Verve

We are Verve. Designers, developers and strategists who transform good brands into gr

Photos from Verve's post 23/03/2023

Did someone say unlimited books? At Verve, you can order your favorite books to learn from.

Our Marketing team’s favorite? The Copy Book. This one makes you long to be a Copywriter.

From copywriting to type and from design to strategy — we’ll be sharing the team’s book club picks every month.

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Photos from Verve's post 22/03/2023

Ready to write compelling brand stories that transform into outspoken brand identities like Miro, Juni and Caya? Become a Senior Brand Strategist at Verve.

Apply through the link in our bio and tell us why Verve should be the next step in your career.
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Photos from Verve's post 14/03/2023

You know a brand is more than just its logo. You want to translate client goals into strategic design concepts that drive their brand forward. You’re a creator and confident speaker, with a vision on the future of branding, tech, culture and design.

Sounds like you? Become Verve’s new Senior Brand Designer.
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Photos from Verve's post 09/03/2023

, Head of Design at , spilled the beans on how to win the market: by embracing the holistic experience of a brand.

Miro did just that. We took a trip down memory lane and reflected on our successful collaboration, hyper growing a brand, and creating a living brand that consistently wows Miro’s users.

Check out the interview through the link in our bio.

Photography by .
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Photos from Verve's post 21/02/2023

Reading unlimited books is just one of the perks at Verve.

Our Brand Design unit’s favorite? The Brand Gap. All about creating a holistic brand that works on all platforms.

From design to strategy and from copywriting to type — we’ll be sharing the team’s book club picks every month.

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Photos from Verve's post 09/01/2023

With his love for type, design and croissants, Digital Designer creates digital experiences that are planet centered.

Whether he’s working from Paris, Bern or our Amsterdam studio – he knows how to satisfy user needs, client goals and our team’s inspiration level.

We spoke with him about type, stepping out of your bubble, looking at the bigger picture and croissants. Check out the full interview in our bio.
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Photos from Verve's post 09/12/2022

From regular students in 2012 to founders of an EdTech platform in 2013.

Used by 25 million students from 2,500 universities in 60 countries, ast growing EdTech platform provides high quality study material to ace your way through your studies.

Verve created a new brand strategy and visual identity that fits StuDocu’s international ambitions.
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Photos from Verve's post 07/11/2022
Photos from Verve's post 07/11/2022

We're still enjoying last month's Friday. We watched awesome shirt design come to life, loved digging up buried treasures with Kirsten, Walewijn and Bram and raised our glass to celebrate success.

See you next year ADNIGHT. We’ll make sure to bring The Stillery's RTD cocktails! 🍸

Check out the rest of the photography by Eelke Oosterkamp in our Adnight album.

Timeline photos 20/06/2022

Wow! We can’t believe we’re crowned European Agency of the Year by the European Design Awards! We’re insanely proud of the team, and to top it all off, we also took home four awards for our work for Tuum, Flutterwave and Nederlandse Reisopera. We can’t wait to see what the future will bring Verve.

08/04/2021

After 14 years of Vruchtvlees it is time for us to take the next step. We introduce:

A new name.
A new look.

Meet Verve by Vruchtvlees • Digital, Strategy & Design

We continue building clear, outspoken and digital brands: living brands.
Create visually striking and distinct digital experiences.
Write timeless, compelling and clear stories.
To challenge, create and inspire.

We’re here to transform your company into a living brand.

Find out more on: verveagency.com

01/04/2021

What would you do if no-one could pronounce your name?

Soon more…

26/01/2021

Turn up the volume! We present a visual soundscape for Belgium's biggest concert hall Ancienne Belgique - AB. Ever since 1976 Brussels’ icon shakes up the European music stage with their top-notch technique and rich musical experiences. From The Clash and Coldplay to Nick Cave and Amy Winehouse, all the big musicians have performed at least once on the Ancienne Belgique stage.

The new motion-driven brand identity brings these experiences alive, way before you enter the physical building. Read how we rebranded an icon: http://vruchtvle.es/AB

Photos from Verve's post 12/01/2021

New project! Following the new digital strategy of KRO-NCRV, Pointer is the first title within the KRO-NCRV digital universe.

Pointer is pioneering in the field of online storytelling and data journalism. Known for its visualizations and infographics, the online platform focuses on paving a path in our complex society.

De Pointer is driven by crowdsourced input from people that got stuck in a bureaucratic system or social abuse. Powered with a fresh set of UX guidelines and identity within the KRO-NCRV brand, Pointer now has the tools to expand their groundbreaking impact in unlimited ways.

Read how we translated ‘by the people, for the people’ into smart UX on vruchtvle.es/pointer



Design system, brand identity, website, UX-guideline and image- and illustration guidelines by Vruchtvlees

Development by Synetic

05/01/2021

Can you see my screen? You’re on mute. I like your background.

These phrases were funny or even frustrating at first, but now they bring comfort, a human touch, and the nostalgia of simpler times to our digital environments. From endless Miro boards to virtual design extravaganzas, who knew we would (or could) move our entire daily routines online?

Together we’ve redesigned our daily routines, redefined the way we interact, and reinvented the way we tell stories. We have seen (and built) some awesome new experiences, and we’re excited about what’s to come. One thing is for sure: 2021 will be different too*.

Let's make it a good one!

*We have big news to reveal this year. Stay tuned for more!

18/12/2020

New project! Name one of the apps you’re using daily and chances are high, tech consultancy Clevertech had something to do with it. Without spilling the beans, Clevertech now has a story to tell of its own.

Read how we positioned the best-kept secret of fortune 500 companies: vruchtvle.es/clevertech


Strategy and Design by Vruchtvlees

01/12/2020

Netwerk Filmeducatie is here to celebrate the power of film and strive for a world where everyone speaks the language of film fluently, so people can optimally enjoy film and know how to express themselves through moving images - and use this power for the good.

We consulted Netwerk Filmeducatie on brand positioning and brand architecture, created an overarching brand storytelling system (including content strategy), identity, design system and website.

Find out more: vruchtvle.es/nf

27/11/2020

Nobody cares about your logo. When executed well, a logo is a good way to refer to a company — but in today's digital landscape we should divert our attention to other things."

Read the newest article about holistic design systems by Roman Stikkelorum (co-founder of Vruchtvlees) on vruchtvle.es/livingbrands

16/11/2020

New project! We are developing the brand strategy for Squla - leuk leren, the interactive learning platform that gives kids confidence by making learning fun.

Squla is the market leader in personalized learning, with more than 260.000 members in the Netherlands alone. We are working on an adaptable design system that speaks to kids (starting from the age of 2), parents and teachers and is ready to grow with the brand and its international ambitions. You are never too young to learn!

13/11/2020

New work! After a previous successful collaboration, creating their new community platform GLOBUS, and leading up to their 40th birthday Stichting Nederlands Onderwijs in het Buitenland (NOB) decided it was time to refresh their identity.

NOB is the ambassador for the (young) Dutch-speaking global citizen. They have a pivotal role between more than 200 schools, spread over 120+ countries, that provide Dutch education to children living abroad. Their main goal: connect teachers, knowledge and experiences, and maintain the quality and availability of Dutch education worldwide.

We developed a visual identity and design system that better reflects NOB and its global community, making sure the foundation can maintain its leadership in the upcoming years.

Find out more about this project: https://vruchtvle.es/nob

05/11/2020

New work! We developed a website, UX-strategy and design system for KRO-NCRV. We shifted the focus away from the programming towards the 3 main pillars of KRO-NCRV: inclusivity, sustainability and personal development. These core values form the framework for the website and its contents. The improved kro.ncrv.nl better reflects the network; it shows who they are, what they stand for and provides connection with their audience.


We made this website in collaboration with Synetic.

Join the Vruchtvlees team 02/11/2020

Join our team! We're on the hunt for six(!) new colleagues. Are you a full-stack developer, project manager, designer, or front-ender ready for a new challenge? Let's meet!

Join the Vruchtvlees team Vruchtvlees is a design-driven digital agency that realises the potential of ambitious brands. Through our Dutch Digital Design vision, we build brands, digital platforms, websites and content that people love and help companies grow. In close collaboration with our clients, we create internationall...

16/10/2020

Today, we're moving Dutch Design Week 2020 online. Within no-time and in close collaboration with Dutch Design Foundation we created a digital festival experience. Virtual, yet personal.

Within 6 months we developed an end-to-end platform and a custom build interface with presets to make sure designers can personalize their 3D rooms with ease. The outcome: over 500 digital exhibitions that bring online connection and discovery to a new level.

The 3D-rooms build upon 3D gaming technologies, the influence of light and colors in the works of James Turrell, Yayoi Kusama, Olafur Eliasson and Drake's Hotline Bling, and other creative solutions like Playbour City Engines by Tetem, The VanMoof Launch by Resn, Nite Hotel by Halie, Borrel.app by Q42 and Mozilla's Mixed Reality platform, that are redefining digital experiences without losing intimacy and connection.

Explore the unique experiences on DDW.nl from 17th of October. Read more about this project on vruchtvlees.com.



3D Rooms by Studio Uncoated, Ingka Group, Objects With Narratives

DDW Identity by Johan Moorman & Yorit Kluitman

13/10/2020

New work! As digital innovation partner we continuously work on improving the digital experience of the Dutch Design Foundation. This year we implemented a new identity, search engine, ticketing integration, livechat and livestream on DDW.nl. The website is part of a bigger project we’ve been secretly working on the past 6 months. Stay tuned for the big reveal this Friday!



Design and website by Vruchtvlees
DDW Identity by Johan Moorman & Yorit Kluitman

24/09/2020

All good ideas start with a spark. That’s why this star-like symbol forms the starting point for the new identity of startup studio Builders. Just like the spark it’s the place where new beginnings are created and bold ideas come together. Reflecting the creative powers of nature the animations show how loose particles come together and create powerful new patterns. The symbol is endlessly scalable and helps illustrate, inform and share Builders brand stories, now and in the future. Let's go from spark to champagne!

Find out more on: vruchtvle.es/builders

17/09/2020

Our contribution to the greatest food revolution of all time: the new website for The Vegetarian Butcher is live! Take a look here: www.devegetarischeslager.nl

13/08/2020

Yes! First a European Design Awards and now a Red Dot Design Award for the colorful identity of Theater De Vest & Grote Sint LaurensKerk Alkmaar! Following the motto 'In search of good design and creativity', 24 experts in the field of branding and communication design annually select the best-designed brands and communication projects. We’re honoured to be assigned a Red Dot Award out of the 6922 international entries.

The challenge of this project was to visibly align the, for outsiders, two different organizations. Our solution: a dynamic brand system where the characteristic, yet contrasting elements of the two buildings form the base of a recognizable and distinct identity. Check out the full case: vruchtvle.es/theaterdevest

Photos from Verve's post 03/08/2020

Are you ready for the future of fashion? Bring out your inner-designer at TextielMuseum from the 26th of September and onwards. Dutch designer Bertjan Pot invites visitors to design a sock or scarf following his design guidelines. Be inspired, shape your design and produce your own designer knitwear on a state-of-the art knitting machine. We developed the complete end-to-end user journey, from identity to digital interface. Including a sock selfie proof carpet and a striking campaign with photography from Marie Wanders.

Find out more: vruchtvle.es/textielmuseum

Photos from Verve's post 21/07/2020

Dutch Delftware dusty and boring? No way! The world-famous blue and white pottery is a symbol for craftsmanship and a source of inspiration till this day. From craquelure to calligraphy, we developed an identity and website that pay tribute to the stories hidden behind the surface and connect it to the modern-day world.

Get to know the masterpieces here: www.delftsaardewerk.nl

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Video's (alles zien)

Verve by Vruchtvlees • Digital, Strategy & Design
New name. New look.
Let's look forward together
Clevertech | Tech at the speed of ideas
Celebrating the power of film
ANP brand movie
Dutch Design Week - Open Call Animation
Theater Rotterdam
How to increase well-being at work - Prooff
Vruchtvlees presents HighFive: Niko Koffeman (De Vegetarische Slager) - de kracht van beleefmarketing
Vruchtvlees presents HighFive: Maartje Kruijt (HackYourFuture) - vijf minstgestelde vragen

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