Maricel M. Lazatin

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Hello March!

The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. It’s not enough to show up on every platform and sporadically update your audience when you have the time
According to https://sproutsocial.com/insights/social-media-content-strategy/ The way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms. Then you can measure your results, and fine-tune your strategy over time.

How to Use Facebook Live in Your Marketing
Have you thought of doing Live videos on facebook could possible help you to generate leads and attract customers?
When it comes to video, Facebook wants pages to focus on creating content that’s original, engages viewers, and has longer view times. Facebook has also said that it will “limit distribution for unoriginal or repurposed content from other sources with limited or immaterial added value.”
A well-planned Facebook Live broadcast is a great way to share thoughtful, long-form content that engages viewers, ultimately playing to the algorithm.
Source: https://www.socialmediaexaminer.com/how-to-facebook-live-marketing-8-step-plan

Think "OUTSIDE THE BOX"
In doing Social Media Content, you should think outside the box, create engaging and interesting contents for you to catch your audience attention. Social media has become a very visual, dynamic platform.
The old days of relying on text-heavy blogs to convey your brand message are over. Every great story now deserves a strong visual element as well. As a result, you’ll need to think outside the box when it comes to social media content if you want to reach your audience. Here are a few ideas to get you started.

Check the link below for more of these..
Source: https://socialmediahq.com/think-outside-the-box-when-it-comes-to-social-media-content/

ctto: Photo by Nikita Kachanovsky on Unsplash

The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. It’s not enough to show up on every platform and sporadically update your audience when you have the time
According to https://sproutsocial.com/insights/social-media-content-strategy/ The way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms. Then you can measure your results, and fine-tune your strategy over time.

Why organic social media is important?
Is the only way to truly connect with potential customers once they're followers. While paid efforts help to spread awareness of your brand, organic efforts further connect you with your audience, which can reap long-term benefits.
It is the use of the free services and tools that each social media platform provides to its users. This includes posting status updates, links, and images with captions for your audience. The purpose of organic social media is to build a community of loyal followers and customers through posting relevant content, and interacting with those who interact with your brand. If you want to show customers your true values and culture, while also learning about the values of your customers, organic social media marketing is the best way to do so​.
Source: https://www.socialmediatoday.com/

Are you using Manychat?
ManyChat is a service that allows you to create chatbots for Facebook Messenger. You can use these chatbots for a range of purposes, such as marketing and customer care. The platform's key selling point is its ease of use. ManyChat claims that you can use it to set up a chatbot in about two minutes.
You can use a chatbot to act as the first line of response to customer concerns. And in many cases, a chatbot can provide the answers to common concerns.

This means the customer doesn’t even have to speak with a human. Naturally, this saves you a lot of time.
Source: https://automationagency.com/

Post Less, Boost Top Posts, and More: 14 Ways to Increase Your page Engagement
Here are the 14 tactics you can try today to increase your page engagement:
1. Post less
2. Post when your fans are online
3. Create specifically for Facebook
4. Try videos
5. Go live
6. Share curated content
7. Ask for opinions
8. Boost your top posts
9. Recycle your top posts
10. Watch other pages
11. Experiment with new content
12. Reply comments
13. Host giveaways (occasionally)
14. Create a linked Facebook Group

Source: https://buffer.com/

How to Create Engaging Posts to Keep Your Business Top of Mind
According to a Facebook-commissioned Fact works study, two-thirds of people surveyed say they visit a local business Page on Facebook at least once a week, making your page a powerful platform for you to connect with customers, promote products and offerings, and drive business results
1. Include a call to action
2. Get visual

want more of these? pls check this https://www.facebook.com/business/news/how-to-create-engaging-posts-to-keep-your-business-top-of-mind

What is Brand Identity? Is your logo? Your color palette?
Let me walk you through...
Brand Identity is defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” (Marty Neumeier) To us, a brand identity is the sum total of how your brand looks, feels, and speaks to people.
It's a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.

Source: https://www.columnfivemedia.com

What's the difference between paid and organic?

According to https://www.acquisio.com, Organic Search are natural in the sense that the search engine algorithm analyzing all the pages across the web felt these pages contained the most relevant information for your search.
The algorithm has decided that these websites will have the most useful information according to what you are trying to discover, which is why they rank highly for the keywords you typed in your query.

Who is using Canva for their Social Media Marketing post?
I am a fan of Canva! It's useful to us in posting to all social media platforms. Canva makes our lives easier, I can use it in my daily life.
You can use it in making logo's, invitations, banner, resume, Name it! Canva have it all!
Are you using Canva? You must try it to believe it!

It's no longer a question why social media is a necessary marketing tool for every business that wants to remain relevant and visible in today’s busy online world.
But getting started can be difficult, and even something as seemingly simple as choosing a social platform can be more complicated than you'd think.
According to https://digitalmarketinginstitute.com, There are many benefits to using social media, but it’s important to have specific goals before you move forward. For one, your objectives will help determine not only the social platform you choose, but also the content you create, the audience you target, and more.

Are you responding to Fans and Followers?
Responding to fans and followers on your social media platforms is an important part of social media management. When an individual comments on your page with a question or concern, this presents a new opportunity for you to provide value for your leads while also demonstrating excellent customer service.

As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public. Don’t have time to do this? Our specialists at LYFE Marketing monitor accounts every single day, and as a best practice they always reply to followers within 24 hours.

Source: https://www.lyfemarketing.com/blog/what-is-social-media-management/

TO BOOST OR NOT TO BOOST?
Are you one of those who boost their post? Boosting a page will help you to get more likes, share,s and comments.
It is also a way to reach new people who are likely interested in your content but don’t currently follow you on Facebook.
Your boosted post can include a call-to-action button so that you can drive people to take other actions you care about, like booking an appointment, signing up for a newsletter, getting in touch with your business, and more.

Source: https://www.bigsurfmedia.com/the-how-why-of-boosting-posts-on-facebook/

When is the best time to post on Social Media?
One way of helping ensure your followers actually see your posts is by posting at optimal times. If you have a business account, you can actually head into your account to see what times your followers are the most active and yup, you guessed it- you’ll want to post during these times.
You’ll also want to tag your location and use hashtags to help with that too.

According to https://thecreativescoop.com/when-is-the-best-time-to-post-on-social-media/, Facebook, Instagram, Twitter, and Pinterest. All powerful social media platforms that are powerful mechanisms to magnify your business, nourish your audience with content, and create effective calls to action to invest in your business services.

Despite the clear popularity of these platforms combined, there still seems to be confusion on the mechanism on posting.

Let me help you do it!

What is Social Media Management?
Social media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

It goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility

According to https://www.lyfemarketing.com/blog/what-is-social-media-management/, choosing the Right Social Media Management Platforms, developing a Social Media Strategy, creating a Social Media Schedule are one of the factors to consider in Social Media Management.

Are you still hesitant to hire a Social media manager?
Here are some tips that will help you decide.

Hiring a talented social media manager may help boost your company's presence and increase sales. Here are some thoughts to consider when you decide to hire a social media manager for your business.

1. Acknowledge the importance of this position.
2. Hire for skills.
3. Assess the candidate's own social media profile.
4. Commit to a long-term strategy.

Source: https://www.paychex.com/articles/marketing/4-tips-for-hiring-a-social-media-manager

According to https://www.stratgrow.com/blog/time-to-hire-a-social-media-manager/
These are the 7 Signs that you need to hire a Social Media Manager...

1. Social Media Is Central to Your Marketing Strategy.
2. You Aren’t Exactly Social Media Savvy.
3. The Variety of Social Media Platforms Overwhelms You.
4. You Don’t Have All the Right Tools for the Job.
5. Writing Just Isn’t Your Forte.
6. There Is Never Enough Time.
7. Engagement on Your Pages Is Low.

Are you ready to add a Social Media Manager to Your Team?

Here are the 5 reasons why you should hire a social media manager.
Reason 1: Creates a social media STRATEGY
Reason #2: Creates Brand Awareness and Authority
Reason # 3: Tracks Marketing Efforts
Reason # 4: Saves Time
Reason # 5: A New Way to Generate New Customers

A social media manager will make sure that there is a strategy in place and that your content is meaningful and relevant.

They are familiar and knowledgeable about social media analytics and what they mean.

Source: https://makeit-happen.online/2020/01/13/5-reasons-why-you-should-hire-a-social-media-manager/

How consistently you post should be specific to each social media site you’re utilizing. Some platforms like Twitter and Instagram Stories require you to be active multiple times per day to get the maximum potential from your audience.
Other post types, like regular Instagram Posts and Facebook updates, don’t have as much urgency and can be used less sparingly.

When determining your post strategy, look at factors such as how the algorithm works for each platform and whether content posts chronologically or is curated based on other factors.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business's social presence.
Source: https://www.wordstream.com/social-media-marketing

People spend on average 2 hours and 22 minutes on social media every day.
(Source: Oberlo)

That’s a lot! And it is constantly increasing.

In fact, 16-24 year-olds spend the most time every day on social media – an average of 3 hours.

On average, here is how much time people spend on each social platform every day:

40 minutes on YouTube
35 minutes on Facebook
25 minutes on Snapchat
15 minutes on Instagram
1 minute on Twitter
That can point you to where you should focus your attention if you want to attract as many clients as possible. YouTube and Facebook are the undisputed favorites.
Source: https://review42.com/social-media-marketing-statistics/

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example,
Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

Source: https://buffer.com/social-media-marketing

Who are we? Why do you need a Social Media Marketing and Strategy?
Social media marketing helps to validate your brand and it's no longer optional.

It's an essential way for companies to reach consumers, and when done correctly, tells those consumers that their brand is active and focused on communication.

Why You Need an Effective Social Media Marketing Strategy
A social media marketing strategy outlines your business’ goals and sets measurable objectives for the desired outcomes.

Source: https://www.lyfemarketing.com/blog/effective-social-media-marketing-strategy

Who are we? Why do you need a Social Media Marketing and Strategy?
Social media marketing helps to validate your brand and it's no longer optional.

It's an essential way for companies to reach consumers, and when done correctly, tells those consumers that their brand is active and focused on communication.

Why You Need an Effective Social Media Marketing Strategy
A social media marketing strategy outlines your business’ goals and sets measurable objectives for the desired outcomes.

Source: https://www.lyfemarketing.com/blog/effective-social-media-marketing-strategy

Maricel M. Lazatin updated their business hours.