Sinag Kalon

𝐌𝐀𝐋𝐈𝐆𝐀𝐘𝐀𝐍𝐆 𝐏𝐀𝐆𝐓𝐀𝐓𝐀𝐏𝐎𝐒, 𝐁𝐀𝐁𝐑 𝟐𝐃 𝐁𝐀𝐓𝐂𝐇 𝟐𝟎𝟐𝟑!

Bilang mga iskolar sa larangan ng media, inaasahan tayong pag-aralan ang midya at ipagtanto ang pagiging malikhain, kritikal, at nagmamalasakit sa ating mga gawa para sa ikabubuti ng ating lipunan.

Sa ating pagtatapos, nawa'y isabuhay ang mga teorya't praktika para sa midyang mapagpalaya at magsilbi sa interes ng masa. Padayon at sabay-sabay nating i-angat ang pangarap sa sarili, sa pamilya, at sa bayan!

2𝑫𝒂𝒚'𝒔 𝒃𝒓𝒐𝒂𝒅𝒄𝒂𝒔𝒕 𝒍𝒆𝒂𝒓𝒏𝒆𝒓𝒔, 2𝒎𝒐𝒓𝒓𝒐𝒘'𝒔 𝒃𝒓𝒐𝒂𝒅𝒄𝒂𝒔𝒕 𝒑𝒓𝒂𝒄𝒕𝒊𝒕𝒊𝒐𝒏𝒆𝒓𝒔! 𝑪𝒐𝒏𝒈𝒓𝒂𝒕𝒖𝒍𝒂𝒕𝒊𝒐𝒏𝒔, 𝑩𝑨𝑩𝑹 4-2𝑫 𝑩𝒂𝒕𝒄𝒉 2023!

𝐁𝐔𝐊𝐀𝐒 𝐍𝐀!!!

𝐇𝐨𝐰 𝐜𝐚𝐧 𝐩𝐨𝐥𝐢𝐭𝐢𝐜𝐚𝐥 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐭𝐫𝐮𝐥𝐲 𝐡𝐞𝐥𝐩 𝐮𝐬 𝐰𝐢𝐧 𝐢𝐧 𝐝𝐞𝐦𝐨𝐜𝐫𝐚𝐜𝐲? 💭
More than a year after government positions were filled and our citizens exercised their right to vote, we are opening a space wherein we can freely discuss the country's current political agenda and how it is communicated to the people through various platforms and strategies.

This coming 𝐉𝐮𝐥𝐲 𝟏𝟑, 𝟏:𝟑𝟎 𝐏𝐌, students from sections 4-1D, 4-1N, and 4-2D of the PUP Department of Broadcasting invite you to a webinar titled “𝐃𝐢𝐚𝐥𝐨𝐠𝐮𝐞𝐬 𝐨𝐟 𝐃𝐞𝐦𝐨𝐜𝐫𝐚𝐜𝐲: 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐧𝐠 𝐓𝐨𝐝𝐚𝐲’𝐬 𝐏𝐨𝐥𝐢𝐭𝐢𝐜𝐚𝐥 𝐀𝐠𝐞𝐧𝐝𝐚.“

Our reputable guests, 𝐌𝐫. 𝐑𝐨𝐠𝐞𝐥𝐢𝐨 𝐑𝐞𝐲𝐞𝐬—Operations Consultant from Polsense Consultancy, and 𝐌𝐫. 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐂𝐚𝐛𝐞𝐫—Communications Officer from Senate Public Relations and Information Bureau, will share their knowledge, personal experiences, and expertise throughout the webinar.

✅️ You can join via Zoom by registering here:
https://bit.ly/DialoguesofDemocracy

✅️ Maaari ding mapanood ang live webinar dito sa aming page (Sinag Kalon):
https://www.facebook.com/PUPBABr2D

Get ready to gain valuable insights and practical strategies on political communication!

Ang daang tinahak at patuloy na tinatahak ng LGBTQIA+ community patungo sa pagtanggap at pantay na pagtingin sa lipunan ay isang daan na puno ng tapang, talino, at pagmamahal.

Ang Pride Movement sa bansa ay nagsimula noong sumama ang The Le***an Collective sa International Women's Day celebration sa bansa noong 1992 at inihayag ang kanilang mga suliranin at kwento.

Noong 1993 naman, nag-martsa sa kauna-unahang pagkakataon ang UP Babaylan sa lantern parade ng kanilang unibersidad. Nakatanggap man ang grupo ng pangangantsaw sa parada, hindi sila natinag.

Pagpasok ng 1994, magkasama ang Pro-Gay Philippines at Metropolitan Community Church na nagtipon at pinagusapan sa Quezon Memorial Circle ang ideya ng Pride Movement. Dahil sa pagtitipon na ito, itinuring ang Pilipinas na "Pioneer of Pride in Asia."

At nang dahil sa mga ito, noong 1996 ginanap ang kaunaunahan at makasaysayang Metro Manila Pride March. Isang selebrasyon na patuloy pa rin ang pagyabong sa ating bansa, nitong 2019 nga lamang, 70,000 ang dumalo sa Marikina upang isigaw ang karapatan at kalayaan ng LGBTQIA+ community.

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Napakaraming kwento ng "Pride" sa ating bayan – isa na riyan ang istorya ni Jojo, 63: isang beauconera, nagtatanghal, parlorista, deboto ng Nazareno, at isang lingkod-bayan. Sundan natin ang kanyang istorya at alamin ang kaniyang kalagayan “Sa Dulo ng Bahaghari.”

Makulay man ang imahe ng LGBTQIA+ Community sa ating bansa, palaisipan pa rin para sa gobyerno ang pagpapasa ng SOGIE Equality Bill na naglalayong pangalagaan ang sinuman sa lahat ng uri ng karahasan at diskriminasyon. Maging ang estado ng Elderly Community sa bansa, na sa kabila ng kaliwa’t-kanang batas para pangalagaan sila — kaunti o wala silang naaasahan na direktang tulong mula sa pamahalaan.

Paano kung ikaw ay isang matandang bading? Saan ka nahahanay sa bansang ito?

Sundan ang istorya ni Jojo, 63: isang beauconera, nagtatanghal, parlorista, deboto ng Nazareno, at isang lingkod-bayan. Sama-samang alamin ang kaniyang kalagayan “Sa Dulo ng Bahaghari.”

Habang sila ay payapang lumilibot sa dalampasigan tangan ang mga punla ng hinaharap, pasan din nila ang hindi malilimutang karanasang humulma ng kanilang perspektibo upang magbago at magpabago ng kamalayan tungkol sa kahalagahan ng mga pawikan.

Tunghayan ang makapigil-hiningang kwento ng pagmamahal at sakripisyo para sa mga nilalang na nahaharap sa banta ng tuluyang pagka-ubos.

Mula sa makulay at malalim na paggalugad sa mga natatanging istorya, inihahandog ng 𝙊𝙘𝙪𝙡𝙪𝙨 𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣 ang 𝗠𝗶𝗻𝘀𝗮𝗻, 𝗔𝗸𝗼'𝘆 𝗠𝗮𝗻𝗱𝗮𝗿𝗮𝗴𝗶𝘁— isang dokumentaryong maglalahad ng kamalayan at aksyon para sa konserbasyon ng mga pawikan sa pamamagitan ng kwentong iinog sa pagbabagong-kulay ng minsang mandaragit ng karagatan.

Sa likod ng pagbabago, sumiklab ang kolektibong layon ng mga tao.

Patuloy na iaangat, kapatid nating Dumagat!

Solusyon ng gobyerno ukol sa problema ng tubig sa kamaynilaan ay matinding suliranin naman para sa mga kapatid nating Dumagat. Ang mga pansariling adhikain ng mga nasa kinauukulan ay babala sa kalikasan, kalusugan at kabuhayan. Ang karanasan ng kanilang komunidad na may iba’t ibang uri ng kayamanan ay dapat nating ipaglaban, laban sa mga taong nais itong siraan.

Sila ay ating samahan sa paglalakad tungo sa pakikipaglaban sa kanilang lupang ninuno at pagyamanin ang pagmamahal sa kalikasan at karagatan.

Inihahandog sa inyo ng MAHIKA Productions ang “Isinulat sa Tubig”

Suporta sa pagpapahinto ng proyektong nakakaapekto sa buhay ng maraming tao at nakakasira sa katahimikan ng Sierra Madre.

Stronger. Together. We can create MAGIC.

[CALL FOR MONETARY DONATIONS]

The College of Communication Student Council, through Sagip COCian, humbly asks for monetary donations for the medical expenses of the father of Arriane Amoda from BABr 4-2D.

Arriane's father recently underwent surgery and is currently in the Intensive Care Unit (ICU).

You may send in your donations to:

GCash:
0930 837 9468
Arriane Mae Amoda

BDO:
Arriane Mae C Amoda
011300156293

Security Bank:
Arriane Mae C Amoda
000004 2743 882

Any amount is appreciated. Thank you, and may God bless your heart.

Mabuhay mga Isko at Iska!

Ang nagdaang mga buwan ay hindi naging madali para sa lahat kaya't ang malaman na nagbunga ang iyong hirap at pagod ay isang malaking kasiyahan.

At ngayon, amin nang ipinakikilala sa inyo ang unang batch ng mga kwalipikado para sa President at Dean's Lister ngayong Ikalawang Semestre ng Akademikong Taon 2021-2022 mula sa Batsilyer ng Artes sa Broadcasting 3-2D, Departamento ng Broadcast Communication sa Kolehiyo ng Komunikasyon, Politeknikong Unibersidad ng Pilipinas.

Padayon, Mga alagad ng sining at pamamahayag!

ISKOLAR, TAYO ANG TANGLAW NG BAYAN!

Nakatala sa kasaysayan ang pambubusabos ng pamilya Marcos sa sambayanan. At ngayong nagbabadya ang pagbabalik nila sa Malacañang, kasama ang bantang paghahari-harian muli ng mga Duterte, marapat na tumindig tayo bilang isang komunidad!

Mga Iskolar ng Bayan, oras na para tumindig at tumugon sa hamon ng kasaysayan! Sama-sama nating labanan ang dayaan at sama-sama nating biguin ang pagbabalik ng mga Marcos at Duterte sa kapangyarihan!

Suspendihin ang klase, ngayon na! Mas kailangan nating ipanalo ang kinabukasan ng sambayanan!

Trigger Warning: The materials used were influenced by PhilStar's Black and White layout.
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Every victory, no matter how small, is worthy of celebration and appreciation.

Rejoice as we present the BABR 3-2D's President's Listers for the first semester of A.Y 2021-2022. Truly, a well-done semester for all of you.

Pagpupugay at Padayon, mga Iskolar ng Bayan!

Layouts by Markeu Lazatin, Marian Oliver, and Arriane Amoda
Caption by James Escalante & Markeu Lazatin

No achievement is comparable, but it is always worth of celebration. 🎉

Sinag Kalon proudly presents, the President's Listers from the BABR 2-2 under S.Y 2020-2021!

Maligayang Pagbati at Padayon, mga Iskolar ng Bayan! ✊

Layouts and Editing by Samuel Mondragon and Patricia Cruz

The Sinag Kalon congratulates sir Rudolf Anthony Lacerna and Dean Hemmady Mora for their upcoming presentation on Webinar on Researching Media and Information Literacy happening today from 1 PM to 3PM.

They will present about the following:

"The integration of media and information literacy (MIL) in the Senior High School education in the Philippines"
Rudolf Anthony A. Lacerna, DEM
Polytechnic University of the Philippines

“Democracy resilience and media literacy amid the pandemic: Perspectives of civic journalists”
Hemmady S. Mora, Ed.D
Polytechnic University of the Philippines

Interested on what they are about to share? Head on https://bit.ly/ResearchingMIL or https://docs.google.com/.../1FAIpQLSfvHF3D3c.../viewform to pre-register now.

The event will also be live streamed on https://www.facebook.com/PACMRI and
https://www.facebook.com/PAMIL.PH

Certificates will be issued to participants who
- Pre-register on or before July 27, 2021;
- Leave a comment or reaction in the event page in Facebook;
- Complete the evaluation form after the event. The form must be submitted by 11:59PM of July 28, 2021.

Webinar on Researching Media and Information Literacy is organized by the Philippine Association for Communication and Media Research, Inc.

We mostly dwell on the surface of knowledge and issues, but do you know that there are special topics waiting to be known and tackled?

Sinag Kalon presents, Mag Tsaa Naman Tayo: DiversiTEA in Broadcasting. An online tea session tackling about the special topics beneath our common knowledge of broadcasting and diversity with our esteemed guests:

Ms. Princess Habibah Sarip, 1st Muslim Broadcaster
Mr. Alfonse “Fifi” delos Santos, Field Reporter
Ms. Manal Sugadol, 1st Muslim Mobile Journalist

Are you curious and excited on what they are about to serve? Come and join us on Saturday, July 24, 2021, at 1 PM via Zoom online meeting platform.

See you!

Along with the surprise guests we teased earlier, another esteemed guest will make her way to serve our cups of knowledge.

Are you eager to meet her? Stay tuned!

07/24/2021

In this rainy season, it's good to have a cup of tea! So sit back, relax, and get ready because they are coming to serve something very exciting.

07/24/2021

𝐂𝐑𝐈𝐌𝐄 𝐑𝐀𝐓𝐄 𝐎𝐅 𝐓𝐇𝐄 𝐏𝐇𝐈𝐋𝐈𝐏𝐏𝐈𝐍𝐄𝐒 𝐔𝐏𝐎𝐍 𝐄𝐍𝐓𝐑𝐀𝐍𝐂𝐄 𝐎𝐅 𝐓𝐇𝐄 𝐏𝐀𝐍𝐃𝐄𝐌𝐈𝐂

Did you know?

During the first six months of quarantine imposed by the Philippine government due to Coronavirus Disease 2019 (COVID-19) pandemic, a significant decline has been observed in the country's crime rate. The Philippine National Police (PNP) has listed eight focus crimes which are murder, homicide, physical injury, r**e, robbery, theft, carnapping of motorcycles, and carnapping of vehicles.

Approximately 16,879 crime incidents have occured from March 17 to September 16, 2020 which translates to a drop of roughly 47% from the previously recorded crime incidents last September 15, 2019 to March 16, 2020 which count to 31,661. This means that an average of 92 cases per day occur during the lockdown compared to 172 before the lockdown.

Carnapping of motorcycles or motorcycle theft has the greatest drop of all the eight focus crimes. From 2,013 cases before the lockdown, it went down 66% or 693 cases during the lockdown. This does not make a huge difference to the decline of 61% in car theft which went down to 86 cases during quarantine from 218 in the pre-quarantine.

The other six focus crimes' rates had also experienced a drop in number of cases. These are robbery by 61%, or from 4,807 to 1,867; theft by 60%, or from 10,553 to 4,228; physical injury by 38%, or from 5,474 to 3,418; homicide by 25%, or from 819 to 612; r**e by 24%, or from 4,580 to 3,446; and murder by 22%, or from 3,197 to 2,509.

People were required to stay at home to control the transmission of the virus that causes COVID-19. Fewer people go in the streets which mostly consist of "essential" workers that work in medical, transportation, food production, and peace and security fields and this resulted for crime volume to be at its lowest according to Lt. Gen. Guillermo Eleazar, deputy chief for administration of PNP.

Checkpoints at every border across the country, according to the police officer, have also aided in the detection of illicit activity and the arrest of offenders.

The said decline in the country's crime rate is assumed to positively affect the Philippines' ranking in the next law and order survey of US-based analytics and advisory firm, Gallup.



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𝘈𝘳𝘵𝘪𝘤𝘭𝘦 𝘣𝘺 𝘈𝘳𝘳𝘪𝘢𝘯𝘦 𝘔𝘢𝘦 𝘈𝘮𝘰𝘥𝘢

𝐏𝐀𝐍𝐃𝐄𝐌𝐈𝐂 𝐀𝐍𝐃 𝐁𝐑𝐎𝐀𝐃𝐂𝐀𝐒𝐓𝐈𝐍𝐆 𝐄𝐃𝐔𝐂𝐀𝐓𝐈𝐎𝐍 𝐀𝐌𝐈𝐃𝐒𝐓 𝐏𝐀𝐍𝐃𝐄𝐌𝐈𝐂

Did you know?

Amidst the COVID 19 outbreak, over 25 million students were enrolled, comprising more than 90% of last academic year's number of enrollees. Although face to face classes were prohibited, blended learning approaches were prompted, with television and radio-based learning, modular, and online set-ups as the three main options.

No student left behind— the battle cry of every Filipino student and educator suffering from the great crisis this pandemic had caused. In lieu of this, education officials gathered all the possible means to ensure the safe "Balik Eskwela" of the students, and DepEd TV is one of the given courses of action to deal with the current adversities.

The Department of Education (DepEd), with the help of Philippine Communications Operations Office (PCOO), have released the country's educational channel that features various subjects for over 22 million enrollees for 2020-2021 academic year. DepEd TV can be watched on GMA Affordabox and GMA Now since the channel has its partnership with GMA Network, and on BEAM TV of channel 31.

Meanwhile, reports of errors and inaccuracies in some of the episodes of DepEd TV have been collated during the first week of launching. Out of 111 video episodes, two were said to be erroneous, specifically in Mathematics and Araling Panlipunan subjects. However, Education Undersecretary Alain Pascua emphasized that the two episodes had been taken down and were replaced by corrected contents, even after over 22 million public school students' education were put into risk. Moreover, the struggles of DepEd TV teacher-broadcasters that were not depicted on-screen, such as the lack of equipment, production budget, as well as the other difficulties of producing television episodes.

The coronavirus outbreak turned the table of situations that were hard to imagine before. No one has been fortunate since the pandemic meddle in our old normal days. But in this time of difficulty, we are hungry for the authorities' better actions and initiatives, not the additional delinquency of culpable administrations.



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𝘈𝘳𝘵𝘪𝘤𝘭𝘦 𝘣𝘺 𝘈𝘭𝘺𝘴𝘴𝘢 𝘘. 𝘎𝘦𝘱𝘰𝘭𝘭𝘰

𝐓𝐇𝐄 𝐑𝐀𝐌𝐈𝐅𝐈𝐂𝐀𝐓𝐈𝐎𝐍𝐒 𝐎𝐅 𝐓𝐇𝐄 𝐂𝐎𝐕𝐈𝐃 𝟏𝟗 𝐏𝐀𝐍𝐃𝐄𝐌𝐈𝐂 𝐓𝐎 𝐓𝐇𝐄 𝐒𝐏𝐎𝐑𝐓𝐒 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘

Did You Know?

When the CoVid 19 pandemic struck last year, it forced an unprecedented global shutdown. It pushed us to alter our daily routines and made the officials think of various strategies for containing the spread of the virus. And because of that, playing sports in this pandemic are highly prohibited to ensure the safety of the athletes. The sports industry was severely affected during the coronavirus outbreak that caused several suspensions of sporting events, contact, and non-contact sports.

After the government officials decided to ease some restrictions, the Philippine Basketball Association decided to continue to start its 45th season inside a 'bubble.' This was inspired after the NBA continued their 2019-2020 season inside a 'bubble' in Disney World in Orlando, Florida. The concept of a 'bubble' is to put all participating athletes in one place and compete away from the general public.

Meanwhile, the 2020 Summer Olympics, which was supposed to open on July 24, 2020, was also put on hold. It became a big controversy whether to stop, postpone, or continue the games despite having a public health danger to the citizens of Japan. However, the Olympic officials still decided to pursue the multi-sport event that will finally start on July 23, 2021.

And because of this unforeseen CoVid 19 pandemic, several sports television programs, and sports channels faced a big problem: There are no games to put on the air. That's why most of them were forced to suspend their operation. From March 30 to June 14, 2020, One Sports suspended its broadcast, and Sports Desk from CNN Philippines halted its productions, but the news segment on various newscasts continued to air.

This pandemic truly shattered the whole sports industry. And as most of the sports worldwide begin its journey back to what it used to be, it gives hope to all the people around the world that this pandemic will surely come to an end.



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𝘈𝘳𝘵𝘪𝘤𝘭𝘦 𝘣𝘺 𝘑𝘶𝘴𝘵𝘪𝘯𝘦 𝘐𝘨𝘭𝘦𝘴𝘪𝘢

𝐃𝐈𝐒𝐀𝐒𝐓𝐄𝐑 𝐌𝐄𝐃𝐈𝐀 𝐄𝐗𝐏𝐎𝐒𝐔𝐑𝐄 𝐀𝐍𝐃 𝐌𝐄𝐍𝐓𝐀𝐋 𝐇𝐄𝐀𝐋𝐓𝐇

Did You Know?

A study was made that includes college students indicating that a higher level of social media use was associated with worse mental health?

The study indicated that more exposure to disaster news, e.g., COVID-19 via social media was associated with greater depression for the participants with high levels of disaster stressors.

Despite the importance of the media in spreading urgent information during times of collective trauma, numerous studies have suggested that disaster media exposure may evoke poor mental health outcomes.

These claims were supported by The Differential Susceptibility to Media Effects Model (Valkenburg and Peter), DSMM is a well established model that addresses relationships between media use and health outcomes.

Social media is indeed a great platform for us to get and disseminate more information, especially during these trying times. However, the misinformation and disinformation surrounding COVID-19 ranging from false and misleading “Chinese Virus”narrative to using disinfectants to “cure” COVID-19 has affected individuals’ mental health and physical health.

While staying up to date on local and national news, especially as it mandates and health updates, is critical during this time, experts say over consumption of the news can really take a toll on your physical and most especially, mental health.

Like a lot of things, the key to staying healthy is “MODERATION”, below are some tips for managing news:

- Limit your time
- Schedule a worry time
- Gauge how you feel before and after watching the news.
- Visit and watch reliable news outlet



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𝘈𝘳𝘵𝘪𝘤𝘭𝘦 𝘣𝘺 𝘊𝘩𝘢𝘥𝘦𝘴𝘴𝘤𝘢 𝘓𝘰𝘶𝘪𝘴𝘦 𝘔𝘢𝘤𝘢𝘳𝘢𝘦𝘨

𝐆𝐎𝐕𝐄𝐑𝐍𝐌𝐄𝐍𝐓 𝐀𝐍𝐃 𝐌𝐄𝐃𝐈𝐀: 𝐓𝐇𝐄 𝐓𝐇𝐑𝐄𝐀𝐓

Did You Know?

In the current crisis caused by Covid-19, media has again stood out as being an essential medium to stay informed. In the fight against Covid-19, the media became a crucial tool for the government. The rapid dissemination of topics and information related to COVID-19 has affected the behavior of the public.

In the Philippines situation in times of crisis where there is a threat to public health on this scale, governments are allowed, and often required, to take more restrictive measures than they would in normal times. However, government seem to be using the Coronavirus outbreak as an opportunity to further entrench repressive measures, and far overreach the limits in place. Press freedom further suffered a hit during the coronavirus pandemic, with more restrictive measures against media entities through intimidation, surveillance, and other tactics, a report said. This comes alongside the tagging of reporters and activists critical of the government as members of the communist New People's Army (NPA). The limits on public participation are becoming increasingly common. Journalist who are critical of government face possible arrest and those without government-issued IDs can be prevented from covering news outside their homes.

In China, the truth was unfold. Chinese Government faced two major challenges; The virus and a wave of voices. Li Wenliang was a Chinese ophthalmologist known for raising awareness of early COVID-19 infections in Wuhan. Dr. Li raised the alarm about novel coronavirus on December 30th when he sent a message to his medical school alumni group warning them to wear protective clothing due to the patients diagnosed with SARS-like illnesses. The message went viral on Weibo, China’s version of Twitter. Chinese Government accused him of "rumor-mongering" and tried to silence him by ordering him to sign a letter. Even the Media that covers the news was ordered to delete their copies. Chinese Government did not alert the World Health Organisation (WHO) about the new illness until the end of December.

On his death due to the virus, WHO tweeted: "We are deeply saddened by the passing of Dr. Li Wenliang. We all need to celebrate work that he did on ."

The speedy spread of this infection globally became a source of public worry and several unknowns regarding this new pathogen created a state of panic. Media became the major source of it. To win the war against Covid-19, respect and unity is the solution towards victory.



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𝘈𝘳𝘵𝘪𝘤𝘭𝘦 𝘉𝘺 𝘋𝘢𝘯𝘪𝘤𝘢 𝘌𝘭𝘭𝘢𝘥𝘰

𝐈𝐌𝐏𝐀𝐂𝐓 𝐎𝐅 𝐓𝐇𝐄 𝐂𝐎𝐕𝐈𝐃-𝟏𝟗 𝐏𝐀𝐍𝐃𝐄𝐌𝐈𝐂 𝐈𝐍 𝐓𝐇𝐄 𝐌𝐄𝐃𝐈𝐀 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘

Did You Know?

After the fallout of the COVID-19 crisis, the media industry had itself affected and thus adjusting to the new normal, giving birth to the age of the "Lockdown Generation".

According to a study by The Huddle Room (2020), "Media Habits in the New Normal", during the Enhanced Community Quarantine in Luzon and other sections of Visayas and Mindanao, it is revealed that:

96% increased usage of entertainment platforms during the lockdown, such as Facebook (including messenger), YouTube, Netflix, IG, and Television.

Access to news and information posted a 90% increase with top sources, coming from Facebook, Television, Youtube, social media pages of newspapers, and radio.

An overwhelming majority, 70% feel that their current media habits will remain after the lockdown period.

More than 60% of the respondents answered that they are not comfortable traveling even if the lockdown has lifted.

Despite opportunities, challenges arose and had far-reaching effects on media and entertainment. For example, during the pandemic, there was a major shortfall in revenue from events due to widespread postponement and cancellation of small and large events. Also, because of restrictions and limited movements and gatherings, it decreased entertainment spending outside the home. Lastly, advertising spending was also affected.
Because of these events, the media industry was forced to conform to changes and generate a "new normal" adapting to the new realities to maintain its services.

The question is: What are the adjustments and new methods that the media industry such as television, radio, and online media do to cope with the new normal?



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𝘈𝘳𝘵𝘪𝘤𝘭𝘦 𝘣𝘺 𝘈𝘯𝘨𝘦𝘭𝘪𝘬𝘢 𝘚𝘦𝘳𝘥𝘢𝘯

𝐇𝐎𝐖 𝐉𝐎𝐔𝐑𝐍𝐀𝐋𝐈𝐒𝐓𝐒 𝐀𝐍𝐃 𝐌𝐄𝐃𝐈𝐀 𝐏𝐑𝐀𝐂𝐓𝐈𝐓𝐈𝐎𝐍𝐄𝐑𝐒 𝐑𝐄𝐕𝐄𝐀𝐋𝐄𝐃 𝐓𝐇𝐄 𝐑𝐄𝐀𝐋𝐈𝐓𝐘 𝐎𝐅 𝐂𝐎𝐕𝐈𝐃-𝟏𝟗

Did You Know?

At the beginning of the Corona Virus Disease 2019 (COVID-19) pandemic, the world sought answers to the baffling origin and cause of the said pandemic. With various theories and hypotheses, definitive answers were less likely to be found easily. But facts about the COVID-19 pandemic as we know it today were mostly told by a collaborative effort of journalists, media practitioners, and experts.

One of the most notable investigations on the COVID-19 origin was by Liz Hayes, an Australian journalist who interviewed numerous experts on the field of medicine, health, and science. Though there was not a definitive conclusion about the virus’ origin, some probable theories and explanations were discussed.

Experts interviewed by Hayes speculated that the Corona Virus came from the f***s of bats in a mining cave in China, which after a study was found positive of the virus that infected three miners in 2012. Another expert said that the pandemic was a result of a viral leak from Wuhan Institute of Virology of a similar virus that infected miners years earlier. It has also been found out that scientists from the said institute were working on a “gain of function” biological engineering, which produced a highly dangerous virus, and which by accident was leaked out of the laboratory.

Loose Women, a British talk show, also interviewed Dr. Li-Meng Yan, a Chinese Virologist who claimed that the corona virus situation was covered up by the Chinese Government through withholding important and crucial information about the said virus. Dr. Yan also expressed through the said show that the virus did not come from the Wuhan Wet Market.

Numerous information and theories alike about the cause and origin of COVID-19 continue to baffle most of the people from all around the world. Yet, media practitioners and journalists globally, through endless efforts of in-depth investigations and interviews, continue to primarily provide the world with necessary facts about the virus that would help the world cope, mitigate, and eventually end the pandemic.



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𝘈𝘳𝘵𝘪𝘤𝘭𝘦 𝘣𝘺 𝘈𝘯𝘨𝘦𝘭𝘪𝘬𝘢 𝘔𝘢ñ𝘪𝘣𝘰