IBC

Meet Sir Martian, the AI Artist 🤖

Monks has brought the future to life with Sir Martian, an AI-powered robot that can create stunning art in real-time! 🎨 Watch how this innovative technology combines robotics, AI, and machine learning to deliver captivating experiences.

Don't miss the full session on to learn more about Sir Martian and the future of AI-powered art!

👀https://ow.ly/gJCK50U2WR9

Contextual advertising: Is it the future of targeted ads? 🤔

A recent article explores how AI is being used to improve contextual advertising, a type of advertising that is based on the content of a web page or app.

This approach can be more relevant to users and less intrusive than traditional targeted advertising.

Do you think contextual advertising is the future?

Yes: Contextual ads are more user-friendly and effective.
No: Traditional targeted advertising is still more powerful.

Let us know in the comments!

🔗 https://ow.ly/KJEz50U2TE9

Contextual advertising proves its worth Automated contextual advertising uses AI to help brands fine-tune the contextual relevance of their addressable campaigns. IBC365 speaks with ITV's...

Want to know the secrets behind video advertising? 🤫

Join Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, as he unravels the mysteries of ad-tech in this insightful tutorial. Learn how broadcasters can navigate industry challenges and boost their revenue.

Watch now 👀https://ow.ly/gNT650U2Sxr

Ad-Tech - Tutorial, Ep 1: Navigating the Future of Video with AdTech IBC365 Tutorial: Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, looks at how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.

🌿We're committed to a sustainable future for our business and stakeholders. With the support of Hope Solutions, one of the UK's leading sustainability consultants at the forefront of change, join us in making a difference!

Follow our sustainability updates and let us know in the comments what sustainability issues matter most to you! ♻️

🔗https://ow.ly/CGlI50U2iZN

Throwback Thursday to 's mind-blowing tech! creation, immersive experiences – the future is here!

➡️ Ready for ? Register your interest now: https://ow.ly/uIv950U1YWk

Server-guided ad insertion (SGAI) is a new technology that combines the best of both worlds, with server and player working in tandem to deliver ads based on up-to-the-minute viewer data, enabling greater personalisation and innovation.

explores the potential benefits and drawbacks of SGAI, comparing it to traditional server-side and client-side ad insertion methods.

Read the full article here 👀 https://ow.ly/2h0E50U1eAj

SGAI: a new frontier in dynamic ad insertion

Global leaders and industry innovators, don't miss out!

Exhibiting at is your chance to:
📈Boost sales and showcase your groundbreaking
🔝Understand what customers want and stay ahead of the curve
🤝Build powerful new connections & with the community

🔗Book your stand now: https://ow.ly/9Vab50U0cWr

❗If you would like to discuss your exhibitor opportunities face-to-face, meet our Sales Team at SATIS this week. Email [email protected] to schedule a meeting.

📢 Have you submitted your Accelerators Challenge yet?

🚀 The 2025 Accelerator Media Innovation Programme is open for submissions until December 6th, 2024 and we are looking for for cutting-edge, transformative challenges, set to shape the future of and .

🗓️Read more here and submit your project: https://ow.ly/8NWT50TZ85F

AI is transforming media production! 🤖

This IBC2024 technical paper explores how AI is being used for facial recognition, multi-label indexing of news items, and ad targeting. 🎯

The paper also dives into how AI is being used to improve streaming and video coding. 📹

Find out more here 👉 https://ow.ly/J1Ju50TXHVp

Technical Papers 2024 Session: AI in Production – training and targeting In this session from IBC2024, three authors from NHK, Viaccess-Orca and European Broadcasting Union present their work on the application of AI to...

Calling all media professionals! 📢

The rise of streaming has created a knowledge gap in the television and streaming industries. The new RTS Mini-MBA in TV and Streaming Media is designed to bridge that gap, giving you the business skills you need to succeed.

This program will give you a comprehensive understanding of the business side of media, from finance and marketing to strategy and operations. You'll learn how to:

- Collaborate more effectively
- Pitch ideas more convincingly
- Make informed business decisions

Don't miss out on this opportunity to take your career to the next level!

Find out more here 👉https://ow.ly/pFxq50TXHJ8

Business matters: plugging the knowledge gap across streaming and broadcast What is the purpose of the RTS' new mini MBA course and who will benefit the most? IBC365 discovers more about the new TV and streaming course...

Tune in to the latest podcast! 🎧 Learn about the future of storytelling, AI in media, and more.

Listen now: https://ow.ly/SZtO50TXHyb

IBC365 Accelerating Innovation Podcast EPISODE 7: Changing the game Engage with the latest in seamless storytelling and transmedia, captivating new young audiences across all channels including gaming and esports.

Throwback to all the entertainment we spotted at ! 📸

From bustling exhibition halls to buzzing events and inspiring conversations, we saw it all!🎉

👉Share your highlights below and join us at : https://ow.ly/rlXu50TVzOy

Bridging the Gap Between Streaming & Broadcast: How to Keep Up?
The lines are blurring between traditional TV and streaming giants. But how can content creators and broadcasters adapt?

IBC365 explores the knowledge gap and offers solutions! 👀Read the full article here ➡️ https://ow.ly/K1UA50TUuBT

Business matters: plugging the knowledge gap across streaming and broadcast What is the purpose of the RTS' new mini MBA course and who will benefit the most? IBC365 discovers more about the new TV and streaming course...

: Your Gateway to the Future of &

Why Exhibit?
🤝Connect: with industry leaders and potential clients.
🌐Showcase: Highlight your latest on the global stage.
💡Innovate: Pioneer transformative & shape the future of the industry.

🔗Book your stand now: https://ow.ly/zohI50TVsnT

📢 Calling All Innovators!

🚀 The Accelerator Media Innovation Programme is now open for cutting-edge, transformative project submissions to shape the future of and . Get inspired by last year's cycle projects here: https://ow.ly/Q1Qo50TUw2T

🗓️Submit your challenge by Friday, December 6th, 2024 now: https://ow.ly/J0mC50TUx1g

IBC2024 Tech Papers: The Power of Data-Driven Insights:
The future of advertising is here! This research from delves into how Generative AI can create personalised ad experiences. Could this be the end of irrelevant ads?
Read more here🔗https://ow.ly/OJZ250TTg0w

IBC2024 Tech Papers: The Power of Data-Driven Insights: Advancing Ad Targeting With Generative AI This paper outlines a novel architecture blueprint that use large language models (LLMs) to enhance ad targeting effectiveness through personalized...

Generative AI is about to change the game for recommendations in media and entertainment! Paramount CTO says it'll "blow up thinking" on how we find shows & movies. The session from dives deep.
What kind of recommendations would you love to see with AI? Comment below!

Watch the session in full here ➡️ https://ow.ly/4XYj50TTfBJ

Paramount CTO: GenAI interface to 'blow up' thinking around recommendation In an ideal future, GenAI will improve the customer experience and inspire streaming services to reinvent. Phil Wiser, Executive Vice President and...

The future of media is here! podcast Ep. 3 features experts from BBC, ITN & IBC diving into:
- AI vs. Disinformation ️
- Building digital replicas
- Advanced detection tools

These innovations are essential for maintaining content integrity and audience trust.

Bonus! This episode also explores ethical challenges & the latest trends in news verification.

Listen & learn: 🔊https://ow.ly/MiTG50TTeZM

IBC365 Accelerating Innovation Podcast EPISODE 3: AI, Disinformation, digital replicas & detection tools We are living in a world of fake news and disinformation. How much do you trust your media? We hear from organisations including BBC and ITN on how...