Eleven Percent Agency

I had the chance to work on an exciting branding project .romarin , a catering business in Paris that serves dishes inspired by the Lebanese cuisine. The logo emblem was digitally drawn to give the identity a fresh and simple look and feel like the two ingredients.
Check them out if you live in Paris and are looking for uncomplicated yet tasty dishes for your occasions 🍲🤍

Never thought filming over Google Meet was an option until it was the only option 😅 I was supposed to join the team in Dubai last month to film the Back to School campaign for Delektia Food but I couldn't make it. We still went ahead with the filming and I must say the result was great! It was also quite fun, and the secret to that is having team members who work in harmony and love what they do.
Concept & Storyboard: Eleven Percent Studio
Videography & post-production: Nusupkhan Alishero
Food Stylist: Chloe Ride
Actress: Rasha Attyeh
Actor: Rafif Hammoudi

Back To School Campaign - Delektia Client: Delektia.com Concept, Storyboard and Script: Rashad Fatairy eleven-percent.com Videographer & post-production: Nusupkhan Alisherov Food Stylist: Chloe…

The imaginal cells create the metamorphosis process which occurs when a caterpillar changes into a butterfly. With that in mind The Imaginale brand was designed. Collaborating with I created the Imaginale identity which represents the stages of a butterfly in creation until it reaches full growth, therefore integrating Imaginale’s brand promise in its visual identity.
Deliverables:
1- logo design
2- branded pattern
3- stationery
4- artwork mockup
www.imaginalehi.com

Pressroom Restaurant is located at the iconic Ink Hotel in Amsterdam. The Hotel was once the Netherlands’ known Newspaper; De Tijd, and the restaurant sits in what was once the newspaper’s press room where all the articles got edited and printed.
I had a lot of fun rebranding the Pressroom’s menus and collaterals in a way that compliments it’s story and history 💛

Ramadan Kareem to everyone celebrating 🌙

To every woman; to all women.

We have exceptional talents in Lebanon. Directors, producers, actors, designers, and artists come together to work with utmost dedication and focus. These people are challenged every day by so many hurdles enough to make them want to give up... but they don't. Instead, they put all their energy and genius into their work. They innovate. They create. They shine.

Some behind-the-scenes photos from the last we did in , For Delektia Food LLC
Director: Sandy Belle Botrous
Producer: Liliane El Sous
and her amazing team
Actress: Rita Niameh
Script & art direction: Eleven Percent Content Creation Studio

I am very proud of this brand, the brains behind it and the team who's been working tirelessly to bring it to where it is now. A little more than a year ago I collaborated with Black Iris agency to create Delektia the brand. Together with the founders' vision and promise we brought this brand to life, and in just a few months Delektia was in the freezers of all major supermarkets in the UAE. Delektia now collects yet another award at Food 2.0 Conference in Dubai, just a couple of weeks after it winning "Voted product of the year" award, the world's largest consumer-voted award for product innovation.

Eleven Percent Agency updated their info in the about section.