MullenLowe Treyna

Beyond proud to be taking home the country’s only metal from this year’s New York Festivals!🗽🇵🇭

New York Festivals 2024 🏆

🏆SILVER for Human Rights - Purpose - Right to Care Card 🌈



MullenLowe Global

45th AWARD Awards, here we come! It is our pleasure to announce that the Right to Care Card has been selected to be part of yet another shortlist!

🏆 Shortlisted for AWARD Awards:

Right to Care Card 🌈
- Health Awareness and Social Responsibility

See you on August 15! 🤩

MullenLowe Global

If we can make it here, we can make it anywhere! 🗽

Right to Care Card is on the shortlist for the 2024 New York Festivals Advertising Awards! 🤩

🏆 Shortlisted 2024 New York Festivals Advertising Awards entries:

Right to Care Card 🌈
- Human Rights Category - Purpose: Purpose
- Politics and Government Category - Public Relations: Products & Services

Looking forward to awards night on June 6! 🏆

MullenLowe Global

Triple treat! Last night, we swept the top 3 awards for TV commercials at the Kantar CreativeFest! 🥹

We’d like to extend our heartfelt gratitude to our clients at Surf, Alaska, and Knorr, without whom none of this would have been possible. Thank you for empowering us to create ads that cut through! 🙏

Kantar CreativeFest 2024 🏆

🏆Grand Winner for TV - Taxi Mama 15s - Surf
🏆1st Runner-Up for TV - Kampana 30s - Alaska
🏆2nd Runner-Up for TV - Monggo Fridays 15s - Knorr

MullenLowe Global

And the hits keep coming! 🎶 Karaoke night celebration, anyone? 😁

TikTok Ad Awards Philippines 2024 🏆

🏆 BRONZE - Creative Agency of the Year

🏆 BRONZE - Best Branding Campaign - Knorr Cubes Tinola-Oke 🎤

🏆 FINALIST - Best Branding Campaign - Lemon Square Back To School

“It’s always been my purpose as an advertising creative to find ways to uplift, empower and give back.”

Words by Adrian De Guzman proven by his most decorated idea yet, the The Right to Care Card. 🌈

It is our pleasure to announce that he will be honored as a Clio Health Innovator for his historic work. 🥹

And just like Leigh Reyes was the first to bring Philippines a Clio Gold, Adrian is the first Filipino Clio Health Innovator and this year’s only Southeast Asian on the list. 🏆

Congratulations, Adrian! You are an inspiration to us all! ❤️‍🔥

The Clios
MullenLowe Global

Lots of emotions from an incredible night 🏆, but this excerpt from the man himself sums it up perfectly:

“It was quite the historic evening for our 45 year old start-up. The winningest night in the history of SSC&B Lintas-Lintas:Manila-Ammarati Puris Lintas-Lowe Lintas-Lowe Philippines-MullenLowe Philippines-MullenLowe TREYNA as lightning struck 11 times! Proud beyond words for all our teams that brought home this honor!”
- Mike Trillana, President of MullenLowe TREYNA

Thank you for the feature, adobo magazine!

MullenLowe Global

All the hypercreative wins at Kidlat Awards 2024 – adobo Magazine The Kidlat Awards 2024 was a big night celebrating the Philippine ad industry's hypercreatives with big wins for VML Manila, MullenLowe TREYNA, and more.

Our Right to Care Card campaign wouldn’t have been possible without the support of the Quezon City Gender and Development Council and Mayor Joy Belmonte. Together, let's continue to make history. ⚡️

Congratulations on your big win at the Kidlat Awards 2024!

🏆 ADVERTISER OF THE YEAR - Quezon City Gender and Development Council

MullenLowe Global

And now, the celebration after the storm! Lightning struck 11(!!!) times for us tonight!⚡️What. An. Honor.

Kidlat Awards 2024 🏆

Right to Care 🌈
🏆 GRAND KIDLAT - Grand Prix for Experience Innovation
🏆 GRAND SINAG - Grand Prix for Good
🏆 ADVERTISER OF THE YEAR - Quezon City Gender and Development Council
🏆 GOLD - Creative Strategy
🏆 GOLD - PR
🏆 GOLD - Experience Innovation
🏆 GOLD - For Good: Public Service & Cause Appeals
🏆 GOLD - For Good: Non-Profit, Charity & Government
🏆 SILVER - Creative Effectiveness

FWD The Gamer Insurance 🕹
🏆 BRONZE - Creative Strategy

Closeup Ride Closer 🚘
🏆 BRONZE - Guerilla Marketing & Stunts

MullenLowe Global

A storm is brewing… the good kind!⚡️ The Kidlat Awards 2024 shortlist is out, and we’ve got quite a few entries up there!

🏆 Shortlisted Kidlat Awards 2024 entries:

Right to Care 🌈
Creativity in Engagement
- PR
Creativity in Strategy & Effectiveness
- Creative Effectiveness
- Creative Strategy
Creativity in Experience
- Innovation
Creativity for Good
- Non-profit, Charity & Government
- Public Service & Cause Appeals

FWD The Gamer Insurance 🕹
Creativity in Strategy & Effectiveness
- Creative Strategy

Closeup Ride Closer 🚘
Creativity in Experience
- Guerilla Marketing & Stunts

Are you ready for what tomorrow will bring? 💭

Bingo Soriano, our Senior Commercial Advisor, will be at day 2 of Mores Congress 2024 to talk about Branding in the Future and what we can do to prepare!

MORES Philippines

TGIF, and a whole lot more! 🙏

Today, we’re joined by Joey David Tiempo of Octopus and Whale to learn about her in-the-room experience while judging our Right to Care campaign for the Spikes Festival’s Glass Grand Prix! 🏆

We are proud to announce one of MullenLowe TREYNA’s own has been selected to be a juror for the upcoming Cannes Lions - Outdoor category! 🦁🏆

Introducing Hon. Abi Aquino!👩‍⚖️

MullenLowe Global

Honored to see The Right to Care Card featured alongside such incredible campaigns! From the looks of it, a wave of change is coming. 🌈🌊

And we’re glad to be part of it. ❤️

This week in advertising: From insights on the award-winning 'Right to Care' to a feline race with gravy, catch up on notable campaigns – adobo Magazine Explore the latest ad highlights curated by adobo Magazine, featuring campaigns that champion LGBTQ+ rights, pit internet famous cats against each other, and more.

Happy to announce that our Right to Care Campaign has hit a new PR! 🏃‍♀️💪

CLIO Awards 2024 🏆

2x SILVER in the PR categories - Launch/Relaunch and Public Affairs

MullenLowe Global

The challengers that we are, we fight for change every day. So on days like this when change is celebrated, it’s an honor. ☺️

ADFEST (Official) AWARDS 2024

Right to Care
🏆 GOLD - PR Lotus
🏆SILVER - Sustainable Lotus

MullenLowe Global

This is huge. Continental, even.

Congratulations to MullenLowe MARC, for their historic win at the PR Awards! 🏆

Officially one of the best Asia has to offer. 😉🌏

BREAKING NEWS from Singapore: MullenLowe MARC bags BRONZE for PR Team of the Year (Agency) at the prestigious Southeast Asia Marketing-Interactive ! As always, we share this recognition with our valued clients and partners. What a way to wrap up the first quarter of the year!

All aboard as we celebrate our 45th anniversary 🚢🌊 💪🐙

ADFEST (Official) finalists are out! Go 🇵🇭! We’re looking forward to the awards show this weekend. 🐙

Our very own Ian Villanueva and Kay Mapanoo got shortlisted in Adobo x LIA Young Creative Competition 2024. Congrats, guys 💪 🐙

One word: PRIDE. 🏳️‍🌈

We’re bringing home Philippines' first ever Glass Grand Prix for the Right to Care card, The Award for Change, the Bronze for the PR category, and a shortlist recognition for the Healthcare category!

We wouldn’t have been able to do this without the help of the Quezon City Gender and Development Council, and the Filipinos who fight for LGBTQ rights everyday. In our ongoing fight for equality, we celebrate this win. 🏳️‍🌈

How do you prompt AI? 🤖

Chief Tech Officer Francis Bautista shares his know-hows on AI prompt engineering for quality insights and results. 💻 ✨

🫶🏻🌈🐙

All the Philippine finalists at Spikes Asia 2024 – adobo Magazine Creativity is once again in full bloom with a collective 24 nominations for Philippine campaigns at this year's Spikes Asia shortlists.

A great way to spend the leap day indeed. Our very own Chair 3meritus & Product Officer (C3PO 🤖), Leigh Reyes, gave a refresher talk about big ideas to our young Mullennials 🐙✨

Happening Now: Three advertising legends doing legendary things. Vicky Ortega, Ompong Remigio, and Eleanor Modesto are imparting their wisdom to our Mullennials. 🐙💜

It's a date with our exes 🤭🤭🤭
Three legendary MullenLowe kweens will be sharing their advertising heartbreak and kilig stories! 👀❤️

POV: Growth💪🐙🔥

We are thrilled to announce that we have recently acquired Xiklab Digital, further expanding the MullenLowe TREYNA fam! 🔥🔥🔥

MullenLowe TREYNA expands digital capabilities with acquisition of Xiklab Digital – adobo Magazine Digital advertising agency Xiklab Digital joins MullenLowe Treyna's growing group as its latest acquisition, inclusive of client roster and key talent.

We’re ending January strong as MullenLowe MARC takes home an amazing haul at the 💪🏆

🏆 Grand Anvil PR Program (Government Relations) - Right To Care Card

🏆 Gold Anvil PR Programs (Government Relations) - Right To Care Card
🏆 Gold Anvil PR Programs (Best Use of Influencer Marketing) - Right To Care Card
🏆 Gold Anvil PR Programs (Best Use of Partnerships) - FWD Life Insurance

🏆 Silver Anvil PR Tool (Emerging Tool) - Right To Care Card
🏆 Silver Anvil PR Tool (Social Media) - Right To Care Card
🏆 Silver Anvil PR Tool (Social Media) - FWD Life Insurance
🏆 Silver Anvil PR Programs (Sustainability Communication) - Right To Care Card
🏆 Silver Anvil PR Programs (Corporate Social Responsibility/Good Governance) - Right To Care Card
🏆 Silver Anvil PR Programs (Best Use of Social Media) - Right To Care Card
🏆 Silver Anvil PR Programs (Diversity and Inclusion) - Right To Care Card
🏆 Silver Anvil PR Programs (Corporate Social Responsibility/Good Governance) - Domex

A special shout-out to our clients and partners who made these awards possible 🥂🎉✨