OU. Boutique Stories

Ready for a holiday? Our summer sandals are! Slip them on and let the adventures roll ☀️

Swipe for your new go-to summer brunch look. Warning: May cause spontaneous mimosa cravings and impromptu photo sessions. ❤️🥂

We’re excited to introduce our exclusive Rue de Buci sweater in blush lilac! A blend of happy, chic and cosy, inspired by the lovely Parisian café vibes during the endless Sunday brunch.

Oh la la Brunch is served on handmade ceramic plates by Joelle Wehkamp. 🩷🥞🥂

Introducing ‘Wild Moon’ 🌙 Your go-to summer soirée outfit for effortless elegance and timeless style ✨

Forecast for the weekend: No plans, but a high probability of stumbling upon some fabulous new key pieces! 🌟🛍️

We’re Team Orange tonight! 🧡 Where are you watching the semifinal?

Say bonjour to our fave French-inspired footwear! These braided ballerinas are your new besties for an instant style upgrade. 💋

Petanque is the best ‘Jeu de Boules’ for summer. It’s one of the very few lucky ball games that includes sipping rosé, socializing with your friends and wear your favorite outfit while aiming at Le But, the tiny ball we all like to be very close to. 🫳🏻🏐💕🥂

Rock the wild look effortlessly with our Yojeuse breezy leopard blouse 🫶🏼

Say bonjour to our favorite French-inspired summer look! This light, breezy and oh-so-chic outfit is perfect for adding a touch of Parisian flair to your sunny days ☀️💌

Stay cool and stylish this summer with our new linen styles – perfect for sunny days like these! ☀️

Kicking off le weekend in our favorite laid-back styles! ✨ what are your plans this weekend? ❤️‍🔥

Oui oui, nous jouons au jeu de boules avec nos copines. Embrace the pétanque game in style with our newest club sweaters and tees! Throw le boule while sipping rosé or Ricard, and immerse yourself in the authentic French vibe 🥖🇫🇷🍷🫳🏻🏐

Rock our fave leopard pants for effortless cool, strut-worthy, wild child vibes! 🐆

This dress is the ultimate dreamy addition to your wardrobe—instant magic for any occasion 🤍

Check out our fresh oversized breezy summer sweater! 👀 It’s got that same awesome fit as our Rue de Buci, but it’s tailor-made for those not-so-hot summer days! ☀️

Lost on what to pack? Val’s vacay picks are the ultimate style GPS! 🗺️ 🛍️

Meet our latest leopard dress—on-trend and breezy. Perfect for beach days or city strolls. Get ready to turn heads wherever you go! ✨

📍 Paal69

Planning a beach picnic? Need the perfect look? We’ve got you covered - literally! 😎🛍️

Bonny and fresh blues 💙
1. Sweater Rue de Buci Est La Plage
2. Top Dune Deep Blue
3. Sweater Rue de Buci Mermaid Hotel
4. Sweater Rue de Buci Pop Bleu

The only question now is: which one? The answer: you do not need to choose.

Whenever you put on this co-ord it instantly feels like summer ☀️💙

Ready for sea, surf and salty hair? 🐚💦
Discover our newest beachy summer styles! ☀️⛱️

OU. est La Plage
A splashing new drop 💦

Get wet with OU. a La Plage. Ready for sea, surf & salty hair? 🐚🌊🏄🏻‍♀️Put on some SPF and discover our newest beachy summer styles. ⛱️🧴🧜🏼‍♀️☀️

Hot days cool co-ords 🔥🙌🏻

From weddings to weekend soirées, our new dresses are perfect for any occasion—grab yours now ✨🛍️

Get ready to slay in denim! This co-ord is a head-turner with its oversized fit and woven jacquard flair. 💙✨

Elevate your style game with our stunning gold co-ord ‘Dore’. Versatile, glamorous, and guaranteed to turn heads, it’s your ultimate go-to for any occasion ✨

Sunny days, sweet treats and summer styles! ☀️ It’s finally heating up, so dive into your wardrobe and make waves in the season’s hottest looks ❤️‍🔥