Khana Coralde

There is always this sophisticated presence with just being simple.

For graphic designers, it looks clean, easy to the eyes and the design has some space to breathe but there are also designs that are better being extravagant.

At the end of the day, It depends on what your client wants and making them happy.

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Here's how you create a logo:

1. Know Your Brand Personality
2. Analyze Your Competition
3. Choose a Design Style
4. Decide on a Type of Logo
5. Pick Your Fonts Carefully
6. Choose Your Colors Wisely
7. Keep it Simple
8. Ask for Feedback

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There is an unspoken rule: Never touch the raw file of the design unless you're the designer who made it.

What's the reason behind that rule?

It adds more tasks for the designer and it's unprofessional because you're not the one who spent many hours planning the design and creating it.

Imagine this scenario. You cooked a set of meals for hours to eat it for yourself but then somebody suddenly visited and touched your food without permission. What will you feel?

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How to choose the right color for your brand:

1. Explore color meanings.
2. Search for inspiration.
3. Identify what your brand is about so you can align with relevant colors.
4. Consider your competitors so that you don't look the same.

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Have you ever been thinking about what to look for in a graphic designer?
or What it takes to be employable as an aspiring graphic designer.

Here is a checklist for you to evaluate for yourself.

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Khana Coralde on Strikingly

Now that you know the importance of graphic designers in businesses.

Do you think you need one? If you do, then drop my page a message so that we could talk about the plan you want to happen.

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Here are some steps on how to brand your business.

- Determine your target audience.
- Position your product and business.
- Define your company's personality.
- Choose a logo and slogan.

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As graphic designers, we always aim to satisfy our client's needs plus a touch of our creativity, and what motivates us more is how the client express their feedback about our designs.

Yes is already good for us but WOW warms our hearts and makes us feel appreciated.

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A brand kit is a resource that goes over all the details of your brand identity in one place. It contains the important visual elements of your brand, such as your logo(s), font(s), color palette, and branded imagery.

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Will you believe me if I told you no revisions is the greatest power to receive from a client?

Yes, there is money and experience but what frustrates a graphic designer is the number of revisions we make for a client.

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Companies make use of graphic design to create content for branding such as posters, pamphlets, Facebook & Instagram posts, logos, charts, brochures, etc. It helps create a great first impression for a company among its target audience and helps grab the required attention.

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Here are the services I offer:
Brochure Designs
Newsletter Designs
Logo Making
Social Media Graphic Post
Merchandise Sample
There is more work that I can do.

Interested? Drop me a message and let's talk about your business.

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A mood board is a visual presentation or 'collage' consisting of images, text, and samples of objects in a composition. Based on a set topic or any material chosen at random.

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Do you have a hard time thinking of a design for your business? It is normal since inspiration is hard to find especially if you don't know where to look.

To make your troubles go away hire a graphic designer! They have a lot of ideas because of their experience and the projects that they made.

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Design is not a thing you do, it's a way of life - Alan Fletcher

Do you agree? I agree.

I believe that we need to have harmony in life and with that harmony, we could see the beauty that life brings.

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Have you tried some of the image effects on canva?

Here are the steps to use the features:

1. Select an image.
2. Click the edit image option above.
3. You can now select image effects.

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The life of a graphic designer is simple.

The first stage is birth, where we start getting interested in colors, learning about them, and got our parents thinking we will end up as a prodigy in the making.

The next stage would be the working stage, getting unlimited revisions from clients and having these never-ending thoughts of when they will make up their minds.

The last stage would be death, mostly from sleepless nights of urgent clients' needs or overly caffeinated.

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❗ 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝗹𝗼𝗴𝗼𝘀 𝗮𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 ❗

👉 𝗜𝘁 𝗚𝗿𝗮𝗯𝘀 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻.
A logo can quickly grab viewers’ attention and communicate a company’s core values interestingly. That short attention span you know, the one that causes consumers to judge your business by its appearance can work to your advantage, if you have a solid logo to speak for your company.

👉 𝗜𝘁 𝗠𝗮𝗸𝗲𝘀 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴 𝗙𝗶𝗿𝘀𝘁 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻.
A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company.

👉 𝗜𝘁❜𝘀 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆.
Successful branding is about telling a story that will influence customers’ emotions plain and simple. While it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

👉 𝗜𝘁❜𝘀 𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲.
Because a good logo is a visual, aesthetically pleasing element, it triggers a positive recall about your brand that the name of your company alone might not.

👉 𝗜𝘁 𝗦𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝘀 𝗬𝗼𝘂 𝗙𝗿𝗼𝗺 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻.
Dare to be different with your logo, because your company logo tells consumers why your business is unique.

✔️ 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝘁𝗶𝗽𝘀 𝗮𝗻𝗱 𝘂𝗽𝗱𝗮𝘁𝗲𝘀, 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝗽𝗮𝗴𝗲𝘀.
✔️ 𝗗𝗼𝗻❜𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗼 𝗹𝗶𝗸𝗲 𝗺𝘆 𝗽𝗮𝗴𝗲 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝘀.
✔️ 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲.





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✨ 𝗬𝗼𝘂 𝗿𝗲𝗮𝗱 𝗶𝘁 𝗿𝗶𝗴𝗵𝘁❗

👉 Aside from being your social media manager, I can be your graphic designer as well.

✨ 𝗜 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 𝗮𝗿𝗲 𝗮 𝗽𝗮𝗶𝗿 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲 𝗲𝘃𝗲𝗻 𝗶𝗳 𝘁𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗮𝘀 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗮𝗻 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹.

👉 When I think of brands, my mind automatically thinks of what the visual is going to be since when it comes to content it has to be on par with the graphics. For example, the aura, theme, and how you want your customers to portray your brand or your content that you're going to post.

✨ It is also efficient to be a graphic designer at the same time especially for a big company where you need to call someone from the graphic department on what the content is about and how the visuals are supposed to be made to be paired with the content.

👉 It would be saving both some time especially for small businesses or startups that are on a tight budget and cannot afford two different people for graphics and content.

✔️ 𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗧𝗮𝗹𝗸 𝘁𝗼 𝗺𝗲 ❗





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✨ 𝗬𝗲𝘀 ❗ 𝗜𝘁❜𝘀 𝗮𝗻 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲 𝗿𝘂𝗹𝗲 𝘁𝗼 𝗳𝗼𝗹𝗹𝗼𝘄 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗳𝗼𝗿 𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝘄𝗵𝗼 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝗴𝗮𝗶𝗻 𝗻𝗲𝘄/𝗼𝗹𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗵𝗮𝘁 𝘀𝘁𝗮𝘆 𝗮𝗿𝗲 𝗹𝗼𝘆𝗮𝗹 𝗮𝗻𝗱 𝘄𝗶𝗹𝗹 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀.

👉 Responding to comments is very helpful for any business that wants stability and repeats purchases from their customers.

✨ 𝗦𝗶𝗻𝗰𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝘂𝘀𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝗱𝗼 𝗳𝗼𝗿 𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗿, 𝘄𝗵𝗲𝗿𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝘄𝗲𝗹𝗰𝗼𝗺𝗲 𝗮𝗻𝗱 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗲𝗱 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗴𝗼𝗲𝘀 𝗳𝗼𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝘀 𝘄𝗲𝗹𝗹.

✨ Think of it this way, Would you stay with a business that is just after your money without making you feel like you're important? No. Since there are a lot of businesses that would make you feel important to the point that you would buy without them marketing their products to you.

✨ As a social media manager, 𝗜 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗱𝗲𝗺𝗮𝗻𝗱 𝘀𝘁𝗿𝗼𝗻𝗴 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁❜𝘀 𝘄𝗵𝘆 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝗶𝘁 𝗶𝘀 𝗮 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗼𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝗜 𝘄𝗼𝘂𝗹𝗱 𝘀𝘁𝗶𝗹𝗹 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗿𝗲𝘀𝗽𝗼𝗻𝗱 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗮𝘁 𝗰𝗼𝗺𝗺𝗲𝗻𝘁. We will never know, right? maybe that negative comment can be something that would improve the business or my services plus there is still interaction in between.

👩‍💼 𝗜 𝗮𝗺 𝗞𝗵𝗮𝗻𝗮 𝗖𝗼𝗿𝗮𝗹𝗱𝗲 a creative social manager providing solutions to your business within social media.

💫 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗵𝗲𝗿𝗲.





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✨ Platforms like Facebook and Instagram are a means of helping you build a relationship with your customers.

👉 𝗘𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗼𝘀𝘁𝘀, 𝗶𝘁 𝘀𝗵𝗼𝘄𝘀 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘀𝗮𝘆. Having better social media engagement means your customers have a stronger relationship with your brand.

👉 This provides you with more opportunities to build brand loyalty, increase word-of-mouth referrals and increase sales.

✨ 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝘀 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝘁𝗼 𝗵𝗼𝘄 𝘄𝗲𝗹𝗹 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. You can use this information to optimize posts in the future or improve your products and services. It also gives you a tangible metric to track your performance over time.

👉 Active engagements require effort and intent; therefore, they have more of an impact on engagement.

✨ 𝗪𝗵𝗲𝗻 𝘂𝘀𝗲𝗿𝘀 𝘀𝗰𝗿𝗼𝗹𝗹 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲𝗶𝗿 𝗳𝗲𝗲𝗱 𝗮𝗻𝗱 𝘀𝗲𝗲 𝗮𝗻 𝗶𝗺𝗮𝗴𝗲 𝘁𝗵𝗲𝘆 𝗹𝗶𝗸𝗲 𝗮𝗻𝗱 𝗴𝗼 𝗼𝘂𝘁 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝘄𝗮𝘆 𝘁𝗼 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗹𝗲𝗮𝘃𝗲 𝗲𝗺𝗼𝗷𝗶𝘀, 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗮𝗻 𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗰𝘁𝗶𝗼𝗻.

👉 Active actions rank higher for engagement because they add to the conversation and add value to the content. They are commented on, shared, and saved, which increases post visibility on the platform.

✔️ 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝘁𝗶𝗽𝘀 𝗮𝗻𝗱 𝘂𝗽𝗱𝗮𝘁𝗲𝘀, 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝗽𝗮𝗴𝗲𝘀.
✔️ 𝗗𝗼𝗻❜𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗼 𝗹𝗶𝗸𝗲 𝗺𝘆 𝗽𝗮𝗴𝗲 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝘀.
✔️ 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲.





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✨ 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀 𝗵𝗲𝗹𝗽 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗼𝘃𝗲𝗿𝗰𝗼𝗺𝗲 𝗼𝗯𝘀𝘁𝗮𝗰𝗹𝗲𝘀 𝗮𝗻𝗱 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗴𝗼𝗮𝗹𝘀.

✨ Independent workers hold many titles and perform many functions that keep industries moving forward. Independent workers are self-employed. They receive fees instead of salaries.

✨ 𝗔𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝘀 𝗼𝗻𝗲 𝗼𝗿 𝗺𝗼𝗿𝗲 𝘁𝗮𝘀𝗸𝘀 𝗳𝗼𝗿 𝗮 𝗰𝗹𝗶𝗲𝗻𝘁. For example, the management of a new cafe might hire a freelance interior designer to design the layout and décor of the business.

👉 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗵𝗶𝗿𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘀𝗼𝗹𝘃𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰, 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹, 𝗼𝗿 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻 𝗮𝗻 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹.

✨ Consultants research and analyze problems and write reports about how to resolve the issues. They often interview employees, managers, and groups to hear their firsthand experiences.

✨ 𝗦𝗼𝗺𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗷𝗼𝗯𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗿 𝗮𝗻 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀. Consultants must stay updated on current trends to make effective recommendations.

✨ 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗲 𝗳𝗲𝗲𝘀 𝗼𝗻 𝗮 𝗰𝗹𝗶𝗲𝗻𝘁-𝗯𝘆-𝗰𝗹𝗶𝗲𝗻𝘁 𝗯𝗮𝘀𝗶𝘀. Some clients need help with a single problem, while others retain a consultant for months or years, paying them a monthly or quarterly fee.

✔️ 𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗧𝗮𝗹𝗸 𝘁𝗼 𝗺𝗲 ❗





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❗ 𝗦𝗼𝗺𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗶𝗽𝘀 𝗳𝗼𝗿 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 ❗

👉 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗾𝘂𝗮𝗹𝗶𝘁𝘆.
You need to share content that is worthy of retweets and being passed on to friends and colleagues. It doesn’t matter how frequently you’re sharing content if all of it is mediocre and uninspired.

👉 𝗣𝗹𝗮𝗻 𝗯𝘂𝗱𝗴𝗲𝘁𝘀 𝗮𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.
Compare social channel costs and conversion rates side by side, and invest most in your top platform.

👉 𝗨𝘀𝗲 𝗱𝗮𝘁𝗮 𝘁𝗼 𝗳𝗶𝘅 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲.
There’s no universal best time to post on social media. There can’t be, because your audience isn’t the same as someone else’s.

👉 𝗔𝘃𝗼𝗶𝗱 𝗼𝘃𝗲𝗿-𝗽𝗼𝘀𝘁𝗶𝗻𝗴 & 𝘂𝗻𝗱𝗲𝗿-𝗽𝗼𝘀𝘁𝗶𝗻𝗴.
The frequency of social media posting is a topic that has been done to death. Again, there’s no universal frequency that works for everybody. Paying close attention to metrics can give you great insights.

👉 𝗖𝗼𝗺𝗺𝗶𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗮𝘀𝗶𝗰𝘀.
If you’re creating a branded hashtag, use something easy to say or spell. Something prominent on your event banners that is likely to catch attention or stick in people’s memories.

👉 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁 𝗮𝗻𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸.
If you want prospects to engage with you, try and initiate conversations. Interact. Network. More often than not, you’ll uncover great partnership opportunities or unintentionally stumble into extra-visibility for your brand.

👩‍💼 𝗜 𝗮𝗺 𝗞𝗵𝗮𝗻𝗮 𝗖𝗼𝗿𝗮𝗹𝗱𝗲 a creative social manager providing solutions to your business within social media.

💫 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗵𝗲𝗿𝗲.





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👉 𝗔 𝗺𝗼𝗼𝗱 𝗯𝗼𝗮𝗿𝗱 𝗶𝘀 𝗮 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗱𝗲𝘀𝗶𝗴𝗻𝘀, 𝗶𝗺𝗮𝗴𝗲𝘀, 𝘀𝗵𝗮𝗽𝗲𝘀, 𝘀𝘆𝗺𝗯𝗼𝗹𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗹𝗼𝗿𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱.

✨ A mood board will typically stem from brand messaging or a unique value proposition, and from there, it will likely evolve into a style guide, giving the brand a foundation to go off of when creating new marketing materials, products, and more.

✨ Having a mood board for your brand ensures all marketing and promotional materials are consistent and portray the same message.

❗ 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗺𝗼𝗼𝗱 𝗯𝗼𝗮𝗿𝗱❗

👉 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗲𝗮𝘀𝗶𝗲𝗿.
A mood board allows for the brand’s design principles to be clearly laid out, making it easy for anyone on the team to build materials consistent with the overall brand.

👉 𝗧𝗶𝗺𝗲 𝗶𝘀 𝘀𝗮𝘃𝗲𝗱.
A mood board helps to build a library of approved images, patterns, and fonts, saving time on managing opinions and approvals down the line.

👉 𝗔 𝘀𝘁𝗿𝗼𝗻𝗴 𝘃𝗶𝘀𝘂𝗮𝗹 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁.
When your brand’s look and feel are clearly communicated across your team, it makes any decision that affects your brand’s image a no-brainer.

✔️ 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝘁𝗶𝗽𝘀 𝗮𝗻𝗱 𝘂𝗽𝗱𝗮𝘁𝗲𝘀, 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝗽𝗮𝗴𝗲𝘀.
✔️ 𝗗𝗼𝗻❜𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗼 𝗹𝗶𝗸𝗲 𝗺𝘆 𝗽𝗮𝗴𝗲 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝘀.
✔️ 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲.





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✨ 𝗧𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘆𝗼𝘂 𝗰𝗿𝗲𝗮𝘁𝗲 𝗶𝘀 𝗵𝗲𝗮𝘃𝗶𝗹𝘆 𝘁𝗶𝗲𝗱 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵. Like all marketing pursuits, creating well-planned, well-executed content that engages with your audience and creates a level of trust will directly affect your sales.

✨ 𝗜𝗳 𝘆𝗼𝘂 𝗴𝗲𝘁 𝗶𝘁 𝗿𝗶𝗴𝗵𝘁, 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘀𝗼𝗰𝗶𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝗰𝗿𝗲𝗮𝘁𝗲 𝗯𝗿𝗮𝗻𝗱 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗼𝘂𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. Happy customers aren’t afraid to shout about it on their social channels the same way the dissatisfied ones do.

✨ 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝘄𝗶𝗰𝗲 𝗮 𝘄𝗲𝗲𝗸, 𝗰𝗼𝗺𝗺𝗶𝘁 𝘁𝗼 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘂𝗽. Your audience will value the regularity - they won’t have to put effort into discovering new content if it’s always delivered on time. Your voice should be consistent, too.

✨ 𝗜𝗻𝘃𝗲𝘀𝘁 𝘁𝗶𝗺𝗲 𝗶𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮 𝗮𝗻𝗱 𝗯𝗲 𝘀𝘂𝗿𝗲 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘃𝗼𝗶𝗰𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁 𝗮𝗹𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀. Your content has to be relevant to your business and valuable for your audience.

✨ 𝗜𝗳 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗰𝗼𝗻𝘃𝗶𝗻𝗰𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗱𝗼𝗶𝗻𝗴, 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝘁𝗿𝘂𝘀𝘁 𝘆𝗼𝘂.

✔️ 𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗧𝗮𝗹𝗸 𝘁𝗼 𝗺𝗲 ❗





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𝗔𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 emplifi.io

💫 𝗣𝗿𝗼𝗽𝗲𝗿 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗮𝗿𝗲 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗰𝘂𝘀. Knowing the exact scope of data you need to be able to draw actionable conclusions will allow you to measure your performance more effectively.

❗ 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝘄𝗵𝗲𝗻 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗮𝗿𝗲𝗮𝘀 𝗼𝗳 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 ❗

👉 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: audience size, demographics, interests, behaviors, audience personas (note that personas will change over time).

👉 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: reach, engagement overview, breakdown of engagement types, number of interactions per 1,000 fans, top-performing posts, CTR, referral traffic Social media listening: volume and frequency of brand mentions, sentiment, influencers mentioning your brand.

👉 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: an overview of influencers that match your audience personas, their demographics, interests, audience size, interactions, number of posts, and hashtags they’re using; to track the influencer’s campaign performance, zoom in on their reach, engagement overview, number of interactions per 1,000 fans, CTR, and volume of referral traffic.

👉 𝗔𝗱𝘀 𝗺𝗲𝘁𝗿𝗶𝗰𝘀: CTR, CPC, CPM, reach, frequency, conversions.

👉 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗮𝗿𝗲: volume of customer messages, questions, and complaints, sentiment, average response time.

❗ 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝗶𝗻-𝗱𝗲𝗽𝘁𝗵 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘃𝗶𝘀𝗶𝘁 𝘁𝗵𝗶𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲: https://emplifi.io/resources/blog/social-media-management-guide -media-reporting

👩‍💼 𝗜 𝗮𝗺 𝗞𝗵𝗮𝗻𝗮 𝗖𝗼𝗿𝗮𝗹𝗱𝗲 a creative social manager providing solutions to your business within social media.

💫 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗵𝗲𝗿𝗲.





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❗ 𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝗵𝗮𝗿𝗱 𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆𝘀 ❗

✨ 𝗜𝘁’𝘀 𝘁𝗵𝗲 𝗽𝗿𝗶𝗰𝗲 𝘆𝗼𝘂 𝗽𝗮𝘆 𝗳𝗼𝗿 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝘁.
You begin to respect the work itself, build some good qualities along the way, and learn important life lessons during it.

✨ 𝗛𝗮𝗿𝗱 𝘄𝗼𝗿𝗸 𝗵𝗲𝗹𝗽𝘀 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲.
At the beginning of your journey, you aren’t ready to handle the success and all the responsibilities that come together with it. But earning it with sweat and sacrifices prepares you for that.

✨ 𝗜𝘁 𝘁𝗲𝗮𝗰𝗵𝗲𝘀 𝘆𝗼𝘂 𝘃𝗮𝗹𝘂𝗲𝘀.
Hard work gives you a purpose, it helps you overcome laziness, procrastination, your doubts, fear of failure, insecurities, and your bad habits.

✨ 𝗬𝗼𝘂 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗹𝘂𝗰𝗸 𝘄𝗶𝘁𝗵 𝗶𝘁.
People with goals, on the other hand, constantly do something and try new stuff to move forward. This way, they’re creating opportunities.

✨ 𝗜𝘁 𝗴𝗶𝘃𝗲𝘀 𝘆𝗼𝘂 𝗿𝗲𝘀𝘂𝗹𝘁𝘀.
The best measure for anything is progress. And there’s nothing else that brings more results consistently than hard work.

Working on your goal itself is the motivation you need to keep moving forward and say no to distractions from daily life.

✔️ 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝘁𝗶𝗽𝘀 𝗮𝗻𝗱 𝘂𝗽𝗱𝗮𝘁𝗲𝘀, 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝗽𝗮𝗴𝗲𝘀.
✔️ 𝗗𝗼𝗻❜𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗼 𝗹𝗶𝗸𝗲 𝗺𝘆 𝗽𝗮𝗴𝗲 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝘀.
✔️ 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲.





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❗ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗳𝗼𝗿 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗶𝘁’𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹. ❗

👉 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗯𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗺𝗼𝘃𝗲 𝗳𝗼𝗿𝘄𝗮𝗿𝗱. This can result in lowered standards of quality for products or services, decreased customer service, poor employee morale, and a host of other issues.

👉 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗹𝘀𝗼 𝗵𝗲𝗹𝗽𝘀 𝗸𝗲𝗲𝗽 𝗼𝗳𝗳 𝘁𝗵𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹𝗹𝘆 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝗳𝗹𝘂𝗰𝘁𝘂𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗮𝗻𝗱 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆. Plus, a growing company’s high profile often appeals to the most talented job-seekers out there.

👉 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗲𝗻𝗮𝗯𝗹𝗲𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗲, 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘁𝗼 𝗻𝗲𝘄 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲. Innovation is critical to fend off competitors and to stay attuned to the ever-changing needs of your target audience.

👉 𝗚𝗿𝗼𝘄𝘁𝗵 𝗶𝘀𝗻’𝘁 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗼𝗺𝗲 𝗶𝗻𝗵𝗲𝗿𝗲𝗻𝘁 𝗿𝗶𝘀𝗸𝘀. For CEOs and business owners who value personal control, a growing business represents whole areas of operations—hiring, marketing, finance, sales—where micromanagement is impossible.

👉 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝘀 𝗮𝗹𝘀𝗼 𝗰𝗼𝘀𝘁𝗹𝘆. There’s a need to hire and train new staff, to conduct research and development that encourages greater innovation, as well as expenses related to marketing and sales efforts

👉 𝗞𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝘃𝗼𝗶𝗰𝗲 𝗮𝗻𝗱 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁
✨ You need a great tone of voice. As an outward projection of who you are, your voice is key to building lasting relationships.

✨ Once you’ve defined your voice, keep it consistent. Having a consistent voice across your social channels will create a familiar environment for your audience.

👉 𝗧𝗮𝗹𝗸 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲 𝘁𝗵𝗲𝗺
✨ Increasing your interactions on social media will give you more opportunities to grow and drive traffic to your pages. Your audience will start mentioning you in their posts which will then make you visible to their network.

👉 𝗙𝗼𝗿𝗴𝗲𝘁 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱 𝘀𝗲𝗹𝗹 𝗮𝗻𝗱 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗿𝗲𝗮𝗹 𝘃𝗮𝗹𝘂𝗲
✨ To increase your visibility and conversion, lend your audience a hand with useful content. Depending on your field, provide links, articles, tips, quotes, suggestions, relevant news, and other information your audience will benefit from

👉 𝗦𝗵𝗼𝘄 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝘁𝗲𝗹𝗹
✨ Users are more likely to engage with you if you post visual content. Utilize visuals wherever possible to share your message.

👉 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲
✨ Social media requires a personal touch. It’s about people connecting with people, so connect your brand’s personality to your audience.

👩‍💼 𝗜 𝗮𝗺 𝗞𝗵𝗮𝗻𝗮 𝗖𝗼𝗿𝗮𝗹𝗱𝗲 a creative social manager providing solutions to your business within social media.

💫 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗵𝗲𝗿𝗲.





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✨ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆
👉 Customer loyalty is the act of choosing one company’s products and services consistently over its competitors.

✨ 𝗪𝗵𝗲𝗻 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝘀 𝗹𝗼𝘆𝗮𝗹 𝘁𝗼 𝗼𝗻𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆, 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲𝗻’𝘁 𝗲𝗮𝘀𝗶𝗹𝘆 𝘀𝘄𝗮𝘆𝗲𝗱 𝗯𝘆 𝗽𝗿𝗶𝗰𝗲 𝗼𝗿 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆. They would rather pay more and ensure the same quality service and product they know and love.

❗ 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝘄𝗼 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝗶𝘁❜𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 ❗

👉 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗵𝗲𝗹𝗽𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗴𝗿𝗼𝘄
💫 Businesses with disloyal customers need to spend more of their resources on acquiring new customers. Loyal customers make it easier for businesses to grow.

💫 Loyal customers also make recommendations to family and friends.

👉 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗠𝗲𝗮𝗻𝘀 𝗛𝗶𝗴𝗵𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝘁𝘀
💫 Loyal customers who come back to spend more money are good for business. Instead of spending less money on customers, spend money on keeping customers around. Repeat customers are often the most profitable.

✨ 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀
Measuring referrals tracks not just customers who stick around, but also customers who are so happy they spread the word. If you run a referral program, it’s possible to track the number of new customers who sign up based on word of mouth.

✔️ 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝘁𝗶𝗽𝘀 𝗮𝗻𝗱 𝘂𝗽𝗱𝗮𝘁𝗲𝘀, 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝗽𝗮𝗴𝗲𝘀.
✔️ 𝗗𝗼𝗻❜𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗼 𝗹𝗶𝗸𝗲 𝗺𝘆 𝗽𝗮𝗴𝗲 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝘀.
✔️ 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲.





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❗ 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗺𝗼𝗻 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 ❗

👉 𝗖𝗮𝘀𝗵 𝗙𝗹𝗼𝘄
✨ All businesses need to be vigilant that their revenue covers operational costs, as well as the cost of goods and financing.

👉 𝗢𝗻𝗹𝗶𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
✨ Just because you don’t have the marketing budget of a large company doesn’t mean you can’t convert customers effectively.

💫 As consumers become more tech-savvy and Internet traffic continues to grow, you will need to make sure you are updated, in trend, and know your way around social media.

👉 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲
✨ Good customer service is integral to the success of any business. Building up a good customer base isn’t just about attracting buyers but also about keeping them.

👉 𝗧𝗶𝗺𝗲 𝗮𝗻𝗱 𝗦𝘁𝗿𝗲𝘀𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
✨ It’s easy to get bogged down in the day-to-day operations and to get overwhelmed by the “to do” list. Especially for startups where many of them are taking in a lot of tasks for just one position which makes multi-tasking their number one needed skill.

👉𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀
✨ Keeping good people can be just as hard, especially if you’re worried that your salary packages may not be as high as those offered by bigger companies.

✔️ 𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗧𝗮𝗹𝗸 𝘁𝗼 𝗺𝗲 ❗





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