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AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal.

Read the full piece here: https://aurora.dawn.com/news/1144990/

Hadiyah Zafar, Creative Manager, Red Publicis, picks her favourite and not-so-favourite recent ad campaigns.

Read the full piece here: https://aurora.dawn.com/news/1144977/

Why supporting Palestine through a blanket boycott of all foreign brands won't work in a country like Pakistan, explains S. Hyder.

Read the full piece here: https://aurora.dawn.com/news/1144989/

Muhammad Ali Khan picks his Top 5 campaigns of 2023.

Read the full piece here: https://aurora.dawn.com/news/1144987/

The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan.

Read the full piece here: https://aurora.dawn.com/news/1144959/hypocrisy-or-authenticity

Cadbury Dairy Milk collaborates with the Pakistan Cricket Board to empower female cricketers.

Read the full piece here: http://tinyurl.com/57bradvv

Patrick Collister picks his Top 5 big ideas of 2023.

Read the full piece here: http://tinyurl.com/4m9yen59

Nescafé rolls out Pakistan's first AI-generated campaign to promote its chilled coffee range.

Read the full piece here: http://tinyurl.com/y23d3fbu

Syed Amir Haleem picks his Top 5 AI tools that changed marketing in 2023.

Read the full piece here: http://tinyurl.com/bdeaexk8

Lifebuoy Shampoo launches their new variant, Naturally Strong, with onions as its core ingredient.

Read the full piece here: http://tinyurl.com/4ec4fjd2

Our brand communication is failing to make it into the annals of Pakistani pop culture, writes Fatima Nasir.

Read the full piece here: https://aurora.dawn.com/news/1144668

In 2024, Pakistani brands still need to work harder and smarter if they are to achieve real icon stature.

What Makes a Pakistani Brand Iconic? Pakistani brands need to work harder and smarter if they are to achieve real icon stature.

The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.

Read more here: http://tinyurl.com/yx9tm3te

In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now elicits such negative reactions.

“Naach Meri Jaan, Tujhay Paisa Milay Ga”* In the late eighties, Morven Gold’s ‘Rhythm of Unity’ was generally acclaimed to be one of Pakistan’s most iconic music and dance routine ads. Forty years on, Yawar Iqbal wonders why this genre of advertising now eviscerates such negative reactions.

Zohra Yusuf reviews But, Prime Minister… by Javed Jabbar.

An Inconvenient Conjunction Zohra Yusuf reviews But, Prime Minister… by Javed Jabbar.

Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.

Read the full piece here: https://aurora.dawn.com/news/1144905

Murtaza Solangi, former DG, Radio Pakistan, speaks about Mr Jinnah’s tapes and his vision for Pakistan.

Read the full article here: http://tinyurl.com/yvyrdxr4

Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads.

Read the full piece here: http://tinyurl.com/5rm9sxjy

Faizan S. Syed, Founder and CEO, East River, speaks about what makes his agency different and where he wants to take it.

Read the full interview here: https://aurora.dawn.com/news/1144763

Syed Amir Haleem on how to use AI to generate leads.

Read the full article here: https://aurora.dawn.com/news/1144707

Leon Menezes reviews 𝘈 𝘉𝘢𝘯𝘬 𝘪𝘴 𝘉𝘰𝘳𝘯 by Nadeem Hussain.

Read the full review here: https://aurora.dawn.com/news/1144826

How did PTCL acquire Telenor?

Read more here: https://aurora.dawn.com/news/1144902

Muhammad Ammar Hassan, Chief Marketing Officer, Daraz Pakistan, talks about Daraz’s progress and the future of e-commerce in Pakistan.

Daraz Online Shopping

Read the full article here: https://aurora.dawn.com/news/1144734

Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation - Gen Z.

Read the full article here: https://aurora.dawn.com/news/1144854

Is WhatsApp becoming a workplace dystopian tool? Umair Kazi poses the question.

Read the full article here: https://aurora.dawn.com/news/1144706

Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads.

Read more here: http://tinyurl.com/5rm9sxjy

What are the challenges for branded eggs in Pakistan? Read more: https://rb.gy/bmz3io