Drawbridgeng

When your branding efforts are carefully planned and executed, your brand becomes more than just a logo or product—it becomes a force that shapes perceptions, influences decisions, and fosters loyalty among consumers.

This force manifests itself in the form of strong brand recognition, positive associations, and a deep emotional connection with your audience.

By strategically aligning your brand with the values and needs of your target market, you can establish a lasting presence and drive long-term success and differentiation in the marketplace.

Happy birthday to an amazing colleague! Your positivity, hard work, and dedication inspire us all.

Wishing you a fantastic day filled with joy, laughter, and all the success you deserve.

Cheers to another wonderful year ahead!

Happy birthday to an incredible leader!

Your guidance and vision inspire us all to reach new heights in the communications industry.
We wish you a day filled with joy, love, and celebration.
Thank you for everything you do at Drawbridge!

All communication is designed to influence recipient behaviour and elicit response. Feedback, whether positive or negative, offers valuable insights into the degree to which we are achieving our goals.

Embracing feedback intentionally (as a core element in our communication strategy) and allowing it to help us shape the next steps in our interactions, we enable a culture of continuous improvement and development that sets us on the path of personal, professional and corporate growth.

A time for gratitude, reflection, and celebration. May this joyous day bring you closer to loved ones and fill your life with abundance. Eid Mubarak! 🌙✨

To create an effective ad, ensure your message is clear, concise, and easy to understand. Avoid confusion by keeping it simple and to the point.

Hello, April!

Here's to fresh beginnings, blooming possibilities, and endless opportunities. Let's embrace the beauty of this new month together. 🌸

As we celebrate the season of hope and renewal, may the spirit of Easter fill your heart with joy, your home with peace, and your life with abundance.

Wishing you and your loved ones a blessed and joyous Easter filled with love, laughter, and cherished moments. 🐰🌼

An ad's value transcends its cost; it is an investment in visibility, credibility, and positive emotions which all ultimately lead to growth. Beyond the monetary outlay, therfore lies the potential for exponential returns in brand recognition, customer engagement, and business success.

The true worth is this not the initial expense, but the value of the long-term impact and profitability it attracts.

Over the weekend, Drawbridge CM engaged management staff of HASAL Microfinance Bank LTD in a 2-day workshop centered on strengthening the HASAL brand for sustainable profitability by promoting a safe working environment and productive workforce.

Seven sessions were had, including assessments for the growth and development of the participants and the bank at large.

Trainings like this strengthen the fabric of brand knowledge internally to better promote the brand externally.

Beneath the swaying palms, we embrace the sacred journey of Palm Sunday.

Let us reflect on the enduring message of hope and redemption. May this day fill our hearts with gratitude and our souls with peace.

Happy Palm Sunday 🌿

Embrace your uniqueness and lead the way, setting trends rather than simply following them.
Dare to stand out, charting your own course with creativity and originality, leaving a lasting impact that inspires others to follow your lead.

“What is a brand? A brand is uniqueness you know, want and trust”
― Brian McGurk

As the Holy month of Ramadan begins, we wish all Muslim faithful peace, prosperity, and spiritual fulfilment.

Our dear great women of Drawbridge...

You have always been present in our story and we will continue to give you the room and platform to shine because after all, a coin with only one side has no value. You are the second, equally valuable side of our coin that makes the Drawbridge team formidable.

Today, we recognize you, our female Bridgekeepers and creative amazons at Drawbridge CM alongside women everywhere.

Ruky Audu⁩ Halima Yusuf⁩ Jessica Ahmodu Aima Ohi-Alegbe Olamide Olayemi
SoniaMayomi
Chidinma onyemaobi

Happy International Women's Day...

Reputation is an outcome, but it is also a valuable, strategic asset.
-Andrew Grifin

selection for March

In March 2022, Heineken launched a campaign promoting its new product which had "zero calories, tastes of nothing, can't be drank and made up of 100% computer generated ingredients".

Brewed in the virtual universe, Decentraland, Heineken Silver, was the brand's way of reinforcing the need for the real world for a full experience of certain products.

Bram Westenbrink, global head of Heineken said: "Our new virtual beer, Heineken Silver, is an ironic joke. It is a self-aware idea that pokes fun at us and many other brands that are jumping into the metaverse with products that are best enjoyed in the real world. For now, you can't taste pixels and bytes. So, we want to make a joke about that and remind everyone that nothing beats the taste of a refreshing beer, including our new virtual Heineken Silver, in the real world."

The campaign was a stellar success that rode on the metaverse wave. It was Heineken's most successful brand launch in history. It had over 2 billion impressions in the Metaverse within a few months and made headlines in 11 countries.

What was more ingenious was that it was a prelude to the launch of an actual physical beer targeted a Gen Z's who are the more engaged audience in the Metaverse.

Hat's off to creative thinking!.

In your journey on earth, remember that small consistent efforts lead to significant achievements.

To go forward is to move toward perfection. Charge forward with dedication and persistence.

We are rooting for you.

Happy New Month to you!

For individuals and organizations alike, a reputation is far easier to destroy than it is to build.

You are received the way you present yourself
-Bangambiki Habyarimana

Multilingual and multicultural societies exist through their languages, which transmit and preserve traditional knowledge and cultures in a sustainable way. - UNESCO

Can you speak, read, and/or write in your mother language?

Improve your knowledge of your mother-language and strengthen your cultural heritage.

Happy International Mother Language Day!

To the finals! The Super Eagles are bringing it home.

Feel the energy of the Super Eagles. The winning team! 💪🏽

You are always dear to our heart, this month and beyond.
Yours truly, Drawbridge CM

On your special day, we applaud your commitment to the Drawbridge family and wish you continuous success in your career.

Happy birthday to a valued Bridgekeeper! 🥂

Drawbridge CM is a Communication Consultancy previously known as Media Range Limited. Our journey started fifteen years ago.

We had a vision to be a company that supports clients communicate better, and we were invested in being very good at it.

Over the years, we have been able to do this to a range of clientele, from mid to large corporates in different sectors, multi-nationals, development agencies and SMEs.

We welcome you to be part of the story of our future!

In the tapestry of our nation's history, each thread represents a hero who bravely wove their sacrifice into the fabric of our freedom.
To our heroes who paid with their lives!

Armed Forces Remembrance Day!

MEDIA RANGE REBRANDS, BECOMES DRAWBRIDGE CM

On August 12, 2023, we marked our 15th anniversary. We are grateful to you and all our other partners for being a part of this journey so far.

As part of activities to celebrate our 15th year anniversary, it is my pleasure to announce that we have taken on a new brand identity, Drawbridge CM.

Drawbridge CM is a leap forward in our firm’s story that leverages the vast network, experience, and relationships across the business and political space that we have accumulated over the past 15 years. The goal of this repositioning is the presentation of a more effective and professional communication management consultancy that enhances the delivery of positive communication outcomes for clients.

Since 2008, Media Range Ltd had been satisfactorily providing innovative communication solutions across its different practice areas of public relations, strategic communication, brand management and crisis communications to a diverse range of clientele, from mid to large corporates in different sectors, multi-nationals, development agencies and SMEs, supporting them in their corporate quests for success.

This firm was built from the ground up and has remained in business because tenacity, dedication, excellence, professionalism, and unwavering commitment to our clients’ success is hard coded into our DNA. What has kept us in business is the calibre of our teams that consistently exceed client expectations leveraging their professional competence, continuous learning and a steadfast commitment to excellence and innovation.

We have always believed that everyone can communicate better and our role as communication professionals is to help them in accomplishing that.

After 15 years, we stopped to take stock and asked ourselves: how can we help people communicate better, even more than we have been doing? A major outcome of the review exercise was the apparent need to deliver even better results for our present and future clients in the context of the evolutions in the domestic and global operating environments. We simply must dig even deeper.

Our clients typically seek the effective deployment of communication as a key strategic tool for solving simple and complex business, political, human impact, and personal challenges. We believe we fit into this space because we retain the very best talents skilled in imaginative and inspirational problem solving that require communication specialisations.

We are therefore re-inventing our brand identity, so that we can communicate who we are more effectively, and resonate with our audience, in a more meaningful way.

We assure you that working with Drawbridge will be a partnership that takes you to your communication goal, every time.

Hassan Abdul
Lead Consultant/CEO