Ernest Ivienagbor

How to think about an Irresistible Offer

And if you don't know what that means..

It's simply an offer so good that it compels your customer to say yes without you having to do much convincing and pitching and "selling"

It's really simple:

1. There's already so much talent and competition in the world right now and there are a great number of people who offer good work just as you do, so you can no longer rely on "but my product is good." Nah! Things have changed.

2. Now you have to think of how to present what you sell in such a way that the customer sees you as different from the rest and that you're in a category all by yourself.

Please I'm not talking about hyping and fluffing things up. I'm not talking about putting a good packaging around a crappy product or service (that's a silly way to do things because it will backfire)

3. Since there are a lot of good options to choose from, people now easily have tension about buying things. Competition created that problem.

4. Your offer is irresistible if it takes away that tension.. The moment your customers "feel" any tension around buying from you, then you don't have an Irresistible Offer. You're like the rest.

5. An irresistible offer will reduce the tension around buying to the barest minimum or will takes it away completely so that a customers literally feels like, "This is so good, I'll be stoopid if I don't buy this because I don't know if I can find this anywhere else."

This is how to think of an irresistible offer.

PS. The little princess below just couldn't resist the offer! 🤩

Choose to make your customers feel like this little princess and they won't see anyone else but you.

In sales,

Your customer has to be 100% certain about 3 BASIC things:

1. Your product, offer or whatever you're selling.

He must be certain it will work for them

Certain it will do what you said it will do.

Certain it's the right fit for their money.

Certain they won't waste money again because

Frankly, it's likely they bought your kind of product before.

It was all hype.

Now you're selling the same stuff

Or something similar.

So in their heads, they're thinking...

"I have bought this thing before and just like the rest, this salesperson is trying to make a commission off of me. He doesn't give 2 cents about me. He's only after his money. No matter what he says I won't buy it."

You must change that conversation going on in their heads

Else you won't win.

2. He must be certain about you.

Certain you're a trustworthy person.

That you are honest, helpful and that you can be relied upon should the deal go sour.

That you're not some con master, some enthusiastic, sharp-as-a-tack salesperson who only care about himself.

If they're not sure you're a good person, they might not buy.

3. He must be certain about the company you work for

Certain that the company's product is good

That their service delivery is excellent.

That the company will stand by and help out should things go south.

That your company has enough integrity to support them when they need it.

Basically that your company cares, because

They have dealt with companies who are rude to customers and don't care how they feel.

That thing hurts!

And the moment they don't trust your company or have the slightest inkling they'll be ghosted, they'll not buy.

P.S. If you increase their certainty around these 3 things then you stand a better chance of getting them to buy

Learnt something?

You're welcome!

📌

10 Great Beliefs That Helped Double my Sales Results in July and August 2023

Courtesy of Alex Hormozi

A lot of you sell things online and offline and it's often difficult to get people to buy from you.

Learning simple things about persuasion will double and triple the results you have now.

I've put together a less than 30 minutes VIDEO training - a Crash Course

In it you'll learn the simple art of persuasion - nothing complicated.

It's so relatable, easy to understand and implement.

This is for you if you are in a position where you have to persuade people to do something

Click the link below to watch for free.

If you find the Mini Course useful..

Please tag someone, and share..

Ernest.

A lot of you sell things online and offline and it's often difficult to get people to buy from you.

Learning simple things about persuasion will double and triple the results you have now.

I've put together a less than 30 minutes VIDEO training - a Crash Course

In it you'll learn the simple art of persuasion - nothing complicated.

It's so relatable, easy to understand and implement.

This is for you if you are in a position where you have to persuade people to do something

Click the link below to watch for free.

If you find the Mini Course useful..

Please tag someone, and share..

Ernest.

Share on WhatsApp WhatsApp Messenger: More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on phones all over the world.

When was the last time you spoke before an audience, whether you were making some kind of presentation, teaching a group, or doing something else?

What was your experience like?

😁😁😁😁

Comment below!

I'm visiting you for the first time..

I got to your house...and fiam!

You led me straight..

To your bedroom.

Haba!

Ahh!

Bros, calm down!

You're making me scared! 🤕😥

At least, let's stay in the sitting room first.

Today is the first day nau.

Be calming down.

Be nice.

Be civil.

Be a good person.

Give me a water first..

Something light.

Let's play a game..

Or we could see a movie..

When did we start this relationship? 😑

Let's not rush things.

Yeah!

I see you..

I see you nodding, Tiwa.

Dayo did it to you, abi?

He wan dey carry you dey go where you no know.🙈

But I trust you Tiwa..

You didn't enter his bedroom o.

You ke!

And even when you entered, you quickly ran out.

Ewwww!

So disgusting!

Same way you felt is how a prospect feels when..

They click on your ad

And straight, you lead them into your WhatsApp DM.

No lounge (parlour)

You didn't give them water.

No juice.

Haba!

Bedroom straight.

Wait first.

Give them something.

Something to make them want to come into your bedroom (your sales page)

It's called a lead magnet.

To do this properly, you need a Sales Funnel.

Did you know..

That when people come from your ad to your DM, the average conversion rate is 1%..

The meaning is simple.

If your ad takes 100 people directly to your DM, in that 100 people, you'll only be able to get 1 person to buy.

That's not too good!

But here's the stew part:

The average conversion rate on a sales page is 5%!

5 PERCENT!

That's a 4% difference - a whole lot if you ask me.

So you're leaving up to 5 times the amount of money that you're making on the table by not having a sales funnel.

Your ad should flow like this:

In your ad, promise to give them something that solves a problem for them when they click.

As they click..

They come to an OPTIN page..

They put in their details.

They collect their free gift.

Then you led them to your Sales page.

Your bedroom!

You will see more conversions.

You'll see more magic.

Stop thinking bad bad thing.

Go build a Sales Funnel.

PS. There's no PS.

But if you own a business and you sell things online, you can send me a message, I have an amazing gift for you.

It's FREE consultation!

We will talk and I'll see if I can work with your business.

Oya, Run!

Ernest.

When next you write your ad copy, don't pitch them. Create enough interest with free value to get them to want more and CLICK.

Building a website?

Let your web copy guide your design. Remember, colours attract, words persuade.

Why don't we have lots of people running Google ads and Twitter Ads for their businesses?

Sale stories will reduce the resistance in selling to anyone.

👌

Marketing 101

In 1701, if a drop-dead, voluptuous lady, dressed half naked, wearing heels, walked past a group of men seductively, they'd all turn to look.

If it happens today, August 2022, men will turn to look.

If it happens August 2098, men will still turn to feed their eyes.

This is not about women and men. This is about human behaviour

If you know what people would most likely do in anything situation because they have done so for over 2000 years, would you be sure they'll do it next week?

If you can use a sure and predictable system to sell to people because of universal laws of behavior deeply rooted in people, would you use it?

Anyways, the brain of a human being is divided into three different parts.

We have..

- The New Brain

- The Middle Brain

- The Old Brain

These parts reason differently.

They see things differently.

If you understand how people think and process information, then it will be easy to sell to them and make them buy from you.

If you don't, you'll be guessing, hoping and wishing they buy.

I won't even talk about the money, time and effort you'll lose and how your competitors will suck away all those who would have being your customers.

But you can be a step ahead of your competitors.

You can know exactly what turns your customer "on" or off.

You can have predictable results in selling whatever it is you sell.

Who likes to leave their business to chance and probability!

Do you know anyone who doesn't want a sure sales system, especially one that is built on HUMAN BEHAVIOR?

When you are selling something, you must know how to satisfy each part of your customer's brain.

In the next post I'll explain what each part of the brain wants and how to give it to it.

Ernest Ivienagbor

Your Business has competitors.

These guys are like fiery lions waiting to devour your business.

As a matter of fact, your competitors don't want you to sell.

Will you lie down, roll over and play dead?

If you do, your business will go down and that's exactly what they want.

What then do you do?

1. You must KNOW who they are, know what they're offering and then..

2. You must PACKAGE what they're not offering and bring it to the market.

Start from here!