Alpha.One

Vandaag en morgen vindt de 20ste editie van het Marketing Insights Event (MIE) plaats in de Jaarbeurs Utrecht, hèt event op gebied van Data en Insights.

Alpha.One is aanwezig met onze eigen stand (nummer 19). Kom langs en maak kennis met onze neuromarketing solutions!

Ook zal onze Director neuroscience Dr. Ingrid Nieuwenhuis vandaag samen met Merel Zuiderduin van Motivaction International een masterclass geven over de Meerwaarde van neuro- én kwalitatief onderzoek in communicatieonderzoek. Deze vindt plaats van 11:45 tot 13:15 in de Masterclass-zaal.

How to Validate Visual Hierarchy with Predictive Eye Tracking:

Struggling to know where to put that call-to-action button? Or perhaps the brand logo isn’t getting enough attention? As a UI/UX designer, one of the key challenges of the role is to ensure that the most important visual elements of your design are noticed.

This can be achieved through the proper use of Visual Hierarchy. Defined by the Interaction Design Foundation as “the principle of arranging elements to show their order of importance”, visual hierarchy is one of the fundamental principles UI/UX designers need to master.

Read this full article to learn more about visual hierarchy and predictive eye tracking: https://bit.ly/3dOOAin

How to Validate Visual Hierarchy with Predictive EyeTracking - Predict what really matters In this guide, we show you in five simple steps how you can leverage the power of predictive eye-tracking to validate your visual hierarchy in seconds.

Good video ads are able to get and retain attention as well as communicate the brand.
Do you want to make the best version of your ad? Join our multi-client April run!

We use to measure attention and to make sure crucial elements are seen.

✉️Email [email protected] to sign up or receive more information.

🧠 Thank you for your interest in our webinar! We hope you enjoyed it and found the insights and Neurotips helpful. Now, the record of the live webinar is in your email! Have you received it?

Missed our webinar (in Dutch) on how to make a good video ad? Sign up in the link, and receive the link to the recording in your email:
👉 https://bit.ly/3IYIBls

Let's uncover the unconscious!

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Do you want to scientifically prove that your video ad has what it takes? Test it in our multi client EEG & eye tracking research!🚀
In this research, conducted in Amsterdam, we measure the automatic, unconscious response to video ads.
You can test your ad for the Dutch market for just €4999.
Deliver your ad before Thursday March 10, get your full EEG + eye tracking report by the 20th. ⚡️

Did you catch our webinar with Motivaction? What was your favorite neurotip?
Don't forget to take a nap to remember all the content, as our neuroscientist suggested 🧠.
If you missed it, stay tuned. We'll share details on how to get a link to the recorded session soon.

It is happening today! Join Alpha.One's Director of Science, Dr. Ingrid Nieuwenhuis for the webinar How to make a video ad that works? Tips from a neuroscientist. It will take place at 1500 CET. The webinar is in Dutch, and is this month focused on insights from the banking industry. Want to know more about creating good video commercials?

Your last chance to register 👉 https://bit.ly/3hxjKZV

Don't miss it! The webinar How to make a video ad that works? Tips from a neuroscientist. is tomorrow! Want to scientifically prove that your video ad engages the brain of your audience? How can you use EEG and eye tracking to measure if your ad is able to draw attention and keep people engaged?

Tomorrow at 1500 CET, Dr. Ingrid Nieuwenhuis will give you answer! Register now: https://bit.ly/3tjXrN6

This Thursday, we will share how understanding unconscious processes in the brain is essential for creating good video commercials, and how you can measure ad effectiveness using and .



Register now: https://bit.ly/3puDKkn

Are you curious about why it is essential to link your ad’s message to your brand, and how to do that effectively? Tips from a neuroscientist. Director of Science, Dr. Ingrid
Nieuwenhuis will give her webinar this Thursday, at 3 pm, on the 3rd of March, we are looking forward to having you!

Register now: https://bit.ly/3K1pGqj

Do you want to learn how you can use EEG and eye-tracking to measure if your ad can draw attention and keep people engaged?
Do you want to learn about our joint multi client research with Motivaction which we perform each month? Deliver your ad before the 10th and receive your full report on the 20th for €4999,-

At 3 pm, on the 3rd of March, we are looking forward to having you in this webinar! Register now: https://bit.ly/3M2qop6

Join Alpha.One’s Director of Science, Dr. Ingrid Nieuwenhuis for the webinar “How to make a video ad that works? Tips from a neuroscientist”, taking place next Thursday March 3rd, at 15:00 CET.
This month’s webinar will be in Dutch, and is focused on insights from the Banking industry. Don’t speak Dutch? No worry, we will do English focused webinars in the near future. Save the date (and your seat) by registering today:
https://bit.ly/3M1gP9V

We are excited to announce that we are opening our new Neuro-Lab together with the research and consulting agency Motivaction in Amsterdam.
Read more about our collaboration here:
https://bit.ly/3HyKXan

Alpha.One en Motivaction intensiveren samenwerking en openen Neuro-Lab in Amsterdam Alpha.One en Motivaction intensiveren samenwerking en openen Neuro-Lab in Amsterdam

The cost of advertising has been steadily rising. This is in part due to competition for an ever depleting resource:

"For advertising to work, it has to attract attention before it does anything else". But how can you ensure your content is engaging enough? Head over to expoze.io to find out 🙂

https://bit.ly/36H2yvz

When People Pay Attention to Video Ads and Why Context is key.

Can be considered art? We say yes, and the winner of the Nederlands Herseninstituut Art of Neuroscience competition proves it!

Check out the winning entry, Cognition IX, which explores the link between our bodily sensations and emotional reactions: https://bit.ly/3kgU1rf

Winner Art of Neuroscience competition announced - Nederlands Herseninstituut The eleventh edition of the Art of Neuroscience competition is won by Yas Crawford, an associate of the Royal Photographic Society and independent artist. With her artwork ‘Cognition IX’, Crawford looks at neurological interoception in Myalgic Encephalomyelitis (M.E) patients. The winner was cho...

"Measurement 2.0 is the next logical iteration and looks at ad performance beyond verification—measuring signals and the broader business outcomes advertising is driving."

Our platform expoze.io provides you with actionable metrics for measuring attention prior to publishing your !

https://bit.ly/3kdpyul

How to measure consumer attention, and why it matters Never has the ability to measure consumer attention been more important. Find out how to go beyond verification and measure deeper signals of consumer intent and attention.

A new theory suggests that there are two sides to : The first, as you may guess is simply paying attention to a stimulus. The second is about filtering out all irrelevant information!

Read more about the theory and how it relates to consciousness: https://bit.ly/36jvbPm

What a New Theory of Attention Says About Consciousness Filtering out distractions might be more important for the brain than highlighting important information.

We've got some great news: a new version of expoze.io is now live! 🚀

Apart from squishing bugs, you can now sign up for a free 14-day trial!

For more details on the new release and a sneak peak of what's to come head over to:
https://bit.ly/3wNZObo

Platform update: release 1.1.1 - Predict what really matters Read up on the changes we made to our expoze.io platform in update v1.1.1, including the option to register for a trial, bug fixes and much more!

Singing from balconies around the world, sparked researchers' interest in what happens to our brains when we make music together! 🎶

Turns out, there are 5 key brain functions & mechanisms that contribute to social connection through music. Can you guess which ones they are? 🧠

Check your answers at: https://bit.ly/3gt85fg

What happens in the brain when people make music together? Music is a tool that has accompanied our evolutionary journey and provided a sense of comfort and social connection for millennia. New research published today in the journal American Psychologist provides a neuroscientific understanding of the social connection with a new map of the brain when play...

New research suggests that our brains might be engaging in what you could call "Neural Tetris" 🟩🟪🟥

Our brain ‘rotates’ memories to save them from being distorted by new sensory information! 🧠

Check out the article for more details: https://bit.ly/3fJoXy1

The Brain ‘Rotates’ Memories to Save Them From New Sensations | Quanta Magazine Some populations of neurons simultaneously process sensations and memories. New work shows how the brain rotates those representations to prevent interference.

The pandemic has fast-tracked towards a new paradigm that remotely measures participants' biometrics such as heart rate and blood pressure as a proxy for brain activity.

But did you know you could take this one step further? measures without needing participants at all!

https://bit.ly/3vpgvt2

Council Post: How Agile Neuroscience Helps Uncover Holistic Consumer Insights Just reporting numbers from a traditional survey isn’t enough anymore — not in a complex landscape with complex consumer audiences.

Researchers at the Netherlands Institute for Neuroscience have just discovered the circuitry underlying curiosity and novelty seeking behaviour! 🧠 🤔 Curious to know more? Check out the article:

https://bit.ly/3uWVSE5

Brain mechanism of curiosity unraveled | NIN - Master the Mind Researchers from the Netherlands Institute for Neuroscience have discovered a new brain circuit underlying curiosity