ilabb

With practice and intent, physical boundaries are dissolved and new perspectives are achieved.

The Pulse Collection.
Where style meets comfort & performance, allowing you to smash down barriers 💪

For the second year running, we have partnered with the World leading mountain bike festival - Crankworx, at home nonetheless in Iconic Whistler, British Columbia. This limited edition drop speaks to the heritage of Crankworx, what it has done for the world of Mountain Biking, and what it continues to do for the progression of the sport. Shop this limited edition collection that delivers apparel for on the bike and off.

Shop now on ilabb.ca or at the link in our bio!

Coming soon 👀 Mid Layer, High Tech…This winter won’t weigh you down.

Introducing ilabb Wānaka our 9th & newest store, here in New Zealand our home turf. With our Christchurch & Queenstown stores, we now have the Deep South totally covered. We feel at home here & invite you to come in, see our range and say hi to our new team.

The first of our team are heading up north to , embracing living life without barriers. Get geared up to live and let go!

🇨🇦 🇦🇹

Whether you’re riding or training we’ve got you covered - tried & tested down under 😉 45°03’30.3”S 168°39’51.9”E

considers his outfit at every move so we gave him our new Merino to test in the streets of Queenstown…he makes it all look epic, including signing his own image at our new flagship store!

New Zealand ’s birth place is starting to get cold…

But we are excited, because whilst our bikes are parked up, the mountains are calling for some other types of LET GO activities.

Lucky for you our is available for anyone wanting to stay in the deep South. Isn’t it time to live without barriers and plan a mission with your buddies?

Check out the link on Airbnb or email [email protected] for availability and book today!

Don’t wait though.. It’s now or never…🥶



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Weekend Active.. 💪🏼 X testing new train..

Navy or Black.. 🤔



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Pretty dam lucky to have the best colabb partners out there.. helping make sure the Defender is looking sharp kitted out for New Zealand road trips!

Who thinks we should giveaway another weekend mission in this setup.. 😏


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A time when team looked 🔥🔥🔥 and showed the nationals what’s up!

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Did you know we have Retail stores in 8 places around New Zealand… Here’s a little snapshot of our Queenstown Flagship, it’s packed with awesome product for any conditions on or off the bike, in or out of the gym.. We have e-bikes for hire and even an amazing Cafe in collaboration with who arguably makes some of the best coffee and cheese toasties.. 🤤

Over the next few weeks we are going to be showcasing each of our stores and if you are in any of the locations be sure to stop in and say hi to our amazing team members!

Thank you for supporting a New Zealand brand through thick and thin!

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LET GO of barriers holding you back from being Active.. New Train release is here to remind you that it’s what you accomplish, not anyone else.

Steez Lord repping new .bike RIDE colours just dropped in NZ/AU & soon to be CA/USA.. How good is Navy & Army green combo 🔥🔥🔥
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POLAR HYBRID.. It’s wild to see a product sell out multiple times over and be lucky enough to see such support on going for our POLAR program.. Thank you for being amazing supporters 🙏🏼
hadfield nailed the shot with this one!

A new chapter is on the horizon… We have been working hard behind the scenes and looking to stars for inspiration.. Watch closely as the next generation of ilabb begins..
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Looking for the perfect fit? Say no more. Ilabb train available online and instore now

https://ilabb.com/collections/womens-train

Designed to flow with your movements and elevate your style 😍 - meet our Pluse Bike shorts 👏

Shop now ⬇️

https://ilabb.com/collections/womens-train/products/womens-pulse-6-bike-short-capsize-navy?variant=43018052731079

*Adds to cart* 👀
New Ilabb train ✨
Available now 🔥

https://ilabb.com/collections/womens-train

Ilabb train 💪 now in stock!

https://ilabb.com/collections/train

Your wardrobe isn't complete without our latest drop - Shop ilabb train online now💥

https://ilabb.com/collections/train

😮ilabb x AJ Hackett Collab😮
+ Win a Bungy & $200 worth of ilabb Merch!

We've teamed up with our mates at AJ Hackett to launch the Upside Down Club!

The Upside Down Club is a limited edition collaboration between AJ Hackett, the innovators of bungy jumping, and ilabb embodies the spirit of adventure. This exclusive t-shirt is designed for those who seek the thrill of adventure and aren't afraid to push the boundaries.

The Upside Down Club welcomes you to wear your sense of adventure on your sleeve.

Get yours here and join the club - https://ilabb.com/collections/ilabb-x-ajhackett

Shapeshifter x ilabb is live, limited release so these won't last long! We embody their spirit, and when you wear it, the soul will run through your veins.

https://ilabb.com/collections/mens-new-in

CODE HUNT IS LIVE!!!

Check the codes in the post to get the biggest discount. Will you find the 100% off code?

Be fast before someone else uses the code, speed is key!!

From the builders to the riders, our Locals Series is made for you who made New Zealand's scene thrive

https://ilabb.com/collections/local-series

Stand out and Let Go!

What's not to love with our Acid Wash edit.

Dear valued customers,

As you know we have been experiencing extreme delays
with both the courier services, warehousing partner and our customer service
team due to overwhelming order placement.

We are extremely sorry that you the end receiver has had to wait so long, we are
working hard to clear the backlog fast as possible, we wanted to make a huge
apology to everyone that supports our kiwi company and understanding in this
intense growth moment.

Please bear in mind that this orders may still take a little time to get out however
we will be starting dispatch from our new Warehouse in February and know we
will be offering a much better service going forward.

Please don’t hesitate to email [email protected] for all inquiries

Our Boxing Day Sale is running in-store and online. Save up to 70% off while stocks last.

Shop Now (link in bio)

New classic.

🔗 Shop new in (link in bio)

BLACK FRIDAY SALE ON NOW!

ilabb x Fist Glove 🔥

Throw back to 2021 💥
Not long to go...
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Paying homage to our roots 🏎.
📸: .j.matthews

Work hard, play harder in our ribbed activewear.
📸: Rachel Hadfield

Tested in the deep end by Bas van Steenbergen 🔥
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Spring layers 🌼
👉 Shop New In: https://ilabb.com/collections/new-in