Mild-Red

Women's Designer Fashion Label
Made in New Zealand since 1995

https://mild-red.com/pages/about We use textures to create art based fashion garments.

Mild Red is a designer women’s clothing label based in Dunedin, New Zealand. We have been creating high end fashion collections since 1995, using a monochromatic palette and high quality fabrics and NZ manufacturers to produce statement coats, jackets, elegant and timeless dresses and contemporary knitwear. Sophisticated sculpting and draping is Mild Red’s signature. Proudly made in New Zealand. Mild Red Boutique
1 York Place, Dunedin, New Zealand

Photos from Mild-Red's post 07/12/2023

MASSIVE MOVING OUT SALE ⚡

We are moving out after more than 20 years at 1 York Place, Dunedin. The heart and home of Mild Red. Join us for our biggest clearance sale as we celebrate the memories and start clearing out the stock and fabric. Come and find some timeless treasures for the festive season and beyond.

You will discover many archival and one off styles from our workroom available to purchase for the first time.

Starting Friday 8 December
In-store - 10am
Online - 1pm

We will be closing our boutique at
1pm Wednesday, 19 December.

Sale includes current season
Previous Season styles

In-store only:
Under $100 rack in-store
One offs
Archival Styles
Belts and bags

mild-red.com

12/09/2023

LAST ONE ⚡️ now on SALE ⚡️

Lucky last one - Lost in Translation coat, size M.

Keep toasty warm in our fully lined coat made in from a textured polyester material with our signature architectural tailoring and attention to detail. A coat with structured elegance, deep pockets and is shaped through the waist to give you a flattering silhouette.

Made in New Zealand

Explore and shop here:
mild-red.com/collections/jackets/products/lost-in-translation-coat-black

Photos from Mild-Red's post 01/09/2023

Explore our collection of Sale Dresses online or in store today 🌸

Get in quick as limited sizes are left in our best selling Contemporary Works dresses and Pen of Thoughts Dresses.

Shop:
mild-red.com/collections/sale-dresses

Our Dunedin Boutique is open until 3pm today.
1 York Place, 03 470 1303

16/08/2023

❄️ KNITWEAR | Now on SALE

Our longline Sonnet Sweater and First Edition cropped jumper features our textural and architectural styling with a custom designed cable pattern. These two merino styles connect perfectly as a layering set or style them separately over a crisp shirt or with our Contemporary Works dress.

Made in New Zealand

❄️ Shop Knitwear: https://mild-red.com/collections/knitwear

❄️ Mild Red Boutique
1 York Place, Dunedin
03 470 1303

mild-red.com

Photos from Mild-Red's post 05/08/2023

Weekend Comfort // Our Signature Sweatshirt and Sunday Walkabout are elevated sweatshirts with a laid back luxury vibe. They combine comfort, quality and sophisticated design for your off duty moments.

Made in New Zealand

Shop our Signature Sweatshirt and Sunday Walkabout online today
◼️ mild-red.com/collections/luxe-sundays-casuals

26/07/2023

Winter Sale 💥 starts today!

10am, in-store
1pm, online
Thursday 27 July

$50 - $200 rack (in store only)
Up to 30% off selected winter styles
Up to 70% off previous season styles

Come and explore a curated collection of more than 50 of our special Archival Library treasures that are now available to purchase.

MILD RED BOUTIQUE
1 York Place, Dunedin

Our open hours this sale weekend:
Thu 27 July – 10am - 5pm
Fri 28 July – 10am - 4pm
Sat 29 July – 10am - 3pm
Sun 30 July – 11am – 3pm

26/07/2023

❄ Our massive winter sale starts today!

10am, in-store
1pm, online
Thursday 27 July

$50 - $200 rack (in store only)
Up to 30% off selected winter styles
Up to 70% off previous season styles

Come and explore a curated collection of more than 50 of our special Archival Library treasures that are now available to purchase.

❄ MILD RED BOUTIQUE
1 York Place, Dunedin

Our open hours this sale weekend:
Thu 27 July – 10am - 5pm
Fri 28 July – 10am - 4pm
Sat 29 July – 10am - 3pm
Sun 30 July – 11am – 3pm

Photos from Mild-Red's post 03/07/2023

NEW / the wait is over – our Just Zip It merino cardigan has arrived in black and granite.

A merino cardigan with a modern fit and featuring a statement two-way zip, set-in sleeve at the front and matte black O-ring detail on the back, this cardigan is designed for both style and comfort. Styled here with our Contemporary Works dress in meadow.

Made in New Zealand

Explore and shop here:
mild-red.com/collections/knitwear

Photos from Mild-Red's post 09/06/2023

COAT TO NOTE ♡

Keep warm for many winters to come in our fully lined wool coat with our signature architectural tailoring and attention to detail. A coat with structured elegance, statement stitching, a 2 way YKK zip closure, deep pockets and is shaped through the waist to give you a flattering silhouette. With only a few left already, come and try on one on in store today - 1 York Place, Dunedin.

Limited Edition

Made in New Zealand

Explore and shop:
https://mild-red.com/collections/jackets

Photos from Mild-Red's post 06/06/2023

NEW ❄️ First Edition - merino cropped jumper⁠

Featuring our custom-designed cable knit pattern, set in sleeve, high neck and arched front (above the bust) and a longer length at the back. A perfect match over our Novel Pleats, Contemporary Works Dress or Sonnet Sweater merino jumpers.⁠

Colours: cloud, granite, atlantic, black

Made in New Zealand

Explore and shop: https://mild-red.com/collections/knitwear

Photos from Mild-Red's post 06/06/2023

NEW ❄️ First Edition - merino cropped jumper

Featuring our custom-designed cable knit pattern, set in sleeve, high neck and arched front (above the bust) and a longer length at the back. A perfect match over our Novel Pleats, Contemporary Works Dress or Sonnet Sweater merino jumpers.

Made in New Zealand

Explore and Shop:
https://mild-red.com/collections/knitwear

Photos from Mild-Red's post 03/06/2023

❄️ MERINO WINTER WARMERS

Our longline Sonnet Sweater and First Edition cropped jumper features our textural and architectural styling with a custom designed cable pattern. These two merino styles connect perfectly as a layering set or style them separately over a crisp shirt or with our Contemporary Works dress.

Made in New Zealand

❄️ Shop Knitwear: https://mild-red.com/collections/knitwear

❄️ Mild Red Boutique
1 York Place, Dunedin
03 470 1303
mild-red.com

Photos from Mild-Red's post 05/05/2023

NEW | COAT TO NOTE and PEN OF THOUGHTS dress ⚡️

A fully lined 100% wool coat with cashmere finish with our signature architectural tailoring and attention to detail. Our Coat to Note has structured elegance, 2 oversized pockets with statement stitching and it has been shaped through the waist to give you a flattering silhouette.
Available in Khaki, Black, Cloud

Our Coat To Note has been styled with our Pen of Thoughts wool dress – a timeless piece crafted from woven wool fabric with a subtle two-tone body and soft sleeves with a luxurious sheen. Featuring a flattering tailored shape, asymmetrical sleeves, and a door step hemline. This elegant and sophisticated dress is perfect for both formal settings and casual days on the go. Don't miss out on this timeless and versatile piece.

View and shop:
Coat mild-red.com/collections/jackets
Dress mild-red.com/collections/dresses

Made in New Zealand

Photos from Mild-Red's post 28/04/2023

BEST SELLER | Contemporary Works Dress in granite and cocoa - available now.

A loose fit sleeved dress with statement stitching, stepped hemline and keyhole and pleat at the back.
Perfect match with a cropped jacket or jumper like our:
* Haiku sweatshirt with dome closure
* Poetic Chaos wool jacket
* First Edition - cropped merino jumper (coming soon)

Free shipping on NZ orders over $200, Rest of the World over $300

Made in New Zealand

mild-red.com

Photos from Mild-Red's post 22/04/2023

NEW | Weekend favourites in store and online now. 💫

Our laid back luxury styles combine comfort, quality and sophisticated design for elevated off duty moments.

▪️Made in New Zealand since 1995
▪️Free shipping over $200
▪️Produced in small numbers

Shop + explore: mild-red.com

Coming soon: mild-red.com/collections/coming-soon

Lookbook: mild-red.com/pages/lookbook

MILD RED BOUTIQUE
1 York Place, Dunedin
mild-red.com

Photos from Mild-Red's post 14/04/2023

New | Contemporary Works Dress - 100% viscose

You will fall in love with the versatility of this dress, it is loosely shaped through the waist combined with the flattering relaxed sleeve. The keyhole and pleat at the back offer a subtle yet striking detail, while the flowing style and relaxed fit flatter the silhouette, perfect for events or everyday dressing. Layer up with a fitted jacket or our Haiku cropped sweatshirt, Paradox waistcoat or Publisher Coat for effortless elegance.

New Arrivals: mild-red.com/collections/new-in
Coming Soon: mild-red.com/collections/coming-soon

Made in New Zealand

mild-red.com

Photos from Mild-Red's post 02/04/2023

Sunday Funday ~ our Dunedin Boutique is open until 2pm today💥

Our iD fashion show styles are now available to view in-store, pop in and enjoy some (more) bubbles and sweet treats with our designer, Donna.

Sunday 2 April - 11am - 2pm
1 York Place, Dunedin

mild-red.com

Photos from Mild-Red's post 27/03/2023

New | Haiku – Cotton Sweatshirt Jacket⁠

Stay cozy in our luxuriously soft Haiku sweatshirt jacket, crafted from organic GOTS certified cotton, with a soft fleece interior. This cropped length sweatshirt jacket is shaped through the back with relaxed panels at the front. Featuring a dome closure and tape detail on shoulders, and a statement hand cut lace detail on the back lends to a laid back luxury look.

Photos from Mild-Red's post 21/03/2023

THE POET – AW23

The Poet collection is underpinned by form and rhythm, interweaving textures, and layers of harmony balanced with poetic chaos.

Wrap up warm this winter in a blanket of cloud tones alongside a palette of frosted autumn hues, flashes of vibrant winter sky blues and starry night blacks.

Explore our Lookbook -
https://mild-red.com/pages/the-poet-autumn-winter-2023

mild-red.com

Made in New Zealand

Photos from Mild-Red's post 10/03/2023

Sweet Nothings ~ cotton top with light weight sleeves

A laid back luxury top with details we love - a flattering shape through the body, stepped hemline, and light weight cotton voile sleeves with a statement double hem cuff

view + shop: https://mild-red.com/collections/tops

10/03/2023

Tinker Tailor Trousers / On Sale Now

Create a modern silhouette with our tailored trouser with a barrel leg shape that sits smoothly over the hip-line with a relaxed fit through the leg and finishes with a dart detail in the hem.

view + shop: www.mild-red.com/collections/trousers-shorts

Made in New Zealand

25/01/2023

🌟 Our massive Summer Sale starts tomorrow - Thursday 26 January

🌟 Up to 50% of current season styles and previous seasons at clearance prices.

🌟 $100 rack + $200 rack (in-store only)

🌟 Mild Red Boutique
Thursday 26 January - 10am - 5pm
Friday 27 January - 10am - 4pm
Saturday 28 January - 10am - 3pm
1 York Place, Dunedin

🌟 Online
Our sale will be available online from 12pm
Free shipping on NZ orders over $200, and over $300 for the rest of the world

mild-red.com

25/12/2022

💥 Boxing Day Sale on Now 💥

Up to 30% off New Season Styles until Friday 30 December

Previous Season Styles up to 60% off

mild-red.com

20/12/2022

✨ FESTIVE WEDNESDAY | We would like to invite you to join us for a glass of bubbles in-store tomorrow! We will be open from 10am - 7pm; if you are in Dunedin pop in and say hi. We will have some in-store specials for you too!
Mild Red Boutique – 1 York Place, Dunedin

✨ BOUTIQUE HOURS | we will be closed from 1pm Thursday 23 December and reopen on 9 January so our team can enjoy quality time with family and friends over the Christmas and New Year break.

9 - 14 January - we have reduced hours of 10am to 2pm
16 January - normal hours resume

mild-red.com

Photos from Mild-Red's post 08/12/2022

NEW ~ TINKER TAILOR TROUSER

Create a modern silhouette with our tailored trouser that sits smoothly over the hip-line with a relaxed fit through the leg and finishes with a dart detail in the hem.

Made in New Zealand
mild-red.com

Explore and shop Tinker tailor here:
mild-red.com/collections/trousers-shorts/products/tinker-tailor-trouser

16/09/2017

NEW ARRIVAL // Labyrinth Dress

a viscose dress with a rib knit banding neckline, a side tie for a custom fit through the waist and stepped hemline.

colours: steel / black / blush / citrus

view + shop: http://bit.ly/MRdresses

11/09/2017

422 STEPS // the most divine summer trackies with viscose knee detail.

*Insider info* – the style is named after the number of steps to the top of the bell tower at the Notre Dame Cathedral.

view + shop blush: http://bit.ly/422stepsblush
view + shop black: http://bit.ly/422stepsblack

SCHOOL OF THOUGHT // cropped sweatshirt jacket is NEW in and online and in stores now.

view + shop: http://bit.ly/MRjackets

all garments and accessories are proudly made in New Zealand

04/09/2017

LUXE SUNDAYS // Urban State Sweater

summer sweatshirt with viscose sleeves, side splits, with a choice of either metallic or matt front.

view & shop: https://mild-red.com/collections/luxe-sundays

30/08/2017

The perfect loose fit, longline, light weight summer top with statement cut out sleeves and pockets. Relaxed sophistication ✔️

shop top: http://bit.ly/MildRed6
shop pants: http://bit.ly/MildRed8

21/08/2017

Mild-Red

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Videos (show all)

Lost in Translation Coat
Tinker Tailor Trousers / On Sale NowCreate a modern silhouette with our tailored trouser with a barrel leg shape that si...
We are easing back into work after a wonderful long holiday ☀️Our Dunedin Boutique will be open today between 10am - 2pm...
LUXE SUNDAYS // Urban State Sweatersummer sweatshirt with viscose sleeves, side splits, with a choice of either metallic...
BEST SELLERS // fight the freeze this winter in our must have Cathedral Jacket, Coat of Notre Dame or Gothic Line jacket...

Telephone

Address


1 York Place
Dunedin
9016

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm
Saturday 11am - 3pm

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