RubyComm-K.Austria Public Relations Consultants

Background of Key Officers and Account Management

Partner and principal consultants are Ruby Villavicencio Paurom and Kelly Austria who formed RCKA in 2005.

Ruby was a top newspaper management and editorial executive before forming her consulting office in 1992, the Ruby Communications Consultancy. Maiden RubyComm projects were the promotion of the Philippine national tourism program and the country's first free port and special economic zone. Major clients covering key industries followed.

Ruby was a grantee for advanced learning in media at the University of Hawaii East-West Center, the Friedrich Ebert Stiftung for the European Economic Community in Brussels; the University of Chulalangkorn in Thailand. A journalism graduate of the University of the Philippines, she is also faculty for media and communications of the Public Management Development Program of the Development Academy of the Philippines. As a former newsdesk editor and human relations manager of the Philippine Daily Inquirer, she holds certificates in labor relations, media employee benefit and compensation setting. Also as a member of the National Pool of Consultants with a Public Private Partnership Technical Grant from the Asian Development Bank, Ruby participated in project development and financial viability seminars, supervising the inclusion of proper communications planning.

Deepening offerings in media consulting with the new space provided by the digitized world, she is tracking the path of understanding why people behave the way they do through continuing graduate studies in psychology with focus on archetypes and mythology. She is a founding member of the Carl Jung Circle Center (CJCC) of the Philippines. She has courses in archetypal psychology with the Ateneo de Manila University and CJCC which has a development program with the Pacifica University in Sta. Barbara, California.

Kelly is an MBA graduate of the De La Salle University Graduate School of Business, and Marketing Management degree holder from St. Scholastica's College. She has extensive public relations, advertising and events management expertise gained from working with organizations such as Agatep Associates, Euro RSCG and Alliance Protege Campaigns.

Keen on being abreast with developments in the field, she has certificates in Social Entrepreneurship from the Ateneo School of Government, Digital Marketing from the Ateneo de Manila University, Integrated Marketing Communications from De La Salle University, and Sports Management, also from De La Salle University.

She is affiliated with various outdoor and mountaineering clubs and founded a multi-awarded foundation helping children living in mountainous areas Trails to Empower Kids (TREK). Kelly's passion for sustaining the lifeline of donations and volunteer work is a wellspring for on-ground lessons and experiences in corporate social responsibility.

Mentoring civic groups and sharing of communications consulting insights through talks, media guestings and inspirational speaking engagements with interest groups are natural by-products of inspired RCKA work.

Our Clients

Leading companies, organizations and industry associations are in RCKA’s roster of clients who benefit from its PR practice, which covers a span of more than two decades with its component partners and associates.

In the education sector, it has been working for more than ten years now with Diwa Learning Systems, the leading publisher of print and digital educational resources in the country. It is also partners with First Asia Institute of Technology and Humanities (FAITH), an institution of higher learning and research located in Tanauan City. It helps Bato Balani Foundation in advancing its advocacies in education.

In tourism, we help deliver the messages of Philippines AirAsia across various channels. We also help Lima Park Hotel, Marian Orchard, and Our Lady of the Lake bring travelers to the province of Batangas.

RCKA is also the local partner of Delivering Asia, a Thailand-based consultancy firm which has carved its own niche in the global tourism and hospitality industry. RCKA help promote brands like Mango Tree, Movenpick Hotel and Spa Boracay, C9 Hotelworks, and Greenview. We also are part in the promotions of Hospitality Investment Conference Philippines, an event that presents key figures the opportunities available in the country’s hospitality sector.

Entertainment publicity is also a growing expertise for the company. For four years now, it has been working with the local government of Quezon City in encouraging audience support for the cinema through QCinema International Film Festival.

RCKA has also carved a niche in the real estate sector. It is currently working with Larossa in Capitol Hills. The company also provides support for the various advocacy works of Senator Loren Legarda.

Agency Capabilities

RCKA provides public relations consultancy and management services. We harness the rewarding results of active media engagement through well-crafted public relations strategies and initiatives using various mass media and digital platforms. Each media has its own strengths and we give primary regard to these unique media qualities and professional practices in designing an integrated communications plan that well suits an organization.

Key company services are: Publicity Consultancy

RCKA provides clients with strategic directions, harnessing both the latest in technology and the traditional forms of media. It develops for clients an array of programs that point to meaningful results.

Communications Training

We fortify your business by providing skills training in the various aspects of communications planning and public relations management. We provide training in key message development, news spotting and writing, social media management, media training and crisis management.

Copywriting and Creative Development

We develop an array of materials with appropriate content and styles to suit occasions : AVPs for formal presentations and big event audiences; brochures for quick handouts; merchandise which carry your messages in big or small packages. We work on your annual reports and yearbooks, conceptualize your advertisements and advertorials, book special covers and magazine features as part of campaigns.

Alignment with New Media

We see new technologies wield power over opinion-building and decision-making. Emerging innovations change ways by which people seek information and gain confidence in products and services. RCKA opens doors to 21st century communications through strategic publicity campaigns combining traditional forms of media with new media.

Events Management

RCKA helps companies reach out to the public by organizing events such as press conferences, media familiarization tours, product launches and corporate parties. By careful planning and anticipating needs of guests and participants, events flow smoothly and take shape cohesively.