Wesker Insights

If you're feeling stuck when it comes to running a successful A/B test, read my article that tells you how to get it done step-by-step;

https://weskerinsights.blogspot.com/2023/05/dont-leave-your-campaigns-to-chance.html

Don't Leave Your Campaigns to Chance - Master the Art of A/B Testing How to run a/b test

Audience solutions are a way to help you reach people who are interested in your business. These solutions may help you reach goals like building awareness, changing audience perception, or driving results.

Whatever your objectives are, one or a combination of these solutions provided by Google, will no doubt improve your ability to put your business in front of those who are interested in what you and your business have to offer.

Some of these solutions include; Affinity Audiences, Similar Audiences, Remarketing, In-market Audiences, etc.

It is note worthy to have a good idea of these, as they will help you target your ads efficiently.

Which of the solutions above do you make use of or which are you planning to know more about?

Like and leave a comment, I'd love to hear your thoughts.

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Hello People,

I just published another article over on my blog titled;

'Drive More Traffic To Your Website - Writing Better Content'

You can read the full article by clicking on the link below;

Enjoy!!

Drive More Traffic To Your Website - Writing Better Content How to increase website traffic

To commemorate Nigeria's Independence day🇳🇬, get 25% off all our digital marketing services.

For a limited time only, we are offering 25% off all our services. Discount starts 1st October 2022 and ends 15th October 2022.

Get in touch now, and take your brand even further.

Reach us via DM, Email, or WhatsApp at 07012531275.

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Creating relevant content is no easy task. However, distributing them effectively is a task many find even more difficult.

Given this dilemma, it's crucial to understand the various categories of distribution channels so as to appropriately share content.

There are three categories of distribution channels - Owned, Earned, and Paid channels.

Understanding which channel(s) are fully available to you or your business will help you show your content to the right people using the right channels.

Which channel do you make use of frequently?

Leave a comment, I'd love to hear your thoughts.

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I just published another article on my blog titled;
The Buyer's Journey - The Customer's Path to Purchase.

You can read the article by clicking on the link below;
https://weskerinsights.blogspot.com/2022/09/the-buyers-journey-customers-path-to.html

Don't forget to bookmark the website to stay up-to-date with the latest articles I publish.

Enjoy.

The Buyer's Journey - The Customer's Path To Purchase Buyer's Journey

Hello guys,

I just published another article over on my blog titled;

Buyer Persona - Understanding Your Intended Customer.

You can read the full article by clicking on the link below;

https://weskerinsights.blogspot.com/2022/08/buyer-persona-understanding-your.html?m=1

Enjoy!

Buyer Persona - Understanding Your Intended Customer Understanding buyer personas

The concept of inbound marketing revolves around attracting and retaining customers by creating valuable content and tailored experiences.

However understanding the specific stages in inbound marketing is crucial to applying it in your marketing effort.

This post highlights these stages as well as some strategies involved in each stage.

Which inbound strategy have you implemented or are you likely to implement?

Leave a comment, I'd love to hear your opinion.
Don't forget to like and follow my page for more amazing marketing tips and update.

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SEO is very important when it comes to all thinks digital marketing. However, optimizing your website for SEO requires implementing a number of different steps and backlinks to your website is one of them.

In other to manage your backlinks effectively, a backlink profile will prove very useful. Your backlink profile will provide you with information on sites that are linking to yours as well as what pages they are linking to.

This post provides you with different tools you can use to analyze you backlink profile such as; and a host of others.

Leave a comment on which tools you make use of when it comes to backlinks, I'd love to hear from you.

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Hey guys,

I just published another article on my blog titled;
Video Advertising - Here's what you should know.

To read the full article, use the link below and enjoy;
https://weskerinsights.blogspot.com/2022/07/video-advertising-heres-what-you-should.html

Wesker Insights | Digital Marketing Consulting Wesker Insights | Digital Marketing Consulting

As requested, here's the second part of the video ads amplification framework.

The direct shot and the follow-up method also produce good results. They both take into account the resources available and work within that constraint.

Which of these have you tried out? Did you see my last post?

Leave a comment, I'd like to know your thoughts. Don't forget to like and follow for more and .

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Video ads are a proven source of increased engagement due to their wide applicability. They more often than not result in a higher rate of conversion.

Launching a product is one way video ads can be used. They are multiple frameworks in which video ads can be used. One of which is the 'Tease, Amplify, Echo' framework.

This approach to video ads helps generate product excitement ahead of it's official launch.

Which of these frameworks have you made use of before?

Leave a comment if you'd love a part two, I'd love to hear your thoughts. Like and follow for more tips and updates.

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Hello Guys,

I just completed the full article on understanding the various levels of access on Twitter's Ad Manager. This blog post includes each access level's responsibilities and their exceptions.

Click the link below to read the full article now; https://weskerinsights.blogspot.com/2022/05/twitter-ads-manager-multiuser-account.html

Twitter Ads Manager Multiuser Account - Understanding the Various Access Levels Setting up a Twitter Ads Manager Multiuser Account

Wesker Insights updated their phone number.

Wesker Insights updated their business hours.

Wesker Insights is now on WhatsApp.

Advertising on Twitter can seem rigorous and complicated, but it doesn't have to be so. To make things easier, you can grant various levels of access to multiple users in order for your advertising efforts to be more efficient.

These levels of access determine the amount of information that can be viewed, as well as changes that can be made to either the ad account, the campaign, or the creative.

We've put together the steps required to grant various levels of access to different users.

Let us know what you think, we'd love to hear your thoughts.

Have you ever shared access to you ad account with your marketing teams before?

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Social Media Audit is key in understanding your success with social media.
Read how important a social media audit is and what it measures below at;

https://weskerinsights.blogspot.com/2021/09/social-media-audit-make-informed.html

Social Media Audit - Make Informed Marketing Decisions How to do a social media audit

Machine optimization in advertising has been around for a while, and while people tend to overlook this in exchange for more control over the campaign creation process, automation offers a certain level of management that takes time if done manually.
Machine optimization in Facebook spans areas such as Placements, Audience, Budget, and Creative.
Proper use of these tools will aid in achieving maximum efficiency and effectiveness.
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I hope you find this informative and apply them in your next campaign. Do let me know if you already make use of them or are planning to do so.

Hey Guys,

I just posted another article titled " Creating Your First Facebook Ad - Beginners Guide".
You can read the full article below by clicking the link below.

Thank you and happy reading.

Creating Your First Facebook Ad - Beginners Guide How To Create Facebook Ads

Previously we talked on optimization efforts for YouTube SEO.

Making good use of your Video Titles as well as your Video Description are important in ensuring your videos are SEO-Optimized.

For the second part, I highlighted how the "Length of your Videos" and the use of "Video Thumbnails" enable your videos to gain significant traction even above those who rank higher than you.

Don't forget to like and leave a comment, I'd love to hear your opinion on how far you think these two factors go in helping you rise in the SEO ranking system.

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@ Abuja, Nigeria

The applications of SEO are not restrictive and as such can be applied in multiple ways. One such way is through YOUTUBE.

YOUTUBE SEO is crucial because a majority of online content in recent times have moved towards video production.

Getting these videos in front of the right people upon request is an art that SEO makes less difficult.

Leave a comment I'd love to hear your opinion.
Don't forget to stick around for more content.
Thanks.

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@ Abuja, Nigeria

A sequel to my previous post.

It contains more specific ways to help you attain a higher ranking on the search engine.

I broke down the points, as making a 10 page carousel may seem too much. Do let me know if you'd like to see that.

📸 - Wesker Insights

Like and leave a comment I'd love to hear from you.
Stay tuned for more content.

SEO plays a major part in digital marketing strategy.

This importance requires that decisions should be centered around building or attaining a higher rank in the SERPs overtime as against immediate movement up the ranking system on search engines.

I put together some optimization methods that can be used to achieve this climb up in rank.

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Please leave a comment, I'd love to hear your opinion. Thanks and stay tuned for more content.