Promocial

Tip of the day... 🙂
Here are 4 must-know marketing tidbits:
1. The Golden Rule of Marketing:
Give value first, ask for money second.
2. Marketing isn't about selling - it's about building relationships.
Today's consumers are looking for authenticity, transparency, and a genuine connection with brands.
That's why it's more important than ever to focus on creating meaningful interactions with your audience.
3. The power of marketing lies not in what you say about your brand, but in what your customers say about it.
Foster advocacy, and let your customers do the talking.
4. Good marketing builds bridges between brands and customers.
It fosters relationships based on shared values and mutual benefits, not just transactions.

Tip of the day...
For all Social Media Marketers:
Remember, social media marketing is a dynamic field. What works today might not work tomorrow, so it's important to stay adaptable and open to new strategies.

When you are speaking in any video have subtitles or captions on ☝️ so that majority who are watching you on mute can read what you are saying…..
A secret organic growth tip is to add music trending music/sound in your talking reels in a very low volume as background music… This will distribute your reel to a wider audience.

Unique Name: Your name should be unique, meaning it's not like other names. It should stand out and be different.

Reflects Your Niche: The name should give people an idea of what your brand or page is about. It should show what your focus or specialty is.

Short Name: It's better to have a short name that is not too long. Short names are easier for people to remember.

Easy to Remember: The name should be easy for people to remember. If it's too complicated or hard to say, people might forget it.

Has a Story or Meaning: It can be a good idea to choose a name that has a special story or meaning behind it. This can make your brand more interesting and memorable.

So, when you're picking a name, make sure it's unique, related to your niche, short, easy to remember, and maybe even has a special story behind it.

Run your ads as follow:
1. For local market Friday and Sunday are best days for ads.
2. For Middle East Countries Thursday night, Friday afternoon and Saturday are best.
3. For Europe and America Saturday and Sunday are best.
Note: set your clocks accordingly, time difference effect will be significant.

There are some ways you can find people interested in your product:

1-Use the main name of your product and related keywords in ads. For example, if you sell watches, use "watch" and types of watches like "smartwatch".

2-Target ads to people who like competing brands. If you sell watches, target people who like Rolex watches.

3-Think about who would want your product. Rich business people might buy expensive Rolex watches. Target them.

4-Look at ads you see and click "Why am I seeing this ad?" to see how those advertisers targeted interests.

5-Check competitor ads in the Facebook Ads Library to see what interests make their ads work well.

6-Look at your audience analytics to see what locations have the most interested people. Also see what news and celebrities your audience likes. Make ads using those.
The key is to test different targeting and see what works best! Start broad and narrow down based on performance.

Imagine you have a store and a marketing budget. You hire 2 managers and want to pay more to the one who gets more sales.

On Facebook, it's like having 2 ad sets in a campaign. You want Facebook to automatically put more budget on the better performing adset.

But this has some problems:

1- Facebook looks at all factors, not just cost vs sales. So it may not optimize for your goal of low cost and high sales.
2- With CBO on, you can't analyze performance of each adset. So you can't improve ads.
For example, one adset you targeted a specific audience. It gets good sales at low cost for you. But Facebook algorithm sees another adset performing better overall. So it puts more budget there.

Without enough budget on your good audience, you can't analyze why it works and improve. Optimization needs testing.

I hope this simple explanation helps understand why CBO may not be best, especially for new campaigns!

Imagine you open a new store. Your goal (objective) is to sell products.

To do this, you hire a manager (adset). You tell him - sell these products to 22-45 yr olds in DHA who like shopping.

The manager hires a salesman (ad). He gives him the products and says - take these and sell them in this area!

In this example, the most important role is the salesman! He directly interacts with customers and makes the sales.

The manager simply guides the salesman. And your goal sets the direction. But you need the salesman to actually get sales!

So in a Facebook campaign, the ad is most important. The adset targets and directs. The objective sets the goal. But the ad makes it happen!

Let me know in comments if this helps explain the key role of the salesman (ad) in Facebook campaigns!

If you have a lot of products on your website, you can collect all the product data (description, price, images etc.) in one place called a Catalog.

This has some main benefits:

1. Dynamic Ads - Facebook can show users ads for products they are interested in based on their activity on your site.
For example, 500 people visit your site daily and browse different products. It's hard to manually target them all. But with a catalog, Facebook tracks what they viewed and can automatically show them relevant ads after they leave.

2. Collection Ads - With a catalog you can create a Collection Ad to showcase multiple products in one ad.
For example, your main product image is a phone. But in the Collection Ad below it you can show all your phone cases, chargers, headphones etc. So it displays your whole brand together.

The key difference from Carousel Ads is that Collection Ads dynamically pull in catalog product data.

So in summary, a Catalog allows personalized dynamic ads and branding collection ads!

Let me know if this helps explain the catalog and its usefulness in simple words!

Standard Optimization:

Facebook tries to get you low cost purchases.

For example, your ad reaches 10 people. Cost per purchase is Rs 100 initially. As ad spends more, cost per purchase rises to Rs 300.

Facebook algorithm will go back to the audience where it was Rs 100 to keep costs low.

Value Optimization:

You tell Facebook you want 5000 purchases at any cost per purchase.

For example, you say get me 5000 buyers. Even if cost per purchase is Rs 500, get those 5000 buyers.

So Facebook focuses on your goal (5000 purchases) rather than just low costs.

The benefit of value optimization is you can tell Facebook your specific goal - get X sales, leads etc. even at higher costs rather than just cheap purchases.

This lets you scale your business faster to your targets.

Let me know if this helps explain the difference and advantage of value optimization over standard optimization in simple words!

Before iOS 14 update, Facebook pixel could track every user action on your website. Like if 2 people visit your site, one purchases and one just adds to cart, Facebook saw both events.

But after iOS 14, 90% iPhone users didn't allow tracking. So Facebook had to change their backend.

Now they said - tell us your most valuable event to track. We will focus on tracking that one event well so we can still provide data to advertisers for iPhone and Android users.

So instead of tracking 4 events, they now focus on that 1 most important event you choose. This is called aggregated event measurement.

The key benefit is that even though individual user-level tracking reduced after iOS 14, you can still see your most valuable conversion event data.

For example, purchases, signups, etc. whatever matters most for your business goals.

Let me know if this simplified explanation helps understand aggregated events tracking!

A custom conversion event allows you to track a specific action users take on your website after clicking your Facebook ad.

For example, Facebook has default events like Purchase and Add to Cart. But you can create a custom event like "Product Selected" when someone clicks an ad, lands on your site, and chooses a product but doesn't purchase yet.

How it works:

In Facebook Ads Manager, you can create a custom conversion event by choosing a specific URL or keyword.
When a user clicks your ad and takes that action on your site, the Facebook pixel tracks it.
You can then see data about your custom event in Ads Manager and optimize your campaign to target users who are more likely to complete that valuable action.
So in summary, custom conversions allow you to see which part of your sales funnel users are reaching after your ads, even if they don't purchase. This helps improve your targeting and conversion rate.

Let me know if this simplified explanation helps understand custom conversion events!

Online Events:

These track actions users take on your website after clicking your Facebook ad - like page views, purchases, etc. This allows you to see ad performance and optimize.

Offline Events:

In-Store Purchases - If someone buys in your physical store, you can send their info (email, number, amount spent) to Facebook. Then target similar online buyers.

Phone Inquiries - If someone calls you after seeing your ad and buys, you can send their info to Facebook. This allows targeting more similar potential customers.

Pro Tip:

For example, Ad A performs better than Ad B online. But you also get mobile sales. By sending offline purchase info, you can see which ad they saw before calling you. This allows better optimization.

So in summary, online events track website actions and offline events allow matching real-world purchases to ads. Together they provide data to optimize your Facebook campaigns.

Let me know if this simplified explanation helps understand the role of events in Facebook pixel and campaign optimization!

1- Retargeting - The pixel tracks who visits your site from Facebook ads. You can then target them again with new ads to bring them back.

2- Lookalike Audiences - The pixel data shows you your best customers. You give this info to Facebook and they find more people like them to target.

3-Campaign Analysis - Running multiple campaigns? The pixel allows you to see which one gives you the most conversions. You can then optimize budget towards better performing campaigns.

So in summary, the Facebook pixel:

1.Tracks user actions
2.Provides data to create similar audiences
3.Allows analysis to improve campaign results

By installing the pixel, you unlock powerful optimization, retargeting and analysis features in Facebook ads. This results in lower cost and higher conversions.

Let me know if this simplified overview helps explain the key benefits of the Facebook pixel!

The Facebook/Meta pixel is a code that helps you better understand and optimize your Facebook ads. Let's look at some of its key benefits:

1- Track Conversions
When someone clicks your Facebook ad and lands on your website, the pixel tracks their journey from landing page to purchase.

For example, 50 people click your ad and reach the landing page. 35 reach the product page. 20 reach add to cart. 10 reach checkout. Out of those 10, 4 complete the purchase.

So the pixel gives you data on every user's actions after clicking your ad.

2- Retargeting
The pixel helps you create audiences to re-target, like visitors who added to cart but didn't purchase.

3- Analyze Performance
You can see which ads, audiences, placements etc result in most conversions to optimize campaigns.

In summary, the Facebook pixel is a powerful tool to track conversions, understand your customer journey and optimize your ads for better results.

Let me know if this helps explain what the pixel is and its key benefits in simple terms!

Let's take an example:

You sell hair oil. Your competitor sells shampoo.

When you target "people interested in hair care" - your ad is highly relevant. The shampoo ad is somewhat relevant.

So your ad resonates more with the audience. They are more likely to click, convert, and buy from you.

Now, if your competitor targets "people who visited salons" and you just go broad, their targeting is more laser focused.

So their ads get more conversions even though your product is more relevant.

The key takeaway is:

To beat competitors, you must:

1- Identify the most relevant audience
2- Make your ads resonate with their needs
3- Use laser targeted interests

Do this before your competitors and you will get more conversions at lower costs!

Let me know if this example helps explain the importance of relevance and precise targeting in Facebook ads!

There are 3 main bid strategies:

1- Cost Per Result Goal:
You tell Facebook your max acceptable cost per conversion, like Rs. 10 per lead. Facebook will only give you leads below that bid.

Downside - You may miss out on leads above Rs. 10 even if they are high quality.

2. Bid Cap:
You set a max bid limit, like Rs. 5, based on your current costs. Facebook optimizes to get conversions below that cap.

3. Highest Volume (recommended):
You let Facebook optimize for the most conversions, regardless of bid needed. This usually delivers the most results.

So in summary:

1- Highest Volume bid strategy allows Facebook to get you the maximum conversions possible.
2- Other bid strategies restrict Facebook and may cause you to miss out on potential conversions.
3- Going with Highest Volume puts focus on volume over cost. This helps beat competitors.

Let me know if this simplified overview helps explain how to use bid strategy to get more conversions!

Imagine you want to buy a keyboard online. Before this, you were seeing keyboard ads on Facebook.

When you search "keyboard" on Facebook, you start seeing ads from multiple keyboard brands. You are interested in learning more about these ads and brands. So "keyboards" is a warm audience for you right now.

But let's say you were seeing mouse ads recently instead. You don't have any immediate interest in mice. So "mice" is a cold audience for you currently.

In short:

Warm audience - People actively seeing/engaging with ads in a category
Cold audience - People who haven't seen ads in that category recently

Warm audiences are more likely to engage and convert quickly because they are already interested. Cold audiences may take more effort to nurture and convince.

Hope this explains the difference between targeting warm and cold audiences! Let me know if you have any other questions.

1. Quality Ranking
Use clear, honest ad copy. No misleading claims.
For example "The best shoes" is good. But "World's best shoes" is misleading.

2. Ad Creative Quality
Create engaging visuals and video without blurriness or pixelation.
Don't use misleading words in creative to attract interest.

3. Engagement Rate
Monitor engagement rate (comments, shares, clicks etc). Higher is better.

4. Conversion Rate
Track conversion rate (sales, signups etc). Higher is better.
Facebook rewards ads that get more conversions by showing them more.

In summary, accurate ad copy, high quality creatives, and good engagement and conversion rates will get your ads ranked higher in auctions than competitors. This results in more impressions and lower costs per conversion.

Let me know if you need any clarification or have additional questions!

1. Build Awareness
- Get your product/service in front of a large audience through ads, content etc. This is the wide top of the funnel.

2. Capture Interest
-From that audience, some will subscribe, follow, engage - they have interest. This is the middle of the funnel.

3. Nurture Leads
-Further engage and build relationships with the interested people. They become leads and prospects.

4. Make the Sale
-Pitch and convert qualified prospects into paying customers. This is the tight bottom of the funnel.

Essentially move people from:

Awareness -> Interest -> Consideration -> Conversion

The key is to:

- Plan campaigns to achieve each step
- Analyze and improve campaigns continuously
- Remain patient and persistent through the whole process
- Focus on ROI (return on investment)

The most important thing is to have a plan in place before executing campaigns to acquire and retain customers.

Does this help explain a simple step-by-step process to get customers in a practical way? Let me know if you need any clarification!

1. Ad Quality: The first thing to focus on is making our ads high quality. When our ads are of good quality, they perform well.

-To improve quality, we need to focus on the creative aspects (videos and graphics) and the ad copy.

-Some things that improve ad quality include:

Writing compelling ad copy.
Creating high-quality visuals (videos and graphics).
Ensuring engagement buttons (like "Learn More" or "Shop Now") are effective.
Avoiding too many ad repetitions.

2. Engagement Rate: Next, we should look at how we can engage our audience through the campaign.

-To engage the audience, the first step is targeting the right people so that our ads reach the right audience.

-The ad copy should be relevant to the audience, and the ad creative should be eye-catching.

-Engagement rate can be increased by making sure that the ad copy and creative are engaging and relevant.

3. Conversion Rate: Lastly, to increase the chances of conversion (getting people to take the desired action), your landing page (website or page) must be optimized.
-Your landing page should be well-designed and user-friendly so that the audience can easily take the desired action, such as making a purchase or signing up.
In summary, a successful campaign depends on three main factors: Ad Quality, Audience Targeting, and an optimized Landing Page. When our ads are of high quality, targeting is done right, and the landing page is user-friendly, we are more likely to achieve our conversion goals.

1. Krisp: Krisp's AI removes background voices, noises, and echo from your calls, giving you peace of call
Link: https://krisp.ai/
2. Beatoven: Create unique royalty-free music that elevates your story
Link: https://www.beatoven.ai/
3. Cleanvoice: Automatically edit your podcast episodes
Link: https://cleanvoice.ai/
4. Podcastle: Studio quality recording, right from your computer
Link: https://podcastle.ai/
5. Flair: Design branded content in a flash
Link: https://flair.ai/
That’s wrap!!
What cool AI tools would you add to this list?