Ian Dionaldo

Stop guessing if your marketing works.

Use these methods to measure ROI accurately.

The digital era has transformed marketing into a realm where every:
- click,
- view,
- and interaction

can be:
- tracked,
- analyzed,
- and optimized.

Unlike traditional marketing, where ROI was often a guess based on sales trends...
.. today's digital marketers have the tools to measure the effectiveness of their campaigns with precision.

Calculating Digital Marketing ROI:

Formula: ROI = (Net Profit/Total Cost)*100.

A straightforward way to assess your digital marketing's financial impact.

Prep Work:

#1) Define Clear Objectives:
Look beyond sales.
Determine what success means for each campaign, considering its contribution to long-term growth.

#2)Identify Right KPIs:

Tailor KPIs to your strategy, such as:
- unique monthly visitors
- cost per lead
- ROAS
- Cost Per Acquisition (CPA OR CAC)
- Average Order Value (AOV)
- Customer Lifetime Value (LTV)
- Lead-to-Close Ratio

Considering all of this, here's how to calculate Projected ROI.

Projected ROI = [(LTV-COGS-CAC)/(COGS+CAC)]*100

Tactics for Measuring ROI:

#1) Understand the Sales Funnel:
↳Recognize marketing's impact from awareness to conversion.

#2) Track the Right Metrics:
↳ Concentrate on goal-aligned metrics, e.g., average order value for e-commerce.

#3) Utilize Analytics Tools:
↳ Google Analytics provides insights into website traffic and behavior.

#4) Segment Data:
↳ Analyze campaign and channel performance to identify effective strategies.

#5) Adjust Based on Insights:
↳ Refine strategies based on performance to improve ROI.

Measuring ROI for Paid Advertising:

Consider the entire cost spectrum when calculating ROI for paid ads.

This includes:
- ad spend,
- content creation costs,
- and any platform or tool subscriptions.

Additionally, if you're working with a consultant or agency...
.. factor in their fees as part of the total cost.

For example:

Total Ad Spend: $5,000
Content Creation: $500
Tool Subscriptions: $300
Consultant/Agency Fees: $1,200

Total Cost: $7,000

If these efforts result in a net profit of $10,000:

ROI Calculation: = ($10,000 / $7,000) * 100 = 142.85%

Ever thought about what makes a brand more than just a business?

Building a strong community isn't just good vibes—it's your brand's secret to sustained growth.

Why a strong community is the backbone of sustainable growth?

A community breathes life into your brand, transforming customers into passionate advocates.

People naturally seek:

- connections, belonging
- a sense of identity
- and a robust community provides just that.

How to Build and Sustain a Strong Community:

#1) Build a community that shares values.
↳Your brand's mission becomes their mission.
↳They don't just buy; they belong.

#2) Create spaces for conversation and connection.
↳Online forums, social media groups, events.
↳ Let them speak, share, and contribute.

#3) Listen to your community's feedback.
↳ Their insights can drive innovation, improvement.
↳ Make them feel heard and valued.

#4) Celebrate community members regularly.
↳ Spotlight their stories and contributions.
↳Reward engagement with exclusive perks.

#5) Consistency in communication is crucial.
↳ Regular updates, content, and check-ins.
↳ Keep the community engaged and informed.

#6) Leverage user-generated content smartly.
↳ It's authentic, relatable, and powerful.
↳ Encourage members to create and share.

A supportive community not only uplifts each other but also propels your brand's growth.

Together, there’s nothing you can’t achieve.

Ready to turn your customers into a thriving community?

Start today by engaging deeply and authentically.

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Master LinkedIn lead gen with these tips!

Are you struggling to generate leads on LinkedIn?

Here’s how to attract and convert professionals:

1. Optimize Your Profile:
↳ Make your profile client-focused.
↳ Highlight how you solve problems.

2. Connect Strategically:
↳ Build a targeted network.
↳ Connect with decision-makers in your industry.

3. Share Valuable Content:
↳ Post insights that matter.
↳ Provide value to your audience consistently.

4. Engage Actively:
↳ Comment on relevant posts.
↳ Join industry conversations to increase visibility.

5. Use LinkedIn Ads:
↳ Leverage Sponsored Content.
↳ Reach a broader, targeted audience efficiently.

6. Leverage LinkedIn Groups:
↳Participate in relevant groups.
↳ Share expertise and build authority.

7. Track and Analyze:
↳Use LinkedIn analytics.
↳ Refine your strategy based on data.

Ready to transform your LinkedIn lead generation?

Follow Marl Ian Dionaldo for more tips.

Book your Free Growth Strategy Session today!

You're going to lose a lot of money very quickly...
..if you don't understand this one simple thing about advertising your business...

And that thing is that advertising is an accelerator, not an initiator.

Meaning advertising can take a good offer that's proven and that converts well...
.. and then help you to put it in front of more people exactly like your ideal customers.

But the reverse is also true.

If you have a:

- new offer
- new product
- new service
- new idea
- or something that's unproven with the market
.. then advertising is a dangerous and very expensive way for you to get feedback.

Not only that, but if your ads don't work, well, then you won't know whether it was the:

- ad,
- the offer,
- the targeting,
- the message,
- or any of the other factors involved with making an advertising campaign profitable.

And this is why the most important rule with any advertising campaign is to always start small and only scale it up once it's proven profitable.

Want to avoid costly mistakes?

Learn to master advertising with proven offers first.

Start small, test, then scale.

That’s the smart way to grow.

Follow Marl Ian Dionaldo for more insights.

Ready to scale smartly?

Book your Free Growth Strategy Session today.

Visit xceedgrowth.com.

There are only five ways to get more customers.

#1) reach out to people privately.

#2) create compelling content.

#3) run targeted paid ads.

#4) leverage affiliates and partners.

#5) let customers bring you customers.

This last method counters rising ad costs.

It turns every customer into a referral source.

Imagine: each customer brings another.

No ads needed, your business could explode.

You can double your growth (efficiently).

This is similar to SaaS's negative churn.

More customers upgrade than leave.

Example: Close 10 monthly, 1 leaves, 3 upgrade.

That’s product-led growth—no marketing needed.

Want to harness these growth strategies?

Follow Marl Ian Dionaldo for more insights.

Book your Free Growth Strategy Session today.

Visit xceedgrowth.com today.

Let’s explode your business growth together.

Decode the data behind the growth!

Struggling to make sense of your marketing data? You’re not alone.

Here's how to interpret data analytics to drive growth:

#1) Understand Key Metrics:
↳Focus on metrics that matter.
↳Track Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
↳ Compare CAC to LTV to ensure sustainable growth.

#2) Set Clear Goals:
↳ Define what success looks like.
↳ Use SMART goals to measure progress accurately.
↳Set specific KPIs for each marketing campaign.

#3) Segment Your Data:
↳ Break down data for actionable insights.
↳Segment by demographics, behavior, and acquisition channels.
↳ Create tailored content for each segment to boost engagement.

#4) Monitor Conversion Rates:
↳ Know what’s working and what’s not.
↳A/B test landing pages and email campaigns for higher conversions.
↳ Use heatmaps to see where users click and improve UX.

#5) Use Visualizations:
↳Make data easier to understand.
↳Use tools like Google Data Studio for clear, visual reports.
↳Create dashboards that update in real-time to track performance.

Remember, data without action is just numbers.

Ready to master your marketing analytics?

Follow Marl Ian Dionaldo for more growth insights.

Book your Free Growth Strategy Session today.

Visit xceedgrowth.com today.

Transform your data into growth opportunities.

Struggling to make your digital campaigns impactful?

Here’s how to ensure your campaigns leave a mark:

#1) Understand Your Audience:
↳ Conduct thorough market research.
↳ Identify pain points and preferences.
↳ You can use surveys to gather customer insights.

#2) Set Clear Objectives:
↳ Define what success looks like.
↳ Use SMART goals for better measurement.

Example: Increase website traffic by 20% in three months.

#3) Craft Compelling Content:
↳ Create content that resonates with your audience.
↳ Use storytelling to engage and connect.

#4) Leverage Multiple Channels:
↳ Use a mix of LinkedIn, email, and SEO.
↳ Ensure consistency across all platforms.

Example: Cross-promoteing content on LinkedIn and Twitter. While making sure you tweak the post to make it platform specific.

#5) Use Data Analytics:
↳ Track performance metrics regularly.
↳ Adjust strategies based on data insights.
↳ You can Use Google Analytics to monitor campaign performance.

#6) Optimize and Test:
↳ Continuously A/B test different elements.
↳ Optimize based on test results.

Example: Test different headlines to see which performs better.

Case Study:

Our client, an e-commerce brand, increased sales by 35% within six months by:
↳ Understanding their audience through surveys.
↳ Setting specific goals for their campaigns.
↳ Crafting engaging content and leveraging multiple channels.

Ready to create high-impact digital campaigns?

👉 Follow Marl Ian Dionaldo for more insights.

📅 Book your Free Growth Strategy Session today!
Visit XceedGrowth.com now!

These are three signs you shouldn't scale your business yet.

#1) Consider your use of leverage.
↳ If every client interaction requires direct, one-on-one attention,
you lack the system scalability needed.

#2) Watch your profit margins.
↳For most coaches, consultants, and service providers,
profit margins tend to shrink, not grow, with scale.

#3) Assess your passion for the work.
↳Scaling can intensify every aspect of your business.
↳ If you don’t love what you do now, scaling might amplify your discontent.

Think you're ready to scale but see these signs?

Follow Marl Ian Dionaldo for insights on smart scaling.

Book your Free Growth Strategy Session today.

Let’s ensure your business scales successfully.

Visit xceedgrowth.com.

Ever felt like a product or service just gets you?

That's not by accident.

It's the result of meticulously crafted user experiences aimed at turning a single visit into an enduring relationship with a brand.

Here’s the secret sauce to making users crave more.

#1) Personalization is Key:
↳ Imagine every interaction with your brand feels tailor-made.
↳ From the moment users sign in, to each email they receive—everything is set up to resonate with their preferences and interests.

#2) Create a Sense of Belonging:
↳ Transform your brand into a vibrant community hub where users can:
- connect,
- share,
- and discover together.
↳ It’s about turning transactions into interactions, making every user feel like part of something bigger.

#3) Reward Engagement:
↳Show appreciation for your users' loyalty with exclusive perks.
↳Whether it's through a rewards program or first dibs on your latest offerings, small tokens of gratitude can forge a lasting bond.

#4) Listen and Evolve:
↳There’s nothing more powerful than acting on user feedback.
↳It shows you’re listening and committed to evolving your offerings to meet their needs, reinforcing their trust and loyalty.

#5) Stay in Touch:
↳Keep users engaged with regular updates that add value.
↳Whether it’s sharing:
- insider tips,
- success stories,
- or just checking in,...make your communications something they look forward to.

#6) Support with a Smile:
↳ Exceptional support can turn even the most frustrated user into a brand advocate.
↳ Ensure your users know that no matter the issue, you’re there to help with a quick and friendly resolution.

Curious about mastering user engagement?

There's much more to explore.

For deeper insights, follow Marl Ian Dionaldo.

Looking to amplify your brand's growth with strategies that keep users coming back?

Book your Free Growth Strategy Session now.

Visit: xceedgrowth.com

Let’s craft experiences that turn first-time visitors into lifelong fans.

Ready to boost your marketing efforts?

Here are 15 strategies that deliver real results:

Full-Funnel Content Marketing

↳ Create stage-specific content for customer journey

Advanced SEO Tactics

↳ Optimize for voice search, improve site speed

Community Engagement

↳ Host Q&As, create exclusive groups

Robust Referral Programs

↳ Offer dual-sided incentives, track top referrers

Leverage Consumer Psychology

↳ Use timers, highlight bestsellers, show stock levels

Hyper-Personalization

↳ Segment lists, customize website experiences

Dynamic Re-Engagement

↳ Target abandoned carts, use retargeting ads

Impactful Event Marketing

↳ Combine virtual and physical events

Disruptive Marketing Approaches

↳ Create buzzworthy pop-ups, use AR for ads

Strategic Influencer Partnerships

↳ Partner with niche influencers, co-create content

Customer Empowerment

↳ Develop FAQs, offer video tutorials

Authentic Social Proof

↳ Showcase testimonials, use user-generated content

Value-Adding Freebies

↳ Offer trials, use freemium models

Problem-Solving Content

↳ Address pain points, create solution-based content

Cross-Channel Consistency

↳ Maintain brand voice across platforms

💡 Pro Tip: Start with one strategy that aligns with your current goals. Implement, measure, then expand.

Ready to implement these strategies?

👉 Follow for more in-depth insights on each strategy

🔥 Book a Free Growth Strategy Session: xceedgrowth.com

Marketers often obsess over traffic, clicks, and first-time sales. But real growth? It's about retention.

Look at the big players:

↳ 38% of Amazon's customers made multiple Q4 purchases

↳ People search on Google several times daily

↳ TikTok users spend an average of 82 minutes daily on the app

The common thread? Customers coming back consistently.

Here's how to boost retention:

Enhance User Experience

↳ Streamline processes to encourage repeat visits

Offer Consistent Value

↳ Solve ongoing needs, reward frequent engagement

Leverage Data for Personalization

↳ Tailor experiences based on customer behavior

Focus on Long-Term Engagement

↳ Develop strategies to keep customers, not just acquire them

💡 Pro Tip: Start by analyzing your current retention rates. Identify and address drop-off points in the customer journey.

Ready to shift from acquisition to retention?

👉 Follow for more retention strategies

🔥 Book a Free Growth Strategy Session: xceedgrowth.com

Let's turn your one-time buyers into loyal advocates.

Ever wondered what drives business success? Many B2B and ecommerce leaders struggle here. The answer: Growth marketing.

It's not just about traffic—it's about converting visitors into loyal customers.

5 Essentials of Growth Marketing:

Data-Driven Decisions
↳ Use analytics to guide strategies

Customer-Focused Approach
↳ Understand the entire customer journey

Experiment-Based Strategies
↳ Constantly test and optimize tactics

Multi-Channel Engagement
↳ Create seamless experiences across platforms

Personalization at Scale
↳ Tailor marketing to individual needs

For e-commerce: Turn clicks into loyal promoters.

For B2B: Nurture leads into valuable partnerships.

Start simple:
↳ Analyze customer behaviors
↳ Create targeted content
↳ Test conversion strategies

💡 Pro Tip: Master one aspect of growth marketing before expanding.

Ready to unlock your marketing potential?

👉 Follow for actionable growth insights
🔥 Book a Free Strategy Session: xceedgrowth.com

Are you tracking these key metrics?

You should be, if you’re serious about business growth.

Key Metrics Every Growth Marketer Should Monitor:

#1) Customer Acquisition Cost (CAC):
How much does acquiring a new customer cost you?
Lowering CAC increases Return On Investment (ROI).

#2) Lifetime Value (LTV):
- How much revenue does each customer generate over their lifecycle?
- Maximize value, not just volume.

#3) Conversion Rates:
- How effective are your sales funnels?
- Boost conversions with optimized landing pages and compelling offers.

#3) Engagement Rates:
- Are customers interacting with your content?
- Increase engagement with interactive content and regular updates.

#4) Churn Rate:
- How fast are you losing customers?
- Reduce churn by improving customer service and product quality.

Understanding and optimizing these metrics can drastically improve your strategies.

Want actionable strategies to leverage these metrics?
Follow Marl Ian Dionaldo for daily growth insights.

Book your Free Growth Strategy Session today.
Discover how targeted improvements can transform your growth efforts.
Go to XceedGrowth.com.

Growth is good, sustainable growth is better!

You need growth, but it must be stable too.

Here's how to balance scale and stability:

#1) Prioritize Customer Retention:
- Focus on keeping customers happy.
- Implement loyalty programs and regular check-ins.
- Increasing retention by 5% boosts profits by 25-95%.

#2) Monitor Financial Health:
- Keep an eye on your cash flow.
- Regularly review and adjust your budget.
- 82% of businesses fail due to cash flow issues.

#3) Invest in Scalable Technology:
- Choose tools that grow with you.
- Use cloud-based solutions for flexibility and scalability.
- A small business scaled rapidly by using SaaS tools.

#4) Build a Strong Team:
- Hire people who support long-term goals.
- Focus on skills and cultural fit.
- Companies with engaged employees outperform others by 202%.

#5) Set Realistic Goals:
- Don’t grow too fast, too soon.
- Break down big goals into manageable steps.
- Sustainable growth is about pacing, not racing.

Balance is key to lasting success.

Follow Marl Ian Dionaldo for more growth insights.

Book your Free Growth Strategy Session today.
Visit Xceedgrowth.com now.

Unlock growth with these essential tools!

Want to scale your business fast?

You need the right tools.

Here are the tools that will help you grow faster:

1. Google Analytics:
- Track your website's performance.
- Know where your traffic comes from.
- Adjust your strategies based on real data.

Example: Use GA to identify top-performing pages and boost underperforming ones.

2. HubSpot:
- Manage your leads effortlessly.
- Automate your marketing efforts. -Personalize your customer interactions.

Example: Automate follow-up emails to nurture leads effectively.

3. Ahrefs:
- Boost your SEO game.
- Find the best keywords.
- Spy on your competitors’ backlinks.

Example: Use Ahrefs to discover backlink opportunities and improve your search rankings.

4. Hootsuite:
- Simplify your social media management.
- Schedule posts in advance.
- Monitor engagement from one place.

Example: Schedule a month’s worth of social media content in a few hours.

5. Mailchimp:
- Power up your email marketing.
- Create beautiful campaigns.
- Analyze the results to optimize future emails.

Example: Use A/B testing in Mailchimp to improve open rates.

6. Canva:
- Design stunning visuals.
- No graphic design skills needed.
- Elevate your brand’s online presence.

Example: Create engaging infographics to share on social media.

7. Trello:
- Organize your projects.
- Collaborate with your team.
- Keep everyone on the same page.

Example: Use Trello boards to manage your content calendar.

8. Salesforce:
- Handle your customer relationships.
- Track sales opportunities.
- Improve your team’s efficiency.

Example: Integrate Salesforce with your email marketing for better customer insights.

Each tool is a game-changer. They make your marketing efforts more efficient and effective.

What tools do you find indispensable for your growth strategy?

Follow Marl Ian Dionaldo for more tips!

Book your Free Growth Strategy Session today.

Visit xceedgrowth.com now.

B2B or B2C? The line is blurring.

Here's why it matters:

I've noticed a shift:

B2B and B2C strategies are converging.

Why? We're all marketing to humans, after all.

Key trends and how to leverage them:

1) Personalization is universal
↳ B2B buyers want B2C-like experiences
↳ Tactic: Use AI for personalization at scale
↳ Result: 47% increase in B2B lead quality

2) Emotion drives decisions
↳ B2B isn't just logic-based anymore
↳ Tactic: Use storytelling in B2B campaigns
↳ Result: 28% higher engagement for a B2B client

3) Social media crosses boundaries
↳ LinkedIn for B2C, Facebook for B2B? It works!
↳ Tactic: Create a cross-platform strategy
↳ Result: 10k Instagram followers for a B2B client

4) Content reigns supreme
↳ Valuable content works for both B2B and B2C
↳ Tactic: Develop a customer-centric content hub
↳ Result: 215% traffic increase for B2B clients

5) Customer experience matters
↳ B2B customers expect B2C-level experiences
↳ Tactic: Implement self-service and intuitive UX
↳ Result: 30% shorter sales cycle for a B2B SaaS client

Real results:

We applied these for a B2B tech company.

In 6 months:
↳ 112% more qualified leads
↳ 43% lower cost per acquisition
↳ 22% better customer retention

Remember: Test and adapt to your specific audience.

Ready to bridge the B2B-B2C gap?
Book a Free Growth Strategy Session at XceedGrowth.com now.

Let's reshape your marketing approach! 🚀

$2 million in sales from content? Yes, it's possible.

Many businesses struggle to connect content to conversions.

But when done right, content becomes your biggest revenue driver.

Turn your content into a sales machine:

1) Know your numbers
↳Track: Traffic, engagement, conversions
↳Set clear KPIs for each piece
↳Tip: Use Google Analytics to track content-driven conversions

2) Create with intent
↳ Address customer pain points
↳ Align with buyer's journey stages
↳Tip: Map content to each sales funnel stage

3) Optimize for conversions
↳Strong CTAs in every piece
↳Create content upgrades
↳Tip: Test CTA placements for best results

4) Distribute strategically
↳ Go beyond social media
↳ Use email, partnerships, paid promotion
↳ Tip: Repurpose top content across channels

5) Analyze and iterate
↳ Regular content audits
↳ Double down on what works
↳ Tip: Quarterly performance reviews guide strategy

Remember: Great content educates, entertains, and sells.

Heres some real results:

We helped a B2B SaaS client achieve:
- 215% increase in organic traffic
- 47% boost in lead quality
- $2.3 million in content-attributed sales in 24 months

Want to 10x your content ROI? Let's create a strategy for it.





Ready to make your content a revenue engine?
Book a Free Growth Strategy Session at XceedGrowth.com now.

Let's maximize your content's potential!

I cut manpower costs by 40% with this automation trick.

I've cracked the code on scaling efforts:

Marketing automation.
It requires investment and learning.
But the ROI? Worth it.

Here's how I helped a SaaS company boost results:

1) Email Sequencing (ActiveCampaign)
↳ Triggered emails based on user actions
↳ 3x increase in open rates, 2x click-throughs

2) Lead Scoring (HubSpot)
↳ AI-driven system to prioritize leads
↳ 20% more qualified leads for sales team

3) Social Media Scheduling (Buffer)
↳ Planned and posted content across platforms
↳ 50% more engagement, 5 hours saved weekly

4) Chatbots (Customers.ai)
↳ AI chatbots for basic inquiries
↳ 70% of queries resolved automatically

5) Personalized Content (Optimizely)
↳ Behavior-triggered recommendations
↳ 35% more time on site, 25% more conversions

Key takeaway:
- start small
- test
- scale what works.

Real results:
For a B2B tech client struggling with manual processes, 6 months of this strategy led to:

↳ 40% cut in marketing operations costs
↳ 112% more marketing qualified leads
↳ 28% better customer retention
↳ 3.5x ROI on automation investment

Remember: Automation empowers your team to focus on what matters most.



Ready to streamline your marketing and slash costs?
Book a Free Growth Strategy Session at XceedGrowth.com now.

Let's craft your perfect automation workflow and watch your ROI soar! 🚀

P.S. Want to see the full automation workflow?

Check the comments!