Adpoint Enterprise

MCA Adpoint Enterprise has been working with companies to build their own business identity by providing their outdoor and indoor advertising needs.

We've also ventured into the recruitment space Since 1985, MCA Adpoint Enterpise has been working with companies to build their own business identity by providing their outdoor and indoor advertising needs. We apply a proven advertising development process that works for both large and medium scale companies. We have a mix of skilled professional with wide-ranging expertise – including designs, f

01/09/2024

The 90/10 Principle

Consider a situation: You're eating breakfast with your family. Your daughter accidentally knocks over a cup of coffee onto your business shirt. You curse and harshly scold your daughter for the mishap. She breaks down in tears.

After scolding her, you turn to your wife and criticize her for placing the cup too close to the edge of the table. A short verbal argument follows. You storm upstairs and change your shirt. Back downstairs, you find your daughter has been too busy crying to finish breakfast and get ready for school. She misses the bus. Your wife must leave immediately for work. You rush to the car and drive your daughter to school. Because you are late, you drive 80 km an hour in a 60 km/h speed limit zone. After a 15-minute delay and paying a $60 traffic fine, you arrive at school. Your daughter runs to the building without saying goodbye.

After arriving at the office 30 minutes late, you find you forgot your briefcase. Your day has started terribly, and as it continues, it seems to get worse and worse. You look forward to going home. When you arrive home, you find a small wedge in your relationship with your wife and daughter. Why? Because of how you reacted in the morning.

Why did you have a bad day?
A) Did the coffee cause it?
😎 Did your daughter cause it?
C) Did the traffic policeman cause it?
D) Did you cause it?

The answer is D.

You had no control over what happened with the coffee. How you reacted in those 5 seconds is what caused your bad day. Here is what could have and should have happened:

Coffee splashes over you. Your daughter is about to cry. You gently say, "It's OK honey, you just need to be more careful next time." Grabbing a towel, you rush upstairs, change your shirt, and grab your briefcase. You come back down in time to look through the window and see your child getting on the bus. She turns and waves. You and your wife kiss before you both go to work. You arrive 5 minutes early and cheerfully greet the staff. Your boss comments on how good a day you are having.

Notice the difference. Two different scenarios. Both started the same but ended differently. Why? Because of how you REACTED. You really do not have any control over 10% of what happens. The other 90% is determined by your reaction.

Here are some ways to apply the 90/10 secret:

If someone says something negative about you, do not be a sponge. Let the attack roll off like water on glass. You don't have to let the negative comment affect you! React properly, and it will not ruin your day. A wrong reaction could result in losing a friend, being fired, getting stressed out, etc.

How do you react if someone cuts you off in traffic? Do you lose your temper? Pound the steering wheel? Curse? Does your blood pressure skyrocket? Do you try and bump them? WHO CARES if you arrive ten seconds later at work? Why let the blue car ruin your drive?

Remember the 90/10 principle, and do not worry about it! If you are told you lost your job, why lose sleep or get irritated? It will work out. Channel your energy and time into finding another job. If the plane is late, and it is going to mangle your schedule for the day, why vent your frustration on the flight attendant? She has no control over what is going on. Use your time to read, get to know the other passengers, etc. Why get stressed out? It will just make things worse. Now you know the 90/10 secret. Apply it, and you will be amazed at the results.

✍🏻 Worth Sharing

Photos from Adpoint Enterprise's post 16/08/2023
04/08/2023

Yes!

Yes, indeed.

- Before We Go 🎬

15/07/2023

ccto

“Red flags on the whole PAGCOR logo thing:

🚩The amount is dubiously specific. Haven’t heard of an agency price a service down to centavos. Even if you add the VAT, it doesn’t amount to an exact number.

🚩Amount is exaggeratedly high. At first, I thought it was for a package of services (eg. including signage printing), but the notice was specific to the procurement of new logo design only. I doubt the decision makers at PAGCOR would even pay 100k for a tarpaulin design for their own company logos.

🚩The business was registered with PhilGEPS merely 13 DAYS before the project was awarded to them. They said they won the bidding; isn’t length of tenure in the industry (or even as a company) supposed to be part of the metrics for the bidding?

🚩Agency’s socmed page is dubious. It’s a new page, and before they were called out, it had no logo of its own. Now it has a logo that is WEIRDLY SIMILAR to the one they made for PAGCOR. Plus, their captions are dubiously “troll-y” and riddled with grammatical errors.

🚩The addressee in the notice is labeled proprietor, which could mean the business is a sole proprietorship. Compared to registered corporations who are treated as a separate entity from its owners, sole proprietors are one and the same with their businesses. That means the government transacted with a person and this dubious 3M payment went straight to his own assets. The address of the business is even residential.

🚩The logo design itself is a red flag. It appears it did not apply any design style, rule, or aesthetics. They said their logo evokes “unity, assistance, and compassion”; all we see is Petron. They even said that the logo consists of a “gracefully waving shape”—when has wave ever become a shape? It is a complete departure from PAGCOR’s previous logo, thus erasing the 40-year legacy the new logo was supposed to celebrate. AND CAN I JUST GO BACK TO THE FACT NA KAMUKHA SIYA NG LOGO NUNG AGENCY NA GUMAWA?
I also think it needs to be said that the colors of the new logo design are similar to the president’s campaign palette.

But I think the biggest red flag is on us: for letting it go. We’d whine and pine about it until the next news cycle. But no action will be taken. Mapaparevise pa ba natin yung logo?
Remember the SEA Games logo? Remember the 50M cauldron? Remember the 15B Pharmally issue? All these just show that we’ve completely lost control of the government and how our money is spent. We’ve allowed politics to become the pageantry that it is today.
Or maybe, just maybe, that’s something that we can revise instead.”

20/06/2021
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