Kuenda Digital Namibia

The sales funnel is a representation of the journey that a potential customer takes from the first contact with the company to the purchase of a product / service.

The funnel is made up of stages and triggers whose objective is to support the buying process.

At the top of the funnel, learning and awareness takes place. Where the visitor becomes aware that he has a need / problem. At this stage, the main role of a company is to educate them in ways to pass on credibility and turn them into leads.

Leads are visitors who are more aware of their problems and interested in understanding how to solve them. It is not time to sell yet - help them with tips and strategies.

Opportunities are those leads who have already understood their problems and decide to look for a solution. That’s the stage that they are ready to be approached by the sales team.

The funnel ends when these Opportunities make a purchase and become Customers.

Share with us. Do you currently use the sales funnel in your company!?

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Are your business strategies guided by ? 🤔

The term is well known and used when defining marketing strategies. It helps managers to be in tune with the current trends and demands of the market.

With the pandemic for example; a) better digitized companies, whether in operations or communication, have taken the lead. b) Companies need to have a more human and less commercial approach. c) The dispute for people's attention has tripled and with that the has risen, making it even more important to provide valuable content and pass on confidence before making a sale.

There is an infinite number of examples. The most important thing is to be aware of are the market changes and what challenges or opportunities they may bring to your business

Share with us in the comments, which current trends have positively or negatively influenced your business?
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Although one of the hottest topics currently is the digital transformation and how various companies that underestimated its power did not survive the pandemic, it is not uncommon to find managers who still question the importance of social media.

The answer is simple: sales sustain the business and you cannot have sales if consumers do not know that you even exist. Today, the simplest and fastest way of promoting a service or a product is through social media - because that’s where the majority of people spend most of their time.

However, it is important to take note that its usage is not limited to lead generation.

We have clients that are extremely B2B, like factories for example, where their sales do not occur or come from any social media channel. In such cases our work is mostly for branding.

Social media is a powerful channel to actively shaping a brand and communicate its ’s to the market.

To read more insights like this, click on the link in our bio!
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Kuenda Digital | Alcance o futuro. Torne-se relevante hoje! Somos uma agência de marketing digital dedicada em ajudar empresas a tornarem-se Relevantes potencializando a Essência e os Valores da marca.

With operations starting just now in January, Ame Kimbu was by far our main challenge at the beginning of 2021.

The company, which specializes in real estate mediation and valuation, buying, selling and leasing of properties, started with just two employees and Kuenda.

Ame Kimbu needed a brand positioning that reflected the company’s constant evolution and key differentiators, as well as an enhancement of its sales force.

Since we use the methodology, we started with photo shoots to use in the production of educational content about the sector and sharing the company's property portfolio.

Through a series of Campaigns, we are working on lead acquisition: customers and potential partners and from there we centralized all the activities at the company’s digital channels as well, passing them to consultants only after qualification - reducing time wasted with those who are not really interested and improving conversion rates.

Although there is still a lot of work to be done, we are confident that soon we will have one of our biggest case studies coming from this project!

To follow our work, just take a look at:

Simple concept, however it’s application is not necessarily easy.

It's not just about creating content. It's not just about publishing. That’s what everyone else already does and it is increasingly difficult to differentiate your brand through this method.

Focus on building relationships through content that adds value to your audience in some way! 👍

As the great used to say: “Start where you are. Use what you have. Do what you can.”

Our advice this week is for entrepreneurs who, despite knowing the importance of Branding and having a solid Visual Identity, are often paralyzed in the design of their logos.

In some cases this is because they’re unable to express their ideas to a graphic designer / agency to execute or they lack the capital to hire an expert.

Regardless of your current condition, the tools above will help. Some of them are completely free, available on the web and extremely simple to use.

A 5-stars logo can come later, right now you just need to START!

When starting, who has already created their own logo? That was exactly the scenario for Kuenda back in 2017! 😂😂

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Content partnership with: Contentribe

1. Put Your Audience First
When you know who your ideal, target audience is and what their general view of the world is like, you are one step closer to delivering to them the kind of content they would like to consume.

2. Talk to them
Once you know where and who they are, start interacting with your audience. Maybe it's simply sharing their content on social media or answering a question.

3. Simple and meaningful
It is important to make sure your design, articles and infographics are share-worthy. If consumers want to tell their friends about a particular piece of content you posted, they will be able to do so fairly easily.

4. Humanise your content
By humanising your content, you humanise your brand. You break the wall between you and your audience and come across as a credible source that understands the needs of your audience exactly.

5. Use Emotion To Inspire
People enjoy knowing that there are others out there facing the same problems and even enjoying the same things that they are.

According to a survey by Statista, internet users are now spending an average of 142 minutes per day on social networking and messaging platforms.

What do you have to say about that?🤔

Kuenda Digital helps companies improve their communication channels by using technology and innovation always thinking about better experience for your customers.

Learn more at www.kuendadigital.com or follow the link in our Bio.

It is very important to use the best practices so that you manage to sell your product/services.

Share with us on the comment section who do you think is using the best practice?😀

People buy products based on how it makes them feel, what they think they can accomplish with them, or a real problem that it can solve.

This shows just how important it is to invest in proper SEO practices as this can increase your ranking on Google and other search engines.

Essentially, ranking your company website high on search engines can turn out to be the best form of advertising for your product or service.

We want to connect with you wherever you are!

Marketing attracts, (relevant) content sells!

Everyone is shopping locally, but if you can’t be found - you don’t exist.

Build a future for your brand by staying relevant today. Talk to us!

Innovation needs to be part of your culture. Consumer-behavior is changing faster than most companies can adapt.

Get closer to your customers, understand their needs and put them at the center of all your activities.

Any company can have a social media account now and publish content - and most of them do. Stand out by focusing on the whole experience and make data driven decisions.

A consistent and professional outlook increases your brand’s trust and makes people more likely to buy from you.

Ever heard about Inbound Marketing and the benefits it can bring to your business? Have a look at our case studies and see how we’re helping companies stay competitive and relevant trough this methodology.

“It’s a lesson we learn over and over again. Those that invest in, protect and strengthen their base, core business and functions thrive over time. Those that get distracted wither.”

Only companies with the best quality of service will survive this pandemic. Want to be one one them? Don’t spread your capabilities to thin. Focus!

Let us take care of all your digital marketing efforts and integrate our Social Media Management, Email Marketing, Digital Advertising and Web Development services to give your customers a unique experience with your brand online.

Getting closer to your customers doesn’t only ensure that you provide an amazing experience, but it’s also the only way of anticipating their needs. Adopt the inbound Marketing methodology and build a 360° digital marketing strategy to attract, engage and retain customers online.

Traditional marketing
• Less information
• Hard to target audience
• High price for advertising

Digital Marketing
• Measurable results
• High rate customer engagement
• Low cost

Get closer to your customers! Show up where they are, listen, connect and provide an amazing experience across every interaction.

Creativity brings authenticity and when you are authentic you become unique. 

Variety, simplicity and security are the main pillars in which the Essence of DaBanda Classificados is built.

Kuenda Digital has been focused on the digital positioning of the marketplace, and we will continue working on the implementation and improvement of the strategy we have outlined for the platform and seeking new growth opportunities.

Click on the link to read the full case study: https://bit.ly/2QFosrh

With DaBanda, our challenge was to define a communication strategy for the launch of the platform. As always, the first step was to understand the brand, the essence and its values. DaBanda Classificados is an authentic and traditional brand which promotes security to its users at every stage of the buying process. This was all we needed to find a spot for DaBanda in the among of the biggest players.

Click on the link to read the full case study: https://bit.ly/2QFosrh

DaBanda Classificados is an Angolan e-commerce that facilitates consumer-to-consumer and business-to-consumer sales through its platform. Its development was inspired by a huge market demand right now and the closing down of the popular marketplace “OLX” in Angola.

For DaBanda we defined what the User Journey would be, created interaction strategies for each contact point and a recurring online advertising strategy. In the long run, the goal is to have most of the website traffic arriving via organic search, so we have been collaborating with DaBanda’s team and web developers on SEO improvements to ensure that the site can be found in the first page of Google.

Click on the link to read the full case study: https://bit.ly/2QFosrh

> WE ARE LOOKING FOR YOU!
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We are looking for freelancers and agencies to join our Partner Network and together collaborate on current company projects! ⠀
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> ARE YOU INTERESTED?
Send your CV and portfolio to [email protected]
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The vacancy doesn't suit you, but you know someone with these requirements? Tag this person in the comments below!

This week Ismenio Pascoal, our General Manager, just got featured as Entrepreneur of the Week at one of the leading startup magazines in the country, where he shared his personal and professional background and the main challenges of leading a marketing startup during this pandemic.

Click to read the full article.

INTRODUCING... ENTREPRENEUR OF THE WEEK 🏅🎉
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“Trust the process, even though you don’t understand it. Every step has its purpose.”
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Ismenio Pascoal is a young entrepreneur & the current Managing Partner of Kuenda Digital Namibia. Launch Namibia caught up with Ismenio to get some insight on the start-up. 🙏🏾
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“Kuenda Digital is a marketing agency founded in 2017 in Angola, and just recently expanded to the Namibian market. We specialize in Digital Marketing, offering services such as Advertising, Social Media Management, E-mail & Inbound Marketing. 💻
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Thus far, we have worked on more than 100 projects with several companies from Angola, the US, South Africa & Namibia with awards from the Tony Elumelu Foundation, the African Leadership Academy, & the “Challenge of 1000 Entrepreneurs,” by the Africa-France Summit.” 🏆
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“Despite this pandemic I see a lot of start-ups growing. Each entrepreneur needs to evaluate their core strengths, watch for market gaps & convert their business ideas into live products/services as soon as possible. It doesn’t need to be perfect for you to start; all you need is a MVP (Minimum Viable Product), consistency & focus. By doing so, we are helping the start-up ecosystem to grow.”
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“The pandemic has definitely affected the economy worldwide. In our case, at the beginning of the pandemic we had to deal with an unexpected cut of more than 80% of our client portfolio. Things are slowly getting back on track as companies realize the need to develop & strengthen their digital approach as a way of getting through this situation. 👌🏾
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Although we are natively digital, we were also forced to adapt, create new strategies, review our company’s budget & goals, renegotiate contracts & rationalize our expenses. There is so much going on, it’s key to focus solely on what we can control or else we lose faith & the sense of direction.”
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Reach out to Ismenio or Kuenda Digital at:
Email: [email protected]
Website: www.kuendadigital.com
Cell: 081 767 0591
Facebook/ Instagram:
LinkedIn: Ismenio Pascoal
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Read the complete interview on our website: http://www.launch.com.na/kuenda-digital-by-ismenio-pascoal/

Honored and grateful to be part of the 1000 African Companies selected to participate in the
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To all our employees, customers and partners, we say thank you - without your continuous support such recognition would never be possible.
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- Kuenda Digital Team
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Ready for the future, since day one! 🚀
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Prepare your business for the new world, and have by your side specialists known for generating results! 📊
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+50 customers served, operations in 2 countries, 2 awards and various certifications. ⠀ ⠀ ⠀ ⠀ ⠀ ⠀
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Visit our website: kuendadigital.com and find out how we can help you accelerate your business' Digital Transformation.

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What is unique about your product or service and why should customers choose your company rather than the competition? Once this is accurately identified - we come into play ensuring that this is carefully communicated to your potential customers.
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Today, all efforts are directed to ensuring the health and safety of our employees, as well as the continuity of our services and assistance to our customers.

We recognize that we are an essential part of our customers' communication - a responsibility we are not taking lightly.

Due to those factors, Kuenda Digital has defined an action and contingency plan which we now plan to implement. Therefore, we kindly inform that our services will be interrupted until further notice.

For more information, feel free to contact us at: [email protected]

Being a father is caring, it is loving. Happy Father's Day!

Let's all take precautions against Coronavirus.

It is essential that your company is present on social networks. In these channels, you can disseminate, for example, the content produced on your blog, announce promotions, answer questions, solve problems, in short, strengthen the digital presence of your brand.

Content Marketing is undoubtedly an excellent alternative to strengthen the relationship between brand and consumer, in addition to generating value with relevant content for attracting leads.