The Gasm Marketing

SPONSORED!

BRIT'S COUTURE XMAS SALES BONANZA

As activities are in top gear for the official opening of BRIT'S COUTURE today, they have announced 'Xmas Sales Bonanza', where you can shop at a 50% discount on their products.

The bonanza is expected to run from today, 16th - 18th December 2021, 10 am daily.

BRIT'S COUTURE is a leading brand in the design and manufacture of fashionable outfits while satisfying clients needs. They specialise in Seaming, Weaving, Buttonholing, Ready-to-wear, and the sale of Fabrics.

DATE: 16th December 2021

TIME: 10 am

VENUE: 127 Aka Road, Uyo Akwa Ibom State

You can reach BRIT'S COUTURE via 09020255781, or follow them on social media via .

SPONSORED!

BRIT'S COUTURE OPENS TOMORROW

We are pleased to invite the general public to the official shop opening of BRIT'S COUTURE.

BRIT'S COUTURE is a leading brand in the design and manufacture of fashionable outfits while satisfying clients needs. They specialise in Seaming, Weaving, Buttonholing, Ready-to-wear, and the sale of Fabrics.

DATE: 16th December 2021

TIME: 10 am

VENUE: 127 Aka Road, Uyo Akwa Ibom State

You can reach BRIT'S COUTURE via 09020255781, or follow them on social media via .

Sponsored!

BE A PART OF THE AKWA MUSIC FESTIVAL!

Music unites. Music enriches the soul, mind and body on a smooth sail.

Akwa Music Festival is here to celebrate the arts and craft of music, as well as the creative minds behind these lovely sounds that fascinates us.

The maiden edition of Akwa Music festival is scheduled to hold as follows:
DATE: 26-28 November, 2021
VENUE: Discovery Park, Uyo.
ENTRY: At no cost.

Upcoming artist are please requested to book a spot via the registration link below:
http://akwamusicfestival.org/call-for-artists-amf-2021/

Be a part of this History!

Happy Birthday, Mr Samuel Udoma!

I feel more than excited to write this short epistle, cm birthday wishes for you, our Head of content at The Gasm Group.

As you know already, celebrating ourselves and accomplishments are part of our agency's culture, and today isn't an exception, but very special - because we are celebrating commitment, determination, teamwork, diligence, courage and many more.

On behalf of the entire agency, I wish you a very happy birthday and send you my best wishes for much happiness in your life, now and always.

We love you.

Cheers!

Signed
Edikan David

For: The Gasm Group

SPONSORED!



Meet Our Speakers.

Our Keynote Speaker for this year's edition of Akwa Ibom Tech Week is Mr. Udom Inoyo.

Mr. Udom Inoyo is currently the Advisor at Inoyo Toro foundation and is the immediate past Executive Vice Chairman at ExxonMobil.

As an Akwa Ibom son, he has served in a number of places where he got to see the world in a broader view than most people have seen and this has given him a firsthand feel of what it takes to position the Akwa Ibom youth for success in the 21st century.

Thank you Sir for accepting to set the tone on this epoch making outing as the Keynote Speaker.

Please Note: Event is FREE but you must REGISTER to attend.

To attend the event, register here: https://bit.ly/AkiTech2021

SPONSORED!

Pitch Competition

Here is a platform for innovators in Akwa Ibom State to pitch their ideas/startups at the grand finale of the Akwa Ibom Tech Week 2021 scheduled for 9am on September 17, 2021, at Emerald Event Centre Edet Akpan Avenue, Uyo, Akwa Ibom State.

Five (5) applicants from the pool of applications received will be selected to pitch their ideas/startups live (3 minutes each) to the panelists and the audience. The panelists will announce the winner at the end of the event.

WINNER

The first prize winner will receive funding of One Million Naira (NGN1,000,000) to propel their business, six months of coaching and mentorship, and free six-month access to a tech hub in Akwa Ibom state to advance their business development.

RUNNERS-UP

Selected runners-up will have access to six months of coaching and mentorship and free six-month access to the tech hub in Akwa Ibom State to advance their business development.

All five participants may also have the opportunity to be introduced to an accelerator/incubation program.

For eligibility, visit https://akitech.community/pitch/

SPONSORED!

WHO WILL BE THE FACE OF USEN NDIA 2021?

Stand the chance to win up to 30,000 cash prize plus Usen Ndia Ambassadorship Deal 🤝

Usen Ndia presents the first-ever face of Usen Ndia contest.

Are you beautiful?
Are you intelligent?
Are you conversant with our local dishes?

Then, this is for you.

HOW TO WIN

1. Like our page https://www.facebook.com/1910378525719186/posts/4228847873872228/

2. Follow our official page on Instagram via https://instagram.com/officialuyofoodfestival?utm_medium=copy_link

2. Join the contestant WhatsApp group via the link below
https://chat.whatsapp.com/HHofU1zrddK2zyF63msbrB

3. Pay a registration fee of N500 only to the admin.

4. Make a 1-minute video on how to prepare the local delicacy that will be instructed by the admin.

5. Invite your friends to like Usen Ndia Page, like your video and comment on your video.

6. The contest commences on Wednesday 25th August 2021.

Good luck!

SPONSORED!
𝐃𝐞𝐚𝐫 𝐩𝐚𝐫𝐞𝐧𝐭𝐬, 𝐰𝐡𝐚𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐩𝐥𝐚𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐡𝐢𝐥𝐝 𝐭𝐡𝐢𝐬 𝐡𝐨𝐥𝐢𝐝𝐚𝐲?

Let's engage your child excellently with intellectual and creative activities.

At Platinum Regal Academy, we deliver a bright start to our children and nurture them to stardom.

Secure your child's intellectual and creative prowess today.

For admission, kindly pick the registration form at Platinum Regal Academy behind Tropicana around George town residences.


For details, please call, 07084192529 or 08023484536
Mail us @ [email protected].

An Excellent Learning Future Begins Here.

SPONSORED!
𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐰𝐡𝐞𝐫𝐞 𝐭𝐨 𝐞𝐧𝐫𝐨𝐥 𝐲𝐨𝐮𝐫 𝐜𝐡𝐢𝐥𝐝?

With an environment as serene and equipped as this, your child's intellectual and creative prowess is ascertained.

At Platinum Regal Academy, we deliver a bright start to our children and nurture them to stardom.

Secure your child's intellectual and creative prowess today.

For admission, kindly pick the registration form at Platinum Regal Academy behind Tropicana around George town residences.


For details, please call, 07084192529 or 08023484536
Mail us @ [email protected].

An Excellent Learning Future Begins Here.

Platinum Regal Academy

SPONSORED!
𝐆𝐢𝐯𝐞 𝐲𝐨𝐮𝐫 𝐂𝐡𝐢𝐥𝐝 𝐚 𝐁𝐫𝐢𝐠𝐡𝐭 𝐒𝐭𝐚𝐫𝐭, 𝐁𝐮𝐢𝐥𝐝 𝐲𝐨𝐮𝐫 𝐂𝐡𝐢𝐥𝐝'𝐬 𝐅𝐮𝐭𝐮𝐫𝐞 𝐓𝐨𝐝𝐚𝐲.

Every child is a priority and so is his/her intellectual and creative performance.

At Platinum Regal Academy, we deliver a bright start to our children and nurture them to stardom.

Secure your child's intellectual and creative prowess today.

Admission is ongoing
For details, please call, 07084192529 or 08023484536
Mail us @ [email protected].

Or visit, Platinum Regal Academy behind Tropicana around George town residences.

An Excellent Learning Future Begins Here.

UsenNdia Food Tour berths in Eket

The oil rich city of Eket will play host to the widely anticipated Usenndia Food Tour later this month.

The tour which is in preparation for the Usenndia main event coming up in November is designed to help reconnect and rediscover our rich culinary culture.

During the tour, the visiting team will explore various food locations and areas of interest in Ekid land.

DAY 11

Optimize Your Post Frequency

Every audience uses different social networks at different times of the day. To connect with them, you need to know not only what type of content is interesting to them, but also who purchases your services or products and what age group is more accessible to sell.

So...How often should you post per day? What type of content should you post? What is the ideal number of posts per day? There are common questions that any social media experts try to answer.

To tell the truth, there is no ideal answer. Your answers come along with your analysis, experience and tests of what works for you and what doesn’t work.

Anyway, timing is essential for your social media marketing strategy. It is important not only to publish high-quality content, and find the ideal posting frequency for integrating a successful marketing strategy.

I’ve found a lot of scientific studies and each one shows their own social media timing with the recommended number of posts for each network.

Here is an example. - See image attached

As for me, you can publish as often as you think your content is engaging and useful to share. Here are some ranging marks that work best for my projects:

See attached images.

See you tomorrow! 🥰

DAY 10

Embrace Your mistakes

“Wear it like armour, and it can never be used to hurt you." - Tyrion Lannister, Game OF Thrones

We are all humans, and we make mistakes. This is especially essential to accept in the fast-growing world of social media. Instead of being ignorant of your mistakes, accept and apologize for the same. Work on them and tell your customers about them. They’ll love you to hear that you worked on your mistakes to provide them with better services.

If you’ve made a grammar mistake or missed a comma, don’t delete the post. Probably, people liked your post, and they will notice your continuous re-posting.

Concerned about bigger mistakes?

For example - a product error or accidentally charging a customer’s credit card twice, you should immediately respond apologetically, and publish a post from your social media accounts telling how you’ve handled the error and customers will understand it.

For instance, I liked how Pamela Vaughan, from HubSpot, regulated her baby bump error. Instead of her personal Twitter account, she accidentally published a picture of her growing pregnant belly on HubSpot’s Twitter account that had over 340,000 followers.

She wasn’t lost and knew the way to jump. She created an excellent blog post about her 15 minutes of shame on Twitter that got a lot of shares and comments.

See you tomorrow! 🥰

DAY 9

Use Emoticons

Well, there is a reason there are emoticons. Right? Emojis serve the purpose of conveying emotion through facial expressions. 😋

Apt use of emotions is extremely important to convey the desired tone and emotion behind the message. The glitch with written texts is that, if not formatted correctly it can be easily misinterpreted.

You idiot 😆

You idiot 😡

Both the above phrases consist of the same words but with different emojis and hence convey a different message.

It is as simple as adding a 😃. It is the emoticons that get the readers more excited about your content. So, next time you write, feel free to go overboard with one of these.

See you tomorrow! 🥰

DAY 8

Humanize Your Brand

As much as all the digital innovations have made it easier to communicate, it is the emotion that we miss out on.

By the term ‘humanize your brand’ we mean, go beyond the glass tops of these digital screens. Show your audience what goes in your office, introduce them to your employees, show the humans behind your brand.

Remember that brand stories are not ads and sales pitches, they help the audience connect to your brand. Your stories tell them what you stand for, they display your culture as well as your values.

For instance, share your plans for Friday, share the fun team building activities you have, let employees take over the social media for once and connect to the audience.

Take a look at the way SE Ranking does it on their page: - Second Image

See you tomorrow! 🥰

DAY 7

Use The Art of Storytelling

"No one ever made a decision because of a number. They need a story,” once told Dan Kahneman. Stories matter! Period. 😋

It’s the stories that sell, not the product! We, humans, connect to stories, it is the emotional attachment that your brand builds with their audience. They inspire ideas and encourage interaction.

Here’s a perfect example of Airbnb, that will make you go all emotional. A super cool animation that is executed perfectly. Check out how they convey their message to belong anywhere here.

No, this is not the only way to tell a story. There are simpler ways too to move your audience. Share successive posts to relate the whole story from the beginning to the end. The blow-by-blow arouses excitement that is great to make your story compelling. 🥰

Here’s an example of consistent tweet-after-tweet posts:

okay, the blog post will probably be up Monday. but it is coming!
— Hannah Queen () August 30, 2013
i think i might actually have a blog post ready in about an hour. for the first time in months. hope people are still around to read it, ha.

— Hannah Queen () August 30, 2013

See you tomorrow! 🥰

DAY 6

Let The Tools Empower Your Strategy

Social media tools are going to be your savior. Imagine being on 8 different platforms and posting manually on each of them 3 times a day.

Damn. That would be your worst nightmare. All you’ll possibly do is publish, and nothing more productive.

So, let’s leave the monotonous work on the tools, shall we?

Yup, that is possible! Try to automate as much of the activity as possible. For example, schedule your social media updates ahead of the time.

Use social media scheduling tools like SocialPilot to auto-post your updates to all your social accounts then evaluate the results with the analytics they provide.

So, the whole point of taking tools help is to plan ahead of time. Plan, create and schedule posts on your content calendar. Scheduling tools have inbuilt content calendar makes it easier for you to keep an eye on your posts.

Schedule your pins, tweets, posts along with hashtags and social media mentions all in one go for the month. Such an approach will save you time, helping you be more productive and focus on the overall strategy.

Pro Tip: Do you want to pull ahead of your competition?

Always know what they are doing. It’s smart to use a competitor research tool like SE Ranking SEO Software to see how their ads look like and perform, what keywords they are using and so forth.

See you tomorrow! 🥰

DAY 5

Set Up Social Media Content Calendar

There is a saying - failing to plan is planning to fail.

No matter what you do - without planning you are going to fail in social media marketing! So, use social media content calendars tools to organize and publish all your content timely and efficiently.

Content calendars also help to distribute resources effectively, improve team collaboration and give a more in-depth understanding of what works and what doesn’t.

You’ll find ample of templates online to pen down your calendar. But nothing works as good as digital, so you can use SocialPilot’s calendar or any other social media scheduling tools to plan your content calendar.

The best thing about these tools is that it enables you to put up images, set timings for your posts and much more in a single dashboard.

Just create and update the publishing calendar once a week, build team sections and distribute the file to co-workers to get their comments before posting.

See you tomorrow! 🥰

DAY 4

Build A Winning Game Plan For Social Media Marketing

The research reports suggest that marketers who document their strategy are 538% more likely to achieve success.

This calls for action. Doesn’t it?

After all…

Penning down a social media marketing strategy is the key to turn your vision into reality. While you prepare your strategy, consider the social media platforms you’ll be posting on, make sure it appeals to your target audience and aligns with your goals.

Here are a few things to help you out with your social media strategy

1. Make a list of upcoming festivals and special days

2. Create a content theme to provide your audience with a unified experience

3. Prepare a list of hashtags for different platforms

4. Make sure it covers your primary events, features and campaigns.

See you tomorrow! 🥰

DAY 3

Select Your Social Media Platforms Wisely

It is not necessary to be available on all the social media platforms, but what matters is to create an impact on a few that you are present on.

It is not the quantity that matters, it’s the quality that counts! Putting out substandard content will only make things worse for you.

Instead, research and plan your social media presence that aligns with your goals and appeals to your target audience. Focus on the platforms that are preferred by your targeted demographic.

See you tomorrow! 🥰

“If you want to create messages that resonate with your audience, you need to know what they care about.” 🤗

And, this brings us to the DAY 2 of our 15-day Social Media Tips to Elevate Your Marketing Strategy journey, and today, we will be talking about....👇

2. Learn About Your Target Audience

Yesterday we talked about "Defining Your Goals", and now that you have your goal in mind, let’s take a look at the audience. Without the support of your audience, your strategy will be in vain.

Drawing your social media strategy around your audience is a must. Your target audience will help you figure out everything; Right from the social media platforms you need to be on, to every ounce of content you’ll ever create.

Still wondering about why should your audience have all the spotlight? 😌

Here’s why... - Check 2 Photo - Audience demographic

It is essential to define their questions, their concerns and their problems. For most businesses, one of the biggest challenges is to connect with the right audience.

To find your ideal audience, you need to figure out who your target demographic is and what social networks they use. 😋

See you tomorrow! 🥰

Today, we begin our 15-day journey into the 15 Social Media Tips to Elevate Your Marketing Strategy, and we know you will love it. 😍

Social media networks keep growing year after year. So, developing an effective social media strategy nowadays is vital. Otherwise, you will lose customers and that will eventually affect your outcome. 😋

Let’s break down the above-mentioned social media marketing tips!

Welcome to Day 1

For an effective marketing strategy, you need to first 👇

1. Define Your Goals

Well, how will you aim if you have no target? You need to know the 5 Whys behind your actions. Your goal will be the driving force of your social media marketing strategy. Don't delay anymore, grab a paper, and pen down your goals!

But...Before we jump ahead, here are a few things you must keep in mind while goal setting:

✔ Be specific

✔ Set attainable goals

✔ Make sure that your goals are measurable

And, that will be all for today. 🤝

Growth Hacks - 15 Social Media Tips to Elevate Your Marketing Strategy 👍

In the next 15 days we will be sharing with you and ready to entertain questions on 15 Social Media Tips to Elevate Your Marketing Strategy - And we know that this will be a very interesting time for you and a turnaround for your business.

BOOK YOUR SEATS NOW! 🥰

THE BACKGROUND

With over 3 billion people on social media, Social media marketing is one of the most crucial channels for businesses to get quality traffic, customer engagement and eventually driving sales.

This means that almost half the world’s population is now on social media! Well, if you know to leverage your social media platform right, then there can be no better opportunity for marketing out there.

Hang on to explore the best of the best social media marketing tips for businesses.

But first... Did you know that social media now has a global pe*******on rate of 49%? 😋

This means that almost half the world’s population is now on social media! Well, if you know to leverage your social media platform right, than there can be no better opportunity for marketing out there.

, we will be looking at the following Social Media Marketing Tips to Skyrocket Your Traffic:

Define Your Goals
Learn about your Target Audience
Select Your Social Media Platforms Wisely
Build a Winning Game Plan for Social Media Marketing
Set Up Social Media Content Calendar
Let The Tools Empower your Strategy
Use The Art of Storytelling
Humanize Your Brand
Use Emoticons
Embrace your mistakes
Optimize your Post Frequency
Cut Back on the Number of Hashtags
Treat Each Social Channel Uniquely
Share Quality Visual Content
Deep Dive into Social Media Analytics

Too much to take in? Stay tuned with us for the next 15 days to deep dive into each one of the social media marketing tips mentioned above!

Did you know that social media is the number one daily activity among Americans? 75% of users spend 20 minutes or more on Facebook every day. And 92% of marketers consider that it is significant to use social media platforms for their businesses. 😉

So... What's the catch?

Social media networks keep growing year after year.

So, developing an effective social media strategy nowadays is vital. Otherwise, you will lose customers and that will eventually affect your outcome.

Let’s break down the above-mentioned social media marketing tips in 15 days - starting tomorrow! 😎

HOLLY'S ERA 2.0

2nd May is post Worker's Day public holiday.

Make the day count by enjoying quality laughter, fun and entertainment with your family and friends at , Uyo most anticipated comedy event.

Visit www.mcholly.com to grab your tickets.

From all of us at the Gasm Group, Happy Easter to you.

SPONSORED!

The T-Shirt Village, Still Serving You Better.

*When last did you visit the ?

*Where do you go to when you have the need for sport kits/accessories, and branding services ?

The , a subsidiary of , has in stock, beautiful football boots, quality jerseys, nicely designed snickers, quality and assorted T-shirts of all kinds of colours and Sizes for your events, as well as branding services.

The good news is, they're very affordable.

Our warehouse is located at No.74, Aka Road, Uyo, by Udo Ekpo Inyang street.

You can also reach us through the following phone lines : 07039535869, 09065760611

We are always at your service.
See you soon!

Getting On Google Local Pack: Why It's The Most Important Local Marketing Strategy

If you're a local business owner, then this should probably be your main strategy.

Before I dive fully into the matter of today, let me share a real-life situation, and show you the importance of Google My Business account, and appearing on Google Map.

Recently, I visited a store at Ewet Housing, and there were customers in a cue, and as the line was moving, a man in front of me just came into town and need to buy shawarma, and other kinds of stuff and the shop we were all trying to get one thing or the other also deal on shawarma, but the man never knew until someone told him.

Now, the man just came in, and was lodging in a hotel in Ewet Housing, and doesn't know his way around, and just like over 90% of newbies in your area do, he picked up his phone, went to Google, and searched for 'Shawarma near me' but that shawarma shop near him didn't pop up, because the business wasn't online, but he was seeing places a bit far from him, so he asked someone where to get shawarma around, and he was directed.

Little wonder what Google my business account can do!

Before I concluded, let me take you into the real matter of the day, and show you how to solve that shawarma business search visibility puzzle, and get you connected with your customers.

Let's Prove Why It Is Important To Get On Google Local Pack:

Most people search for local businesses from their smartphone. And most people use "local searching factors" like "near me" or "in Uyo."

So, if you're not found for those local searches (especially in the Google Map Pack), then you're in
trouble.

Local Micro-Moments Are What Spark Action:

According to Google, 75% of people search locally from their mobile device.

So, people will put out their smartphone and type in something like "barbershop near me" or "best Photographer In Uyo"

We know that over 50% of these "near me" searches result in people going into a physical location/store to buy something.

But which business do they choose?

Let's assume that someone lives in Uyo, OR and they're looking for a grocery store.

They pull out their phone and type in "grocery store in Uyo"

What is the thing that people see when they conduct a local search like this?

They see paid ads.

But, we know that less than 4% of people click on Google AdWords at the top.

So where do the clicks go to?

They click on the Google Local Pack. The first 3 to 5 results after the paid ads on top.

Google Local Pack: The Most Lucrative Spot On The Internet

This is the most important spot for a local business.

A search like "dentist in Portland" gets 210 searches on Google each month. That's over 2,200 searches a year, and if you're well-positioned on the search engine result page (SERP), you might be able to get over 1,000 clients from the Google visibility game.

And with the majority of clicks happening in the Google 3 Pack, you need to do everything you can to
rank and this is what I can help you do at a fee.

How do you rank in the Google 3 Pack?

It's a semi-complex process, but here the 3 most important things you can do right now to increase your rankings:

1. Optimize your Google My Business (title, category, images, description, etc)

2. Boost and confirm local citations (we'll get to this a little lower)

3. Increase positive reviews

4. Local Citations: Local citations are a critical (yet overlooked) aspect of increasing your local rankings.

But, what are they?

What is a local citation?

"Local citation" sounds fancy and complex, but it's not, but it's simpler than you think.

A local citation is where another website mentions your website's NAP (name, address, and phone number).

Having your business's NAP on local directory sites - Yelp, Yahoo, Angie's List, etc - will boost your local visibility in Google's eyes.

How to create lots of high-quality local citations?

There are local citation services out there that can help you create dozens of high-quality citations
that'll boost your local authority.

Whatever you do, don't try to create them manually.

That would take forever!

Review Generation

91% of people read reviews before choosing a local business.

Over 80% of people trust online reviews as much as they trust a persona recommendation.

It's common sense:

People will choose the business with the highest-rated reviews and the most reviews.

You need a review generation strategy:

Create a system to generate reviews. It may be an SMS system that follows up with first-time clients. Or an email drip campaign. Or maybe you just ask people to leave a review (this one works the best).

GeoFencing - Should You Use It?

For most local businesses, geo-fencing is a little advanced.

If you haven't optimized your Google My Business or focused on increasing reviews, then you shouldn't
put time or money towards geo-fencing.

What is Geofencing?

Geofencing is when you use GPS and other local data signals to target people in a particular area.
Geofencing is mainly used for paid advertisements, like social media marketing or Google AdWords.

This article won't get into the details of geofencing.
Knowing that it exists is important, especially if your clients are clustered in a specific part of town (like a couple of square blocks).

So, can we do business? Let's dive in, and play the Google visibility game.

My name is Edikan David, a digital marketing expert. You can reach me via email 📧at [email protected], or through phone on 08021400383.

This is a publication of The Gasm Marketing

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With our high level of online inter-connectivity and control, we drive unparallel publicity for products, events, corporate bodies, and government agencies as well as help set trends within and outside the African online community.

Talk to us today, and GET STARTED.

The Gasm Marketing With our high level of online interconnectivity and control, we drive unparallel publicity for products, events, corporate bodies, and government agencies as well as help set trends within and outside the African online community.