DIMPLES by Jane Anne
Designer babywear, made and hand-embroidered in NZ. Stockists of luxury brands and baby essentials.
Founded in 1992, Dimples from it's inception has set the benchmark for innovative quality baby wear in New Zealand. Inspired by her own family of 14 children and 17 grandchildren, founder and CEO Jane McAllister has driven the design criteria for the company that has seen the product range grow to become a baby wear fashion icon recognised by its distinctive signature motifs such as the now famous
22/07/2024
Transform your nursery into a cosy haven for your little one with Cariboo. Buy now and you’ll save 10% OFF Cariboo cots and dressers. Ends 28/7/24
https://www.dimples.co.nz/brands/cariboo
18/07/2024
⚡ FLASH SALE ⚡ 20% off all Dimples clothing, Little Bee clothing, Crywolf & Pretty Brave. On for 3 days only - don’t miss out!
https://www.dimples.co.nz/clothing.html
Sale Baby Products – Quality Without Cost | Dimples Filling out a nursery can be expensive, but you don’t want to sacrifice quality. Discover our range of baby products for sale online and get yourself a deal.
16/07/2024
Tummy time is recommended for baby’s development, but if your little one isn’t happy on their tummy, it can be a struggle to keep up with it. Check out our blog for some ideas to make it easier.
https://www.dimples.co.nz/blog.html/tummy-time
15/07/2024
With lots of new followers here it’s time I introduced myself again. I’m Jane Anne, founder of Dimples and I’m much happier behind the camera than I am in front of it!
I started Dimples 30 years ago, while raising my 14 children!
From that, I guess it’s obvious that I love to keep busy! Now, as well as being CEO and Designer of Dimples, I’m the in-house photographer. I love nothing more than photographing our gorgeous little models - who are my grandchildren for the most part!
I’m super proud of our premium Dimples clothing and love that it’s still made and hand-embroidered here in New Zealand. And for that I want to thank all you wonderful people out there for supporting us.
❤️
Jane Anne
10/07/2024
Meet the BEETL range - made in NZ from quality natural ingredients
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🍃 Baby Balm
Use as a barrier, also to treat nappy rash and moderate / severe skin flare ups.
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🍃 Baby Cream
Nourishes and moisturises baby’s skin. Helps treat eczema and mild skin flare ups.
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🍃 Baby Brush
Use to gently massage baby’s scalp and help brush out cradle cap.
https://www.dimples.co.nz/brands/beetl
09/07/2024
Whether sitting up, laying back or rocking, you can use the doomoo Seat'n Swing for your little one from birth until they weigh 25kg.
Relaxing time will never be the same! 💙
https://www.dimples.co.nz/catalogsearch/result/index/?collections=7332&q=seatn+swing
05/07/2024
Teach them young! Encourage your little one to help out in the kitchen with a Kinderfeets Observation Tower.
+ Quick and easy assembly
+ Foldable for easy storage
+ Sturdy & stable
+ Crafted from responsibly sourced birchwood
+ Designed for both imaginative play & functional use
https://www.dimples.co.nz/products/observation-tower-kf076.html
27/06/2024
Travel light, fly right! ✈️ Thanks to its lightweight and cabin luggage dimensions, YOYO² allows you to go everywhere and store it anywhere! Ready to take off?
📸
24/06/2024
Travelling with little ones can be a great adventure. But the planning and packing can feel like a monumental task! Check out our travel tips and a packing list to make your trip as smooth (and fun) as possible.
https://www.dimples.co.nz/blog/post/travelling-with-a-baby.html
21/06/2024
⭐⭐ Leave a review and be in to WIN ⭐⭐ We’d love to hear what you think about products you’ve bought from us.
Right now, every review you leave on our website puts you in the draw to WIN a $200 Dimples Voucher!
1 review = 1 entry into the prize draw. Entries close 30/6/24.
To review, head to our website and log in to your account. If you haven’t set up an online account, you'll have to create one.
Go to the product or products you’ve bought, scroll to the bottom of the page and click the button that says “WRITE REVIEW”
20/06/2024
Dream spaces ☁️✨ Here’s some nursery Inspiration featuring the Stokke Sleepi Bed.
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https://www.dimples.co.nz/furniture/bassinets-cots/cot.html?brands=456
Note that these are daytime setups. When putting your baby to sleep, all clutter and cords should be taken away to create a safe sleep environment.
13/06/2024
The Dimples famous Factory Clearance Sale is coming up. ✨ Mark it in your calendars! One day only.
WHEN: Tuesday 18 June, 9am - 6pm
WHERE: Suburbs Rugby Football Club - 130 Portage Rd, New Lynn
Share this with your Mum friends. If you’re in Auckland, this is one sale you won’t want to miss!
Lots of parking available.
11/06/2024
The cutest cousins in matching rompers 🌸
https://www.dimples.co.nz/clothing/cotton-fleece-frill-romper.html
09/06/2024
It’s our ‘we won’t be beaten on price’ SALE! ✨ Great deals on premium brands - Nuna, Stokke, Britax, Maxi-Cosi, Oricom and Nuk.
Sale on selected products now for a limited time.
https://www.dimples.co.nz/sale.html
07/06/2024
It’s our ‘we won’t be beaten on price’ SALE! ✨ Get great deals on premium brands - Nuna, Stokke, Britax, Maxi-Cosi, Oricom and Nuk.
Sale on selected products now for a limited time.
https://www.dimples.co.nz/sale.html
07/06/2024
Meet Doomoo - A Belgium-made brand that creates ultra soft and deliciously comfortable baby products designed to make your life easier.
https://www.dimples.co.nz/brands/doomoo
05/06/2024
Join our Dimples team! 🐝 We have sales assistant positions available at our Christchurch store.
Dimples Jobs in New Zealand, Job Vacancies - Jun 2024 | SEEK Find your ideal job at SEEK with 1 Dimples job found in New Zealand. View all our Dimples vacancies now with new jobs added daily!
04/06/2024
🌳 Giveaway 🌳 Be in to WIN a NUK for Nature starter pack valued over $400!
To enter:⠀
❤️ Like this post & tag your friends who may like to enter too (each comment is an entry)
❤️ Be following and
❤️ For an extra entry, share on your story and tag us so we can see
⠀
The prize pack includes:
· Vario Express Steam Steriliser
· Thermo Express Warmer
· 2 x 150ml NUK for Nature plastic bottles
· 2 x 260ml NUK for Nature plastic bottles,
· Double pack of silicone NUK for Nature soothers
· Packet of additional teats
· Bottle brush
· Bottle Cleanser
Open to NZ only. Entries close 13/6/24 and the winner will be announced on our stories.
Beware of fake accounts sending message requests and never give out your card details
to claim a prize.
⠀
This promotion is not associated with Instagram or Facebook. ⠀
Good luck!
31/05/2024
Shop our King’s Birthday bargains in-store or online this long weekend. 👑 Our Newmarket and Christchurch stores are open all weekend. Monday hours: 10am - 4pm.
https://www.dimples.co.nz/sale.html
27/05/2024
Baby-led weaning and messy play without the mess! ✨
This clever new Bib and Tray Kit from Tidy Tot attaches to your highchair to catch spills. It saves time on clean up and reduces food waste.
https://www.dimples.co.nz/brands/tidy-tot
23/05/2024
Did you know we offer a FREE car seat installation service when you buy a seat from us?
Installing a car seat can be daunting - that’s where our expert Child Restraint Technicians can help. We can even do a virtual fit check if you’re not near one of our stores.
Book online:
https://www.dimples.co.nz/blog/post/safety-on-the-go-dimples-free-car-seat-installation-service.html
16/05/2024
Save 15 – 50% off our sleep section for a limited time only! Includes sleepwear, bedding, sleep aids and selected cots.
https://www.dimples.co.nz/sleep.html
16/05/2024
Sleep soundly with a Shnuggle Air Bedside Crib - keeping bub close without sharing a bed. It has a mesh drop-down side that maximises airflow and offers quick and easy access.
Right now you’ll save 30% on the Shnuggle Crib in our Sleep Sale – on now until 21/5/24
https://www.dimples.co.nz/furniture/bassinets-cots.html?brands=452
11/05/2024
Happy Mother's Day 🤍Sending love to all the super-mums, mamas-to-be and mother figures!
Today - and every day - we appreciate you!
06/05/2024
Keep little ones warm and cosy this winter ❄️ with Dimples super soft merino. Now available in Glacier Blue. 🧊
Made and hand-embroidered in New Zealand
https://www.dimples.co.nz/clothing/boys.html
02/05/2024
More new arrivals! Add some stripes to your little one's winter wardrobe.
https://www.dimples.co.nz/clothing/boys.html?collections=7311
29/04/2024
How cute is Isabelle in this sweet new print from Little Bee?! 🌸
26/04/2024
Dive into a world of enchantment with Stokke Flexibath and Mickey Mouse ✨
With its foldable design, the Flexibath offers easy storage and portability, perfect for adventures at home or on-the-go.
Add a touch of Disney magic to every splash! 💦
15/04/2024
They’ll snuggle up in style with a classic knit from Benmore. 90% Merino and 10% Cashmere - the ultimate blend of coziness and luxury. Lovingly crafted right here in New Zealand.
https://www.dimples.co.nz/brands/benmore
"
11/04/2024
Be in to WIN a Crane Rechargeable Double Electric Breast Pump that’s portable, compact and super simple to use. 🧡
This pump unit has two powerful, independent motors with separate controls for each side. This means that you can double pump at maximum suction on both breasts at once, choose different suction levels for each breast or pump just one side.
To enter:⠀
🤍 Like this post & tag your friends who may like to enter too (each comment is an entry)
🤍 Be following
🤍 For an extra entry, share on your story and tag us so we can see
⠀
Open to NZ only. Entries close 23/4/24 and the winner will be announced on our stories.
Beware of fake accounts sending message requests and never give out your card details to claim a prize.
⠀
This promotion is not associated with Instagram or Facebook. ⠀
Good luck!
Click here to claim your Sponsored Listing.
Our Story
Founded in 1992, Dimples from it's inception has set the benchmark for innovative quality baby wear in New Zealand. Inspired by her own family of 14 children and 17 grandchildren, founder and CEO Jane McAllister has driven the design criteria for the company that has seen the product range grow to become a baby wear fashion icon recognised by its distinctive signature motifs such as the now famous Dimples Bee.
The company that began life as a passion and a hobby and celebrated it's twentieth year in 2012 has become New Zealand's most loved baby wear label with classic, timeless designs. With two Dimples Boutiques in Auckland (Newmarket and Grey Lynn), countless stockists worldwide and a highly successful website, Dimples has grown tremendously since its first beginnings.
Jane McAllister is one of the most famous mothers in New Zealand with an undeniably large family of 14 of her own children. Perhaps there could be no better qualified person to know exactly what modern day mothers need in a garment. Combining this wonderful practicality of years of motherhood with a flair for style, culminates in an irresistible range of baby wear under the Dimples brand.
Hers is the classic story of necessity being the mother of invention. "I made clothes for my own children when money was scarce and I found I couldn't buy simple, practical, quality gear."
The evolving Dimples collection features classic shapes, pure colours and four unique hand embroidered designs, the bee (the trademark of Dimples by Jane Anne), the beige bee, the rosebud and the ladybird.
Simplistic and stylish, the various Dimples designs are iconic and almost universally recognised for their intricate and unique hand embroidered character and consistent quality. The finishing touches are applied to each item by a team of highly trained hand embroiderers exclusively trained and employed by Dimples.
The Dimples range also consists of essential baby accessories from delicate hand embroidered wraps through to face cloths, towels and bed linen. It has gained an international and loyal customer base including many high profile celebrities.
All garments are manufactured in New Zealand using soft textured cotton-rich fabrics, the finest 100% certified organic cotton and merino wool, and natural silk for those special occasions.
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Address
25 Kent Street, Newmarket
Auckland
1023
Opening Hours
| Monday | 10am - 5pm |
| Tuesday | 10am - 5pm |
| Wednesday | 10am - 5pm |
| Thursday | 10am - 5pm |
| Friday | 10am - 5pm |
| Saturday | 10am - 5pm |
| Sunday | 10am - 4pm |
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