Layug Racheal

What are the Opportunities and Challenges in Social Media?

Effective use of social media can bring great opportunities for your business but will require some thought and planning. Moving with fast-paced developments in online technology can help to enhance your brand, boost your profile and perhaps even win new business. However, you need a healthy perspective on what your business is able to put into social media, and what's realistic to expect in return.

Social media opportunities for business
Home computers, laptops, tablets, smartphones, and even internet-enabled televisions mean people can easily access the web from anywhere at any time. Faster connections, new devices and new online applications have all helped to change the way people work, socialize and shop.

It is now easier than ever for businesses to:

directly target customers with marketing campaigns
promote new products or services
build brand awareness
personally interact with existing and potential customers
measure referrals from your social media activity to sales
Social media can be a cheap and effective way of starting a marketing campaign, with a big impact possible from minimal investment. Your social media strategy should contain a smart mix of engaging content and a friendly and responsive 'persona' can grow a focused community which is interested in your product/service/brand and can recommend your business to others. ❣️❣️❣️❣️

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The Importance Of Raising Awareness in Social Media

Tell a story
While all organizations have a story to tell, nonprofits are often seen as sources of credible information due to the on-the-ground nature of their work. Nonprofits can use this to their advantage. Everyone knows that the best way to engage a reader is with a strong introduction, and nothing is better than a personal narrative. Not only are nonprofits credible, but part of what makes them so trustworthy is their unique ability to draw from a multitude of impactful stories that demonstrate how their work is improving the lives of real people. Any kind of interesting personal story will do the trick, successful is best – just be sure to include rich and powerful details.

Use all media platforms, but be consistent
It’s not all about media coverage. Social media has democratized the media space and nonprofits now have the ability to share their message with a larger audience in a multitude of ways. Social media, blogs, and websites can all be used to engage an audience and highlight upcoming news and press coverage. To do so, the messaging across these platforms must be consistent, tell a compelling story, and clearly explain what the organization does and why. If the content is scattered, the audience will scatter as well.

Stress the so what
For members of the general public and the media, the most easily understood part of what nonprofits do is why their work is important. It’s easy to conceptualize why we would want to help people in developing countries have a better quality of lif, or help children in our own country get access to a better education. Protecting the environment and providing clean water and adequate food to our fellow man needs no introduction. This work has a real impactonn the world and nonprofits need to be sure to clearly make that connection to the broader picture in their media outreach.Offer unique exclusives
Nonprofits have access to a unique and inspiring group of people. These are the idealists, the dreamers, the part of the population that go out of their way to make this world a better place. That energy is contagious. By offering up interviews with policymakers, executives, major donors, and even those who’ve benefited from the organization’s work, nonprofits can stand out. There’s always room for a fresh and empowering perspective.😄😍🥰

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Social Media Awareness

Social media awareness refers to the knowledge and practical use of social channels for marketing and promoting a brand. 🤩

There are different levels of social media awareness, but any brand using social media engages in some sort of brand awareness campaign.

Brand awareness is defined as the extent to which customers are familiar with a brand or its products.

It can also be taken to mean how recognizable or memorable a brand is among its target audience.

The use of social media to promote brand awareness allows brands to create and nurture personal connections with a particular audience.

According to Oberlo, an average of 2.5 hours is spent daily on social networks and messaging. Thus, it is clear that social media is a very important part of people’s lives.

Oberlo also reports that 73% of marketers found social media marketing “somewhat effective” or “very effective.”

As we say in marketing, we go where the people are.

More importantly, 54% of social browsers use these platforms to research products, often looking for reviews and recommendations from trusted sources.

For these and many other reasons that we will discuss in subsequent sections, every brand should consider using social media to grow awareness and promote customer engagement😄🥰.

for more info. just dm me on my FB page!

What tools are used to post businesses on the online platform?

Here are some of the most-used social media tools used by some of the world’s top brands😀
1. Buzzsumo
2. Google Trends
3. Buffer Publish
4. Canva
5.Unsplash
6.Animoto
7.Feedly
8. Buffer Reply
9. Native Analytics
10.Todoist
😀😍Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything.

Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.

Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness.

This week on The Science of Social Media, we’re exploring the top 10 social media tools brands are using to succeed in 2019. Utilizing these tools in your daily workflows will help improve results across the board.

Let’s dive in! 😄 Although we couldn’t cover all of our favorite social media tools in this episode, we wanted to share some more of our favorites!

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Great Things about Social Media

👉Social media seems to get a lot of stick these days, whether that’s being linked to an increase in mental health problems, being addictive for teenagers and children, or just downright “anti-social”.

👉While these are issues we should be concerned about and discuss, we can sometimes get sucked into all the negativity surrounding social media and it’s very easy to forget all the good things it can bring to the table.

👉Just for a quick example, I’m probably the most unorganized hap-hazard person you could come across which means I easily tend to forget about upcoming events I would honestly forget my head if it wasn’t screwed on. Facebook means I don’t have a good enough excuse to forget the things that are important to me. If I’m invited somewhere I’ll always see it somewhere when I open the app and I spend a hell of a lot of time on it!
🥰Here are some great things about social media because I think it doesn’t get enough credit!
👉 It Makes The World Seem Smaller
👉 Social Media Makes it Easy to Make Friends
👉 Social Media Fosters Empathy

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What Online Job makes the Most money?

Online careers are on the rise in the United States, with increasing numbers of workers requesting some form of work-from-home arrangement. Working from your home office with a cat on your lap certainly has appeal, and there are all kinds of perks of setting up at your favorite coffee shop. Online jobs, or employment that does not require in-person work, have become more available alongside technology improvements like video-conferencing tools, cloud-based software, and instant messaging apps. These roles are often the best jobs for individuals seeking more flexibility in their work schedules and office environments.

👉Marketing Automation Specialist.-Marketing automation is the use of software platforms and technologies to create effective marketing online campaigns with automated, repetitive tasks. Marketing automation specialists utilize these platforms to set up trigger-based campaigns and establish regular emails. These campaigns target current and potential customers to promote their product or service online and through social media. Many marketing automation specialists have a bachelor’s degree in marketing, computer science, or a related field, are proficient with marketing automation tools such as Pardot, and have some marketing experience before seeking this career.
👉Contract Graphic Designer.-A contract graphic designer works on design projects on a freelance basis. As an independent contractor, your duties include communicating with clients to define their needs for each project. You create the visual elements for websites, advertisements, marketing materials, or any visual asset required by the client. You can also work on branding campaigns or help a company rebrand or enhance its image with new logos and images. Your responsibilities involve using design software such as Adobe Illustrator, CorelDRAW, or Adobe InDesign. You may need to deliver completed assets in predefined formats or resolutions, particularly if they are to be used in print. As a contractor, you must market your services to attract new clients.
👉SEO Consultant. -As an SEO consultant, you are an expert in search engine optimization (SEO) technology, processes, and techniques. You are knowledgeable about the latest SEO and online marketing techniques. Your goal is to help drive traffic to client websites by enabling them to rank higher on Google search results. Common job duties include determining client objectives, developing an online marketing plan, optimizing website pages, performing keyword research, creating content, and fixing technical issues. Many SEO consultants simply provide a detailed plan for clients, while others provide more extensive services and complete the individual components of the plan.
👉Film Editor.-The duties of a film editor involve working to assemble raw footage into a final film during post production. A film editor typically uses a computer program to edit and assemble the raw footage. Their responsibilities include creating a sequence of different shots for each scene, working with the cinematographer and director to ensure that the edited scenes meet their expectations and present a clear narrative. Educational qualifications vary, but creativity and experience using editing software are essential. Producing a demo reel is a common way to showcase prior experience and professional skills.
👉Freelance Writer.-Freelance writing is a writing career in which you work as an independent contractor, developing written communication for various clients. The client usually lays out specific objectives for a project. Your job is to meet those objectives by generating copy matching the tone and style that they want. Freelance writing is usually not about your creative expression as much as it is about writing in the voice your client desires. Your writing must be technically accurate as well since poor grammar and structure can detract from what your client is trying to say.

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Dealing Problems in Social Media Marketing

👉Your customers are spending more time than ever every party has written and unwritten rules. In the real world, those might be when to show up, what to wear, or where to sit. Each social media platform has dos and don’ts too. on social media platforms. All that scrolling, swiping, and liking is driving renewed importance of social media marketing and social commerce, forcing brands to rethink how they present themselves to the world.

👉The average American spent more than 1,300 hours on social media in 2020; now is the time to evaluate exactly what you’re putting in front of all those eyes. When you’re looking to make a new friend, you ask questions. That’s true on social media too. Especially on platforms like Twitter and Instagram, it’s important to spark conversation and keep it going. Users want to interact, inquire about products and services, and share opinions about topics that are directly and indirectly related to your business. Take time to reply to comments and reviews and drive further discussion about topics that are of genuine interest to your followers.

Not seeing much engagement on your accounts yet? Try incorporating multimedia (like video and infographics) in your posts to catch attention and start conversations. A content calendar may be useful for coordinating your team members and planning far in advance.🥰🥰

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Decision Making in Doing Social Media Marketing

👉For instance, is your ideal customer a regular social media user? Which social network do your customers favor? How are they using these social networks? How often do they visit a social media site? When undertaking the decision-making process, are they using these social networks? Social media is important for many reasons. It allows people to connect with others who share their interests and passions. It also provides an opportunity for businesses to reach out to potential customers.

👉If you have a dedicated social media manager or community manager, they should provide detailed information about your online community and social media usage. For example, your community manager will tell you which social media site your customers favor. Your social media manager will also help your organization stay abreast of current trends and research findings from organizations such as Pew Research Center. Besides its popularity, social media and various social media networks offer a range of features that help businesses reach their target audience. These include advertising options, which allow businesses to promote their products and services through paid advertisements😃😃

if you are interested you can book a call with me!
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Producers and Consumer in Online Business

👉Producer: Someone who creates supply or responds to demand. If you think of YouTube, whenever a user adds a video, he’s acting in a Producer role, creating supply. A person answering a question on Quora is a producer, responding to demand.

👉Consumer: Someone who creates demand or consumes supply. A video viewer is a consumer on youtube. A question asker on Quora (as well as others viewing the question and answers) is playing a consumer role.

Note that these are roles, not user segments. If you think of eBay, the sellers are the producers and the buyers are the consumers so we have two distinct segments. But on Twitter, every time you tweet, you are in a producer role, and if you start reading your tweet stream the next second, you’ve moved to consumer mode.

Splitting the term ‘user’ into these two roles helps us understand the exact motivations and actions for the user while using the product. Understanding the motivations and actions helps us design tools that enable the users to perform these actions instead of loading the product with features.

Most products have more than one producer or consumer role. E.g. On LinkedIn, professionals using LinkedIn are producers and consumers of interactions and status updates, thought leaders are curated producers and recruiters are producers of job listings and consumers of relevant user profiles.

if you are interested you can book a call with me😍
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A guide to Business Promotion

👉Industry professionals use the business promotion to get more attention for their products, services, and brands. Promotional strategies may answer the question, “How do you get your offerings in front of people?” Steps like creating a cohesive message and identifying a target audience to receive it are just two parts of a more comprehensive promotion plan you can implement with your company.😀 Business promotion is a broad marketing term that includes all methods companies use to promote visibility for products, services, events, and brands. It includes concepts like advertisements, efforts like campaigns, and items like branded giveaway products. There are multiple categories into which your promotions can fall, 😄Promotion is necessary for businesses to attract customers. It’s what keeps companies in business and gaining revenue. But all businesses don’t use the same kinds or levels of promotion. This is because each one has its own unique needs. You can look at factors such as company size, store location, or customer and audience preference to determine those needs. New businesses, start-ups, and small businesses may go through a trial-and-error period to understand exactly which promotional styles work for them. This can include experimentation, testing, and research to create the right balance.

Once promotions circulate out in the public, their purpose is to show customers or potential customers how your business differs from your competitors. They can also show how choosing your company may be a better value. For example, a candy bar company may offer buy-one-get-one-free coupons to get two of their products for the price of one. This may be a better value than a competitor’s company that doesn’t provide similar incentives, and the coupon-providing company may gain a bigger customer base they wouldn’t have otherwise. Setting achievements for your promotion guides the strategy. The process can help you stay productive and make smarter choices when deciding which tactics work best for your business. Align the goals with your overall marketing strategies. Segment your goals into smaller, more achievable milestones to stay on track and adjust your promotion methods as the strategy progresses.

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What are the differences between online promotion and flyer marketing?

Flyer Marketing vs Online Marketing Observations:
👉 Exposure

Flyer Campaigns: Over 220,000 people are living within Naga City. Let’s say that your target market is a fraction of this at 50,000 people. To reach this many people would mean getting 50,000 flyers printed [I’m assuming here that people don’t normally share flyers they get with friends]. So 50,000 flyers at let’s say P4.00 each translates to P200,000 to reach your target market! This cost doesn’t even include the salary of your promotions team, their transportation costs, etc.

Online Campaigns: Online marketing is CHEAP! (That is if you know what you are doing). Using online marketing, you can reach 50,000 people with a budget of just P9,000 – that’s P191,000 in savings if you plan on reaching 50,000 people through flyers.

👉 Flexibility

Flyer Campaigns: Flyers, once printed, are more or less permanent. There’s no editing of errors, wrong numbers, graphics, etc. Of course, you could always have a few thousand flyers printed first but that would mean a higher cost per flyer. I have been guilty of this a few times – realizing too late that we forgot to include one important detail or realizing later on that the flyer’s information has become obsolete.

Online Campaigns: Online marketing campaigns are flexible. As all materials are digital, you can edit errors or change your graphics anytime within the campaign period. Note however that for social media campaigns, photos cannot be edited so all you can do is stop the campaign and start anew. At least in this case you won’t have any leftover flyers. Engagement

👉 Flyer Campaigns: Flyers are classified under traditional marketing for the fact that.. well. Businesses have traditionally used them for marketing and customers have grown soo much used to them. Be honest.. when was the last time you felt any excitement in receiving a flyer when you were at the mall? And out of the last 10 flyers you have received, how many of them did you throw into the trash? The truth is, more and more people are associating getting flyers with negative feelings with some even rejecting flyers outright. In the information age, people have grown used to getting information at their own pace and at their own time – not before. Would you like your initial point of contact with your potential customers to be like this?

Check out the trash bins in the vicinity of your flyer marketing area. Chances are, most will have your flyers in them. That’s P4.00 per flyer in the trash.

Online Campaigns: Online campaigns, especially social media campaigns naturally attract more engagement than flyer campaigns. This is because, in online campaigns, people are the ones who choose if they will or will not engage with your ad. This element of choice generates more affinity with your brand and fewer negative feelings should they choose to engage. Couple this with the social nature of social media networks and you can see that engagement may grow exponentially from fans, and friends of fans, as more and more people are exposed to your ad as it goes viral.

As an example, online marketing campaigns in Naga City that I have run have an average per-engagement cost of P0.50 to P1.00. Note that this is engagement cost, not exposure cost. This means that the cost of finding a person interested in your product or service online is much less than the cost of getting one flyer to someone who may or may not be interested in your business.

👉 Barriers to Distribution

Flyer Campaigns: When you do flyer marketing, you’ll inevitably run into some barriers to distribution. I’m talking about the security guards, the secretaries, and the government authorities who will question your promoters’ right to distribute flyers at certain places at certain times. Try distributing flyers in front of a school and a school guard will eventually talk to you – more so if you try distributing your flyers inside a mall!

Online Campaigns: The barrier to distribution in online marketing is minimal and the only factors affecting distribution are the size of the target audience, the availability of the correct targeting parameters, and following the correct format in posting your ad.

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The Creative Way of Selling Products

👉This paper defines a unique type of product or service offering, termed probabilistic goods, and analyzes a novel selling strategy, termed probabilistic selling (PS). A probabilistic good is not a concrete product or service but an offer involving a probability of getting any one of a set of multiple distinct items. Under the probabilistic selling strategy, a multi-item seller creates probabilistic goods using the existing distinct products or services and offers such probabilistic goods as additional purchase choices. The probabilistic selling strategy allows sellers to benefit from introducing a new type of buyer uncertainty, i.e., uncertainty in product assignments. First, introducing such uncertainty enables sellers to create a “virtual” product or service (i.e., probabilistic good), which opens up a creative way to segment a market. We find that the probabilistic selling strategy is a general marketing tool that has the potential to benefit sellers in many different industries. Second, this paper shows that creating buyer uncertainty in product assignments is a new way for sellers to deal with their market uncertainty. We illustrate two such benefits: (a) offering probabilistic goods can reduce the seller's information disadvantage and lessen the negative effect of demand uncertainty on profit, and (b) offering probabilistic goods can solve the mismatch between capacity and demand and enhance efficiency. Emerging technology is creating exciting (previously unfeasible) opportunities to implement PS and obtain these many advantages 🥰 🥰

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Personality of a Client

More importantly, displaying these characteristics ensure you’ll gain value from the relationship, as well.

🤩Sponsorship and Accountability. It is so important for clients to have an executive-level sponsor on their team to keep everyone accountable and driving towards the same goal. When leadership isn’t on board, it’s very hard for the team to devote the time needed to get the most value out of the project. And even harder to convince the company to adjust to the potential change that could come as a result.
🤩Participation. It’s a two-way street. You must participate. Often, consultants make recommendations or propose strategies and the client doesn’t want to do the work to make it happen. This stuff is a lot of work. It’s disruptive. But that’s how change happens. Put in the work today to make your tomorrow a little easier, more efficient, or more successful.
Thoughtful feedback. It takes time, but it’s necessary. Consultants and vendors are on the outside. No matter how much research and immersion we’ve done to understand your business, it’s not the same as you living and breathing it every day. If we’re missing the mark, we want to know about it so we can provide value – otherwise, we’re wasting everyone’s time. If we don’t hear feedback, we assume you’re on board and we’ll continue down the same path.
🤩Communication. We’re all human. Things come up, deadlines are missed, priorities shift. We understand that. It happens for us, too. But keep the lines of communication open. As consultants, when a client goes silent, we’re often unable to proceed. It affects timelines and how we’ve allocated resources to accommodate a project. The last thing we’d tell a client is “Sorry, we don’t have time to do this anymore because we have X number of other client projects to work on” because we are committed to the success of your business. But often, that’s the truth. In this line of work, we must be accountable for every hour of our day in order to support the portfolio of clients that we have.

🤩Humility. We’re not here to tell you all the ways you’re doing things wrong. We want to work with you to improve your marketing and sales because we’re convinced it will make an impact to your business. We believe in the power of marketing. If we’re proposing ideas or ways to do things better, we’re not trying to attack the work you’ve done leading up to this point. And we’re definitely not trying to create busy work for you and your team. We just want to enable you to do it a little bit better. We want to support you.

🤩Commitment. “This is all great advice, but I just don’t have the time to implement.” Or, “The sales team will never buy off on this change.” We’d be doing you a disservice if our recommendations revolved around what would be comfortable for your organization. Yes, some things really can’t change, and we’ll cross that bridge when we get there…but let’s keep an open mind to the possibilities even if it makes people a little bit uncomfortable. If it was easy, you wouldn’t need us!

🤩Kindness. We’re all adults here and for 99% of us, I shouldn’t have to remind you to be professional and kind to one another. But there are those that find it easy to take frustrations out on a third-party. I only say that because I’m guilty of it. Many years ago, I’d been under pressure from my manager and I took my frustration out on a vendor I was working with. That wasn’t fair, and it’s truly one of those things I think about at 3am when I’m lying awake, dwelling on all the awful and awkward things I’ve done in my life (like all sane and well-adjusted adults do, right!?). I realize now the impact moments like that have on the real people trying to do their jobs and make their customers happy and successful.
These characteristics aren’t exclusive to just clients. It applies to us, too. No matter what side of the table you’re on, these characteristics make up a great professional in any setting.🤩

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Good relationship with clients

Have you ever been a customer of another person or company that has treated you badly? I have, and I bet you have too. I have been yelled at, cursed at, and even threatened in the past, but I turned that person or company into a friend almost every time through my responses in each situation. One of the valuable lessons I learned through these experiences was that I should always treat the other person or company with respect even if I am treated badly or don’t agree with them. Client Relationships are important.

This has led me to realize not everyone treats their customers and clients as well as they could. For a business, unhappy clients can mean less business. Unfortunately, surveys show 91% of unhappy customers simply leave the relationship.
But your business doesn’t have to be one of the ones to get left behind by unhappy clients.
👉 Communication
👉 Positive Attitude
👉Make Contracts Clear
👉 Compromise
👉 Go Above and Beyond 😉 🥰

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