Max

"They'll have to bury me in this jacket because I'm never taking it off." — Sammy Davies
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Sammy wears the Demi Aviator Jacket and Nevada Wide Jeans.

We’ve got something up our sleeves...meet Wynter x

Cooler weather is approaching... and thanks to our Lucia Wool Scarf we aren't that mad about it x

The Georgia Slim, great for the legs and Mother Earth. Some would say she’s a 10/10.⁠
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New Max Denim collection in stores and online now x

No winter blues here, only denim.

The definition of here today, gone tomorrow: Makenna Reversible Quilted Puffer.⁠
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Arriving just last week, there's only a few left. If you want her, we suggest getting in quick. First arrivals of winter '24 instore and online now x

Two chai latte (marle), please.

Get our three-piece suit in Chai Latte Marle with 25% off in our VIP Event. Ends at midnight tonight x

Our VIP Event doesn’t come around often but when it does, we recommend grabbing that dress, knit or coat with 25% off*. So, what are you waiting for?

Instore and online now. Ends midnight Friday 24 May.

Your ultimate winter wardrobe starts with a good coat aka Mackenzie🖤

As the temps drop, there’s nothing quite like snuggling up in your fave knit, a warm cup of tea, or hibernating with the latest Netflix series. These rituals gently remind us to layer on the warmth, inside and out, much like the sweater you wear on repeat (hello winter).

And just like your cosiest yarns (the ones that hug you back), the I AM HOPE Foundation continues to be the warmth in the lives of Kiwi children and young adults struggling with their mental health get free and fast access to qualified counsellors.

Today, and on every third Friday of each month, for every purchase made with us, we’re donating $2 to Gumboot Friday in the hope of adding a little magic to their mission — because winter is a gentle reminder to layer on the warmth, inside and out.

Our Kensington Floral print was originally hand-painted by our in-house textile designer, Nellie Ryan. Fit for a queen, aka you.

She is beauty, she is Amethyst Marle.

Voted most likely to sell out (trust us, it does), our most-loved Ultimate cardi is in stores and online now x

We’ll have a coconut marg with that 🍸⁠
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Brit wears The Recycled Cashmere Blend Roll Neck Sweater, The Perfect Leather Biker Jacket and Levi's Ribcage Straight Ankle Jean available in stores and online.

Checkmate, your new fave coat has just arrived.

The Classic Coat in Check is in stores and online now.

You should always listen to your mum — except when she says she doesn't want anything for Mother's Day.

Shop our Mother's Day gift edit in stores and online now x

You’ve got layers, and so do we.

Save $50 when you spend $200* in store and online now x

Forget flowers this Mother's Day — mum wants Ned Collections Haan range.

The Haan collection is in store and online now x

You might be cold. Well, lucky you — Lulu has arrived to warm things up 🩷

You only have a twenty-fourth birthday once (or twice if you’re Deb). If you’ve visited our Max Newmarket store over the last twenty-four years, you’ll recognise this beautiful face. ⁠
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Deb is a Newmarket icon, having started her journey with Max in the old 277 Westfield in the year 2000. Her positive outlook, radiant personality and love of all the women around her has never changed. Thank you for sharing the last twenty-four years with us Deb, you are one in a million.⁠
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Join Deb in store at Max Newmarket tomorrow, Wednesday 24th April, to enjoy a piece of cake and celebrate Deb's twenty-fourth year with us.

Whether it's mother like daughter or mother like son, the old adage holds true: the apple doesn't fall far from the tree. We had the privilege of being part of a heartfelt conversation with mums Anita Y, Carla, and Anita H from the I AM HOPE, chatting all things mental well-being from their own experiences, and maintaining a sense of self along the way. ⁠
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Whether you're already a mother, expecting, seeing motherhood in your future, or playing the role of a motherly figure — this conversation’s for you 🫶🏻⁠
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Read more on the journal here https://www.max.co.nz/journal/post/from-one-mum-to-another

Tomorrow's forecast: sweater weather.⁠
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Jahna wears the Ava ZQ Merino Funnel Neck Sweater and Darcy Stitch Detail Jacket.

PSA the Mackenzie Coat has arrived, and probably won't be round for long.

Autumn is here, dress accordingly.

Like Gina, you bring the sunshine 💛