H&M Beauty

The statement for every occasion: Mad for Matte lipstick.

Mad for Matte, Meme Maker: 198724001
Mad for Matte, Cha Cha Cha: 198724002
Mad for Matte, Stay Classy: 1198724007

The makeup look for any occasion. The magic? Do-it-all stick and Mad for Matte lipstick.

Products:
Eyeshadow, Vintage Blush: 0839421061
Eyeshadow, Let It Shine: 0839421030
Mad for Matte, Old Flame: 1198724005
Do-it-all-stick, Flaming flamingo: 1143042003
Do-it-all-stick, Raspberry slap: 1143042004

New season, fresh look. Get the complexion and blushed cheeks with our Do-it-all-stick.

Products:
Eyeshadow, Vintage Blush: 0839421061
Eyeshadow, Let It Shine: 0839421030
Mad for Matte, Old Flame: 1198724005
Do-it-all-stick, Flaming flamingo: 1143042003
Do-it-all-stick, Raspberry slap: 1143042004

A new range of eight scents to amplify your unique personality. The fragrance collection EST.1947 coming soon.

Shout-out to all who joined our breakfest event this morning to celebrate the second drop of our reimagined makeup collection.

It’s going to be a big bad brow kind of year and we’re here for it.

Angled brow filler: 1196916005

Unlock your brow potential – new tools are in.

Angled brow filler: 1196916005

From super-sharp nibs that create hair-like strokes to feathered brows that remain budge-proof. We’ve got you covered.

Angled brow filler: 1196916002
Angled brow filler: 1196916005
Superfine eyebrow pencil: 1209849006
Superfine eyebrow pencil: 1209849002
Eyebrow pencil: 1165591004

How do you apply your foundation?
Our new Buffing Foundation Brush is here to help with that seamless application.

Buffing foundation brush: 1200212001

Date night ready in one swipe.

Matte lipstick - Punch Drunk Love: 1143046005

Are you in for First Date Feels or Strokes of Passion this Valentine’s?

Gel nail polish, First Date Feels​: 1170174021
Gel nail polish​, Strokes of Passion: 1170174017

Achieve a seamless finish with our new selection of brushes. Psst.. they’re all vegan!

Tapered cheek brush​: 1200219001
Angled cheek brush​: 1200218001

Complete your Valentine’s look with our new Pressed Powder Blusher, it comes in 12 stunning shades.

Pressed powder blusher, Peonies for me​: 1143039008

When you’re going for the sleek look all the way.

Volume Icon Lash mascara: 1151522001
Dipliner Ink: 0273803002

Are you team matte or team satin?💄

Matte lipstick: 1143046019
Face gloss: 1109476001
Satin lipstick: 1143045020

Feel like the flirty “Pink about it” or the “Drop Red Gorgeous”?

Our Satin Icon Lipstick comes
in 36 different shades, find your fave today!

Satin Lipstick​, Pink about it​: 1143045002
Satin Lipstick​, Drop Red Gorgeous​: 1143045017

Spring glam brought to you by our new Powder Blusher in shade “Spring Fling”. 🌸

Oh My Blush - Spring Fling: 1143039002

Roses are red and so are our favourite lipsticks this season.

Matte lipstick: 1143046010
Satin lipstick: 1143045018
Liquid eyeliner: 0741552004

Wanted: Sunkissed looks for 2024
Needed: Our new pressed powder bronzer.

Pressed powder bronzer - Light Matte: 1143041001

A luminous matte finish formulated with plant-derived Squalane​? Yes, please!

Perfect finishing powder: 1198488001

New matte lipsticks in 18 different shades. Find your fave today!

Matte lipsticks -
Stay Outta Trouble: 1143046004
Ariel: 1143046003
Coral Fixation: 1143046002
Punch Drunk Love: 1143046005
Manifest: 1143046015
Indie Pop: 1143046001

Iconic red lips? Yes, please.

Matte lipstick: 1143046008
Over all gloss: 1109476001

The perfect matte red doesn't exi... oh, hi.

Matte lipstick: 1143046001

Serving major looks for the new season.

Do-It-All Stick: 1143042005
Satin lipstick: 1143045035
Curling mascara: 1139606001
Angled brow filler: 1196916007

The trick behind a perfectly blended eyeshadow? The brush! Explore our new eye shadow brushes, made with 100% vegan syntethic bristles.

Eyeshadow: 0839421101
Eyeshadow blendingbrush: 1200222001

Eyeliner so sharp and precise it will have you flaunt it everyday. 🖤

Volume Icon mascara: 1151522001
Dipliner Ink: 0273803002

Your hair deserves the best — discover our wide range of hair care products for every need.

Give your eye makeup a little piece of heaven. ☁️

Eye shadow: 0839421101

Don't let winter dry your skin out. Explore our skincare products today and find your new faves.

New beauty must-haves for your hair, in store and online now.