Smartly.io

Ready to move advertising forward? 🚀

Join us at ADVANCE, Smartly’s flagship conference, bringing together senior brand leaders, advertisers, and individuals redefining industries, who are at the center of the convergence of social, commerce, technology and storytelling.

ADVANCE celebrates the convergence of creativity and AI-driven innovation, driving forward the paradigm shift in advertising towards a new era of brand love, business growth, and advertising for good.

✨ Here’s what awaits you ✨
Powerhouse Speakers from: Pinterest, Eli Lilly and Company, DoubleVerify, Snap Inc.., LiveRamp, Warner Bros. Discovery , Ad Council, LUMA Partners and many more to be announced!

Don’t miss out! Secure your spot at ADVANCE today: https://lnkd.in/g7fyH7BV

Ready to move advertising forward? 🚀

Join us at ADVANCE, Smartly’s flagship conference, bringing together senior brand leaders, advertisers, and individuals redefining industries, who are at the center of the convergence of social, commerce, technology and storytelling.

ADVANCE celebrates the convergence of creativity and AI-driven innovation, driving forward the paradigm shift in advertising towards a new era of brand love, business growth, and advertising for good.

✨ Here’s what awaits you ✨
Powerhouse Speakers from: https://www.linkedin.com/company/pinterest/, https://www.linkedin.com/company/eli-lilly-and-company/, https://www.linkedin.com/company/doubleverify-inc/, https://www.linkedin.com/company/snap-inc-co/, https://www.linkedin.com/company/liveramp/, https://www.linkedin.com/company/warner-bros-discovery/, https://www.linkedin.com/company/the-advertising-council/, https://www.linkedin.com/company/luma-partners-llc/ and many more to be announced!

Don’t miss out! Secure your spot at ADVANCE today: https://lnkd.in/g7fyH7BV

Ready to save time on your advertising campaign management? It’s time to hashtag . ⚡️

PwC verified Smartly’s impact. ✅

They developed a campaign and tested Smartly vs. native platforms for ad campaign setup, optimization and reporting.

🔥 3.3x FASTER THAN NATIVE PLATFORM TOOLS*
🔥 42 mins SAVED EVERY HOUR USING SMARTLY*

More details 👉 https://bit.ly/3RZ84Si

*Tested by PwC in June 2024

Day 1 of Cannes 2024 in the books! The team enjoyed a beautiful dinner on the Smartly Rooftop ✨

Pulse Check❗ Introducing the launch of Smartly Brand Pulse: The industry's first solution designed for the new consumer journey, connecting full-funnel performance in real-time. With groundbreaking Real-Time Reach and Frequency (RTRF), marketers can now instantly optimize campaigns to deduplicate audiences, expand reach and gain insight into the full customer journey.

Learn more about what Brand Pulse can do: https://bit.ly/3x0M7uN 🚀

Smartly Introduces Brand Pulse; Industry-First Solution Designed For the New Consumer Journey Smartly Introduces Brand Pulse; Industry-First Solution Designed For the New Consumer Journey Connecting Full Funnel Performance in Real-Time

Thinking of investing in mid-funnel but aren’t yet convinced? 🤔 We're here to help! Read our blog to learn about your warm and cozy mid-funnel audience and how they can be driven down to the next funnel stage of conversion: https://bit.ly/3N1t8EP

Why You Should Invest in Mid-Funnel Marketing Learn why investing in mid-funnel marketing is more important than ever.

By now, you may have heard about our TikTok partnership which allows brands to utilize in-app video shopping ads. ABOUT YOU tested this new solution, and saw nothing but success! ⭐ Specifically, they saw a 30% increase ⬆️ in return on ad spend compared to previous TikTok campaigns. Interested to learn more? Click here: https://bit.ly/3IlsUad

TikTok For Business Case Study: ABOUT YOU Driving conversions and running Video Shopping Ads for the first time in partnership with Smartly.io

Meta is focusing on practicality - and that means new tools for . 🛠️ 📱 Drive conversions and provide a more convenient user experience with their 🆕 Promotional Ads, allowing consumers to easily take advantage of the deals brands have to offer. Read more about it in Marketing Dive: https://bit.ly/3MRYcaY

Meta makes it easier to apply deals in-feed for Facebook The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends.

Build your brand and drive engagement with video. 📹 We crafted a piece focused on how to fully utilize in-stream video ads to captivate, relate and associate with your audience — the ultimate guide to building brand loyalty.

Check it out here: https://bit.ly/3OxhzaH

Driving Brand Loyalty with Facebook In-stream Video Ads In the US, consumers pay for 4 different streaming video subscriptions on average and spend 100 minutes per day watching online videos. The demand for video content is here to stay and should be part of every marketer's advertising strategy.

Who's hungry for some user-generated content? 😋 Huel leveraged our Creator Connect solution to find foodie-forward creators and partner with them for videos. 🍝 By adding these videos to dynamic templates, Huel managed to break through ad fatigue.

The brand also tested creative elements such as captions and product UI, resulting in a 44% lower cost-per-session. Read more: https://bit.ly/3pK0hwK

Connect With Creator Culture to Succeed on TikTok As a brand that relies on digital for revenue growth, you would never omit your search engine strategy from your paid and organic tactics—it’s time to think the same way about TikTok.

Advertising Week Europe was brilliant last week! 💡 Our CIO, Oli Marlow-Thomas, was on stage discussing ad creative with Kieran Winstone-Gillman from Expedia and Stephanie Kovach from Google, and throughout the entire event our team offered valuable insights, along with delicious smoothies. 🥤 Yes, we built our very own Smartly Smoothie Bar! ✨ Cheers to everyone who swung by our booth at .

Do you find it challenging to create personalized advertising creatives at scale from a single video? 🤨 We've got your back!

Learn how T-Mobile nailed ad with the Smartly Digital Advertising Platform and saw a 3x higher lift in Message Association and 0.6x higher increase in brand consideration. 🔥 https://bit.ly/3BxpZqF

T-Mobile Drives Message Association with Personalized Creatives Producing social and mobile first creatives with Smartly.io resulted in 3x higher lift in Message Association and 0.6x higher lift in brand consideration compared to the business-as-usual TVC creative.

It's official: Smartly.io is TikTok's inaugural partner for Video Shopping Ads 🎉

We're so excited to make our Video Shopping Ads offering now available for all commerce and retail advertisers 🛍️ and allow them to have access to automated workflows that help to scale, optimize, and test ads that drive results. 🎯

Read more about it in Social Media Today 👉 https://bit.ly/3Ootlns

TikTok Announces New Partnership with Smartly.io to Facilitate Video Shopping Ad Creation The partnership will facilitate shopping ad creation in the app.

Are you looking to elevate your social media presence? 📈 We have the perfect solution for you! Our Creator Connect 2.0 makes it easy to obtain high-quality results through user-generated video assets. 🎥

Get insight from us on this offering and how you can take more time to focus on creating content: https://bit.ly/3BcoFJE

Smartly.io Presents: Creator Connect 2.0 Welcome to Creator Connect 2.0 – a one-stop solution for brands and advertisers looking to elevate their social media presence.

Looking for ways to implement a full-funnel strategy? Check out how we've helped StubHub achieve a 59% increase in their lower funnel conversion rates, nearly 5 times better results in their remarketing efforts and a 5.2% higher brand lift. 🔥🔥🔥 https://bit.ly/3VmK8sN

StubHub partners with Smartly.io to drive higher brand lift and conversions through full-funnel strategy With the findings in how creative performed across all funnels, and the return of in-person events, the team at StubHub is positioned now more than ever as the platform to connect fans to unique experiences, globally.

Introducing ✨Creator Connect 2.0 ✨ — a one-stop solution for those looking to elevate their presence! Here at Smartly, we believe in quick, quality results — and that’s exactly what this solution can do. Don't miss your opportunity to jump on the waitlist! 👉 https://bit.ly/3AYTAsO

Smartly.io Presents: Creator Connect 2.0 Welcome to Creator Connect 2.0 – a one-stop solution for brands and advertisers looking to elevate their social media presence.

If done strategically, and with the consumer in mind, can be a key 🔑 driver of new business and customer loyalty!

Earlier this year, we developed a report outlining the top 🔝 digital advertising trends for 2023 to help you understand this constantly evolving industry. Interested to learn more? Dig into our blog here: https://bit.ly/3Hz8cn5

Top Digital Advertising Trends for 2023 The digital advertising trends for 2023 are here!

Culture is important to us here at Smartly. We believe unique people deserve unique experiences, where they feel comfortable and welcome. 🧑🏻‍🤝‍🧑🏾 Read about how we put this into action from our Sales Development Manager, Serena Gencler: https://bit.ly/3oqqlw7

4 Companies Infusing Fun And Connection Into The Workplace These companies are committed to crafting enjoyable, inclusive cultures.

Trends come and go on TikTok but some concepts never die. 🔥 Unboxing and try on videos help to not only establish trust, but drive consideration for the product you're . Never made this type of video? No worries - we have you covered! Check out how you can use this concept to master your TikTok strategy in our latest blog: https://bit.ly/3LEyTc5

TikTok Creative Best Practice: The Unboxing Videos Unboxing and Try On videos are meant to showcase tangible products in a real-life, indisputably believable context. Communities on social platforms are already inclined to advocate for products they love, so, like testimonials, unboxing videos help to e...

TikTok Top Tip: Show, don’t tell is a great way to be authentic. Build credibility by showing who your hero is, and how they use the product or service – show off your glowing skin or your new outfit! 👗 ✨

For more tips, check out our best practices series: https://bit.ly/43KdFjS

How to Win With UGC Content Smartly.io’s Creative Director, Sarah Hiraki, takes you through some creative best practices she’s both developed and come across while working with some of the world’s biggest brands on their digital creative efforts.

Forrester said it best: Smartly.io is redefining social and creativity.

To help us further our vision, we’ve tapped Brianna G**s to lead Brand Marketing and Communications.

Keep an eye out for what’s next. Big things ahead.

https://bit.ly/3LxTaj6

Smartly.io Taps Brianna G**s to Lead Brand Marketing & Communications Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Brianna G**s as SVP, Brand Marketing & Communications.

Gen Z is the prime target for a lot of brands, but their mindset 🧠 differs from other generations and it can be difficult to learn how to engage them. Check out our eBook around how to reach on social media: https://bit.ly/3KLbAeJ

How to Engage Gen Z on Social Media To understand better the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before, Smartly.io conducted two surveys in May of 2022.

Planning ahead can be a challenge, but you can by using estimation as a tool. 🔨 Ready to dig in and learn how? Check out our blog: https://bit.ly/3GQI4TK

Scaling Agile — Estimation as a Tool for Continuous Improvement An estimation cycle can be a source of continuous feedback, helping development teams work smarter and giving them more say in strategic decision-making.

What is corporate responsibility at Smartly.io? Easy - it’s a key focus for us, and we pride ourselves on our DE&I and environmental and social responsibility activities. Here, our Smartlies can feel safe and included, and help make a positive impact on the industry. 💟 See how we do it: https://bit.ly/43nqoJf

Corporate Responsibility at Smartly.io We believe in the promise of social media to connect people and in the responsibility of businesses to lead by example.

Competition is increasing, but that doesn’t mean you can't stand out. 🌟 With 92% of consumers saying they follow a brand or make a purchase after watching a TikTok - it's time to be a part of the action! Learn how to reach your TikTok goals 🎯: https://bit.ly/3ZYZHaK

Don't Make Ads, Make TikToks TikTok has taken the world by storm - fun, authentic, video-first storytelling is here to stay and creators and users alike are embracing it.

The world is evolving at remarkable speeds 🏃💨 - especially in the advertising industry. is advancing, and the wants and needs of consumers are changing, making it critical for organizations to truly understand not only the market but their consumers. Dig into the 2nd generation of adtech with our CIO, Oli Marlow-Thomas: https://bit.ly/3ZoV4Gs

One Platform, Many Possibilities: Introducing The 2nd Age of AdTech Combining the power of media automation, creative agility and advertising intelligence across the largest media platforms, The Smartly Digital Advertising Platform was built to solve these complex challenges, with an appreciation that core marketer goals never change.