ktc

Are you looking for a job or do you want to meet us in person to stay connected? Join us for a friendly office lunch where we can meet face-to-face and give you a firsthand introduction to ktc and our workspace.

Where? Eindhoven Office
When? Thursday 30 november
What time? 11:30 – 13:15

Read more and sign up here:
https://ktc.agency/open-day

Hey there, were you sat behind your laptop yesterday at 4pm CET🇳🇱 or 8am CST🇲🇽 or 11am GMT-3🇧🇷 looking at our faces? Then we want to thank you all for joining our live inspiration session, with your presence, engagement and questions it was a success! Let's keep inspiring, collaborating and learning together, for a better future 🤖🫱🏻‍🫲🏽

Generative AI in Action - for marketeers and innovators 🌟

Calling all visionary marketeers and innovative minds curious about AI! 🚀We’re excited to invite you to an exclusive 60 min webinar & live demo of AI tools like ChatGPT, MidJourney and Framer that will unveil the endless possibilities of Generative AI. But we’ll also address the ethical, legal and privacy considerations of working with AI responsibly.

Register now to secure your spot next July 12, 4pm CET at: ktc.agency/generative-ai-in-action, link in bio 🔗

📢 Limited seats available!

# PropositionDesign

Today is World Environment Day 🌍 and the theme this year is . An estimated 19 to 23 million tonnes of plastic leak into aquatic ecosystems annually.

This is why we took 15 minutes out of our day after our standard weekly standup, to jot down our ideas on post-its.
The winners: we will be contacting our building administrator to ask for transparency on the recycling regulations as well as reusing our coffee grind to grow our own mushrooms from rotterzwam

Even though we’re a busy agency, it’s awesome to see that with only 15 minutes, we can already make an impact. This goes to show again that collaborating and sharing ideas can be impactful without taking too much effort. We hope to inspire you as well to take action ♻️

Or get inspired by some other events that took and ran with it! Together we can do so much.

Viatris Malaysia & Viatris Brasil we're glad to have you at the house of customer-centric innovation.

We’re proud to work together on
…human-centered healthcare
…empowering HCP’s
…empathy-driven innovation
and so much more!

As forward thinkers, we feel the responsibility to collectively create actionable sustainability strategies for businesses. Together, we can turn this challenge into an opportunity.

Last week we presented 3 cases that prove sustainability and growth can go hand in hand, from Coolblue in the Netherlands, Tucum in Brazil and Coca-Cola in Mexico.

Thank you to all pioneers that joined for leading this change Bosch México NN Endurans Solar. Your efforts are already making a change. Let's collaborate, innovate, and build a better, more sustainable future for all!

Sign up here: https://ktc.agency/success-in-sustainability
Don’t miss out! Go beyond greenwashing and turn sustainable ambitions into growth through compelling products, services and business models. Get inspired by real world examples and discover how to embed sustainable competences in your company.

April 19th
16:00-17:00pm Amsterdam time
11:00-12:00am Brasil time

See you next week!

To bet on sustainable initiatives and making a profit, are not mutually exclusive. Get inspired by real world examples of successful triple-bottom-line businesses from Too Good to Go, Coolblue and more(!) People-Planet-Profit transformations.

Register for our 30-min session here:

Europe & Brasil time (April 19th)
https://ktc.agency/success-in-sustainability

Mexico City time (April 17th)
https://ktc.agency/success-in-sustainability-mx

As the book Doughnut Economics by Kate Raworth points out, not all innovations should be welcomed.

What if smart fridges consume extra energy? What if delivery services are impacting employees’ quality of life and undermining the potential of local commerce?

Customer-centric innovation and profit-driven, bottom-line philosophies are being heavily challenged in a world with new, bigger and collective problems to be solved.

Businesses, corporations, startups and other organizations are being held accountable for environmental and social impact as never before.

The role of the designer is crucial in this challenge. We think the biggest opportunity lies in the process of designing services, connecting profit with people and planet.

Let’s create future-proof services by circular design and inclusive design and most importantly: think about what sustainability really means.

Going green will be the biggest challenge for organizations in the next decade. But 90% of leaders struggle to go from ambition to action. Discover effective ways to transform, matching Planet with Profit, join us April 19 4pm Central European Time and get inspired by real world examples of successful triple-bottom-line.

Register for our 45-min session here: https://ktc.agency/success-in-sustainability

For our Mexican friends, register here :
https://ktc.agency/success-in-sustainability-mx

Today we had the pleasure to meet a diverse group of students at at the Speedmeet in den Bosch! So nice to meet you, looking forward to stay in contact and good luck to all interns looking for a great internship.

P.S. we also enjoyed a cheeky Bossche Bol, thanks for that!

Are you looking for an internship at ktc in the center of Eindhoven? Join us in creating better experiences for better businesses, check out our vacancies here: https://ktc1.homerun.co/

‘Prevention, the savior of healthcare’

We attended this great event organized by Roche x TNO yesterday.

Great insights were delivered from a smart panel: using data to make prevention more local and personalized and talking a universal language create real dialogue between different stakeholders ( Molema quoting Goethe: Er hört noch jeder nur, was er versteht - you only hear what you understand). What was clear was the callout from de Rooij for more urgency and doing instead of talking.
Our take: It’s clear the industry needs more changemakers that want to lead with positive action, find new business models based on prevention, create movement together with citizens and HCP’s and are able to go outside their comfort zone reaching out to new stakeholders to scale prevention and wellbeing together.

What do you think? Do you agree or disagree? Let us know in the comments!

A lovable MVP - that goes beyond the functional - sets the foundation for long-term success and customer loyalty. How to make one? Follow our tips!

Hi all! I am Floris and I have just completed my internship as a Service Designer. In this post I will take you through my experience of doing an internship at ktc.

The ktc office was almost next door for me. So I loved coming there to work in the sun, chat and work together with my colleagues and enjoy the coffee and free lunch.

Doing an internship at ktc for me felt like I was a real part of the team. I worked on multiple different projects where I made a difference and got quite a lot of responsibilities. From this I was able to learn a lot.

Next to the fact I learned a lot, it was also a lot of fun! I got the opportunity to work on interesting projects and visit cool events within my internship.

Are you looking for an internship at ktc? Check out the possibilities on our website

ktc.agency/ or ktc1.homerun.co

Last christmas 🎄🧡 Hopefully everyone enjoyed their holidays! We also had a very good time here during our ktc dinner. Best wishes!

A cheesy Grinch quote aside, we want to say thank you to every client of ours and you who is reading this, for the amazing projects we’ve been able to deliver and are still working on, or get to work with together in the new year! Cheers to a 2023 full of new knowledge, thorough working sessions and creative outbursts!

For many of you the holidays are coming! We wish you very happy and warm days together with your loved ones!

Throwback Tuesday: a few weeks ago we had a fun team expedition through Eindhoven’s Dutch Design Week expo in Klokgebouw and Strijp-S!

Our main findings:
AI is getting big, designers are finding countless ways to use it for the better. But is it always for the better? It’s growing in ways we don’t understand yet. A new experiment done by Bedrijf de Liefde triggers you to reflect about how digital and AI is impacting human connection: is it always positive? In what ways is it negative? How do we prevent mis-use of AI? (@ Veem) – Yessica

The future of mobility is electric, we saw electric vehicles everywhere! This was represented by one of the most famous Dutch start-up’s at the moment, . Their car has a whole roof made of solar panels! (Ketelhuisplein) – Floris

Design Interventions are key to speculating future experiences. Interestingly, ENCOUNTER #9, at The Embassy of Health, argues for responsible reflection - let’s not blindly glorify our contribution! (Klokgebouw) – Ragini

Ultra personalised services. How often do we think about the data we give away, and what can we all do with the surrounding data? This deeply personal vending machine was found at Embassady of Food (Klokgebouw) – Rick

So much food for thought! We’re curious: what was your favorite insight?

That's a wrap!
We loved talking to you about the 3 new foundations we see for 2023 - we hope to have sparked some new conversations or ideas for the coming year!

Have you missed out? No worries, we'll make sure to notify you for our next Inspirational Session and while that is cooking, we'll keep you inspired with new content here every week.

There’s no tomorrow to get ready for the new tomorrow. Register for our next Inspirational Session and be part of the Great Marketing Reset.

Thursday December 8th, 2022
9am-10am Mexico City time | 12am - 1pm Rio de Janeiro time | 16:00-17:00 Amsterdam time

Claim your free spot and register today
https://ktc.agency/webinar-signup >> link in bio!

Social media as we know it is dead. See how brands can benefit from this change of tide and discover the Great Marketing Reset with our latest Inspirational Session.

Thursday December 8th, 2022
16:00-17:00 Amsterdam time | 9am-10am Mexico City time | 12am - 1pm Rio de Janeiro time

Claim your free spot and register today
https://ktc.agency/webinar-signup

Augmented reality technologies, NFT products, and explosion of AI applications are now part of the Industry landscape. Be part of our latest Inspirational Session and discover the Great Marketing Reset.

Thursday December 8th, 2022
16:00-17:00 Amsterdam time | 9am-10am Mexico City time | 12am - 1pm Rio de Janeiro time

Register today for free!
https://ktc.agency/webinar-signup

Sustainability will become something for everyone in the upcoming year. Be part of our latest Inspirational Session and discover the Great Marketing Reset.

Thursday December 8th, 2022 - Save the date!
16:00-17:00 Amsterdam time (CET) | 8am-9am Mexico City time (CST) | 12am - 1pm Rio de Janeiro time (GMT-3)

Register today and claim your free spot!
https://lnkd.in/epQFR5db

Secret revealed!

We’re calling all brand managers, marketeers, innovators, growth hackers and digital marketeers. You’re invited for 🥁…

ktc’s Inspirational Session “The Great Marketing Reset”
Hosted by Oscar Amador, Head of Creativity.

When?
Dec 8th, 2022 - Mark your calendar!
16:00-17:00 Amsterdam time (CET) | 8am-9am Mexico City time | 12am - 1pm Rio de Janeiro time

What?
With geopolitical, climate and inflation crises, brands feel the need to respond. Now! It’s not just trends this time, it’s new foundations that have been built:
- Bye bye beautiful, Hello Authenticity: affirmational marketing vs. aspirational marketing.
- Extended Reality and Virtualization of all: including your product
- The Death of the First Wave of social media: the rise of a real reflection of society
Welcome to the Great Marketing Reset!

Learn how to make your brand flourish in this hour long inspirational webinar with more than 20+ examples of brands that are thriving in this new era.

Claim your spot now! Register here:
https://ktc.agency/webinar-signup

Can you believe? Time flies…

P.S. 🤫… We’re definitely having fun: we’re secretly working on something, but can’t tell you about it yet except that we’re very excited about it. More soon, we promise!

P.P.S. Are you a Brand Manager, Changemaker, Innovator, Growth Hacker or Digital Marketeer? Keep an eye out next week for an exciting announcement

By creating memorable experiences, businesses can generate more resilience and assure repeat business, gaining long-term, “ambassador” customers instead of just one-off sales.

https://www.forbes.com/sites/forbesbusinesscouncil/2022/11/02/why-product-managers-should-become-experience-managers/?sh=3b1cf55e2c79

Throwback to last week when we had a great time celebrating our 2022 Halloween Party.
So who do you think is the winner of the ktc Pumpkin Carving Contest? 🎃🎃🎃

Una fecha para celebrar a nuestros antepasados y recordar que la festejar la Muerte es una manera de abrazar la vida.

Feliz

English:
Día de Mu***os is a very special day, a day to celebrate our ancestors and remember that celebrating Death is a way of embracing life.

Happy Día de Mu***os

🌺🕯️💀🌹💃🏻🇲🇽

It’s easy to post about any creative idea you have. But the difference between a good and bad idea is if it resonates with your audience. This is definitely measurable with the right method and mindset. Set objectives for your ideas, trace them to see wich channel or even format worked better, analyze the context to create parameters. And more important, analyze the date to find out what happend and learn from there. Do you dare to measure your ideas?😱

Remember, jumping onto a trending topic can be a tricky thing 👻
Always keep your brand in mind and choose a way to connect such topics to one of your attributes. Like this Halloween post ;)

🎃🎃🎃