PAGEONE Group

LOOK: PAGEONE, Binibining Pilipinas, And World Vision Philippines Unite To Launch The Campaign To Support Young Filipinas 👧🏻👑

In a united effort to support the growth and development of all children, World Vision has teamed up with PAGEONE Group and Binibining Pilipinas to launch the campaign, celebrating the International Day of the Girl Child in October.

This campaign focuses on the rights and challenges of Filipino girls while emphasizing women’s empowerment. By fostering leadership and support among women, aims to create a safe space where young Filipinas can pursue their dreams and achieve their full potential.

The event today marks the campaign's first in-person gathering, featuring discussions with inspiring women and partner organizations dedicated to creating a brighter, more transformative, and inclusive future for girls across the country.

A DECADE OF EXCELLENCE WITH COMS360! 🎊✨

Coms360 is celebrating its 10th anniversary today! As they look back on their journey, they uphold their guiding principle: "Reputation is their license to operate."

Their decade of growth and innovation is a result of the hard work and dedication of their outstanding team. The festivities began with a special office blessing, and they eagerly anticipated what was next.

Thanks are extended to everyone who has been part of their success. Here’s to celebrating their achievements and looking forward to future triumphs!

Our Chairman Dr. Ron Jabal is set to speak at the National PR Congress of the Public Relations Society of the Philippines, discussing the evolving practice of PR, the impact of AI, and the key challenges facing practitioners today.

Our esteemed Chairman, Dr. Ron Jabal, served as a member of the distinguished panel of judges for the recently concluded Bantog Awards for Science Communicators, organized by the Department of Science and Technology (DOST).

As part of a six-member jury, Dr. Jabal had the opportunity to review and evaluate over 100 entries from science communicators and journalists across the Philippines. The panel also contributed to refining the competition's mechanics and rubrics, a process led by the DOST-Science and Technology Information Institute.

The Bantog Awards recognized excellence in in-depth science news reporting, segments, programs, specialized audio packages, and feature stories that sought to promote science literacy in the country.

Highlighting the fine line between brands strategically aligning with trending events and crossing into outright exploitation, Dr. Ron Jabal discussed the practice of newsjacking in his recent Philippine Star column, using Filipino Olympian Carlos Yulo's double-gold victory — which recently made national headlines after the Paris Olympics, bringing pride to a country eager for global recognition in sports — as an example.

According to our Chairman, “But his victory has also raised a cacophony of issues from some sectors of the public – particularly how some brands have associated themselves with the victorious gymnast. – with some praising the brands for showering him with rewards while a few raising eyebrows arguing these brands maybe a getting a “free ride” for their products and services.....But, there is a thin line between clever opportunism and blatant exploitation. And unfortunately, oftentimes, this line is blurred or is mischievously ignored.”

Read the full article here:
https://www.philstar.com/business/2024/09/05/2382868/newsjackingcapitalizing-moment?fbclid=IwY2xjawFN2RhleHRuA2FlbQIxMAABHfKu_c2iFZ5jEJFERIGL3vWnd8jd5HGHTNCLbY1l1TP49ZcAi2ivoojeIQ_aem_vw4onkb6LG0t6ABDaCgLAQ

Newsjacking:Capitalizing on the moment The double-gold victory of Filipino Olympian Carlos Yulo in the recently concluded Paris Olympics has hogged the national headline for days – bring honor to the country that remains hungry for global recognition in the field of sports.

BusinessWorld, the leading business newspaper in the Philippines, has invited our Chairman, Dr. Ron Jabal, to contribute to their prestigious Anniversary Report, marking a full-circle moment in his career.

In his article, he emphasized how the business landscape has significantly shifted, especially in the post-pandemic era, with digital transformation and AI integration reshaping industries.

He highlighted that while the future presents both challenges and opportunities, Philippine businesses need to embrace innovation, adopt AI, and remain agile to navigate the evolving landscape over the next decade.

Read the full article here:

Shifts and turns: The imperatives for Philippine businesses - BusinessWorld Online THE global business landscape has been dramatically reshaped by a series of unprecedented challenges.

Dr. Ron Jabal's latest BusinessWorld column talked about the 50-year journey of self-regulation in the Philippine advertising industry. He also explored the successes of the Advertising Standards Council (ASC) in maintaining ethical advertising practices, while also addressing the emerging challenges in the digital age.

Moreover, he emphasized the need for evolving guidelines, stronger enforcement mechanisms, and increased consumer awareness to navigate the complexities of modern advertising.

According to our Chairman, “The self-regulation of the advertising industry in the Philippines faces significant challenges, particularly in the digital age. Addressing these challenges requires a multifaceted approach that includes updating guidelines to reflect the realities of digital advertising, enhancing enforcement mechanisms, increasing consumer awareness and participation, and ensuring uniformity across advertising platforms.

By looking to global best practices, the ASC (Advertising Standards Council) can find innovative solutions to these challenges, strengthening the self-regulation framework in the Philippines and ensuring that it remains effective in protecting consumers and promoting ethical advertising practices.”

Read the full story here:

Keeping it clean: Self-regulation in the advertising industry - BusinessWorld Online Advertising plays a crucial role in shaping consumer behavior, shopping habits and even cultural trends. Evidently, it wields significant influence over public opinion. Because of this power, it has become imperative for the advertising industry to be more responsible in promoting ethical standards;...

Our very own PAGEONE President and Chief Operations Officer, Vonj Tingson, is proud to serve as the only Filipino judge for this year’s International Business Awards, specifically in the PR and Corporate Communications category.

Commonly known as "the International Stevies," these prestigious awards honor outstanding achievements across various industries worldwide.

Read:

Stevies IBA Names PAGEONE President As Sole Filipino Judge In PR And Comms Category Vonj Tingson, the President and COO of PAGEONE, is honored to serve as the sole Filipino jury for the Corporate Communication/PR category of this year’s Stevies International Business Awards.

PAGEONE Group, along with its specialty firms, Brandplay and LadyBug, extended its PR support to the Museum Foundation's roundtable discussion on Products of Peace and the MaArte Fair at The Peninsula Manila.

The event, held from August 29 to September 1, 2024, turned the venue into a vibrant showcase of Philippine culture, arts, and history.

Visitors explored unique, handcrafted pieces, including fair trade products from communities recovering from conflict, such as the Hinabi Collection from Marawi, upcycled military uniform bags, and Tinandok Coffee from Sultan Kudarat.

The MaArte Fair provided a purpose-filled shopping experience while supporting local artisans and preserving the nation's rich heritage.

BrandPlay hosted a roundtable discussion at Seda Capitol Central on July 18 introducing PHINMA Properties and its exciting Saludad project to Bacolod City. This 21-hectare development, blending modern living with Bacolod’s scenic beauty, aims to boost local economic growth and become the city’s newest central business district. With the first phase set for completion by December 2025, Saludad promises to bring new opportunities and a vibrant community to Bacolod.

Read the full story here:
https://brandplay.ph/ideas/brandplay-ventures-to-bacolod-city-for-groundbreaking-of-phinma-properties-newest-township-saludad/

Our Chairman, Dr. Ron Jabal, emphasized in his recent BusinessWorld column the crucial shift towards sustainability in the retail industry, highlighting its multifaceted benefits. He highlighted that this transition is not just about addressing environmental concerns but also about creating value for businesses and consumers alike.

The SM Green Finds x Zarah Juan initiative is a prime example of how adopting sustainable practices can have a ripple effect. By focusing on a circular economy—where materials are continuously reused and repurposed—this project illustrates how businesses can significantly reduce waste and environmental impact. The collaboration also showcases how supporting local artisans and raising consumer awareness can drive meaningful social progress.

“The shift towards sustainability in retail is not only necessary but also beneficial for businesses, consumers, and the environment. Projects like SM Green Finds x Zarah Juan show how businesses can embrace sustainable practices that promote a circular economy, empower communities, and drive social impact. By repurposing materials, supporting local artisans, and raising consumer awareness, retailers can play a crucial role in creating a more sustainable future. As more businesses adopt these practices, the collective impact could lead to significant positive changes for the economy and society.” Our Chairman stated.

Read the full story here:

Mindful consumption: A closer look at SM’s green retail initiative - BusinessWorld Online The retail industry, once equated with consumption and unabated waste, is experiencing significant transformation. Today, there is a growing consciousness among vigilant consumers about the industry’s environmental impact and social responsibility. As observed in recent years, this shift is not me...

In Dr. Ron Jabal's recent BusinessWorld column, he emphasized the significance of open access in data transmission, highlighting its potential to foster fairness, spur innovation, and drive economic development.

Central to this, he highlighted that unrestricted access to data is essential for enabling equal opportunities in the digital economy for all individuals and businesses.

“There are several arguments to be made in favor of open access in data transmission — and most are rooted in the principles of fairness, innovation, and economic development. At the crux of it all is the ability to access and transmit data freely that is vital in ensuring that all individuals and businesses have an equal opportunity to participate in the digital economy.” Our Chairman stated.

Read the full story here:

Breaking down barriers: The need for open-access data transmission in the Philippines - BusinessWorld Online The digital age has irrevocably transformed societies, economies, and individual lives around the world. At the core of this revolution lies the unhindered flow of data, a vital artery nourishing innovation, commerce, and communication. In an era where information is considered the new currency, acc...

Our Chairman, Dr. Ron Jabal, discussed in his most recent column in the Philippine Star the complex role of apologies in crisis management, highlighting how a well-crafted apology can be crucial for restoring trust and mitigating damage.

"In the tumultuous landscape of crisis management, the apology press statement has emerged as a double-edged sword. When wielded with sincerity and efficacy, it can be a potent tool for damage control and restoration of trust. However, when mishandled, it can exacerbate public outrage and irrevocably damage an institution’s reputation. The art of crafting a compelling apology requires a delicate balance between acknowledging culpability, expressing remorse and outlining concrete steps for rectification." Our Chairman stated.

Read the full story here:

When sorry isn’t enough: An ode to apology In the tumultuous landscape of crisis management, the apology press statement has emerged as a double-edged sword. When wielded with sincerity and efficacy, it can be a potent tool for damage control and restoration of trust.

Our Chairman, Dr. Ron Jabal was honored to speak before leading bank marketers in the Philippines at the Bank Marketing Summit 2024.

During his talk, Dr. Jabal emphasized the importance of PR and Reputation Management in today’s evolving landscape, asserting that PR is still vital despite skepticism.

The summit, held on August 2, celebrated the 50th anniversary of the Bank Marketing Association of the Philippines (BMAP) under the theme ‘BMAP@50: Tradition to Transformation.’ This landmark event brought together exceptional thought leaders shaping the future of banking.

In Dr. Ron Jabal's BusinessWorld column, he emphasized how SM, a retail giant, empowers Filipinos to adopt an eco-friendly lifestyle by providing easy access to sustainable products, through its SM Green Finds initiative.

“The retail landscape, once dominated by an incessant focus on maximizing profit margins, is undergoing a necessary shift. Consumers are increasingly demanding sustainable practices from the brands they support, and environmental consciousness is no longer a fad but a vital business consideration. This necessitates a paradigm shift — everyday operations, not just designated “green campaigns,” need to be grounded in sustainability principles.” Our Chairman stated.

Read the full story here:

Every day is sustainability day: The new normal for retail business - BusinessWorld Online The retail landscape, once dominated by an incessant focus on maximizing profit margins, is undergoing a necessary shift. Consumers are increasingly demanding sustainable practices from the brands they support, and environmental consciousness is no longer a fad but a vital business consideration. Th...

Our Chairman, Dr. Ron Jabal highlighted in his BusinessWorld column the critical role of Chief Sustainability Officers (CSOs) in embedding sustainability into corporate strategy, advocating for their strategic placement reporting directly to the CEO or board to ensure effective integration and resource allocation.

He emphasized that this strategic positioning ensures that sustainability becomes a core objective, receiving the necessary support and resources to make a significant impact.

“Interestingly, and especially in Asia, the CSO is lodged under the care of the communication departments, most often led by executives with communication experience and background.” Our Chairman stated.

Read the full story here:

May the real Chief Sustainability Officer rise? - BusinessWorld Online Given the importance of sustainability in the conduct of today’s business and the adoption of ESG (environmental, social, and governance) principles aimed at encouraging organizations to consider the wider impact of their operations to all stakeholders, the role of Chief Sustainability Officers (C...

CONGRATULATIONS, DR. RON JABAL! 👏

The Global Alliance for Public Relations and Communication Management showcased the recent accolades of our esteemed Chairman, Dr. Ron Jabal, in a newly unveiled video. This presentation spotlights his recent achievement at the World Public Relations and Communications Awards held in Chennai, India.

Dr. Jabal received the prestigious title of the first-ever Global Public Relations Practitioner of the Year, bestowed by a coalition of prominent PR and communication management organizations worldwide, representing a collective of more than 360,000 professionals and academics.

See the full video here:

Ron F. Jabal of PAGEONE - Global Public Relations Practitioner of the Year (Philippines) Ron F. Jabal of PAGEONE - Global Public Relations Practitioner of the Year(Philippines)

Emphasizing the strategic importance of rebranding in today’s corporate world, our Chairman, Dr. Ron Jabal, discussed in his Philippine Star column how rebranding entails tactical adjustments to a company’s brand identity, messaging, and positioning to stay in tune with market trends and consumer preferences.

As an example of rebranding done right, he highlighted the successful rebranding of JG Summit to the Gokongwei Group, which unified its diverse businesses and projected a forward-thinking image.

“In the dynamic landscape of corporate reputation management, the concept of rebranding stands out as a powerful tool for companies looking to reshape their public image. The practice of rebranding involves making strategic changes to a company’s brand identity, messaging, and positioning to better align with evolving market trends, consumer preferences, and organizational goals. While rebranding carries both advantages and disadvantages, when executed effectively, it can breathe new life into a company’s image, enhance its competitive edge, and drive long-term success.” Our Chairman stated.

"One of the most successful rebranding in most recent history is the development of the master brand for JG Summit – the Gokongwei Group – which to many is considered a masterful rebranding strategy." He cited.

Read the full story here:

Rebranding done right In the dynamic landscape of corporate reputation management, the concept of rebranding stands out as a powerful tool for companies looking to reshape their public image.

Our esteemed Chairman, Dr. Ron Jabal, will share his insights as one of the featured speakers at the Bank Marketing Summit 2024, hosted by the Bank Marketing Association of the Philippines.

On August 2, BMAP will celebrate its golden anniversary with the theme ‘BMAP@50: Tradition to Transformation.’ This pioneering event aims to unite exceptional thought leaders who are shaping the future of banking.

Drawing attention to the shift towards sustainable fashion, our Chairman, Ron Jabal, emphasized in his BusinessWorld column the critical need for eco-friendly practices that mitigate environmental impact and uphold ethical standards throughout the entire lifecycle of clothing.

"The global fashion industry is seeing a significant shift towards sustainability. More brands are increasingly adopting sustainable fashion through eco-friendly practices to minimize environmental impact and pro-mote ethical design and production.

Sustainable fashion involves adopting practices that reduce the environmental impact and promote ethical standards throughout the lifecycle of clothing. From sourcing materials to production processes and consumer habits, some key practices are currently driving the movement towards a more sustainable fashion industry." our Chairman stated.

Read the full story here:

Sustainable Fashion: How Philippine brands are leading the change - BusinessWorld Online The global fashion industry is seeing a significant shift towards sustainability. More brands are increasingly adopting sustainable fashion through eco-friendly practices to minimize environmental impact and pro-mote ethical design and production. Sustainable fashion involves adopting practices that...

Our esteemed Chairman, Dr. Ron Jabal, emphasized in his Philstar.com column the critical role of analytics and its various types in managing reputation. He highlighted how these analytics have become indispensable tools widely employed by brands and businesses throughout the Philippines.

“Today, more than ever, any brand or organization’s reputation can be influenced by a tweet, an Instagram post, a Facebook comment, or a YouTube video, especially when the information on these platforms becomes viral. Thus, businesses and brands in the Philippines are leveraging analytics to manage and enhance their reputation, which could spell the difference in their bottom line if not well-managed.” Our Chairman stated.

Read full story here:

The role of analytics in reputation management In the age of heightened consumer vigilance aided by robust technology platforms, reputation management has become an important part of business and brand strategy.

PAGEONE Group Sets Off On An Exciting Adventure To Boracay! 🏖️🌸

PAGEONE Group recently embarked on a fantastic trip to Boracay with the theme of “Summer Cruise & White Party” this summer season, filled with plenty of laughter, breathtaking activities, and heartfelt conversations!

Embracing a new tradition, this year’s outing explored deeply into the theme of “Gratefulness”. The PAGEONEnites expressed their gratitude and shared remarkable moments from the past year!

Beyond its water activities and gatherings, PAGEONE Socials has always had the heart to celebrate each team’s successes and foster a stronger bond within the company. It’s also a perfect reminder to have fun while pursuing excellence and making an impact on others and the company.

Here’s to limitless successes in 2024 and the abundance of extraordinary years that lie ahead!

A WARM CONGRATULATIONS, PAGEONE GROUP! 🏆

PAGEONE Group, along with its affiliates, Brandplay and ReVerb garnered nine prestigious awards at the Stevie Awards this year.

Among these notable achievements, PAGEONE Group's Chairman, Dr. Ron Jabal, was honored with the "Thought Leadership" award.

THAT’S A WRAP! ❤

Still held at the PAGEONE headquarters, the last day of the Advertising Media Planning and Buying Workshop unfolds with a fun-filled activity!

PAGEONE Group was challenged with their abilities in media planning as they showcased what they’ve learned in the two-day workshop.

Every team member put in their best effort, unleashing their creativity and engaging in deep thought to generate ideas. They applied what they had learned from yesterday's event to a case study activity presented by group experts.

Congratulations to all the teams, and a heartfelt thank you to the experts who provided PAGEONE Group with the opportunity to gain insight into the Advertising Media industry.

PAGEONE Group Enters The World Of Advertising Media! ✨

Today marks the beginning of a two-day workshop for PAGEONE Group hosted by BBCOMM. Led by Ms. Hermie de Leon, the workshop focuses on 'Advertising Media Planning and Buying.’

As they impart their exceptional knowledge and experiences, they discuss the contrast between new and traditional media, the exploration of finding true data, and the dynamics of competing for media attention.

PAGEONE Group has gained an in-depth understanding of advertising media planning and buying, paving the way for further media innovation in the country.

Discover how certain brands distinguish themselves in a competitive market, as our Chairman, Ron Jabal, elaborated in his Philippine Star column on how brands use their unique voice to build connections, demonstrating authenticity and consistency in engaging with their audience.

"In a business landscape where diverse cultures intersect and consumer preferences evolve rapidly, the concept of brand voice stands as a crucial element in shaping consumer perceptions and fostering brand loyalty.

Brand voice encompasses the tone, personality, and messaging style that distinguish a brand’s communication with its audience. It serves as the cornerstone of brand identity, enabling companies to convey their values, establish emotional connections, and differentiate themselves in competitive markets." our Chairman stated.

Read the full story here:

Stand out from the crowd: Building a brand voice that connects In a business landscape where diverse cultures intersect and consumer preferences evolve rapidly, the concept of brand voice stands as a crucial element in shaping consumer perceptions and fostering brand loyalty.

Our Chairman, Ron Jabal, discussed the utilization of AI in various business practices in his BusinessWorld column.

"Initiatives such as open-source AI platforms, collaborative research partnerships, and government incentives are seen as helping accelerate innovation and expanded widespread adoption of AI in sustainability practices. Consumer demand for sustainable products and services, which is expected to continue growing, is also providing the much-needed push for universal adoption and application — providing additional incentive for businesses to invest in AI-driven sustainability initiatives." our Chairman stated.

Read the full story here:

Greener with AI: How businesses are using tech to promote sustainability - BusinessWorld Online Due to increasing global vigilance on environmental concerns and expanding societal awareness by consumers worldwide, sustainability has become an important business value held sacred by businesses and brands. More than ever, companies across industries have been integrating sustainable practices in...

Our Chairman, Ron Jabal, highlights the emergence of brand activism among Filipino brands in his regular business column Philippine Star.

"The journey of brand activism is marked by both opportunities and hurdles. It is widely acknowledged as a potent mechanism for societal advancement, yet it introduces complexities for businesses and their stakeholders. Challenges range from potential public backlash and the risk of being perceived as insincere, to operational and financial implications tied to advocating for contentious matters." our Chairman stated.

Read the full story here:

Navigating brand activism The Philippines is experiencing a notable shift in corporate practice and behavior, reflecting a broader, global movement toward brands that are not just about profits but are deeply engaged in societal, environmental, and political dialogue. This change stems from a growing desire and demand among....

Invited back to judge at the Golden World Awards by IPRA is our Chairman, Dr. Ron Jabal!

“His expertise spans private and multinational companies, government agencies, and financial institutions across the globe.” the association stated.

Congratulations, Dr. Ron Jabal! 👏

A special lecture was delivered yesterday by our Chairman, Ron Jabal, about AI and its uses in Marketing and PR at the APAC Communication Conference with the theme of “Shifting Information Order in the Region,” in Far Eastern University Manila.