SO-EN Lingerie

Come and experience SO-EN Lingerie, a tradition of quality underwear. Your brand for exceptional undergarments. Proudly made in Philippines.

Founded in the 1960's, SO-EN has been the benchmark of quality undergarments in the Philippines. A champion of Filipino values, SO-EN has been a voice and loyal companion of most Filipinas from their childhood to womanhood. With the growing challenges of a highly competitive fashion industry, SO-EN proudly remains made exclusively in the Philippines. We strive to continuously evolve with our marke

SO-EN Lingerie Philippines 25/07/2024

Get up to 45% off! Enjoy a storewide discount on all our So-En products, exclusively at our Shopee store. Don’t miss out on this limited-time offer – shop now and save big! https://shopee.ph/soenlingerie

DTI Fair Trade Permit No. FTEB-196604 Series of 2024

SO-EN Lingerie Philippines Shop now at SO-EN Lingerie Philippines on Shopee Philippines that's known to be the most trusted and #1 women's lingerie brand in the country for almost 60 years. Treat yourself to our wide array of essential underwear, seasonal underwear, premium underwear, and brassiere. You can also find loungewe...

06/07/2024

LAZADA 7.7 SUPER SULITIPID SALE 🎉
Get exclusive discounts Up to 45% OFF! Plus additional vouchers & free shipping promo.

Shop at www.lazada.com.ph/shop/so-en

DTI Fair Trade Permit No. FTEB -196862 Series of 2024

SOENLingerie on TikTok 14/06/2024

Mga Ka'SO-EN! Join us for a special TikTok live tonight at 7 PM! Enjoy exciting and exclusive deals available only during the live broadcast. Don’t miss out, See you there!

SOENLingerie on TikTok 11.5k Followers, 10 Following, 14.9k Likes - Watch awesome short videos created by SOENLingerie

06/06/2024

Mga Ka'SO-EN! We're going live on Tiktok tonight, Get exclusive vouchers and discounts only on our SO-EN tiktok page. See you at 7pm.
https://www.tiktok.com/

www.lazada.com.ph 04/06/2024

Bonggang pasabog this 6.6 SULITIPID SALE sa LAZADA! Enjoy Storewide discounts Up to 35% OFF! Checkout na this coming June 5 to 10. Get exclusive vouchers and free shipping vouchers.👙🥳

Per DTI Permit No.FTEB-193223 Series of 2024

www.lazada.com.ph

23/05/2024

Congratulations to our QUEEN, !

22/05/2024

Your Miss Universe Philippines Taguig 2024, and Miss SO-EN 2024, Christi McGarry is an accomplished entertainer from television to modelling to hosting. Vibrant and ever evolving, she passionately promotes the Philippines as a travel show host and coupling it with her advocacy of responsible and eco-tourism. Always the thrill seeker, she encourages everyone to stay curious and keep being a positive force in all the things you do.

Here at SO-EN, we bring out the best in you,

SO-EN Lingerie Come and experience SO-EN Lingerie, a tradition of quality underwear. Your brand for exceptional unde

22/05/2024

With a strong entrepreneurial spirit, she founded a food and beverage company at the tender age of 21. Today, Miss Universe Philippines Quezon Province 2024, Ahtisa Manalo's success in business creates jobs and opportunities; highlighting her commitment to empower communities.

Here at SO-EN, we bring out the best in you,

SO-EN Lingerie Come and experience SO-EN Lingerie, a tradition of quality underwear. Your brand for exceptional unde

22/05/2024

A lifelong champion of sports, fitness, and holistic development, she embodies courage and determination in the fight against discrimination. Your Miss Universe Philippines Iloilo 2024, Alexie Brooks is bold, vibrant, with an attitude that is inspiring for all Filipina women.

Here at SO-EN, we bring out the best in you,

SO-EN Lingerie Come and experience SO-EN Lingerie, a tradition of quality underwear. Your brand for exceptional unde

22/05/2024

Your Miss Universe Philippines Northern California 2024, Kayla Jean Carter works passionately with the youth as she advocates for fair access to education, equal opportunity, and inspiring them to dream big.

Here at SO-EN, we bring out the best in you,

SO-EN LINGERIE 22/05/2024

Accomplished fashion model and currently dabbling in real estate, your Miss Universe Philippines Pampanga 2024, Cyrille Payumo is an active champion in the preservation of Aeta culture and heritage. She strongly fosters the importance of valuing one's heritage and cherish cultural diversity.

Here at SO-EN, we bring out the best in you,

SO-EN LINGERIE SO-EN

22/05/2024

What do our delegates to the 2024 Miss Universe Philippines do when they’re in their very comfortable So-en Lingerie? Anything and everything! That’s why they can’t live without So-en. ❤

21/05/2024

Your Miss Universe Philippines Cainta 2024, Stacey Gabriel is an actor, a climate champion, founder of "GABRI," a sustainable swimwear brand that merges her passion for fashion with her environmental advocacy. Inspired by the strong women in her life, she continues to live a life of compassion and kindness and urges everyone to do so as well.

Here at SO-EN, we bring out the best in you,

SO-EN Lingerie Come and experience SO-EN Lingerie, a tradition of quality underwear. Your brand for exceptional unde

21/05/2024

An architect and heritage conservationist, your Miss Universe Philippines Bacoor 2024, Victoria Vincent is passionate, ever growing as she utilizes her platform to encourage others to build a life of purpose while sharing it in service of others.

Here at SO-EN, we bring out the best in you,

SO-EN Lingerie Come and experience SO-EN Lingerie, a tradition of quality underwear. Your brand for exceptional unde

21/05/2024

Your Miss Universe Philippines Baguio 2024, Tarah Valencia is a Cum Laude graduate of Bachelor of Science in Tourism Management. She actively promotes sustainable and responsible tourism, as well as lead/volunteer in many eco-centric programs in the hopes to inspire others to love our natural resources.

Here at SO-EN, we bring out the best in you,

SO-EN Lingerie Come and experience SO-EN Lingerie, a tradition of quality underwear. Your brand for exceptional unde

21/05/2024

Beauty and brains is a lethal combination. She's a finance and accounting graduate who has excelled as a model and entrepreneur. Her work promotes self-care, empowerment, and her advocacies focus on the fight against human trafficking and exploitation. Your Miss Universe Philippines Australia 2024, Kymberlee Street.

Here at SO-EN, we bring out the best in you,

20/05/2024

Doctor, registered pharmacist, SK Chairperson, and entrepreneur, your Miss Universe Philippines Bantayan Island 2024, Juvel Ducay has not only lead a formidable academic history, but also a career span that should inspire many Filipinas of our age.

Here at SO-EN, we bring out the best in you,

20/05/2024

Your Miss Universe Philippines United Kingdom 2024, Christina Dela Cruz Chalk, has built many successful careers across multiple industries. There's no slowing down a highly motivated woman. And in all of her pursuits, has continued to be a positive impact in the lives of those she has touched.

Here at SO-EN, we bring out the best in you,

20/05/2024

An award winning entrepreneur and actress, your Miss Universe Philippines Southern California 2024, Janet Hammond weaves a long list of accomplishments through her various entrepreneurial pursuits and advocacies. And by doing so, has become a voice for many Filipinos abroad.

Here at SO-EN, we bring out the best in you,

20/05/2024

A proud mother with a Superbod and a wide range of esteemed accomplishments, your Miss Universe Philippines Pasig 2024, Selena Antonio Reyes is a force of positivity and inspiration that dreams has no expiration.

Here at SO-EN, we bring out the best in you,

20/05/2024

Your Miss Universe Philippines Pangasinan 2024, Grace Lumague is a student with steadfast goals in the medical field. At her young age, she is also a leader whose advocacy revolves around the welfare of women and children's rights.

Here at SO-EN, we bring out the best in you,

20/05/2024

Highly capable and accomplished, she is an engineer, singer, songwriter, Yolanda survivor. Your Miss Universe Philippines Leyte 2024, Angel Tambal has put her life's experiences into inspiration to pursue success in the many fields she dabbles in.

Here at SO-EN, we bring out the best in you,

20/05/2024

Your Miss Universe Philippines Laguna 2024, Alexandra Rosales is a big Animal Lover who has poured her passions into various animal welfare programs. She is also an educator in DLSU-Benilde and while also being an accomplished businesswoman.

Here at SO-EN, we bring out the best in you,

20/05/2024

Singer, songwriter, Mental Health Awareness Advocate, your Miss Universe Philippines Cavite 2024, Dia Maté has used her voice to push for positive change through her love for music.

Here at SO-EN, we bring out the best in you,

19/05/2024

A licensed financial advisor, model,and beauty queen, your Miss Universe Philippines San Pablo 2024, Eunice Deza has many passions from fashion to flexing her voice to advocate her platform of Youth Empowerment. A true role model of a modern Filipina leader.

Here at SO-EN, we bring out the best in you,

19/05/2024

Valedictorian, Beauty Queen with a compassionate heart, your Miss Universe Philippines Tuguegarao 2024, Zyra Cabalza is a humble woman who spends her time in the service of others, lifting the hearts and minds of underprivileged youths and seniors.

Here at SO-EN, we bring out the best in you,

19/05/2024

Your Miss Universe Philippines Tacloban 2024, Tamara Ocier is a survivor and boasts a wide range of academic achievements. She is a woman of many talents including dancing and engages in journalism.

Here at SO-EN, we bring out the best in you,

19/05/2024

A single mom, runway model, host, and sports caster, your Miss Universe Philippines Mariveles 2024, Elle Hollman is a fierce advocate for women and children impacted by domestic abuse.

Here at SO-EN, we bring out the best in you,

19/05/2024

Hailing from beautiful Hawaii, your Miss Universe Philippines Hawaii 2024, Patricia Tapia is a successful entrepreneur and beyond her academic accomplishments is also leading the largest Filipino-owned non-profit organizations in the West Coast that's dedicated to bridging economic gaps between Filipino immigrants and the community.

Here at SO-EN, we bring out the best in you,

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The Josefina Manufacturing Inc. Story

Josefina Manufacturing Inc. (JMI) is an apparel manufacturing company based in the Philippines. It is the exclusive manufacturer and maker of SO-EN Lingerie, which popularized the famous SO-EN underwear.

Since its humble beginnings in the 1960’s, JMI has served its core market of Filipina women with premium undergarments; this is evident in the company’s flagship label, SO-EN Lingerie, a local heritage brand made for Filipinos, by Filipinos. Today, the brand is a wardrobe staple for Filipina women across all ages, offering an array of undergarment products catering to the Filipina lifestyle.

JMI’s unique and personal understanding of the Philippine market has solidified its reputation as a leader in manufacturing and quality control. Over the years, the name of
SO-EN Lingerie has become a buzz word, synonymous for premium Filipino underwear, spurring many copycats in the international markets. Nevertheless, JMI’s commitment to quality assurance and product development is a tangible asset felt by its loyal customers. Since then, the label of JMI has become the official stamp of authenticity, elevating the SO-EN Lingerie brand above its many knock-offs.

As the industry landscape faces greater competition, JMI has maintained SO-EN Lingerie’s high standards, adding more to its roster of premium undergarments. Both company and brand remain proudly made in the Philippines, evolving along with its core market to provide a balance of fashion, value for money and product quality.

Videos (show all)

Can't Live without SO-EN
Strong & Durable Always Wins
Comfort brings Confidence
Who is YOUR @TheMissUniversePH? One day to go and we crown a new Queen! 👑 #YourInnerSelfMatters #SOENxMUPH #MissUniverse...
SO-EN Lingerie Livestream

Telephone

Website

http://www.so-en.com/, https://www.lazada.com.ph/shop/so-en, https://www.tiktok.com/

Address


88 Jenny's Avenue. Maybunga
Pasig
1607

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

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