Yieldbird

Many interesting meetings today during Impact CEE in Bucharest, and we look forward to more tomorrow.

The past two weeks have been filled with productive meetings with publishers and partners. It was a pleasure to meet everyone!

First, in Copenhagen, Adnami surprised us with the "Best Partner" award at the Adnami International Publisher Summit 2024. Just a few days later, we had the pleasure of over 20 meetings at DMEXCO24!

See you in Q4!

Let's talk about your current challenges and growth opportunities. Join us at DMEXCO 2024 for a 30-minute in-person meeting!
https://calendly.com/yieldbird-dmexco/let-s-meet-at-dmexco-24

Full control, 100% transparency, 0% black box - check how Bored Panda started a journey to full inhouse with Yieldbird Platform.

https://yieldbird.com/research-hub/case-study/how-boredpanda-started-a-journey-to-full-inhouse-with-yieldbird-platform/

Boosting the viewability of ad slots is a real challenge for plenty of digital publishers. 📈 As we know, viewability influences CTRs and, therefore, the quality and value of the inventory. 💰

Seeing this need, we have designed a tool that will ideally respond to the challenges related to viewability – Viewability Tools, which not only boost this metric but can reconcile this with good UX. 🛠️👁️

With the help of our solution, one of our clients, Infor, experienced a significant increase by an average of 63% in comparison to the initial value. 🚀

How exactly? Check the details of the success story. ➡ https://yieldbird.com/research-hub/case-study/infor-pl/

Success often wears the cloak of measurable uplifts. But what if we told you that sometimes, 0% is the magic number? 🧐

Price Genius is an AI-powered solution to optimize the Open Market pricing strategy. Most of the time, it generates uplifts for publishers. But what if the uplift is 0%? Fear not—it's a triumph! Price Genius isn't stumped; it means your initial prices are already optimal. 🏆

Think your pricing strategy is flawless? Put it to the test with Price Genius. A 0% uplift provides double verification at no cost. But if there's room for improvement, buckle up for significant benefits. 🚀

Why Is a 0% Uplift in Price Genius Not a Failure? In the world of business, we often equate success with measurable uplifts. Yet, there are moments when a 0% uplift can be a beacon of success. How is it possible? Check.

Sign up for our cutting-edge Prebid Stack – a comprehensive prebid management tool and enjoy 3 MONTHS FREE! 📈🆓 Lock in this exclusive offer by sealing the deal before the year ends! 🗓️✨

Why wait? Optimize your ad strategy effortlessly and boost your revenue with our user-friendly solution. 🚀💰 But remember, this offer is valid for the first 500 million ad requests. 🏃‍♂️

Don't miss out – let's make your ad management journey a breeze! 🚀🌟

Seeking to supercharge ad revenue, Gazeta.pl embraced Unfilled Recovery — a game-changer giving unsold impressions a second shot and turbocharging auction efficiency. 🚀

The impact?

Effortless uplift — a 3% revenue boost, 22% more ad requests, and a slick 7% fill rate improvement.

Unfilled Recovery seamlessly slid into the mix, making waves without a hitch in user experience. It's not just a success story; it's a revenue rollercoaster with Gazeta.pl at the helm. 🎢✨

Smart solutions, tangible results — because who said optimizing ad inventory couldn't be thrilling? Try yourself and unlock your programmatic revenue potential now! 📈

💸 7 Ways to Increase Black Friday Programmatic Revenue 💸

It’s not rocket science but requires clever strategies to make your Black Friday season successful. Here are seven ways to increase Black Friday programmatic revenue. 📈

🛒 Check Your Inventory: Analyze your website's performance and clean up outdated ad units. Focus on high-quality, engaging ad formats to attract more advertisers and increase CPM.

🛒 Enhance Targeting Strategy: A solid targeting framework is crucial. Utilize first-party data for effective behavioral and contextual advertising.

🛒 Curate High-Performing Inventory Packages: Bundle your top-performing inventory to secure better CPMs and attract advertisers.

🛒 Prioritize UX and Website Performance: Slow-loading websites deter shoppers. Optimize user experience by balancing ads and content.

🛒 Explore the Benefits of Ad Refresh: Ad refresh solutions increase revenue and viewability, especially during the holiday season. Try Refresher and take advantage of our Black Friday promotion.

🛒 Adjust Direct-Selling Approach: Programmatic channels will see increased RPMs, but direct sellers should revise rate cards for additional revenue during the festive period.

🛒 Optimize for Mobile Shoppers: Make your website mobile-friendly to cater to the rise in mobile shopping. Google and potential advertisers will appreciate it.

Prepare your digital publishing strategy, and let's make this Black Friday season prosperous! 🎉💰
Check the details in the article. ⬇

PS There's a special offer in there. 🙊 🏷

7 Ways to Increase Black Friday Programmatic Revenue Black Friday 2022 reached $9.12 billion in sales. In this guide, we'll see some tips to help you increase Black Friday programmatic revenue this year.

According to research, 42.7% of internet users block ads. 🚫

Ad blockers are shaping the online landscape, sparking intense debates among publishers worldwide. With increasing number of users employing them, it's changing how online businesses operate. Is this surge in ad blockers truly a major issue? 🤔

Let's explore the impact and implications in the article below. ⬇

Ad Blocker - an Answer To a Broken Business Model? [2023] Ad blockers are among the most heavily discussed topics by publishers. More and more users are running it. Is it really that big of an issue?

Did you know Lazy Auctions may be a game-changer in the world of digital advertising? 🙌

This innovative technology is gaining popularity for optimizing campaigns and generating revenue. We've conducted A/B tests that show significant revenue increases and positive impacts on Header Bidding. 📈

Read the article and see how launching and optimizing Lazy Auctions can take your advertising campaigns to the next level and increase revenue. 🚀

The Impact of Lazy Auctions on Header Bidding: A/B Testing Results Dive into the article to find out the influence of Lazy Auctions on Header Bidding thus revenue increase, backed by A/B tests.

The Publishers and Advertisers share one common goal: to run effective ad campaigns that will hopefully bring some benefit to the users. However, beyond this, their goals diverge 🚫

💡 How do Advertisers use machine learning to buy cheaper impressions?
💡 And how can Publisher respond?

https://yieldbird.com/how-do-advertisers-use-machine-learning-to-buy-cheaper-impressions/

“Allowing consumers who would like to have a lower price and are advertising tolerant to get what they want makes a lot of sense,” the company’s co-chief exec Reed Hastings said, adding that Netflix is not viewing the ad-supported model as a “short-term fix.”


https://www.wsj.com/articles/netflix-earnings-q1-2022-11650325682

Netflix Explores a Version With Ads as Subscriber Base Shrinks The streaming company ended the first quarter with 200,000 fewer subscribers than it had in the fourth and said it expects to lose two million more in the spring quarter. Shares were down 25% in after-hours trading.

Not so long ago, we learned about the refreshed proposal for collecting data from Google - Topics API, and we have another interesting solution ahead of us 👈

Seller-Defined Audiences, the latest solution from IAB's Tech Lab, collects feedback and, for some experts, takes the lead in the race for the attention of publishers and advertisers 🏆

https://www.adexchanger.com/the-sell-sider/seller-defined-audience-is-better-than-google-topics-heres-why/

Seller-Defined Audience Is Better Than Google Topics. Here’s Why | AdExchanger Seller-Defined Audiences is a more effective and privacy-compliant solution to interest-based advertising than Google's Topics API proposal.