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Using a dedicated SMTP server with dedicated IPs and port 25 for email marketing can be beneficial for ensuring the delivery of your emails to the inbox. Here are some important reasons why:
1. Improved Deliverability: When you use a dedicated SMTP server with dedicated IPs, it allows you to maintain a good sender reputation. This increases your chances of landing in the recipient's inbox rather than the spam folder.
2. Avoiding Blacklisting: By having dedicated IPs, you minimize the risk of being affected by the actions of other senders. This helps to prevent your IP from being blacklisted due to spam complaints or other reputation issues.
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A website is a crucial part of any business's marketing strategy, it allows your customers to easily find and engage with your company online.
At PushNG a website is not enough- we designed affordable, user friendly and optimized for search engines to truly benefit your business.
Do I Need a Website – or is a Google My Business Listing Enough?
Having an online presence hasn’t been easier – or more important – for small business owners. But business owners still ask this question a lot: “Can my small business get by with just a free tool like Google My Business? Or do I need a website?”
While small business owners are busy and would like to streamline their marketing efforts, the fact is that they need a website to fortify their online presence.
7 Reasons Why You Need a Website Along with Google My Business Listing
1. Consumers Expect Small Businesses to Have Their Own Website
It’s 2023 and having a website for your business is as necessary as having a phone number. Studies found that 70% of consumers feel it’s important for a small business to have a website,30% won’t even consider a business that doesn’t have a website, and 68% of consumers think every small business should also have a blog along with a website.
People search for information on the internet – be it about a company or anything else. Having a website allows customers a sneak peek into your business before coming to your doorstep. Your small business website must have a map of your location, multimedia, products pages, tell your story, link to your social media pages, contact information, and much more.
Customer expectations matter. Having a website is expected from businesses in a digital-first world.
70% of consumers find it important for a small business to have a website.
Consider including high-quality images and video, testimonials, employee profiles, and your company's history on your site so your customers get a sense of authenticity to your brand.
Our WhatsApp Business Catalog Page :For More Educative Marketing Info:
https://wa.me/c/2347034641008
2. Having a Website Gives You a Competitive Advantage
More than half of all small and local businesses have a website. If you don’t have a website and your competitor does, a prospective customer can go to their site, place orders, sign up for a newsletter, and more.
Don’t miss out on all these amazing opportunities to serve your customers with only having a Google My Business listing. Not to menti
Do I Need a Website – or is a Google My Business Listing Enough?
Having an online presence hasn’t been easier – or more important – for small business owners. But business owners still ask this question a lot: “Can my small business get by with just a free tool like Google My Business? Or do I need a website?”
While small business owners are busy and would like to streamline their marketing efforts, the fact is that they need a website to fortify their online presence.
7 Reasons Why You Need a Website Along with Google My Business Listing
1. Consumers Expect Small Businesses to Have Their Own Website
It’s 2023 and having a website for your business is as necessary as having a phone number. Studies found that 70% of consumers feel it’s important for a small business to have a website,30% won’t even consider a business that doesn’t have a website, and 68% of consumers think every small business should also have a blog along with a website.
People search for information on the internet – be it about a company or anything else. Having a website allows customers a sneak peek into your business before coming to your doorstep. Your small business website must have a map of your location, multimedia, products pages, tell your story, link to your social media pages, contact information, and much more.
Customer expectations matter. Having a website is expected from businesses in a digital-first world.
70% of consumers find it important for a small business to have a website.
Consider including high-quality images and video, testimonials, employee profiles, and your company's history on your site so your customers get a sense of authenticity to your brand.
Our WhatsApp Business Catalog Page :For More Educative Marketing Info:
https://wa.me/c/2347034641008
2. Having a Website Gives You a Competitive Advantage
More than half of all small and local businesses have a website. If you don’t have a website and your competitor does, a prospective customer can go to their site, place orders, sign up for a newsletter, and more.
Don’t miss out on all these amazing opportunities to serve your customers with only having a Google My Business listing. Not to mention the possibility of engaging with them to keep in touch and encourage return visits.
3. It’s Easy to Set Up a Simple Website
A few years ago, setting up a website was much more complicated than it is today. You’ll need to hire a designer and a coder, figure out how to buy a domain, point that domain to a server, set up and maintain security, and more. Nowadays, making your own website is a breeze.
If you don’t need an intricate site, a website builder is probably the right fit for your small business. Website builders are easy to use on your own and will help you build a site quickly. It allows you to drag and drop text and images into templates – no coding required. Some website builders include a domain name, hosting, and other perks for a low monthly fee, so they’re budget-friendly, too.
Building your own website with a website builder is simple. If you have all the information and images that you need for your web presence, you’re already set to setup a website.
4. A Website Gives You a Hub for All Your Marketing Activities
The elements of your online strategy probably include a Google Business profile, a social media presence (e.g., Facebook, Instagram, etc.), email marketing, and a presence in some online business directories. But all your initiatives must be tied to one official hub: your website. Without a website, your marketing tactics are disconnected. There’s no one place where you fully control your brand's voice and the look and feel of it.
This is just as true for your offline marketing efforts. From business cards to flyers to in-store materials, everything your potential customers interact with should have your website on it. If they want to return for more information, give them a central hub to do so. All roads should point to home!
Remember to keep your website updated with relevant information and add it to all your online properties (social media platforms, business listings, etc.). Use the areas where your brand is present to point people to your website.
5. You Don’t Have Total Control Over Your Google My Business Listing – Google Does
Google My Business listings are a hub where you can gather and manage reviews, get your business on Google Maps, and help people learn important information about your business. There’s no question that Google My Business listings are a great resource for small businesses. We encourage you to get your own listing and optimize it to maximize its potential.
But on the flip side, Google has a long history of “modifying” some of its products on the fly. Ask anyone who does local SEO (Search Engine Optimization), and they’ll tell you that Google is constantly changing which elements appear in the search results, including how the Google My Business listing works.
Google also reserves the right to remove your Google My Business listing if they find something they don’t like in your profile (i.e., actions that go against their policies). That’s not likely to happen if you play by the rules. But if it happens, it can be awful for a small business owner.
Moreover, it’s possible for your competitors to edit your Google My Business listing, which is an obvious issue to keep in mind and monitor.
So, as great as the Google My Business program is, always remember that you don’t have absolute control over your listing. Google does.
6. Not Everyone Uses Google My Business
While Google My Business is a quick and convenient way to get critical information about a business fast (especially on mobile), sometimes customers want more information to make a choice. Without a website, those customers can’t learn more about your business and you won’t be on their radar.
While Google does own most of the search engine market share, you can’t discredit other popular search engines like Bing. A properly optimized website can rank on different search engines, but a Google My Business listing will only ever show up on Google search results.
There are also other business directories that you can take advantage of. Make sure that your listings in these directories are accurate and up to date.
7. A Website Can Do Way More than a Google My Business Listing Can
Google My Business listings are not fully customizable and are limited to the fields Google provides. With a website, you can do just about anything you want to. Even drag-and-drop website templates are customizable and can reflect your brand's unique parts in a way a Google My Business listing can’t.
Websites offer valuable functionalities to help your business grow. A few examples are:
Newsletter signups
Detailed business information
Direct purchases (including gift cards)
Appointment scheduling
Job application submission
Branded multimedia
Business, founder, and employee stories
Links to social media
Blogs
Social proof or best reviews
Pair Your Google My Business Listing with a Website Now
Google My Business listings are an important part of your overall online strategy. It provides quick information to users who are looking for a particular service or product. However, a website is the face of your brand and a direct line for your customers. It gives you the opportunity to inform, engage, and keep in touch with new and old customers alike.
Thus, you need to create a professional website to strengthen your web presence. Build your eCommerce website with the help of our easy-to-use online store builder. It has intuitive features that make building a website easier. Easily choose from our hundreds of design layouts and enjoy eCommerce features such as marketplace selling, simple shipping solutions, and many more.
It’s never been easier or more affordable to build a website. Choose your plan today and start building a website now on top of your Google business account.
Meet :Stephen Ayinde
Business/Web Project Development Specialist.
Founder & CEO :
push.com.ng
Get Functional Features SEO/Mobile Friendly Website Price .
Learn more:
Visit Our WhatsApp Catalog Page .
https://wa.me/c/2347034641008
from recent projects:
alasoroconstructions.com
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havensprime.com
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Both Business /Website Bulletproof Marketing Strategies Drive Traffic &Close More Sales .
Good Website is Good Business.
A Good Website Can Elaborate More About Your Business Than a Person.
When Digital Transformation is Done Right, It's like a caterpillar turning into a butterfly,but when done wrong ,all you have is a really fast caterpillar.
“Visibility creates opportunities.”
Your competitor already has a website. And you?
Have no illusions: your competitors probably already have a website and you are at a disadvantage.
(If not, great; you’ll have a significant advantage.)
Of course there is no disadvantage that cannot be overcome, but the first step is to create a website.
We realised during a market research how difficult it is for a small business to get a website up and running.
Noticed Your Business Profile on Google My Business Directory/ Instagram.
BOOK FREE 60 MINUTES BUSINESS DEVELOPMENT STRATEGY WITH ME:*
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I will provide you a complete setup to send unlimited email campaigns within a click to ease out your Marketing Strategy without any limitations like on MailChimp, Getresponce, etc.
I will configure the server with the latest EMS maiwlizzz and PMTA will configure SMTP, and will also pass all authentications like spf, dkim, dmarc, rDNS, etc.
Features on Detail:
Latest MTA and EMS
Mail Server Validations - DKIM, DMARC, ADSP, rDNS, SPF, MX, EHLO Implementation
Install Control panel for your server and website.
Automatic managed IP-Rotation
Configuring Virtual-MTA
Set Hourly limits per IP
Define Bounce back emails
Define FeedBack Loops and complaints handling
MySQL + phpMyAdmin
Configure Web-Mail Box
Upload 1 Million spam traps email database
I will get 100% 10/10 from mail-tester
Cron jobs for automatic handling
IP warm-up schedules
Free SSL certificate
Demo Home Page
Free 1.8 Million Nigeria Elite and Professional email address Lists (2022Verfied)
View push.com.ng | Business | Marketing | Website Project Development Specialist's catalogue on WhatsApp Learn more about their products and services
Work Smarter, Not Harder: Content Marketing Best Practices
As buyers seek to learn more, faster, thought leadership content must evolve to keep pace.
Buyers want to feel confident and informed, but they are also increasingly comfortable operating in an omnichannel environment where self-service is king and brand content is plentiful. Thought leadership content remains a powerful tool in most marketer’s arsenal, but standing out in a crowded marketplace isn’t always easy.
We’ve highlighted some best practices to ensure your content breaks through.
Primary research is key, but you have to do it right.
Content will stand out when you have fresh, targeted insights that your audience cares about.
Your audience also needs to be able to see themselves in those insights. One of the most effective ways to accomplish this is to conduct research that enables you to ground your content in independent data. Insights that have yet to hit the market excite not only your target audience, but critical internal stakeholders like sales teams (an energized sales team is an effective sales team). So, what’s the best way to design research for compelling thought leadership?
Talk to the right people
The audience you research isn’t always the audience you want to reach with your marketing. Much of the content being produced today is aimed, appropriately, at the c-suite and other senior executives since this is the level where strategy is set, and budget approvals lie. However, senior-level execs aren’t always as familiar with the day-to-day challenges that impact businesses, nor are they typically the ones interacting with a particular process, technology, or solution which is generally the focus of marketing research. For this reason, it’s critical that content marketers understand that the audience you want to reach with your survey, interview, or online community is often different from the one you ultimately want to target with your content.
Consider your methodology
Quantitative methods like online surveys are effective because they provide statistically significant data that can be used to illustrate what’s happening broadly in a particular market. Qualitative approaches, on the other hand, are powerful because they shed light on a topic in the respondents’ own words. Quotes from these types of interviews can be used to add color to a piece of content, providing a human lens to hard data. Content that combines these types of data from multiple methodologies are more engaging to readers since they can more easily connect to the story you’re trying to tell.
Talk the Talk
Targeting is undoubtedly important when it comes to marketing. Ensuring you’re reaching the right person at the right time with the right content is the cornerstone of effective campaigns.
But accurate targeting is only successful when you have messages that resonate with your audience.
That is why speaking your customers’ language is so critical.
This starts before you ever set pen to paper.
Creating research instruments that make sense to your audience, using their terminology, and gleaning insights that speak to their core issues are foundational to the success of your marketing research endeavors. When crafting impactful marketing content, you must also remember:
Lead with empathy
You may want to sell your solution, but your target customer is simply trying to solve a business problem.
Ensure your content is telling the story your audience cares about by grounding it in what matters most to them like how to overcome a common challenge, how to drive sustainable growth, or ways to get the most return on their investments.
Above all, make sure you’re leading with what your customers want to know, not just what you want to say.
Customization is key
Research indicates that the majority of buyers will disregard content when it’s not relevant to them. Creating content that’s aimed at your target buyer is important but the more focused on that buyer’s specific industry, region, and goals it is, the more likely it is to truly resonate. This is why localized, customized content is key. Ensure your campaigns contain at least some customized content aligned to your target industries, geographies, and personas
Make the Most of the Content you Have
Once you have the right data to power your content and the most compelling narrative for your messaging, the last critical aspects to consider are format and activation. We’ve discussed the importance of understanding your marketing use case before to guide how you design and disseminate your content. There are some additional best practices for activating content to keep in mind:
Align your content to the buyer’s journey
Nearly ¾ of B2B decision-makers are open to making completely self-serve purchases today. This means that your content may be the only interaction buyers have with your brand, so you’ve got to make it count. Ensure you have assets that speak to your buyers’ needs throughout their journey, and that you are making those assets available at the appropriate time.
Extend the life of your content
Considering all the time, energy, and budget involved in creating a successful, research-backed content marketing campaign, you want to make sure you are getting the most out of your investment. Depending on the topic, the data and insights that power your content are typically relevant to the market for 12 to 15 months (though of course some industries move faster than others).
Extend the life of your narrative by producing multiple, “snackable” assets that can be used to draw the reader in, piquing their curiosity and encouraging them to seek out more from your brand. For example, you can take your overall narrative and:
Release social tiles with short LinkedIn posts over a week or even months-long period.
Leave behind a short infographic with strong call-to-action and appropriate contact information at your next major industry event.
Host a webinar and email anyone who signed up with a link to the recorded session and any other relevant assets.
Learn more about how Push Digital can help.
Push.com.ng Thought Leadership Content Marketing Solution is an end-to-end solution designed to tell compelling stories. We develop content by leveraging our research expertise, ability to engage hard-to-reach audiences, and design & activation expertise to bring it to life. Over the course of your campaign, our B2B marketing experts can help you optimize your investment. Whether you’re looking to launch a new product, enter an adjacent market, reposition your brand, or generate demand, we’re here to help. For more information on how push.com.ng can help, check out our Content Marketing Solutions or contact us!
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*IS YOUR BUSINESS NOT MAKING ENOUGH MONEY ?*
Lets Team Up To Fix It And Overcome Business Failure And Thrive :
*BOOK FREE*:
60 MINUTES BUSINESS DEVELOPMENT STRATEGY WITH :
*Stephen Ayinde* :
Certified Business/Web Project Development Specialist:
Founder & CEO :
push.com.ng
On WhatsApp:
*Learn more* : visit our WhatsApp business catalog page below here :
*https://wa.me/c/2347034641008*
Any Business Without a Website is Incomplete.
Good Website is Good Business.
A Good Website Can Elaborate More About Your Business Than a Person.
When Digital Transformation is Done Right, It's like a caterpillar turning into a butterfly,but when done wrong ,all you have is a really fast caterpillar.
“Visibility creates opportunities.”
Dear Business Owner,
We're right here to change how your business runs. We have the latest innovations and technologies that can help take your business to the next level. We're here to help you succeed.
Good Website is Good Business.
75% of People have judged a company's credibility based on it's Website design.
Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. It also extends your reach to anyone in the world, and display past works to Help build trust.
Build a website before you build a workplace.
A website can generate a high income which even a factory can not generate.
Having a website is not just about having an online presence.
Your Website is the New Front Door of Your Business
Your competitor already has a website. And you?
Have no illusions: your competitors probably already have a website and you are at a disadvantage.
(If not, great; you’ll have a significant advantage.)
Of course there is no disadvantage that cannot be overcome, but the first step is to create a website.
We realised during a market research how difficult it is for a small business to get a website up and running.
That’s why we wanted a solution that would make the process easier, shorter and cheaper.
If it is important to you, you will find a way. If not, you’ll find an excuse.
Meet:
Stephen Ayinde : Business /Web Project Development Specialist/CEO:
push.com.ng
We bring solutions to make life easier for our customers.
I can do things you cannot, you can do things I cannot; together we can do great things.
Call on WhatsApp:2347034641008.
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