Urban edge denim

A bit about me
I was born in the densely urbanized heart of Melbourne, where I was exposed to a variety of cultures and lifestyles. Growing up in a transient family that frequently moved around Australasia, I found that clothes became a vital means of self-expression. My brand was born out of the need to express my inner wild child while still navigating a fairly mainstream life today.

With a background in working with all kinds of fabrics, I create clothing with an attention to detail that sets my pieces apart. I design everything from my home studio, which overlooks the vineyards and wide skies of New Zealand’s rural East Coast.

I take inspiration from everything I see—the world around me is a constant source of ideas, whether it’s the textures of nature, the vibrancy of city life, or the people I meet along the way. Every experience fuels my creativity, allowing me to blend different elements into designs that are uniquely mine. My vision is to create a truly niche brand available online for women who refuse to settle for conventional fashion.

On my Instagram, I plan to share my passion for fashion and style, showcasing my denim designs and offering insights into what goes on behind the scenes. It’s a space where I can connect with others who share my love for unique, expressive clothing.
Beyond my work, I place a high value on spending time with friends and taking care of myself—physically, spiritually, and mentally. My family is incredibly important to me, and staying close to them is a priority in my life.

I look forward to sharing this journey with you all, 😍

Thank you Nail Glamour, you are my most trusted nail technician

The Urban Edge women can be anywhere in the world, she can be relaxing at her urban hometown or walking the streets of New York.

"Stars in your eyes" this soft denim jacket is easy casual wear, throw on when walking out the door with any out to add a little colour. Check it out on our website 😄 check out profile top of our instagram page Urban edge denim

Time will tell 😆👏

🌻Introducing you all to a little more of our brand ✨️ ♥️

Let us start introducing you all to the Urban Edge Women ☺️. We specialize in Denim, embellished jackets, shorts and jeans 👖

Over the next week we will be introducing the Urban Edge Women, Are you her?

OOTD

Spring is coming 🌸

Who is the “urban edge women” ✨

Coming soon … 🌟🌟

Urban Bride.

Everyone should own the perfect white tee 🤍

Funky baby 🌟🌈

Happy Pink Shirt Day, stand up against bullying. Nice to have an excuse to wear pink at work..

Happy Mothers day to all you strong, beautiful, caring mums out there. And a special shout out to my mum who is all the above and much more ❤️

Frocks on Friday (Gisborne, NZ) brunch. This gorgeous lady won one of our "Rural Chic" jackets. "Just a small town girl"

Nothing sweeter than a new pair of cowgirl boots and a denim jacket. New designs giving a little country look.

Love to see some of our jackets being put to good use. These girls love a bit of line dancing, so the jackets made a perfect addition to their outfits.

In case you didn't hear the look I gave you.. "S**U". A little bit of naughty and lots of fun. Crew and V neck Ti-shirts, and a few Limited edition denim jackets
Pm me for details

Just released. A little addition to your outfit. 3 new designs and going with the Western theme. If you've got the boots and hat, this jacket will finish your look. Pm me for details to view 😆

Last of the men's stone wash tanks. Only a few sizes in LG and Med left. Great Christmas present for those men in your life. Pm for any questions or if you would like to order. Not on website

Great day today. Thank you for the awesome support guys ❤

It's feeling like winter again. Check out these gorgeous tracksuits. A little lockdown self modeling. Desperate measures 😅

Love a bit of tie dyed denim. Check out my instagram page urban_edge4010

Coming soon on denim jackets 😍😃

Trackies and matching crop hoodie, pale pink or black. Cozy and warm 😍