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1.Plan your ideal website
Before starting to build up your website, you have to plan the thing you want to put on your website based on your users, the core products, and the industry development.

Who are your target customers?

Your online stores are made to attract your customers and provide useful product information for them to get to know more about the business. From that, it boosts customers’ purchasing decisions and leads to sales. Therefore, this is the first step and also the most important one which decides whether your website is successful or not.

What is your core product?

Your core product is the most crucial thing for your business; it solves your customer’s pain points. Hence, the target audience will look for your product’s benefits and engage with your business if the goods give them the right value.

How is industry development?

Industry development shows you about your competitors and development trends. This matter indicates that you have to consider competitors’ strengths and weaknesses to improve and enhance your company’s strategy; make your website distinctive and outstanding.

Besides, you also should appraise the development trend of the industry to keep up with the new things and change your web design to suit the user’s tendency.

Tips:

- Understand your target audience

Drawing customer persona and understanding consumer expectations, behaviours, requirements, and motives is the main goal of customer research. Then, insights are applied to make sure that every product design choice benefits the consumer.

To find out what users think and feel about a product or service, do interviews with them. Consider testing next, customers' statements and actions are frequently at odds with one another. Ask users to describe their behaviours, thoughts, and feelings as they go about using the site by watching them as they carry out specific tasks. You might want to record them on camera for further study.

Limited budget for extensive user testing? Sending out emails with surveys and questionnaires, conducting guerrilla product testing, and listening to incoming calls are all still effective ways to swiftly and cost-freely get data.

Last but not least, take advantage of qualified research about groups of people who are the same as your target customers to understand more about them.

- Showcase your product’s value

In the planning step, you need to sketch the product’s functions and its competitive advantages. Furthermore, prepare the product’s media to visualize them to your users when they land in your online stores.

- Access industry development

In this task, you ought to update new trends regularly via social media and industry magazines. Especially, looking for eCommerce design tendencies and general design trends through the internet and market research.

Another essential point is competitors’ analysis, finding out the merits and demerits of their web design to learn good parts and avoid negative sections. From that, apply the best for your website.

Overall, your website plan will cover customer insight, product value, industry research and the key things you want to display in your Shopify store. Feeling your customer’s pain points, knowing the things which your target consumers are looking for from your business to give them the right product’s value. Also, combining industry trends helps you design an attractive website that can stimulate users effectively.

2.Choose the suitable theme
Shopify theme is a design template that dictates how shoppers will see your online business. Shopify has a large selection of themes available. To design and organize your web pages and product categories, themes offer a variety of styles and layout options.

Some themes are free to use, however the majority range in price from $140 to $180. One of the most challenging things is choosing the appropriate theme, which serves as the fundamental building block of the design.

Especially if it's your first time using Shopify or theme stores in general, this crucial choice can also be one of the most difficult. You should focus on the specific goals you have for your theme to help you limit your selections.

You can use some free themes or default themes of Shopify to start. However, the customization ability is restricted. Hence, The4 themes are the best solution for your Shopify store because of their flexible customization and professional interface. The4 publishes a range of stunning themes in various fields, some of the most popular Shopify themes are Kalles, Unsen, Gecko, etc.

Tips:

Based on your website plan at the beginning, select the themes which meet the website’s criteria, such as target audience, products’ functions and your budget.

- Customer experience

What type of experience are you attempting to give your clients? – The mood, which ultimately forms the user experience will be influenced by the layout, image sizes, text positioning, etc.

- Product features

What features would you like to see in your store? – Do you like regular or big image displays? Endless scrolling? Make sure you are aware of the characteristics you desire before choosing a theme.

- Rivals' actions

What actions are your rivals taking? Keep an eye on what your rivals are doing to learn what works and what you might do differently and better.

- Product displaying

How do you want your products to be shown? This is a crucial question for e-commerce because the user experience is greatly influenced by how your products are presented. Think about the products you have. For instance, large photos aren't necessary for tech products because they mostly rely on specs, but they are for fashion items.

- Company's budget

What is the price range for the website design? Before deciding on an expensive theme, you should figure out your whole budget because additional plugins and apps might also raise your expenses. Utilizing a free theme first and then enhancing it with a commercial app may prove more cost-effective.

3.Optimize website loading speed
What will you do if you come to a page that takes lots of time to load the page? You will leave the site immediately. It affects customer experience, the customers will feel dissatisfied with your stores.

Google considers a variety of elements when determining how to rank pages on search results. Both your ranking and the user experience may suffer as a consequence of this. Website speed is one of the most crucial aspects of web design. Follow the below tips to speed up your website.

Tips:

- Reduce file size and optimize it

If your page contains an excessive number of high-quality photographs, it will take a long time to load. TinyPNG is a great tool to help you compress the media’s size without affecting its quality. You just need to upload the file and then wait for compressing process fast and easy.

- Remove unnecessary Shopify apps

Shopify apps support you in building a complete online store from page builder to tracking orders, etc. However, a lot of apps cause your website's loading speed to slow down. Hence, you have to review all of the apps and remove the unnecessary ones.

You also can use apps which can serve multiple purposes to optimize your website design. EComposer provides a mass of stunning Shopify pages with great solutions for converting with great extensions.

4.Display Value proposition
When designing your website, keep in mind that you must demonstrate your company's value proposition if you want to draw in more clients.

The phrase or image at the top of your website that customers first view is your company's value proposition. This means that it will have the biggest impact on whether or not your clients become interested and scroll down.

Tips:

Make sure to incorporate all pertinent facts in the value proposition's content in the clearest, most concise manner you can. To highlight the brand of your Shopify business, you can include a short but compelling title. Then you can briefly discuss the benefits and standout qualities of your items, such as their safety, dependability, expert endorsement, etc.

The layout of your company's value proposition is closely related to its content. The tone and attitude of your website can reveal a lot about your company.

Shopify store design tips - display value proposition

(image source: novowatch.com)

"We make watches from materials saturated in history", claims Novo Watch.

You can tell the difference between a Novo Watch watch and one made by one of its rivals right away. The most compelling value propositions are distinctive and different.

The value proposition dominates the first page of the website when you enter, but it is also repeated on the product pages.

5.Add Conversion elements
add conversion elements - Shopify store design tips

One of the most important goals of building a professional online store is to increase the conversion rate and boost customers’ buying decisions. It is necessary to add this factor to the website design.

Tips:

You can adjust every little detail on your website, including:

- Placement of widgets, advertisements, CTAs, etc.

- Specific button colours

- Choices for navigation

- The social media button layout

- Photos that are most effective at converting

1.Plan your ideal website
2.Choose the suitable theme
3.Optimize website loading speed
4.Display Value proposition
5.Add Conversion elements
6.Use the Page builder app
7.Make it highly usable
8.Keep brand identity consistent
9.Use catchy visuals
10.Design Mobile-friendly version
11.Build trust using social proofs
12.Do not overdo it
Final thought
There is no perfect template for Shopify store design because the best practices differ depending on the customer group. Understand your target customers, and follow new trends to create your best Shopify store design.

Shopify Vs Wordpress: Comparison

Save the Earth!

1. Easy Setup: Quick and intuitive interface.
2. Professional Templates: Customizable designs for any brand.
3. Mobile-Optimized: Seamless shopping on all devices.
4. Payment Options: Integrated gateways for smooth transactions.
5. App Store: Access to tools for marketing and management.
6. Scalability: Grow your store without limits.
7. Security: Reliable encryption and data protection.
8. Support: 24/7 assistance for your business.
9. Success Stories: Real examples of Shopify's impact.
10. Try Shopify: Start your e-commerce journey today!

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