions? Share your thoughts! 👇
Download the report for free now : https://hubs.li/Q02L_VSy0

Comfort & Mood

💆‍♂️ Comfort and Mood: A Top Priority in Daily Purchases 💆‍♀️

Did you know? 30% of consumers prioritize comfort and mood elevation even in their daily essentials. This shows that emotional well-being is key, even in routine shopping.

How do your everyday purchases make you feel? Let’s chat! 👇
Download the report for free now : https://hubs.li/Q02L_Wp_0

🛍️ Shopping Across Generations: Where Do You Click 'Buy'? 🛍️

When it comes to online shopping, each generation has its go-to platform:

🔹 Shopee leads the way for everyone, with 79% of Gen Z, 75% of Millennials, and 70% of Gen X making purchases there.
🔹 TikTok Shop is especially popular among Gen Z (59%) and is also catching on with Gen X (40%).
🔹 Lazada stands out among Gen X (41%) and Millennials (25%), showing distinct generational preferences.

Which platform do you find yourself shopping on the most? Let’s discuss! 🛒
Download the report for free now : https://hubs.li/Q02L_V2Y0

🛒 Where Are Shoppers Buying? 🛒

Shopping preferences vary across ethnic groups, but some platforms stand out for everyone:

🔸 Shopee dominates as the top choice, with 79% of Malays, 72% of Chinese, and 61% of Indians making purchases—showing its broad appeal.
🔸 TikTok Shop is gaining traction, especially among Malays (62%) and Indians (51%), reflecting its growing influence in these communities.
🔸 Lazada remains a strong competitor, particularly for Chinese (48%) and Indian (24%) shoppers.

Which platform do you prefer for your purchases? Let us know! 🛍️
Download the report for free now : https://hubs.li/Q02L_R2l0

🛒 Top Shopping Platforms Last Month 🛒

Consumers have shown clear preferences in their online shopping habits:

🔹 76% made purchases on Shopee, solidifying its spot as the top platform.
🔹 51% turned to TikTok Shop, reflecting its growing influence in e-commerce.
🔹 26% opted for Lazada, keeping it in the mix for their shopping needs.

Which platform did you use the most? Let us know! 👇
Download the report for free now : https://hubs.li/Q02L_Qq_0

🔍 Where Do Consumers Discover Brands? 🔍

When it comes to brand discovery, preferences vary across different communities:

🔸 Shopee leads the pack, with 82% of Malays, 75% of Chinese, and 67% of Indian consumers discovering brands on this platform.
🔸 TikTok Shop is especially influential among Malays (71%) and Indians (55%), demonstrating its strong engagement in these communities.
🔸 Chinese consumers diversify their discovery across platforms, with 49% on Lazada and 30% on Instagram, highlighting a broader approach to finding new brands.

Which platform do you use to discover new brands? Share your thoughts below! 🌐
Download the report for free now : https://hubs.li/Q02L_K630

🛒 Ready, Set, Shop! 🛒

As sale events approach, savvy shoppers are getting prepared:

🔹 52% are setting budgets in advance to stay on track.
🔹 43% are browsing sale items early to score the best deals.
🔹 Only 38% stick to a purchase list, while 13% let themselves splurge on items they wouldn’t normally buy.
🔹 Interestingly, 14% choose to avoid the sale frenzy altogether.

How do you prep for sales? Budget, browse, or just avoid the rush? 🛍️
Download the report for free now : https://hubs.li/Q02L_QqV0

🎁 Treat Yourself: The Many Ways We Reward Ourselves 🎁

From essentials to indulgences, how we reward ourselves reveals a lot about our motivations:

🍽️ Essential items like dining out and groceries boost our mood instantly.
👗 Semi-essential purchases such as clothing and skincare offer a blend of comfort and practicality.
✈️ Non-essential splurges on vacations and electronics create memorable experiences and enhance our mood.

Whether it's a simple meal or a dream vacation, every reward has its own special meaning. How do you like to treat yourself? 🌟
Download the report for free now : https://hubs.li/Q02L_K730

🌟 Indulgence Trends Alert 🌟

Did you know? More people are choosing to treat themselves with a culinary experience over splurging on new clothes or vacations! 🍽️✨

👉 43% of consumers are making dining out their go-to reward, preferring the immediate satisfaction of a delicious meal.
👗 22% still enjoy some retail therapy, rewarding themselves with new clothing.
✈️ 24% are saving up for that dream vacation, letting wanderlust lead the way.

Which indulgence is your favorite? Let us know in the comments! ⬇️
Download the report for free now : https://hubs.li/Q02L_K5M0

💡 Strategies for Expense Control in Malaysia 💡

Malaysians are getting savvy with their spending! To manage expenses, many are opting for cheaper brands and cutting down on the frequency of purchases. 🛍️💰 This shift towards mindful and deliberate spending reflects a response to financial constraints and changing priorities.

🛒 Maximizing Sales and Discounts:
35% rely on sales for essentials
41% for semi-essentials
44% for non-essentials

📉 Reducing Purchase Frequency:
64% for essentials
51% for semi-essentials

🔄 Switching to Cheaper Alternatives:
64% for essentials
58% for semi-essentials

These strategies highlight a practical approach to balancing necessary consumption with cost-saving measures.

How are you managing your expenses? Share your tips with us! 💬
Download the report for free now : https://hubs.li/Q02Kn6rt0

🔍 Malaysians' Financial Confidence Factors 🔍
What influences your financial confidence? For many Malaysians, it's the cost of living and inflation (62%), personal savings (61%), and personal or family situations (51%). Economic conditions and personal financial management play crucial roles.

How do these factors affect you? Let's discuss! 💬

Download the report for free now : https://hubs.li/Q02GJd5B0

💸 Malaysians' Disposable Income Insights 💸
Did you know that nearly half of Malaysians have only RM300 or less left for discretionary spending after covering essential expenses?

This highlights the tight financial flexibility many are experiencing. How do you manage your budget? Share your tips and experiences with us. 💬

Download the report for free now : https://hubs.li/Q02Gxs-b0

🔮 Malaysians Future Spending Predictios 🔮
What will the next six months look like for Malaysians' spending habits?

🛒 40% plan to tighten their belts, while 20% feel they can loosen the reins a bit. Which category do you fall into? Let us know in the comments! 👇

Download the report for free now : https://hubs.li/Q02GJglL0

👥 Malaysians' Generational Financial Perspectives 👥
Interesting insights into how different generations in Malaysia perceive their financial situations! Millennials are the largest group feeling their finances are "just enough," while Gen X'ers find their situation "manageable."

Which generation do you belong to, and how do you feel about your financial state? Let's discuss! 💬

Download the report for free now : https://hubs.li/Q02GJlZH0

💡 Malaysians' Financial Insights Alert 💡
Did you know only 31% of Malaysians are happy with their current financial situation? The majority are facing challenges like rising living costs, limited savings, and family circumstances.

How are you managing your finances?

Download the report for free now : https://hubs.li/Q02GyF2x0

💸 Malaysians' Rising Costs Alert 💸
Did you know that 43% of Malaysians have seen their spending skyrocket in the past six months? 🛒 Meanwhile, 16% have kept their spending steady, and a mere 2% have cut back significantly. How have your spending habits changed recently?

Share your thoughts with us!

Download the report for free now : https://hubs.li/Q02Gv2wQ0

⚡Company Gathering⚡

Last month, part of our team gathered in Kuala Lumpur for some food and brainstorming. It was a fantastic opportunity to connect and share ideas.

💎 Event Recap 💎

We had an amazing time at last Data Council meetup in Kuala Lumpur! Our CTO, Asyrique Thevendran, delivered an insightful presentation on his latest experiments with Large Language Models (LLMs). A big thank you to everyone who joined!

🚨 Event Alert 🚨

Our CTO Asyrique Thevendran will be speaking about his recent experiments building on top of LLMs (Large Language Models) at a local data meetup event in Kuala Lumpur hosted in Xendit’s office.

Find out more details here: https://lu.ma/dckl8 📝

📣 Attention, marketers! Our new podcast episode is jam-packed with insights and experiences from the marketing mastermind, Willynn Ng, chief marketing and partnerships officer from Piggyback Singapore, and Co-Founder of NextBlock. 🚀

Tune in as she shares her tips on how to overcome challenges in both B2B and B2C segments, using data, email marketing, gamification, user acquisition, and more. 💡If you've ever wondered how to increase customer retention, beat competition, or even use postcards to acquire users, this episode is a must-listen! 🎧 Plus, Willynn spills all the beans on Piggyback and NextBlock's case studies and their clever use of Next Coin, hashtags, and other marketing tactics. 🐖📱

Don't wait, click on the link below and get ready to take your marketing game to the next level! 🚀
https://hubs.li/Q02140d10