Lightwire Business
Nearby computer & electronics services
London Street
Harwood Street
Grey Street
Head over to our Linkedin page for the latest news about us.
https://www.linkedin.com/company/lightwire-business
Lightwire Business offers B2B voice and data solutions tailored for Managed Service Providers (MSPs) throughout New Zealand and Australia.
02/10/2023
Get your clients to spend more on the projects you care about by saving them hundreds or even thousands of dollars on their voice bill each month.
The way you get your clients to save heaps is by switching them over to a per channel voice model.
What makes the per channel model great for you and your clients is that they don’t need to pay for individual phone lines for every user.
Phone lines are shared between all users and typically uses a 4:1 ratio (4 users sharing 1 channel a.k.a. phone line).
Let's have a look at how the per user model stacks up against the per channel model based on 40 users on a 24-month term. We have run with our recommended retail price points here, but our wholesale partners set their own rates.
A quick Google search shows that the average Teams Calling solution in today's market is charged at around $25 per user, at 40 users this would set a business back $1,000 +GST per month.
With a per channel model for 40 users, you would need 10 channels on an average contention ratio of 4:1.
Our 10 channel unlimited retail offering on a 24-month term $600 + GST per month.
Quick savings math = $400 p/month saved or $9.6k over the 24-month term. The savings are significant.
You pride yourself in offering a top-shelf customer experience
but without the right telco partner, you are fighting a losing battle.
A modern workplace relies on the services and support you can offer, but you need a solid foundation.
Lightwire provides the foundation on which our partners thrive. We exist to drive our partners’ profitability because when you win, so do we.
We go past offering great price points to truly partnering with you, from extensive pre-sales support to outstanding post-sales implementation, we are focused on the experience of you and your customers.
In telco, things can go wrong, we don’t hide from that, but if that happens, you will get back on track faster because our average call wait times are below 2mins, and you have the mobile number of every key management contact inside Lightwire.
Telcos are encroaching more and more into the MSP space, making it more important than ever for MSPs to choose the right partner and secure their customers.
We complement your efforts, not compete with them. That’s why we offer every partner a non-compete agreement. We give you absolute peace of mind that your success is our definition of a job done well.
Reach out if you’re ready to add value through white labelled services, head onto our wholesale page, fill out the form, and someone from our team will get back to you within 1 business day.
19/09/2023
Mind the gap.
Have you secured your customer base?
Telcos are going after your clients directly.
Competitors are expanding with internet and voice services.
Long story short. The MSP market is converging, and the gap in your service offering will cost you clients.
That’s why it’s never been more critical for MSPs like you to select the right Telco partner that helps you to protect your clients instead of going after them.
Lightwire helps you limit churn, drive revenue, and keep the competition at bay with Telco services made for MSPs via their wholesale partner program.
Under the wholesale partner program, you’re in control. You’ll handle billing and tier 1 support. And Lightwire provides you with the services to complete your MSP service offering that helps build your moat.
Wholesale services include, but are not limited to;
✅ White label Teams Calling, 3CX or SIP Trunk solutions on a per service or carrier trunk level.
✅ Sell internet solutions in Australia and/or New Zealand under your brand.
✅ Resell MPLS and SD-WAN solutions designed to meet your clients’ needs.
Every partner gets a non-compete agreement. We give you absolute peace of mind that your success is our definition of a job done well.
Check out our wholesale partner page to take the first step to become a Lightwire Wholesale Partner, and your new Lightwire Account Manager will reach out to you within one business day.
14/09/2023
Sell more of the sh*t you care about.
Create space for your offering.
Providing your clients with better support, features, and the general infrastructure that allows them to future proof their ICT environment comes at a cost for the client.
Finding related areas to drive efficiencies or savings in their business makes it easier for the clients to accept the projects you care about.
Enable your clients to come out with a winning solution that allows them to gain greater efficiencies and future proof their ICT on a cost neutral basis through achieving savings with Lightwire’s and solutions.
12/09/2023
Big telco is going after managed services and they’ve got a way in…
and services
But you can secure your clients by partnering the right telco (hint: it’s us)
Plus, you’ll gain a new recurring revenue stream that captures a greater share of your clients’ wallets and as a result makes clients’ stickier.
Want to know what it’s like to partner with a Telco that compliments your services instead of competing with them?
Head on over to: https://bit.ly/46cgXNl
11/09/2023
Got clients in Wellington and need a diverse fibre service to use in conjunction with a Chorus service?
Lightwire has you covered.
We’ve expanded our carrier network by partnering up with Vital in Wellington, New Zealand.
With our Vital handover in place, we're now able to offer you and your clients access to Vital Fibre.
https://bit.ly/3r8ofTc
Have the BS4/HSNS slow speeds and high price points held you back from recommending committed speed services to your clients and adapting a true enterprise internet solution?
Good news, because Chorus has just come out with its “High Priority Access” (HPA in short because the industry just loves acronyms) that offers 100 CIR traffic class and 1Gbps speeds at great value for money.
And it’s available through Lightwire. Contact your account manager for more detail.
How to craft commission plans that inspire performance, not just paychecks?
James Bergl, the VP of Communities & Ecosystems for the APAC region at Pax8 is giving a master class on striking the right balance in sales , fair compensation, and the art of relationship-based selling on episode 61 of Insights as a Service.
If you want to inspire your sales team to deliver results that even they didn't think was possible, you'll want to listen to this episode armed with a pen and a notepad!
Here’s what’s covered in the episode:
00:00 - Building a High-Performance Sales Team
05:41 - Incentivising Sales Teams
10:51 - Motivation beyond money in sales
16:07 - The Importance of Commission Plans in Hiring
21:27 - The Importance of Qualified Salespeople
26:38 - Building a Sales Pipeline and Social Media Strategy
31:54 - The Why, How, and What of Sales in Troubled Economic Times
37:27 - The Future of MSP Business Models
You can watch episode 61 of the Insights as a Service podcast on your favourite podcast platform or watch the video recording on YouTube.
Inflation, economic uncertainty, and recession
How does it affect the process?
James Bergl is joining Brendan to unveil his blueprint for sales success in these challenging economic times.
They also touch on the nuances in the tech industry, the essence of financial literacy in your sales team, compensation plans, the art of relationship-based selling, and much more.
It’s a master class on building the perfect sales team
Here are the timestamps for episode 61, The Ideal Sales Team Structure:
00:00 - Building a High-Performance Sales Team
05:41 - Incentivising Sales Teams
10:51 - Motivation beyond money in sales
16:07 - The Importance of Commission Plans in Hiring
21:27 - The Importance of Qualified Salespeople
26:38 - Building a Sales Pipeline and Social Media Strategy
31:54 - The Why, How, and What of Sales in Troubled Economic Times
37:27 - The Future of MSP Business Models
You can watch Insights as a Service on your favourite podcast platform or watch the video recording on YouTube.
The best sales person ≠ the best sales manager
So what makes a great manager in the industry?
James Bergl, the VP Communities & Ecosystems for the APAC region at Pax8 sees that the best sales managers genuinely want their team to succeed.
And they help their sales team succeed with 2 clear fundamentals that are centred around:
✔️ – creating the sales processes and metrics that set the sales team up for success
✔️ – creating an environment where the team is motivated and inspired to perform to a level that the team didn’t think was possible and they get excited about this self-development
This short snippet is part of episode 61, “The Ideal Sales Team Structure", of the Insights as a Service podcast.
In this episode, you can learn about striking the right balance in sales leadership, fair compensation, and the art of relationship-based selling.
Brendan and James also touch on the nuances in the tech industry and the essence of financial literacy in sales and unveil the blueprint for success in these challenging economic times.
Here are the chapters for the episode:
00:00 - Paying Someone What They Are Worth and Building a High-Performance Sales Team
05:41 - Incentivising Sales Teams
10:51 - Motivation beyond money in sales
16:07 - The Importance of Commission Plans in Hiring
21:27 - The Importance of Qualified Salespeople
26:38 - Building a Sales Pipeline and Social Media Strategy
31:54 - The Why, How, and What of Sales in Troubled Economic Times
37:27 - The Future of MSP Business Models
You can watch the full episode on your favourite podcast platform or watch the video recording on YouTube.
Imagine your client’s internet is down.
A 6-hour restore target isn’t going to cut it.
Here’s a little known tip that will get your clients back online faster in the event of an outage.
It’s called a “Critical Response Service” and you can get it from most New Zealand Local Fibre Companies (LFCs).
In the video below, Brendan explains how you can boost your clients’ resilience and minimise disruptions through Critical Response.
Is your making an impact?
Andrew (AJ) McKean is sharing practical tips on how you can do good while doing well on episode 60 of Insights as a Service.
Win the hearts and minds of employees, clients, and the community. Check out the episode "Profit in Pursuit of Purpose" on your favourite podcasting platform or YouTube.
Here's what's covered:
00:00 - The Competitive Advantage of Purpose-Driven Organisations
04:59 - Making a Difference through Social Impact
09:45 - The Challenge of Choosing Good Causes
14:33 - Balancing Genuineness and Accountability
19:02 - The Importance of Purpose and Impact to Motivate the Team
23:35 - Balancing Stakeholder Impact in Business
28:08 - Balancing Outside Influences and Personal Passion
32:40 - Balancing Purpose and Profit in Organisations
37:20 - Engaging the Team and Supporting Charities
Why should your make a positive social impact?
1) To do good
2) And because it's good for business
Andrew (AJ) McKean, managing director of purpose-driven MSP, Synergy Technologies, joins Brendan for episode 60 of Insights as a Service to give practical tips on how you can do good while doing well.
It's an inspirational chat filled with gold about how to win the hearts and minds of employees, clients, and the community.
Check out episode 60 wherever you get your podcasts or watch the video recording on YouTube.
Short on time? Here are the time stamps of the episode;
00:00 - The Competitive Advantage of Purpose-Driven Organisations
04:59 - Making a Difference through Social Impact
09:45 - The Challenge of Choosing Good Causes
14:33 - Balancing Genuineness and Accountability
19:02 - The Importance of Purpose and Impact to Motivate the Team
23:35 - Balancing Stakeholder Impact in Business
28:08 - Balancing Outside Influences and Personal Passion
32:40 - Balancing Purpose and Profit in Organisations
37:20 - Engaging the Team and Supporting Charities
18/08/2023
Happy Friday!
Want to enjoy your weekend to the fullest?
Get your illume notifications automatically switched off during the weekend.
The notification settings in illume allow you to fully customise when and how you receive your notifications
Check out the blog to learn how:
Notification Settings | Lightwire Business You can only add value to your clients if you know what's going on. Notification settings in illume help you cut through the noise.
Profit or purpose?
How can you do good while doing well?
Andrew (AJ) McKean, managing director of purpose-driven , Synergy Technologies, shows that it doesn’t have to be one or the other.
In episode 60 of Insights as a Service, AJ and Brendan take a deep dive into how doing good is good for business. They also cover;
00:00 - The Competitive Advantage of Purpose-Driven Organisations
04:59 - Making a Difference through Social Impact
09:45 - The Challenge of Choosing Good Causes
14:33 - Balancing Genuineness and Accountability
19:02 - The Importance of Purpose and Impact to Motivate the Team
23:35 - Balancing Stakeholder Impact in Business
28:08 - Balancing Outside Influences and Personal Passion
32:40 - Balancing Purpose and Profit in Organisations
37:20 - Engaging the Team and Supporting Charities
Episode 60 of Insights as a Service is available wherever you get your podcasts or watch the video recording on YouTube.
Got clients with offices in Australia?
Their local telco is targeting your clients' AU and NZ sites.
Our NZ partners have noticed a pattern: AU Telcos employ the same strategy repeatedly. Initially, the Australian telcos offer "harmless" internet services, and before the partner knows it the Telco sold their client voice services, Microsoft licenses - the whole package.
While the internet landscape might be different "across the ditch", it doesn’t mean you should be left behind in this competition.
To help build your moat and keep competitors at bay, we’ve written the playbook that explains everything NBN (AU’s version of UFB) so that you can offer AU internet services with confidence and fill the gaps in your service portfolio.
The playbook covers everything from high-level market intel to service specific details and all the gotchas in between.
Don’t allow Australian telcos to pursue your clients – shut them out.
Read the NBN playbook to learn how: https://bit.ly/3OZX0DL
Here’s how to make your more effective
It’s not some gimmicky tactic or “hack”
It's simply to not be everything for everyone
Niche down on a particular profitable segment
When you’re really specific in who you’re going after
It makes your marketing so much easier
And, of course, more effective
Pax 8 Academy director, James Davis is interviewing Brendan on the “TSP Talk” podcast where they talk all things marketing and how to expand into a new market.
You can watch the whole episode on their channel or watch the recording on Insights as a Service (episode 59) wherever you get your podcasts.
Expanding across the ditch?
Be warned it can be a huge money pit
Expanding across the ditch requires a big investment
But there’s a big payoff if it’s done well…
And the strategy to do it well sounds so obvious
But it serves as a great reminder for everyone
Don’t come to a new market and compete head on with everyone who’s already doing what you do.
Think about it as a company coming in from a different place, what can you offer in that market that isn’t currently offered there.
Easy to say
Harder to do
For example as a Telco in the Australian market, we’d be stupid to go “Hey, you know what we can do? Beat all the Australian telcos in Australia where they’ve had a 10 year head start with all the knowledge, talent, processes, and infrastructure already in place.”
You’re not going to beat that...
So what can we be?
In our case… the New Zealand supplier of choice for Australian telcos
Pax 8 Academy director, James Davis interviewed Brendan on the “TSP Talk” podcast, you can watch the whole episode on their channel or watch the recording on Insights as a Service (episode 59) wherever you get your podcasts.
is great at rehashing what’s already out there
But can AI be creative?
One thing is for certain, AI will create winners and losers.
Don’t fall behind.
Find out everything you need to know about AI.
Brendan is joined by Tim Warren, CEO and founder Ambit, the AI powered chatbot and customer service automation company.
Tim and Brendan dive into the history and development of AI, from Natural language processing ( ) to Generative Pre-trained Transformers ( ) and its use cases in various industries.
They cover AI's creativity, how to use AI in your business to deliver quality experiences for all your clients at scale, how you can effectively differentiate your brand with AI, and more.
Watch episode 58 “AI’s impact on Telcos, MSPs, and Customer Service” of the Insights as a Service podcast wherever you get your podcasts.
Your business is a target in state sanctioned modern
You might think, “Oh, I’m too small of a business this doesn’t apply to me…”
But you’re wrong…
In cyberwarfare no one is safe
It’s all about raising anxiety in society
And your small business just like many other organisations on a hit list?
Is just interconnected collateral
expert, Barry Greene explains why and what you can do to build your digital resilience against in episode 57 “Cyberwarfare is here, now what?”
The Insights as a Service podcast episode is available on all major podcast platforms as well as a video recording on YouTube.
No one likes voice billing
We can’t make it more fun
But we can make it easier…
And the wholesale rebilling feature inside illume does just that
Set your per minute rate charges on destination prefixes and call types
And you get an easy to understand summary of what to bill your customers at the end of the month
It will show you the call records, the buy price, the sale price, and the margins applied on those calls
You can dive even deeper into induvial accounts with the “View Call Summary”
Good news: Australia is 2 years ahead of the USA
Bad news: No one is safe in this era of state-sanctioned
Barry Greene explains why Australia is in the lead when it comes to
Plus, in the full episode of Insights as a Service, Barry delivers a bunch of practical tips on what you can do to keep your business and clients safe(r) from .
Insights as a Service episode 57 with Barry Greene (former Principal Resiliency & Security Architect at Akamai Technologies) is now available on all major podcast platforms as well as a video recording on YouTube.
Cybersecurity is NOT a big do it once and forget it project.
Think of cybersecurity like building a fortress.
You don't construct it overnight, but rather brick by brick, layer by layer.
Every measure and every policy you build adds resilience.
is a continuous journey of small steps that fortify your digital resilience.
And Barry Greene, former Principal Resiliency & Security Architect at Akamai Technologies, joins Brendan to share best practice responses to disruptive cyber warfare campaigns.
Get up to date on the real state of cyber warfare, how critical proactive measures are in cybersecurity, what Australia is doing to prevent cyber-kinetic incidents, and much more...
Keep your business and clients safe from cyber attacks, check out episode 57 “Cyber warfare is here, now what?”.
The Insights as a Service podcast is available on all major podcast platforms and as a video recording on YouTube.
21/06/2023
Here’s why your or should bill for both users and devices…
Businesses are looking to do more with less headcount
Replacing staff with more devices and AI
Causing an increase in devices and a decrease in users
If you don’t have a billing model that scales in both directions
You’re setting your provider up for some nasty surprises in the future
Ryan Spillane also known as “Fuzzy” from IT-focused advisory company 360 Consulting, digs into the logic behind successful pricing strategies, what they’re doing to boost profit margins, and the biggest growth opportunities in 2023 (and beyond) in episode 56 of Insights as a Service
Insights as a Service is available on all major podcasting platforms.
21/06/2023
Want to save your client money on their phone bill that they can use towards your other services?
Walk into their office and count the % of people on the phone
Our guess is less than 100%
But most businesses have dedicated phone lines for every single user
It doesn’t make sense
And it just doesn’t scale
Unscalable per user models for voice solutions benefits only one party…
The telco provider.
Luckily there’s a better way
It’s based on how many simultaneous calls you want to make or receive
Every simultaneous call uses a voice channel (fancy jargon for a phone line)
And those voice channels are shared between all users
That way every user can make and receive calls
Without paying for every single user
On average, you’ll need only 1 channel to connect 4 users
Which means the cost savings will be significant!
Even more so for larger businesses
𝘕𝘰𝘵 𝘦𝘷𝘦𝘳𝘺 𝘛𝘦𝘭𝘤𝘰 𝘪𝘴 𝘣𝘢𝘥. 𝘠𝘰𝘶 𝘫𝘶𝘴𝘵 𝘨𝘰𝘵 𝘵𝘰 𝘱𝘪𝘤𝘬 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘰𝘯𝘦 𝘵𝘩𝘢𝘵 𝘩𝘦𝘭𝘱𝘴 𝘺𝘰𝘶 𝘸𝘪𝘯 𝘥𝘦𝘢𝘭𝘴 𝘢𝘯𝘥 𝘮𝘢𝘬𝘦 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘴𝘵𝘪𝘤𝘬𝘪𝘦𝘳 😉
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