PERA MAY, Parnell Videos

Hello beautiful people! If you haven’t already come across it I’m honoured to be able to share with you the amazing collaboration that I participated in with the @urbanlistnz and @mininewzealand (If you have, then enjoy your second viewing 🤪🤣) Offering a BTS glimpse into the PERA MAY vision, with hopes to inspire overall conscious consumption! Unconscious consuming leaves a negative impact on the environment and our people! We all have the power to generate great change - Whether that be investing in a garment that’s truly ethical and sustainable, educating through websites or brands that we can trust, choosing an electric car or even choosing a lettuce that’s not wrapped in plastic! It all counts towards a huge change but it needs to be a consistent change! This is something that we compassionately need to WANT to be a part of. Not because it’s ‘trending’ or because of social pressure but because it’s vital to our evolution, to this planet and to our people. It’s cool to care 🌏🤍♻️ We offer plenty of advice at https://www.peramay.com/musings And will always respond with any advice we can offer! Together we can all make a change 💌 • Partnership with Mini New Zealand and the Urban List.

BLOOPER ALERT! Who doesn’t love a glimpse behind the scenes. We had so much fun filming AD BREAK! It took place in Pera’s hometown with friends and family, old family cars and even Grandma featured ☺️🥸🤪 Storytelling is pivotal to the PM vision. We tend to explore many creative avenues through working with other incredible artists to bring these visions to life. So much goes on behind the scenes! Thank you to all of the beautiful people who champion PERA MAY and the movers and shakers behind my crazy ideas! I hope that AD BREAK sets you free in some way. Even just for a second scrolling through social media that you stopped to enjoy some purely unadulterated fun! Maybe you felt inspired to look inward at your alter ego and embrace them. Maybe you realised that your fast fashion mentality could be reconsidered? Or maybe you just had a wee giggle 🤭🤪😂 educational, inspirational or just pure laughter are all wins for us! Big bonus if you love the clothing too 😂 Be kind, be conscious and be your truth! 💗 PM x Filmed & produced by the incredible @luke_park @_acompany