Polestar
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The perfect balance
What you see is what you get. The Polestar 1, with a lightweight carbon fibre body.
polestar.com Carbon fibre is still considered exclusive, expensive and lightweight, but that makes it the perfect choice for a car that guarantees so much cutting-edge technology, future thinking and performance.
The perfect balance
The carbon fibre body structure makes the Polestar 1 strong, balanced and lightweight: -230kg and +45% more torsional stiffness.
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polestar.com Polestar is the standalone performance electrification brand of the Volvo Car Group
Polestar 1 winter test
The Polestar team is tuning the Polestar 1 handling balance in extreme winter conditions. Chassis engineer and test driver, Joakim Rydholm, is leading the evaluating process. This is his statement so far.
Polestar China
In parallel with with growing demands for quality and premium services, China is the world's biggest market for electric cars. Read how Polestar's marketing team plans to win in China.
polestar.com In October 2017 Polestar announced its new business strategy as the electric performance brand together with the reveal of its first car, the Polestar 1, in Shanghai. Now, Polestar is back in China to meet with potential customers at the Beijing Motor Show.
Polestar China
Polestar’s Production Centre in Chengdu will have a special test track, constructed within the campus. This will enable potential customers to evaluate the car to the extremes not possible on public roads.
polestar.com In October 2017 Polestar announced its new business strategy as the electric performance brand together with the reveal of its first car, the Polestar 1, in Shanghai. Now, Polestar is back in China to meet with potential customers at the Beijing Motor Show.
Polestar China | Polestar
Follow the Polestar team behind the scenes at Auto China.
polestar.com Polestar is the standalone performance electrification brand of the Volvo Car Group
Polestar China
18.04.25. Polestar on tour. Stand: E305.
polestar.com In October 2017 Polestar announced its new business strategy as the electric performance brand together with the reveal of its first car, the Polestar 1, in Shanghai. Now, Polestar is back in China to meet with potential customers at the Beijing Motor Show.
Polestar 1 Prototype – extreme winter high speed test
The Polestar 1 prototype tested in extreme winter conditions. Advanced high speed test in ice road. Location: Secret test track North of Arctic Circle. Temperature – 25°C, Top speed 200 km/h. See full video with Polestar test driver Joakim Rydholm on our journal: https://goo.gl/13daR7
Home | Polestar
Follow our development. Sign up to our newsletter to stay informed about our latest news, products and events.
polestar.com Polestar is the standalone performance electrification brand of the Volvo Car Group
About us | Polestar
Polestar will take a new approach to market with subscription as the primary offer. The cars will be offered as an all-inclusive single monthly payment, aiming to take the hassle out of traditional car ownership.
polestar.com Polestar is the standalone performance electrification brand of the Volvo Car Group
Geneva International Motor Show 2018 | Polestar
In parallel with the Geneva International Motor Show, preparations and technology testing is in full swing. Sofia Björnesson is responsible for holding it all together as the Commercial Project Leader for Polestar 1. Read an interview with her here.
polestar.com Polestar is the standalone performance electrification brand of the Volvo Car Group
Geneva International Motor Show 2018 | Polestar
The dedicated space where brands present their products is normally a place intended to create an interesting context. But, it can also be a place built to lead the visitor into a preferred mind-set. At the busy Geneva International Motor Show this is what Polestar intends to do.
polestar.com Polestar is the standalone performance electrification brand of the Volvo Car Group
Geneva International Motor Show 2018 | Polestar
The six initial launch markets are growing into 18. Formal pre-orders for the Polestar 1 will open in Europe, Asia and The Americas simultaneously.
"This positive reinforcement really encourages us to deliver a world-class electrified sports car,” says Thomas Ingenlath. Read the full interview here.
polestar.com Polestar is the standalone performance electrification brand of the Volvo Car Group
The Marking Principle
In the traditional automotive world, cars are marked with chrome logos and emblems with very little connection to the products they sit on. The designers at Polestar wanted to integrate the graphics and typography into the product design from the beginning.
18.03.08. Polestar on tour.
Geneva International Motor Show. Stand 5253, Hall 5.
Geneva International Motor Show 2018 | Polestar
18.03.08. Polestar on tour. Stand 5253, Hall 5.
polestar.com Polestar is the standalone performance electrification brand of the Volvo Car Group
The Colours
Polestar’s monochrome colour palette is a minimalistic foundation on which accent colours are allowed to add life and energy. This digital and athletic influence is the addition that makes something that could be perceived as a dull colour scheme into something outstanding and powerful.
The Typography
In order to create a clear yet consistent identity, the Polestar brand team insisted on selecting one single typeface for all channels. The typeface had to be unique, but also timeless in order to be used in new applications for many years.
18.03.08
Polestar on tour. Stand 5253, Hall 5.
Polestar
The constant search for refinement and our progressive mindset have defined our uncompromised ambition. In all communication, the objective has been to elevate the technological advancements and allow the products to stand proud as pieces of art rather than using traditional marketing.
The Symbol
A great number of star symbols and logotypes already exist. Not even in the car industry is this a unique element. Knowing this, the Polestar team decided to modernise this classic form and let the Polestar attitude lead the way, rather than traditional automotive thinking.
Finding yourself | Polestar
The brand identity of Polestar is the result of our obsession for refining every detail. Read about what builds Polestar’s identity in our journal.
polestar.com Polestar is a company of people with an absolute obsession with refining every detail. The product is always the centre of attention, but the same attitude is present in all fields, whether it is chassis components, carbon fibre solutions or typography. The visual brand identity of Polestar is the r...
Polestar 1 – Electric Performance Hybrid
Polestar 1. A CFRP body with optimal Carbon Fibre layout. An Electric Performance Hybrid with 600 Horsepower, 1000 Nm of Torque and 150km electric range (NEDC), torque vectoring, Öhlins dampers and Akebono six piston brakes.
Watch the video tribute
Congratulations Polestar Cyan Racing on becoming 2017 FIA World Touring Car Champions. See the tribute to Thed Björk and the team for their tireless work before, behind and during the entire race season.
This is Polestar 1.
600hp. 1000Nm. Torque vectoring.
This is Polestar 1.
Sign up now.
Top Gear
Polestar 1 has been almost universally acclaimed by the media. Read one of these articles here: https://www.topgear.com/car-news/electric/polestar-1-600bhp-hybrid-bmw-m4-rival
Gizmodo
Polestar 1 has been almost universally acclaimed by the media. Read one of these articles here: https://www.gizmodo.com.au/2017/10/the-polestar-1-from-volvo-is-a-tesla-killer/
Wired
Polestar 1 has been almost universally acclaimed by the media. Read one of these articles here: http://www.wired.co.uk/article/volvo-polestar-1
Sign up
The Polestar 1 will be made in a limited number of units per year. For the chance of securing a Polestar 1, please submit an application.
“Polestar 1 is the first car to carry the Polestar on the bonnet. A beautiful GT with amazing technology packed into it - a great start for our new Polestar brand. All future cars from Polestar will feature a fully electric drivetrain, delivering on our brand vision of being the new standalone electric performance brand."
- Thomas Ingenlath
Polestar
Polestar 1 is our Electric Performance Hybrid. In short, this means a powerful electric drivetrain with an additional boost and backup of an internal combustion engine. Read more on our website.
Introducing Polestar
Hear our CEO Thomas Ingenlath present the vision behind Polestar and reveal our first car – Polestar 1.
Polestar 1 | Polestar
17.10.17 We put the pieces together. Read more about Polestar 1 on our website.
polestar.com Polestar is the standalone performance electrification brand of the Volvo Car Group
Time to put the pieces together.
Time to put the pieces together.
We don’t settle for average. We don’t search for middle ground. Our cars are not built to fit into pre-defined segments or a certain target group. When we launch our new car on the 17th October we reveal a car that we would want to drive ourselves. Because when you build something for yourself, only the best is good enough.
Sign up for our global launch event 17.10.17
Time to put the pieces together. Follow on Instagram.
2017 Volvo S60 Polestar vs Mercedes-AMG C 43 comparison
”The more focused Polestar feels more challenging and, ultimately, rewarding.” Autocar India on the Volvo S60 Polestar.
autocarindia.com Volvo S60 Polestar interior feels dated now but the design is clean and everything feels solid. Digital dials are a refreshing modern touch. 20-inch wheels give the Volvo S60 Polestar a purposeful stance. Infotainment on the Volvo S60 Polestar feels decidedly old school. The Volvo S60 Polestar's lar...
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Website
Adres
Rotterdam
Openingstijden
| Maandag | 12:00 - 18:00 |
| Dinsdag | 10:00 - 18:00 |
| Woensdag | 10:00 - 18:00 |
| Donderdag | 10:00 - 18:00 |
| Vrijdag | 10:00 - 21:00 |
| Zaterdag | 10:00 - 18:00 |
| Zondag | 12:00 - 17:00 |
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