The Classroom

Did you know 41% of consumers use TikTok as a search engine? 📱

TikTok is evolving into a powerful discovery tool, especially among younger generations:

🔍 Gen Z: 64%
🔍 Millennials: 49%
🔍 Gen X: 29%
🔍 Baby Boomers: 14%

https://www.adobe.com/express/learn/blog/using-tiktok-as-a-search-engine

Are you hiding behind a professional persona?🫣 👔 Don’t be afraid to show up as your authentic self! 💥 Building a successful brand is tough, but having a strong personal brand is key. People prefer connecting with people.

Want to up your TikTok game? TikTok released a new guide with insights to enhance your brand’s reach and impact.

Here's the scoop:

Audience Engagement:
🧑‍🤝‍🧑 Audiences want authentic, resonant, and entertaining content.
📈 Create meaningful connections to capture attention and drive results.

Importance of Creativity:
🎨 Creative marketing is essential due to changing media behavior.
🤝 Engaging content builds trust and inspires actions.

Maximizing Creative Value:
🫂 Empathetic Content: Align with audience needs and values.
🌟 Resonant Content: Use relatable, data-driven storytelling.
📚 Diverse Content: Mix entertaining and educational content for engagement.

Using TikTok Effectively:
🔄 Blend Paid and Organic: Seamless integration boosts impact.
🔀 Remix Content: Cost-effective and steady content stream.
📱 TikTok-First Creative: Tailored content performs better.

Creative Focus for ROI:
💞 Connect emotionally with your audience.
🧠 Use empathy and resonance to create desirable content.
🚀 Embrace creativity to build trust and inspire action on platforms like TikTok.

https://www.tiktok.com/business/en/blog/maximizing-return-on-creative?

Needing help with content creation? 🤗

Tiktok has released tiktok studio 🎬✨ A new creation and management platform equipped with tools creators can use to create, edit, upload, manage, and analyze their TikTok account and content performance.

Key Features:
▶️Creation Tools: Auto captions, photo editor, autocut, and more.
▶️Content Management: Centralized tools for streamlined workflow.
▶️Analytics: In-depth insights into content performance and audience behavior.
▶️Monetization: Personalised growth opportunities and Creator Academy access.
▶️Safety: Adheres to Community Guidelines with robust privacy settings

https://newsroom.tiktok.com/en-us/helping-creators-bring-creativity-to-life-with-tiktok-studio?

When it’s time to film reels vs. behind the scenes reality. 🤫

Based on Sprout Social's analysis these are the optimal times to post on social media.🩷📱🌱

⏰ Mondays from 11 a.m. to noon
⏰ Tuesdays from 10 a.m. to 2 p.m. and 3 to 4 p.m.
⏰ Wednesdays from 9 a.m. to 3 p.m.
⏰ Thursdays from 9 a.m. to 2 p.m.
⏰ Fridays from 10 to 11 a.m.

🗓️ Best days to post on social media: Tuesdays, Wednesdays and Thursdays
🗓️ Worst days to post on social media: Sundays

https://sproutsocial.com/insights/best-times-to-post-on-social-media/

Where is your audience hanging out online?

It's official! TikTok unveils TikTok Notes, a photo-sharing app, currently in a trial phase in Australia and Canada. However, there has yet to be a global release date. Do you think it can stand a chance against Instagram? 💥🥊

Why you need to engage with your followers and interact with other accounts 👻

1️⃣ Expand Your Reach
Engage with accounts outside your follower base to reach new audiences. Keep it friendly and avoid self-promotion on others' posts. 👋😊

2️⃣ Build Real Relationships 🤝
People buy into people. When your followers see the real you behind your posts, they connect on a deeper level, building trust and loyalty. Authenticity wins! 🥰

3️⃣ The Algorithm Loves Engagement 📈
More likes, comments, and shares push your posts up in feeds, increasing visibility. Ask questions, start conversations, and respond to comments. 💬

📢 Important Note for IG Creators! 📢

Instagram warns that Reels longer than 90 seconds can hurt your reach, as shared by CEO Adam Mosseri at a recent creator event in New York.

While the maximum Reel length within the app is 90 seconds, longer clips are allowed. However, experiments with 3-minute and 10-minute Reels haven't been successful, as Instagram advises against them. ⏱️

Keep your Reels engaging and under 90 seconds for better performance. 📈✨

TikTok is launching the Change Makers Program to support creators and non-profits who are making a positive impact on society through their in-app presence. 💬🤳

What do you think about this initiative? We're excited to see some inspiring creators and the positive influence this could bring to our online world.😌

TikTok · TikTok 2341 likes, 579 comments. “Introducing the TikTok Change Makers program, our first-ever global initiative empowering creators! We're spotlighting 50 purpose-driven creators and donating over $1 million to their favorite causes through the TikTok Change Makers Grant. Learn more via o...

Will this move revolutionise professional networking, or leave users longing for the days of a strictly text-based feed? 🤔

https://techcrunch.com/2024/03/27/linkedin-is-experimenting-with-a-tiktok-like-video-feed-in-its-app/?guccounter=1

Happy Mother's day to all the 'cool moms' out there. 😎

We LOVE hearing our client's success stories! Thank you, Lucinda for your kind words. 🫶

So who's watching along today...? 👀 We cant wait to see how creativity flourishes with this year's theme, "Sleeping Beauties: Reawakening Fashion, with a dress code of "The Garden of Time."👗🌷⌛

There's a whole lot of evidence to suggest that TikTok is about to launch a photo app named TikTok Photos!

TikTok's coming for Meta and isn't messing around! Do you think this will be a success? Or is it going to be another flop like Threads?

Excited to be delivering a 2nd full-day workshop on behalf of the NZ Coalition for Books 📚

Today we’re covering email marketing, event marketing, website design & principles, and AI marketing 🤖

It's been a long time in the making, but we're finally ready to announce our brand new course: Surviving the Zombie Apocalypse – Disasters, Catastrophes, and Human Behaviour 🧟‍♂️

This course is perfect for anyone who not only wants to survive a zombie apocalypse but is also curious about zombie psychology and what drives them to act the way they do.

This course answers common zombie questions such as:
👉 how fast can zombies run?
👉 how many zombies does it take to change a light bulb?
👉 is the old man next door a zombie?

This course will only be available for a limited time - you won't want to miss this one!

Tomorrow is April Fool's Day, and social media offers a great opportunity for businesses to flex their funny bones.

Every year there's a great collection of posts from big and small brands that play the game, and usually there are one or two stories that people even fall for 🤪