Reffine

When you have an automotive stock solution available in just one country, making it work smoothly is relatively easy.

But what if it’s available in nearly 100 countries? 🌎

With each country having different financial systems, CRMs, and advertising platforms, things quickly get complicated.

✨ That’s when our solution—Stock Locator—truly shines.
And this is where API-first integrations become crucial for OEMs.

These integrations are designed to optimize sales processes, streamline lead management, and enable secure transactions across diverse markets.

But it’s not just about developing these integrations and leaving them be. They’re not always passive; often, they’re active and automated, meaning they’re customized to export and upload data at regular intervals, providing real-time updates without manual intervention.

And crucially—especially for enterprises—they’re safe. 🔒

💡 Let’s look at an example: Imagine a dealership network in Tokyo. With active integrations, customers can instantly see available stock, which speeds up sales and enhances the buying experience. And when a car is sold on an external platform, Stock Locator marks it as "unavailable," keeping inventory accurate and up-to-date.

This allows dealerships and thecompany to focus on what matters—serving their customers—without worrying about stock accuracy. ✅

Want to read more about our API-first integrations? Check the link in the comments! 🔗

Imagine this: no more fragmented inventories, no more manual updates across regions.

Instead, a single, centralized system empowers automotive OEMs to seamlessly monitor, adjust, and respond to stock levels across dealerships and online platforms—𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫 𝐛𝐞𝐟𝐨𝐫𝐞.

With this strategy, brands are slashing response times, optimizing every inventory detail, and creating an integrated, client-focused experience.

Centralized stock management isn’t just an operational choice—it’s the strategic heart of efficiency and adaptability.

In his latest article, Adam Wardach explores why this approach is a game-changer for OEMs navigating the unique demands of agency models.

In the article, discover answers to questions like:
🔵 How can a centralized stock system directly improve dealership efficiency?
🔵 What role does data synchronization play in delivering seamless customer experiences?
🔵 How does this model drive down costs while increasing market responsiveness?

Read more here: https://www.reffine.com/en/blog/Centralized-Stock-Management-heart-of-automotive-efficiency-in-agency-model

🎃 At Reffine, we know that a little bit of fun can go a long way!

While we’re all about serious results for our clients, Halloween gives us a chance to show off our not-so-serious side.

From grapes to ghouls, we went all out this year. 🏆👻

Our team recently had the opportunity to spend a few days in Dubai for a series of productive meetings with Jaguar Land Rover Discovery, Accenture, Hearts & Science, and Al Tayer Motors.

We were warmly welcomed, which added a personal touch to the professional exchange.

A highlight of the trip was an incredible desert safari, where we explored the dunes in classic Land Rovers. The experience deepened our appreciation for the brand's history in Dubai, their achievements and the region's rich cultural heritage. We'll write more about it soon.

We extend our gratitude to all the partners involved for the inspiring conversations and productive meetings!

Last week, we had an amazing 3-day Gallup workshop where we got to know our individual talents and how they complement group dynamics.

🌟 It was a journey of self-discovery—learning not just how to grow our own strengths, but also how to leverage them as a team.
We learned what to focus on, what to avoid, and how to collaborate more effectively.

All of this took place in a fantastic atmosphere, filled with fun games and team-building exercises!

Special thanks to Agnieszka Szymańska from Pracownia Gier Szkoleniowych for guiding us and Karolina Kijowska for organizing it all! 🙌

Launching a project successfully involves more than just planning—it’s about executing each phase with precision.

In his article, Wojciech Mańczak breaks down every step of the rollout process, from discovery to post-launch. Drawing from his extensive experience, he shares practical examples and actionable insights to help you navigate each stage seamlessly.

✨ No fluff, just real-world strategies that work. ✨

🔍 Learn about:
The key stages of a successful project launch
Best practices for team collaboration and clear communication
How to anticipate and avoid common pitfalls

Read it here: https://www.reffine.com/en/blog/Mastering-the-rollout-strategic-guide-to-seamless-project-launches

Last week, we visited the UK for a regular JLR meeting. It was great to meet, in person, the people we collaborate with daily, but usually from behind a screen.
We had the opportunity to workshop together and share successes, lessons, and ideas.

Before Jaguar embarks on its new REIMAGINE journey, which we fully support and admire for the team's enthusiasm and commitment, we decided to dive a bit deeper into Jaguar's rich history with a visit to the British Motor Museum—quite a treat for automotive fans like us! Highly recommend it.

Google Vehicle Ads are here to stay—and they’re spreading fast!
🌍 Already available in the US, Canada, UK, Denmark, France, Germany, and Australia, these ads are expected to launch in India soon.

And guess what? We’re keeping pace! 🚀

Our Stock Locator for Google Vehicle Ads will do what it does best, just like it does for Facebook Ads:
✅ Provide structured data directly to the Google Vehicle Ads feed
✅ Automate the process of adding new cars for sale
✅ Ensure vehicle listings are constantly updated—as Tomasz Badowiec mentioned.

Want to learn more about Google Vehicle Ads, the changes they might bring to the industry, and how to be prepared?
Read Martyna Kozlowska’s article here: https://www.reffine.com/blog/Vehicle-Ads-potential-impact-and-key-considerations-for-OEMs-and-dealers

Celebrating successes and milestones is key to keeping our momentum strong! 🎉

Wojciech Mańczak, our Project Delivery Lead, truly knows how to show appreciation in style.

To thank our team for successfully completing the Buy Online EIRO for Stock Locator and Configurators project across 9 countries, he surprised us with some delicious Land Rover chocolates. 🍫

In the photo: Tomasz Badowiec, Adam Wardach, and Grzegorz Korzeniowski proudly showing off their treats!

In less than a year, Google Vehicle Ads have already expanded to the US, Canada, UK, Denmark, France, Germany, and Australia—and they’re expected to hit India soon.

But what does this mean for the automotive industry?

🔍 What are some of their benefits?

📢 Who can advertise through these new ads, and what are the requirements?

📈 How effective have they been so far?

These are crucial questions every automotive professional should be asking right now. Ignoring the implications of this shift could mean falling behind your competitors who are already preparing for this change.

👉 𝐋𝐈𝐍𝐊 𝐈𝐍 𝐓𝐇𝐄 𝐂𝐎𝐌𝐌𝐄𝐍𝐓𝐒 👈

Click to read the full Martyna Kozłowska's article to understand the potential impact of Google Vehicle Ads and discover the key considerations that could determine the future success of your dealership or automotive business.

With insights from industry experts - Mohammad Mubashir Lone from Google from an interview with James Baggott (Car Dealer Magazine), and Tomasz Badowiec, CTO at Reffine.

You from 10 years ago wouldn't believe how many things people would buy online today.
💻 For Gen Z, who grew up surrounded by technology and the internet, online shopping has always been second nature.

This is clearly reflected in various studies, including the EY Mobility Consumer Index, which reveals some fascinating insights into how different generations are embracing online car buying:
🚗 Gen Z: Almost 40% prefer to buy a car online.
🚗 Millennials: 28% are ready to make that shift.
🚗 Gen X: 20% are comfortable with online transactions.
🚗 Boomers: Only 13% prefer the digital route.

This shift underscores the growing importance of a strong online presence for dealerships.

Martin Cardell, EY Global Mobility Solutions leader, said: “We’re heading into an era of a major rethink as to what this new role of the dealership looks like. With each generation, people are becoming more comfortable buying and researching their vehicles online.
Dealerships are going to have to adapt to this new reality, and their role is going to have to change. The majority of people are still going to want to ‘kick the tires’ and experience the car physically—but for how much longer? When it comes to booking test drives, comparing costs and specs, the majority are already happy to do so online.”

Automatically streamlining stock data from the production pipeline to the company's inventory solution or car configurator has many benefits for an OEM car producer.

We know this first-hand, as it is what our inventory solution, Stock Locator, does for one of our clients. We have also automated the process of updating data from the factory to the company's configurators to match customer configurations.

Now, onto the benefits….

🔧 Real-Time Inventory Updates: This ensures listings are always current and accurate, reducing the risk of errors.

💸 Time-Saver: By automating data entry, the need for manual updates is minimized, freeing up valuable time for the team to focus on more critical tasks.

📈 Enhanced Accuracy: Automated updates minimize errors and discrepancies in the inventory, leading to better customer satisfaction and trust in the listings.

🔄 Optimized Sales Workflow: Accurate, real-time data enables the sales team to provide a better customer experience, allowing them to focus on selling rather than managing inventory.

Automating the import of stock data from the production pipeline to an inventory solution and the company’s configurator makes the car sales process more efficient, accurate, and responsive to market demands.

🌍 Navigating the global car purchasing journey? It's more complex than you think!

Different markets mean different rules for displaying disclaimers.

Take Denmark, for example, where disclaimers can't hide under tooltips or accordions. All credit agreement info must be clear, concise, and prominent!

🔧 This makes smart customization in automotive digital solutions crucial for companies to cater to diverse market needs effectively.

Curious about how smart customization is impacting the global automotive market? From tackling unique regulatory challenges in Japan to offering multi-language support and custom financial calculators.

Click here to read more: https://www.reffine.com/blog/One-Company-hundred-Different-Markets-Strengths-of-Smart-Customization-in-Automotive-Digital-Solutions

🔹 Why is MLOps crucial in today's landscape?

🔹 How have companies like Amazon, Airbnb, and Spotify already used the power of MLOps to enhance their operations?

🔹 What future trends in MLOps should organizations look out for?

You will find all the answers in Krzysztof's article: https://www.reffine.com/blog/MLOps-and-model-building-pipelines-navigating-the-new-frontier-of-AI..and more:
📋 A detailed comparison of traditional machine learning and MLOps workflows
✅ A list of benefits from implementing MLOps workflows

All based on expertise from books and articles of leading professionals in the field: Noah Gift, Alfredo Deza, Dominik Kreuzberger, Ron Kneusel, Tommi Mikkonen, Eero Laaksonen, Henrik Skogström, Sasu Mäkinen

Discover how MLOps can transform your AI initiatives and drive ROI!

MLOps and model building pipelines: navigating the new frontier of AI | Reffine Explore the evolution of AI with MLOps, blending machine learning and DevOps to streamline model development, automate processes, enhance collaboration, and ensure scalability.

A quote from an interview Augustin K. Wegscheider from Boston Consulting Group gave to Automotive News is short, but dense with valuable insights.

And we couldn't agree more. 👍

🌐💻 As we are on the digital side of the wall, we do as much as possible to make it easier for customers to buy a car fully online.
But at the same time, the reality is - most people buy in an omnichannel way.

Reserve it online, book a test drive, or look for the closest dealer who has the car they are interested in. And their journey continues at the showroom.

Is it always seamless? As we discovered ourselves during our Mystery Shopper workshop during which we visited 32 automotive brands (link in the comments) - not necessarily. 🤔🔍

✨ Sometimes what we chose in the online configurator was impossible to buy.
✨ Some dealers spent a lot of time creating us an offer - because the system forces them to, and it is time-consuming.
✨ Most of the time, we could not find financing options on the websites.

And the list could go on and on.

So there is a lot of room for improvement. But awareness is the first step of change.

In the global automotive market, one size definitely does not fit all.

From adapting to strict regulations in Japan 🇯🇵 to offering multi-language support in Europe 🇪🇺, and creating custom financial calculators in diverse markets 🌍, customization ensures an optimal experience for every region.

Dive into Oliwia Szczerbetka's latest blog post to see real-world examples of how customization drives success, enhances customer satisfaction, and meets local requirements from Europe to Asia.

Check out the article now:

One Company, 100 Different Markets: The Strengths of Smart Customization in Automotive Digital Solutions | Reffine Discover the power of smart customization in automotive digital solutions. Learn how tailoring to diverse market needs, like JLR’s success in 98 countries, enhances customer experience.

TOP 3 vehicles of 2023 by type:

🔹 SUVs (a dominating leader)

🔹 vMedium cars

🔹 Small cars

Data comes from Statista and was last updated in December 2023.

There are also some forecasts for the future. But, as we all know – and as was quite visible in the 2020 post-COVID dip – we never know what lies ahead.

Does anything surprise you here?