Conference Arena

This year’s Customer Experience Forum edition puts hybrid customer interactions 🤝 in the spotlight with our clever Bright Distribution Innovation Partner.

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝗶𝗴𝗻𝗮𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗡𝗼𝗿𝗺𝗮𝗹 across most industries. Digital displays capture roughly 400% more views than static displays, with an impressive recall rate of around 83%.

With a two-decade IT leadership journey, Bright Distribution 𝗯𝗿𝗶𝗱𝗴𝗲𝘀 𝗮𝗻𝗮𝗹𝗼𝗴 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀, connecting people and brands like never before through innovative tech solutions. 👨🏻‍💻 The company manages 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝘁𝗵𝗲 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝗶𝗴𝗻𝗮𝗴𝗲 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗶𝗻 𝗥𝗼𝗺𝗮𝗻𝗶𝗮 with: over 10.000 screens, 90 senior engineers across the country, multi-industry consultancy and custom commercial display solutions, next-generation technology, design and content management.

Immersive customer engagement is the new strategic destination, and our Innovation Partner will be there to get you started. The CExp Forum guests will have the chance to benefit from special gift vouchers to kick start their Digital Signage journey.🎫 Don’t miss the chance to learn more about Smart Commercial Display Ecosystems and navigate the future of customer marketing at Customer Experience Forum on October 16-17, at Biavati Events.

Analyse Romanian Oncology - between reform and reality - in this 📑 data-packed Ziarul Bursa article that highlights critical health areas of the local healthcare ecosystem.

Romanian Healthcare Conference & Expo is a platform of change that saves lives through and built on the philosophy “Together for better experiences for doctors and patients”, where exceptional people and brands join forces to accelerate the evolution of the health system. Here is a glimpse of the vision behind this year’s RHCE edition from the leaders who brought this game-changing PX concept to life:

🎙️RĂZVAN PREDICA, CEO – Affidea Romania & Hungary: „Affidea Romania is one of the important medical services providers and a partner of the public health system regarding diagnosis and treatment of oncological pathologies. The health of Romanians is our main priority, this is why we supported and got actively involved in every edition of the Romanian Healthcare Conference. The Affidea Group - that Affidea Romania is a part of, is a European leader in advanced medical imaging services, ambulatory diagnosis, and cancer treatment - we invest all our attention, specialized expertise, and technological innovation in the diagnosis, treatment, and health monitoring of Romanian patients.”

Access to innovative therapies is much slower locally compared to the EU, the gap being five to six years. Romania ranks first in Europe in terms of avoidable deaths, in the context of the so-called epidemic of chronic diseases and the absence of a culture of prevention that implies routine checks and screening. 🔬

🎙️MĂDĂLINA VILĂU, CX Consultant, Managing Partner – Marketing Insiders Group, R.H.C.E Founder: „Romania has the highest premature mortality rate from breast cancer and cervical cancer in Europe. It is estimated that in the next ten years, cancer could become the number one cause of death among European populations. The third edition of the Romanian Healthcare Conference addresses real-life medical needs through relevant solutions and action plans for a healthier Romania.”

Although the standards of basic patient Onco-Care are defined in the legislation, they are not applied nationally. Two of the critical debate topics for immediate action are the absence of standardized oncology patient journeys (for each type of cancer) – this substantially delays access to specific, vital treatments, and the fact that we have multidisciplinary work committees only in oncology centers from large cities.

2024 focuses on navigation strategies for compassionate, patient-centric oncological care. 📰 Read the full Bursa Article and get a glimpse of our upcoming business event via➡️ https://bit.ly/RHCEarticle.

Pain is inevitable. ⛰️ Some leaders use pain to fuel their journey, unleashing extraordinary power. EDUÁRD NOVÁK - Global Paralympic Champion🏅and Co-Owner of Novak Healthcare Concept - is one of those who went beyond physical and mental boundaries, becoming the first Romanian Paralympic champion.

Eduárd began his sport career as a speed skater, winning tens of international competitions. After turning 20 years old, in 1996, he was involved in a car crash that forced him into a race for his life, he lost his leg in this terrible accident and had to give up professional ice skating. Only to find his true calling and do the unthinkable by choosing a new sports path, cycling.

“I always knew who I was and what I could do... Many stories about champions can be told, some can become legends, and others become life lessons. But my story turned from success to agony and from agony to a world champion story in just a few moments”.

Eduárd Novák participated in Five Paralympic Games – in Athens, in Beijing (Silver Medal), in London (Silver Medal and 🥇Gold Medal), in Rio, and in Tokyo (Silver Medal) – and is now training for the sixth that will take place in Paris! 🚴🏻 He is currently a role model - not only for the aspiring leaders of the young sports generation, but for anyone who aims to achieve great things through effort and willpower. He was also President of the Romanian Cycling Federation and Minister Of Youth and Sports, and is currently running multiple business and community-led projects, such as: Novák Cycling Academy - the only one of its kind in Eastern Europe, Team NOVAK, Novak Healthcare Concept - correction and recovery medical products, charity events, and more.

The 3rd ROMANIAN HEALTHCARE CONFERENCE Edition will reunite remarkable healthcare leaders who are actively shaping the future of , and we are honored to have 🎙️Eduárd Novák as an empowering . This enlightening moment is inspired by our Platinum Partner, Clinicile Affidea Romania who believed in our mission to elevate the local medical ecosystem and supported R.H.C.E from its first edition.

For more conference info please visit PatientExperience.ro. Just a few seats left, 🛒 book your last-minute tickets via [email protected].

Get behind the scenes of our upcoming Customer Care Conference & Expo with this 📑insightful PRO TV article. 🎙️ MĂDĂLINA VILĂU - our inspiring multidisciplinary CX consultant and Managing Partner of Marketing Insiders Group, strategically highlights:

“More than 70% of leaders believe that getting to the next level of operational efficiency requires the entire business structure to grow around customer experiences; the product price and quality, or the inventiveness of the marketing campaigns remain important, but no longer play leading roles, as CX takes center stage. In the era of physical distancing and remote or hybrid working, the distance between departments should be smaller and smaller. The integration of Generative Artificial Intelligence solves many technical challenges, creating time and space for creative strategies, foresight, L&D programs, and customer centricity, so businesses can focus even more on people – customers, employees, and partners."

While AI is taking over countless tasks and increasing the speed of work in the customer relations sector and beyond, it demands new skills from niche specialists, new professional roles, and new ways of thinking – revolutionizing the workforce and success criteria in the customer care community.

Read the full story and join us on May 15-16 for more valuable insights and practical CX leadership tools at Biavati Events ➡️ https://bit.ly/ProTV-article.
🛒Secure last-minute conference tickets via [email protected].

🤖 Transformation is a mindset at Marketing Insiders Group. Change is inevitable, choosing to make the most of it is a choice. This way of thinking fuels innovation, agile thinking, and unprecedented performance results. We embody it in all our L&D solutions, business events, and team energy. We are proud to shine the light on like-minded leaders who chose action, not reaction. One of these game-changers is BOGDAN ROȘU, Board Member at Optima, President of Asociația Română de Factoring, and Executive Director of IFN Next Capital Finance SA

Over 25 years of multi-industry know-how - with a strong focus on executive management, business development, BPO, finance, and customer care - has shaped BOGDAN into a CX growth force for corporations, startups, and NGOs. 🌱 His curious nature has pushed him never to stop learning, encouraging his teams to do the same to stay ahead and be a part of emerging future scenarios:

“With the AI revolution, the CX excellence benchmark has become overrated, as customer behavior has changed dramatically during the pandemic and the global tech transformation. With the right operational strategy, technology is power for both clients and customer service teams.

The best client interaction formula consists of proactive personalization, flawless digital brand presence, omnichannel efficiency, responsiveness, and consistency - all by maximizing the endless opportunities that Generative Artificial Intelligence has to offer to strengthen customer relationships and loyalty.”

BOGDAN ROȘU wears many strategic hats in both leadership and operational areas. His dynamic DNA is contagious, empowering both people and businesses to thrive like never before.

🤝 Marketing Insiders Group salutes his Doer attitude and strategic vision, and is delighted to be a part of his professional journey for years to come.

🚢 2024 is all about resilience through collaborative leadership. At Marketing Insiders Group, we are committed to elevating CX standards in Europe through adaptive learning solutions that support remarkable customer care leaders in their ambition to achieve unprecedented customer experience performance. We are honored to be the voice of such passionate experts; one of these is ROXANA MARIANA SANDU, Head of Contact Center - Retail Distribution Division at Banca Comercială Română (Erste Group member).

Over 13 years of customer-focused business know-how, spanning from contact center specialist to CX strategist and manager, have shaped Roxana into a dedicated industry leader who efficiently optimized processes and inspired teams to reach impressive milestones and genuinely connect with the BCR customers regardless of recent global challenges:
“The pandemic changed both CX and banking perceptions. This is an irreversible process, as most workflows transformed to manage everything remotely. My team and I focused all our efforts and attention on making the New Normal technology work for our people and our customers, not against them. We turned this challenge of adapting fast into an opportunity to improve the way we operate. We are proud that this led to positive change for BCR, as our NPS went from 45% to 71% in the last two years.”

Roxana is a human-centric professional by design,❤️ she is all about as she dedicated her entire career to the evolution of the contact center, by empowering her team and by making the customers feel heard:
“Excellence is just a word if you operate in an overly complicated environment. translates into keeping things simple - from communicating with ease, finding creative solutions for any given CX context, to building a positive climate of trust and good emotions for both employees and customers.“

🤝 Marketing Insiders Group is happy to celebrate her commitment to the customer care community, and to stand by her upcoming CX initiatives.

🔥“Contemporary Business for Contemporary Challenges” is more than our business manifesto. It is our commitment to LISTEN to our partners and SEE their needs and “DNA” when designing their tailor-made training courses.
We don’t do boring and we’ll stop at nothing to get our customers to their strategic destination.

One size doesn’t fit all when it comes to business learning, especially if your end goal is outstanding customer experience results. With this in mind (and heart 💚), we are thrilled to launch our unconventional 𝟮𝟬𝟮𝟰 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗖𝗮𝘁𝗮𝗹𝗼𝗴𝘂𝗲!🚀

Explore a sparkling infusion of playful passion, operational know-how, inspiring emotion, awakening foresight, and market awareness - that embodies all leadership colors. Dive into your Strategic Menu for this Business Year and get ready for a transformative training experience. 𝗩𝗜𝗘𝗪 𝗼𝗿 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 the catalogue right here ➡️ https://market-insiders.com/training-catalogue/, and reach out if you want to meet us and begin your memorable journey.

P.S. Don’t forget to subscribe to our newsletter for complimentary business insights and Marketing Insiders Group news and community events.

The second half of the ROMANIAN HEALTHCARE CONFERENCE & EXPO was as enlightening as the first, featuring three captivating panels that pushed the boundaries of healthcare discussions. 🚀

🌐 The MedBusiness panel, led by CECILIA OLSSON, Product Lifecycle Manager & Patient Advocate, EMEA GE HealthCare, delved deep into enhancing patient experience and cancer patient profiling. The panelists, DOINA PICIU, Primary Physician in Nuclear Medicine and Endocrinology, Head of PET/CT Center Affidea Romania - Cluj Napoca, LAURENȚIU VĂLCĂUAN, Oncology Specialist Physician Centrul Medical Lotus-Med, SINAN NAZIF ARAN, Ph.D., Deputy CEO Group Florence Nightingale Hospitals, and GABRIEL RÎCU, Ph.D., Primary Doctor in Radiotherapy MedEuropa, shared valuable insights on improving patient education and the importance of the rehabilitation of the oncologic patient.

🧭 In the MedCare Transformations panel, OANA VASILE, Executive Healthcare Consultant, unfolded a rich discussion on patient navigation's role in the medical ecosystem. With insights from PATRICIU ACHIMAȘ-CADARIU, Ph.D., Primary Physician, Gynecological Oncology Super-specialization and Oncological Surgery Institutul Oncologic „Prof. Dr. Ion Chiricuță”, Cluj-Napoca, VICTORIA ASANACHE, Patient Navigator and Medical Navigator Trainer Amazonia Navigators, ALEXANDRA MUNTEANU, Eastern Europe Imaging Sales Manager GE HealthCare, CRISTINA NETEA, ACIM, Head of Value Proposition and Health Business NN Asigurări Viață, and BOGDAN ANGHELOIU, MD, General Manager MedEuropa, the focus was on patient journeys – even though implementing patient navigation is quite daunting, the panelists agree that it’s necessary to improve oncology patient care and reintegration in a regular lifestyle.

🤖 The MedTech panel, steered by OANA DUMITROIU, Senior Vice-President Marketing & Communication Affidea, explored technology solutions for sustainable healthcare. CHARLES NIEHAUS, Executive Director Affidea, OVIDIU HINTA, Modality Manager CT & MI GE HealthCare, SERGIU POP, Data & AI Specialist Microsoft, and ALIN ROȘCA, Founder & CEO RepsMate, engaged in a dynamic discussion on simplifying processes, onco-diagnosis breakthroughs, and the evolution of telemedicine - and how all this will positively impact patient care.
👏 A special thank you to our conference moderator, SILVIU MAN, whose expertise and guidance were instrumental in delivering excellent content and impactfully summing up each panel.

🙌 And, of course, a heartfelt thank you to our sponsors for their unwavering commitment to improving patient experience. Kudos to Platinum Partner: Affidea Romania; Strategic Partners: IQ Agency, FutureStation, Mystery Shopping Agency, Conference Arena; Supporting Partners: GE HealthCare, Group Florence Nightingale Hospitals, MedEuropa, RepsMate; Partners: PALMED - Patronatul Furnizorilor de Servicii Medicale Private, Federatia Asociatiilor Bolnavilor de Cancer din Romania, Royal Hospital Bucharest, Amazonia Navigators, Institutul Oncologic Prof Dr Ion Chiricuta Cluj Napoca; and our Media Partners: DOC | Oana Cuzino, Ziarul Bursa.

Today, at the 2nd edition of the ROMANIAN HEALTHCARE CONFERENCE & EXPO, we're exploring ONCOLOGY insights, a critical topic both in Europe and Romania.

✨ The conference, a collaboration between Marketing Insiders Group and Affidea Romania, has brought together a remarkable blend of medical doctors, experts, and technology companies. Their shared goal? To revolutionize the patient experience in oncology.

🚀 Kicking off the event, RĂZVAN PREDICA, CEO Affidea Romania & Hungary set a high bar, delving into the latest advancements in oncology care.

🔍 Following him, CHARLES NIEHAUS, Executive Director Affidea Group, highlighted the vital role of patient care and cancer prevention programs, reminding us of their profound impact on healthcare.


🎗️ CĂTĂLIN VLAD, Ph.D., Primary Physician General Surgery, with subspecialties in Oncological Surgery and Laparoscopic Surgery, Manager - then shared an inspiring success story: the journey to establish a certified Breast Cancer Centre at Institutul Oncologic „Prof. Dr. Ion Chiricuță”, Cluj-Napoca. This marks a pivotal step in elevating breast cancer care standards in Romania.

🔬 One of the highlights was the MedCare Prevention panel facilitated by Doctor Oana Cuzino, DOC founder. It brought together diverse perspectives – from patient representatives to medical professionals – emphasizing that cancer is not just a personal or familial issue, but a societal one, which can only be solved through ongoing, constant communication between doctors and patients. Together with the panelists, IOAN STOIAN, Ph.D., Primary Physician Obstetrics and Gynecology, Founder Royal Hospital Bucharest, CEZAR IRIMIA, President Federatia Asociatiilor Bolnavilor de Cancer din Romania, JAIME ESPIN, Ph.D., Professor - Andalusian School of Public Health, and RUBEN BONILLA GUERRERO, Doctor of Medical Sciences, Rare Diseases & Pharmacogenomics Expert, CEO & Chief Medical Officer - Genetica Consulting Services - Doctor OANA CUZINO painted a realistic image of cancer care in Romania, and the opportunities for improvement we can implement with minimum effort.

📢 Finally, DIANA-LORETA PĂUN, PhD, Romanian Presidential Advisor on Public Health, delivered a powerful speech on Romania's national strategy for cancer prevention. Her call to action for institutions and private medical companies to join forces was a standout moment.


💭 DIANA STAFIE (PARFENI), Founder FutureStation, brilliantly concluded the session by challenging us to rethink our approach to the future. It's not a single point in time but a spectrum of possibilities, demanding our anticipation and preparedness, not our forecast.

In times of socioeconomic and geopolitical turmoil, the medical sector is under pressure to reduce healthcare spending while increasing the quality of care. 🏥 Hospital margins are currently declining and need an operational re-frame to boost performance and revenue. Workforce costs are a big challenge these days, with escalating salaries, unprecedented retirements, and resignations.

Join us tomorrow, Nov. 22nd, for an expert diagnosis of the at the 2nd ROMANIAN HEALTHCARE CONFERENCE & EXPO Edition - for a down-to-market Operations > Panel Discussion with remarkable local and international multi-industry who will debate “ as a multidisciplinary approach in Cancer Care”.

🎙️DOINA PICIU, Primary Physician in Nuclear Medicine and Endocrinology, Head of PET/CT Center CT Clinic Affidea Cluj Napoca, Member of the Board of Endocrine Tumors Task Force of EORTC (European Organisation for Research and Treatment of Cancer)

🎙️SINAN NAZIF ARAN, Ph.D., Deputy CEO Group Florence Nightingale Hospitals

🎙️GABRIEL RÎCU, Ph.D., Primary Doctor in Radiotherapy MedEuropa

🎙️LAURENȚIU VALCĂUAN, Oncology Specialist Physician Centrul Medical Lotus-Med

Marketing Insiders Group’s clever and inspiring 🌟 Panel Facilitator CECILIA OLSSON - Product Lifecycle Manager & Patient Advocate, EMEA GE HealthCare, and , will strategically lead important conversations with the conference speakers and the audience - focusing on high-interest topics, such as:

🔎 Cancer Patient Profiling | Behavioral traits, diagnosis, and treatment needs.
👁️‍🗨️ Improving Patient Education | Second opinion mindset and collaborative leadership.
⚙️ Unlocking Operational Excellence | The Synergy of Healthcare Staffing, Medical Navigators & Performance.

Meet CECILIA and the panelists in person tomorrow at the majestic Crowne Plaza Bucharest and discover where the medicare market is heading!

Check out the full RHCE 2023 via https://bit.ly/RHCEagenda.

If healthcare systems don’t step up their and monitoring programs, by 2048, NCDs (including heart disease, stroke, cancer, diabetes, and chronic lung disease) are projected to cause 86% of global deaths.🔥 It is in our power the change the narrative and empower the evolution of the medical ecosystem.

Immerse in Marketing Insiders Group’s 360° approach to the New MedCare Era at🎙️ the 2nd ROMANIAN HEALTHCARE CONFERENCE & EXPO edition - which will challenge medicare leaders to reimagine patient care, and brainstorm practical solutions for immediate positive impact regarding Elevating in Europe - focusing on the Local Oncological Landscape.

🤝 This ambitious business event was possible with the vision, support, and inspiration of a wide strategic network. for being a part of our mission to improve patient experience and healthcare operations, aiming for healthier patients and happier doctors.

PLATINUM PARTNER: Affidea Romania

SUPPORTING PARTNERS:
GE HealthCare
MedEuropa
Group Florence Nightingale Hospitals
RepsMate

STRATEGIC PARTNERS:
IQ Agency
FutureStation
Mystery Shopping Agency
Conference Arena

CONFERENCE PARTNERS:
PALMED - Patronatul Furnizorilor de Servicii Medicale Private
Royal Hospital Bucharest
Amazonia Navigators
Institutul Oncologic „Prof. Dr. Ion Chiricuță”, Cluj-Napoca
Federatia Asociatiilor Bolnavilor de Cancer din Romania

MEDIA PARTNERS:
DOC | Oana Cuzino
Ziarul Bursa

See you tomorrow at Crowne Plaza Bucharest.
Check out conference info and event agenda via www.patientexperience.ro.