HyperCulture

HyperCulture is a designer-director duo based in The Netherlands. The meaning of Hyperculture is the natural outcome of living in a digitally connected society capable of rapid communication. We draw inspiration from pop culture, subcultures and ethnic cultures to create visual aesthetics that have a unique narrative. Value and excitement can be created by remixing and re-contextualizing visual languages from different cultures, eras and forms.

Reach out, we can hype you up.

Design, animation & direction by HyperCulture.nl
Sound design by
Represented by

Crossing the T's, dotting the I's: all about finesse in the final touches 👌🏼👁
The final step is step 6️⃣: style frames, how we add coulour and visualize our scenes.🎨🖍

Almost there... Step 5️⃣ takes us into moving storyboard mode 🖊🖥. A fun part!
Get a glimpse of what the final version is going to look like 👀

Step 4️⃣ is all about Kit Bashing. What is Kit Bashing, you say? 🤔🤷🏻‍♀️🤷🏽
Right.

𝗞𝗶𝘁 𝗕𝗮𝘀𝗵𝗶𝗻𝗴
/𝘬ɪ𝘵/ˈ𝘣𝘢ʃɪŋ

noun
If you combine parts from different kits to make something new, that's a kit bash 🛠.

Check it out 👇🏻

Time to explore 🔍 ! Step 3️⃣ is all about design and finding the right fit.
How does that look like?

🐫 🍵🧊🗽🐓🍍🍋

Step 2️⃣ is about mixing our philosophy with our work 💪. What if we would remix objects to create the 🤯 experience?

From brief 📝 to a final animation 🎥 on TV 📺. How does that work? What is the process? Let us show you in 6️⃣ steps🎬🍿

Step 1️⃣. It all started with just a few lines from our friends at DDB Unlimited. Exactly how we love it 🙌🏻 Check out the first step 👇🏻 and follow us today 📲

“Bizarre characters, combinations and animation”. The direction and brief we received from DDB UNLIMITED for this DubbelFrisss Ice Tea project 🍹 that we took on with Artbox > centre for creation.
The brief and direction was a perfect match with our primary ethos as a creative duo. Value and excitement can be created by sampling and mixing objects from completely different contexts and forms.