The Cohorts

One of our favourite things about working from our office in Tauranga is our lunchtime beach walks with our cutest and furriest team member, Tiki. Fresh air and beach vibes are the best for a bit of a creative reset.

Our clients, Furnz Group, design beautiful interiors at some of the most stunning locations – most recently, the new five-star SkyCity Horizon Hotel.

We designed their website to encapsulate the same style and sophistication associated with their exceptionally high standard of work – showcasing stunning spaces through photography.

Explore more here: https://thecohorts.com/work/furnz

You focus on delivering what you do best for your customers and clients while we concentrate on creating a digital presence that perfectly reflects your brand and connects to the people who matter to you.

The accelerated pace of technology updates and the introduction of new tools and platforms can be overwhelming. We help you navigate what’s right for your business and implement it to help you ‘nail it’ in your industry.

While we believe in ‘over-delivering’ for our clients, we won’t create something that’s hard to navigate or maintain. This is why our digital solutions are designed to be managed in-house, reducing your digital overhead.

Learn how we applied this thinking to Q Wine’s new website.
https://thecohorts.com/work/q-wine

We take your security seriously (but with a less frowny face than this guy). We use nothing but best practices and the latest technology to ensure your digital presence remains safe and secure.

Financial constraints don’t limit our creative approach. We understand the ongoing challenges many of our clients face and rise to the challenge of delivering an outstanding digital presence – whatever the budget.

Read more about this Quality wine collaboration here: https://thecohorts.com/work/q-wine

When our long-standing creative partners Unsworth Shepherd approached us with a challenge to reverse deliver a digital presence with a newly realised brand for Q WINE on a limited budget - we replied with an emphatic ‘hell yeah!’.

Learn all about this Quality co-pro here:
https://thecohorts.com/work/q-wine

We may have our fingers on the pulse of digital trends and technical innovations, but when it comes to how we support our customers, we’re old school. No bots, all people – real conversations, collaboration and plenty of ongoing support.

We know digital marketing can seem daunting - but we have your back. From understanding the platforms to reach the people that matter to you in the ways that matter to them to website development and automation to keep you top of mind and convert sales – we’re here to help.

About 110,000 people attended the four-day Fieldays event in Kirikiriroa this year, and we had the privilege of working with our partners at Unsworth Shepherd on the brand refresh and signage for HouseMe’s exhibit. We think you’ll agree, it came up pretty mint!

Matariki is the Māori name for the cluster of stars that rises in the midwinter skies and heralds in the start of a new year. It’s a time of remembrance, celebrating the present and looking to the future.

We’ll be taking Friday off to share some kai and celebrate in Aotearoa and wish all our whānau and friends a Mānawatia a Matariki.

Tight deadlines, different time zones and a back-to-front build. The odds may have seemed stacked against us, but with some fastidious project management and excellent mahi from the team, we nailed it.

https://thecohorts.com/work/harbor-global

Think of a brand refresh as one of those make-over shows, where they uncover the untapped potential lurking underneath the outdated façade.

It was always there. It just needed some strategic thinking and clever creative to let it out.

OOHMAA(Out of Home Media Association of Aotearoa) may work with some of NZ’s biggest Out of Home media companies, connecting big brands with consumers, but when it came to their own digital identity, they needed some guidance. This is where we stepped in, delivering a complete website overhaul with our regular partners in design and branding, Unsworth Shepherd.

Learn all about this co-pro here and explore the final design. https://thecohorts.com/work/oohmaa

We understand it can appear like a fast-paced, unchartered modern-day Wild West out there. But after over two decades of experience, rest assured we can lead you through and help you stake your claim in the digital world.

Be the brand Ambassador you were born to be - say no to stretched logos and foreign fonts.

Learn all about the importance of brand consistency in our latest article. https://thecohorts.com/articles/your-digital-reputation-matters

How is your digital presence? If it resembles the above, we think it’s time to talk. Or, at least read our latest article to up your digital game into the 21st Century.

Your (Digital) Reputation Matters How important is it to have a strong brand and digital presence? If you don't have it, we suggest moving back to 1984 and making way for those who have and do. While you can never underestimate face-to-face customer interaction, how will anyone know about your existence if they can't find you? Find....

Our brief: to modernise a 7-year-old website to better serve 47,000 clients for New Zealand’s third largest insurance broker. All in a day’s work for The Cohorts. (It obviously took longer than a day, but you get the gist!)

Explore more about this project and explore the site here:
https://thecohorts.com/work/rothbury-insurance-brokers

We’re getting serious long weekend vibes in the office. We can almost smell the ocean and feel the sand between our toes. We hope you enjoy yours however and wherever you plan to spend it.

Fact! Before you even get to logo and brand development, you have some deep and vast brand discovery to embark on e hoa! (friend).

We cover what that looks like in our latest article, which you can enjoy here:
https://thecohorts.com/articles/your-digital-reputation-matters

We may not wear masks and capes (unless it’s Wednesday), but we do take your cyber security and infrastructure very seriously. You can rest assured that we use best practices and the latest technology to protect your digital frontline, giving you peace of mind.

Your digital reputation matters, and what you look and sound like at every customer/client touchpoint needs to be authentically, genuinely you.

In our latest article, we discuss the importance of a strong and true digital brand and what is required to connect with your audience effectively.

https://thecohorts.com/articles/your-digital-reputation-matters

We’ve spent over two decades honing this particular area of expertise and have a long list of happy and successful clients who are still in charge of their digital territories.

What are you waiting for? Let’s get building yours today.

Creating a digital brand and presence was just part of the Higgins brief, we delivered the complete package, including a bespoke website and staff intranet. Explore more here: https://thecohorts.com/work/higgins

They may be in the business of making tiny homes, but HouseMe Transportable Homes are making huge waves in NZ’s building sector.

With the need for emergency housing alongside rising living costs hitting our headlines regularly, we think they are filling a vital void in the New Zealand housing market, providing quality, affordable homes, quickly.

As one of our clients, we would love to shout out their incredible success and wish them another record-breaking and successful year in 2024!

https://www.nzherald.co.nz/business/the-tiny-house-builder-with-143-growth-leaping-from-21st-to-fifth-busiest-nz-residential-builder/CAIA4HDZWFCMXCQ2RAJ33QCNAM/

In the immortal words from Disney’s Aladdin soundtrack, AI appears to be “A whole new world, a new fantastic point of view”.

And while there are a plethora of platforms enabling you to create images and sounds plucked from the depths of your imagination – where do you draw the line?

Our latest article explores the limitations and ethics surrounding open AI. Take a read here:

https://thecohorts.com/articles/navigating-the-pros-and-cons-of-artificial-intelligence-for-today-and-tomorrow

It’s true; we don’t, and we do! A challenge is always accepted and approached with gusto, enthusiasm, and a whole lot of can-do, with a healthy dose of knowledge and know-how.

Like many of us, we are taking the day to reflect and remember those incredibly brave and heroic men and women who sacrificed their lives for the future of ours. Lest we forget.

The AI revolution is here! What does it mean for you and your business? Are you embracing the possibilities and excited for the future or afraid your skills are surplus to requirement?

Our latest article examines the pros and cons of open AI and its implications for today and tomorrow.

https://thecohorts.com/articles/navigating-the-pros-and-cons-of-artificial-intelligence-for-today-and-tomorrow