Retailgate: Putting the AI in Retail

Bringing the Magic of E-Commerce to the Brick & Mortar Stores

While the e-commerce industry has been on the rise, in-store customer experience is still relevant to your consumers. According to a study conducted by Nielsen, 76% of shopping decisions are made in-store, and 40% of shoppers are likely to spend more if their experience is positive. Knowing what drives your customers through the door and what leads them to a purchase can make a world of difference in growing the business.

In-store behavior analytics is the foundation for a range of high-tech solutions, including retail analytics, building management, and other applications. In the past, data collection methods for physical stores have been limited to customer count. With Retailgate, advanced techniques from the domain of artificial intelligence are used to empower the brick-and-mortar stores by providing your business access to more information about customer traffic and dwell time.

Together, we are able to forecast demand, assess marketing effectivity, determine conversion rates, optimize staffing, and ultimately, improve shopping experience and increase profits by studying in-store consumer behavior trend. From combined data on customer traffic and dwell, we see the complete story of how visitors go throughout the store, how long they stay, where their engagement is highest, and what they do while there. More importantly, we can see exactly when and where a visitor is converted into a paying customer, and from observations, can infer which factors contributed to their purchase.

 ...