Volume Ten

Poorest countries in Europe by GDP per capita:

1. 🇺🇦 Ukraine
2. 🇽🇰 Kosovo
3. 🇲🇩 Moldova
4. 🇧🇾 Belarus
5. 🇦🇿 Azerbaijan
6. 🇧🇦 Bosnia and Herzegovina
7. 🇦🇲 Armenia
8. 🇬🇪 Georgia
9. 🇲🇰 North Macedonia
10. 🇦🇱 Albania
11. 🇷🇸 Serbia
12. 🇲🇪 Montenegro
13. 🇹🇷 Türkiye
14. 🇷🇺 Russia
15. 🇧🇬 Bulgaria
16. 🇷🇴 Romania
17. 🇭🇷 Croatia
18. 🇵🇱 Poland
19. 🇭🇺 Hungary
20. 🇬🇷 Greece
21. 🇱🇻 Latvia
22. 🇸🇰 Slovakia
23. 🇱🇹 Lithuania
24. 🇵🇹 Portugal
25. 🇨🇿 Czechia
26. 🇪🇪 Estonia
27. 🇸🇮 Slovenia
28. 🇪🇸 Spain
29. 🇨🇾 Cyprus
30. 🇮🇹 Italy
31. 🇲🇹 Malta
32. 🇦🇩 Andorra
33. 🇫🇷 France
34. 🇬🇧 United Kingdom
35. 🇩🇪 Germany
36. 🇫🇮 Finland
37. 🇧🇪 Belgium
38. 🇸🇪 Sweden
39. 🇦🇹 Austria
40. 🇸🇲 San Marino
41. 🇳🇱 Netherlands
42. 🇩🇰 Denmark
43. 🇳🇴 Norway
44. 🇨🇭 Switzerland
45. 🇮🇪 Ireland
46. 🇱🇺 Luxembourg

According to the IMF, as of July 3, 2024 data

Most educated countries:

South Korea 🇰🇷: 69%
Canada 🇨🇦: 66%
Japan 🇯🇵: 64%
Luxembourg 🇱🇺: 63%
Ireland 🇮🇪: 63%
Russia 🇷🇺: 62%
Lithuania 🇱🇹: 57%
UK 🇬🇧: 57%
Netherlands 🇳🇱: 55%
Norway 🇳🇴: 55%
Australia 🇦🇺: 54%
Switzerland 🇨🇭: 52%
United States 🇺🇸: 51%
Belgium 🇧🇪: 51%
France 🇫🇷: 50%
Sweden 🇸🇪: 49%
Denmark 🇩🇰: 49%
Spain 🇪🇸: 48%
Slovenia 🇸🇮: 48%
Portugal 🇵🇹: 47%
Israel 🇮🇱: 46%
Latvia 🇱🇻: 45%
New Zealand 🇳🇿: 45%
Greece 🇬🇷: 44%
Estonia 🇪🇪: 43%
Austria 🇦🇹: 42%
Iceland 🇮🇸: 42%
Poland 🇵🇱: 40%
Chile 🇨🇱: 40%
Finland 🇫🇮: 40%
Turkey 🇹🇷: 40%
Slovakia 🇸🇰: 39%
Germany 🇩🇪: 36%
Czechia 🇨🇿: 35%
Hungary 🇭🇺: 33%
Colombia 🇨🇴: 31%
Costa Rica 🇨🇷: 30%
Italy 🇮🇹: 28%
Mexico 🇲🇽: 27%
China 🇨🇳: 27%
Saudi Arabia 🇸🇦: 26%
Brazil 🇧🇷: 23%
India 🇮🇳: 21%
Argentina 🇦🇷: 19%
Indonesia 🇮🇩: 18%
South Africa 🇿🇦: 15%

Note: % of 25- to 34-year-olds having completed tertiary education

According to Education at a Glance: Educational Attainment and labour-force status

Animals with the strongest bite force:

😲 Human - 160 psi
🐻‍❄️ Polar bear - 1,200
🐻 Grizzly bear - 1,200
🦍 Gorilla - 1,300
🐆 Jaguar - 1,500
🦛 Hippo - 1,800
🐊 Alligator - 2,000
🦈 Great white shark - 4,000
🐊 Nile crocodile - 5,000
🐋 Orca - 19,000

psi - pounds per square inch

According to WorldAtlas, Live Science

The social media marketing piece you're forgetting...

You cre
ate content to get likes, views, and shares.

And hopefully, some of those people become a customer.

According to a senior VP at Google, "almost 40% of young people are using TikTok or Instagram for search instead of Google."

And our data also shows that people are using social media to search more and more.

So why not optimize for SEO on social platforms?

Like traditional SEO, it comes down to several factors but starts with keywords.

All you have to do to find the hot keywords people are searching for on social media is:

1) Go to Answer the Public
2) Select "TikTok" or "YouTube"
3) Type in a keyword within your industry
..and it will show you every search phrase that is hot.

Most stressed countries:

1.🇦🇫 Afghanistan: 68%
2.🇱🇧 Lebanon: 65%
3.🇸🇱 Sierra Leone: 61%
4.🇹🇷 Türkiye: 60%
5.🇱🇷 Liberia: 58%
6.🇱🇰 Sri Lanka: 56%
7.🇺🇬 Uganda: 56%
8.🇨🇾 Cyprus: 55%
9.🇪🇨 Ecuador: 55%
10.🇬🇷 Greece: 54%
11.🇮🇶 Iraq: 53%
12.🇵🇪 Peru: 53%
13.🇺🇸 United States: 53%
14.🇧🇴 Bolivia: 52%
15.🇲🇹 Malta: 52%
16.🇨🇦 Canada: 51%
17.🇮🇷 Iran: 51%
18.🇹🇩 Chad: 50%

Note: Percentage of respondents who reported experiencing stress

According to Gallup (Gallup Global Emotions Report 2021-2022)

Head of State annual salary:

🇸🇦 Saudi Arabia - $9.6 billion
🇦🇪 UAE - $4.61b

🇰🇼 Kuwait - $165 million
🇲🇨 Monaco - $52m
🇳🇴 Norway - $33m
🇸🇪 Sweden - $16m
🇩🇰 Denmark - $11m
🇳🇱 Netherlands - $6m
🇯🇵 Japan - $3m
🇨🇭 Switzerland - $507 thousand
🇮🇪 Ireland - $401k
🇺🇸 USA - $400k
🇦🇹 Austria - $378k
🇦🇺 Australia - $354k
🇪🇸 Spain - $304k
🇨🇦 Canada - $290k
🇮🇹 Italy - $275k
🇩🇪 Germany - $268k
🇰🇷 South Korea - $211k
🇹🇷 Turkey - $197k
🇫🇷 France - $194k
🇨🇿 Czechia - $149k
🇫🇮 Finland - $141k
🇷🇺 Russia - $136k
🇧🇷 Brazil - $102k
🇮🇳 India - $84k
🇧🇬 Bulgaria - $79k
🇪🇬 Egypt - $70k
🇵🇱 Poland - $70k
🇲🇽 Mexico - $68k
🇵🇰 Pakistan - $65k
🇦🇷 Argentina - $52k
🇻🇪 Venezuela - $49k
🇪🇹 Ethiopia - $45k

We looked at 138 domains that have continually ranked well over the last 2 years… even with all the Google algorithm changes… here is what they had in common:

1. Their content wasn’t stale - they updated their content on average of 1.35 times a year per web page.

2. Their content contained EEAT - Google talks about it and it helps make your content standout, especially in a world of AI.

3. The majority of their web pages had backlinks - 76% of their web pages had backlinks from external sites.

4. They all had internal links - almost all of their web pages had at least 3 internal links.

5. The sites all had brand queries - on average the domains received 3809 searches a month for their brand name.

6. On average they had 5 social media accounts - in order the most common social networks they used to promote their site are: LinkedIn, Facebook, Instagram, Youtube, X.

7. Their backlink growth isn’t slowing down - they are gaining more backlinks percentage wise year over year.

8. They continually optimize for click-through rates - on average each site made 114 changes to their meta tags on existing pages each year.

9. Their web pages loaded fast - their average load time was 2.2 seconds. They all also used a CDN.

Hope this helps you with your rankings.

🚀 Facebook ad campaigns are essential for boosting sales in any business due to their extensive reach and advanced targeting capabilities. With over 2.8 billion monthly active users, Facebook provides businesses access to a vast audience. The platform's sophisticated targeting tools allow businesses to reach specific demographics, interests, and behaviors, ensuring ads are shown to the most relevant potential customers. Additionally, Facebook ads offer various formats, such as images, videos, and carousels, to effectively showcase products and services. The analytics tools provided by Facebook enable businesses to track the performance of their ads in real-time, allowing for optimization and better return on investment. Overall, Facebook ad campaigns can significantly enhance brand visibility, drive website traffic, and ultimately increase sales. 🚀

If you are going to leverage influencer marketing, this is why you should focus on nano-influencers over micro-influencers and big, well-known influencers in general.

It's hard to make influencer marketing profitable.

Here are the stats of a beauty company running a campaign with big influencers.

Total followers: 119 million
Total cost: $11,500
Number of influencers: 32
Impressions: 10.8 million
Total likes: 114k
Total comments: 1252
Total bio link clicks: 906
Total trackable conversions: 21

The campaign wasn't profitable.

Now, here are the stats for the micro-influencers (same campaign)

Total followers: 26 million
Total cost: $1,775
Number of influencers: 137
Impressions: 3.7 million
Total likes: 34k
Total comments: 335
Total bio link clicks: 278
Total trackable conversions: 9

This campaign wasn't profitable either, but when you look at a CPA, micro-influencers cost $130.55 versus $547.62.

Now, look at the cost for nano-influencers (influencers with 50,000 or fewer followers).

15% of the sale.

That's right, with the nano-influencers, we just paid out 15% of each traceable sale.

If an influencer drove revenue, we paid them, and if they didn't drive revenue we didn't pay them.

It's that simple.

Many nano-influencers won't accept a revenue share deal, but a good chunk will.

For every 100 nano influencers we contacted, roughly 21 were interested. Out of the 21 that were interested, 16 promoted the product.

Out of the 16 that moved forward, 11 of the influencers drove sales.

11 out of 100 isn't bad.

With big influencers, it's hard to get any of them to do a performance-based deal. And with micro-influencers, it is a tough pitch as well.

With nano-influencers, it isn't too hard of a pitch. Just look for ones that have already promoted another product or service. Those are the ones that are more likely to accept a deal.

https://volumetenn.com/ai-in-marketing-why-you-should-focus-on-the-ugly-and-boring-tasks-first/

AI in Marketing: Why You Should Focus on the "Ugly and Boring" Tasks First - volumetenn Artificial Intelligence (AI) is hot and sexy. But when it comes to marketing, you should focus on what AI can do for you that is ugly and boring. Most marketers use AI to create beautiful images and content, eventually planning to use it for video ad campaigns. However, we’ve found that AI content...

How about we go for a really intense and energetic animal-themed ? 🐾⚡️

A closeup of [animal/insect face], with fiery [orange] eyes and an angry expression. The background is a dark gray with sparks flying around him. illustrations, comic art, and cinematic light effects. Dark fantasy setting with [smoke]. a dark tone with focus stacking

It's your turn now! I was hoping you could show me what this prompt inspires you to create!

We analyzed 15,000 Instagram accounts to determine how often you should post for optimal account growth.

Stories - 4 to 7 times a day

Reels - 3 to 7 times a week

Images - 2 to 4 times a week

Collabs - 1 a week

Lives - 1 to 2 times a week

Carousels - 1 a week

Comments - 9 to 38 times a day

DMs - try to respond to everyone (we don't really have data on DMs, but it is kind to respond to anyone who messages you)

It may seem like a lot of work, but it isn't.

For example, if you post a reel, you can also post a story that showcases your reel.

Or with comments you can respond to people who leave a comment on your post or participate on other people's content and leave a comment that adds value.

Plus, you can repurpose your content across multiple social platforms.

But if you don’t have good content to share, don’t just post for the sake of posting. Brainstorm and you’ll start coming up with good ideas.

Try it out, you'll see faster growth.

What social platforms do different generations prefer?

We surveyed 11,004 people in different age groups to see their preferred social platforms.

This way, you know where to focus your attention.

Here they are in order of preference:

Gen Z (age 12 to 27) - Instagram, TikTok and YouTube

Millennials (age 28 to 43) - Facebook, Instagram, Snap, X, and YouTube

Gen X (age 44 to 59) - Facebook, YouTube, Instagram, and X.

Boomers II (age 60 to 69) - Facebook and YouTube

Boomers I (age 70 to 78) - Facebook

Facebook may not seem like a sexy social network, but it is used heavily by older age groups, which tend to have more money than the younger generation.

According to CNBC, the age group between 65 and 74 has the highest net worth.

1. Project Management Plan

Prompt: "Develop a structured plan for managing a (specific project e.g., software release, event planning, product launch). Detail required resources, timelines, risk management strategies, and performance metrics."

2. Professional Personal Branding

Prompt: "Design a roadmap for building and maintaining a strong personal brand in the (specific industry/field). Consider online presence, networking, thought leadership, and strategies for continuous growth."

3. Competitor Website Analysis

Prompt: "Analyze this competitor's website screenshot and identify their marketing strategies, visual trends, and areas for improvement."

4. Ask ChatGPT to help you become better at using ChatGPT.

Prompt: "Write a beginner's guide explaining how to use prompts, priming, and personas to get the most out of ChatGPT. Include clear examples and keep the guide under 500 words."

Create A Cool Content Plan With ChatGPT
Here are 17 prompts to help you create an amazing content plan for Instagram
1. Most asked questions about (X)
2. 30 story ideas for (Insert your niche)
3. Give me 10 post ideas about (X)
4. List 8 reels ideas for (X)
5. Give me 5 hook ideas for a caption about (X)
6. Write 3 quotes relatable to (X)
7. List a week of content ideas for a (X)
8. Write a 5-reel series about (topic)
9. Generate 3 post ideas from (Blog post)
10. Write a list of photo ideas for a (X) social media photoshoot
11. Generate a content calendar for a (X) for the month of (Y)
12. Write a list of Instagram post ideas that resonate with (X)
13. Generate a list of fall-themed Instagram post ideas for (X) business
14. Give me 7 Carousel ideas around (topic)
15. List Instagram story ideas to increase engagement
16. Generate a list of b-roll ideas, for (X) Instagram account
17. Write 3 social media post ideas to promote (product/service)
PS: Creating a content plan helps you avoid uncertainty with content creation, plus ChatGPT makes it easy to come up with one ☝️

Here's a highly effective drawing to showcase all kinds of scenes.

[Subject description] in the style of detailed comic book art, [Color1] and [color2] with an anime-inspired character design featuring an airbrushed look, colored pencil on paper, hyper-detailed
Like, try out, and share your most stylish renders!

Shortcut Keys System!!
CTRL+A. . . . . . . . . . . . . . . . . Select All
CTRL+C. . . . . . . . . . . . . . . . . Copy
CTRL+X. . . . . . . . . . . . . . . . . Cut
CTRL+V. . . . . . . . . . . . . . . . . Paste
CTRL+Z. . . . . . . . . . . . . . . . . Undo
CTRL+B. . . . . . . . . . . . . . . . . Bold
CTRL+U. . . . . . . . . . . . . . . . . Underline
CTRL+I . . . . . . . . . . . . . . . . . Italic
F1 . . . . . . . . . . . . . . . . . . . . . . Help
F2 . . . . . . . . . . . . . . . . . . . . . Rename selected object
F3 . . . . . . . . . . . . . . . . . . . . . Find all files
F4 . . . . . . . . . . . . . . . . . . . . . Opens file list drop-down in dialogs
F5 . . . . . . . . . . . . . . . . . . . . . Refresh current window
F6 . . . . . . . . . . . . . . . . . . . . . Shifts focus in Windows Explorer
F10 . . . . . . . . . . . . . . . . . . . . Activates menu bar options
ALT+TAB . . . . . . . . . . . . . . . . Cycles between open applications
ALT+F4 . . . . . . . . . . . . . . . . . Quit program, close current window
ALT+F6 . . . . . . . . . . . . . . . . . Switch between current program windows
ALT+ENTER. . . . . . . . . . . . . . Opens properties dialog
ALT+SPACE . . . . . . . . . . . . . . System menu for current window
ALT+¢ . . . . . . . . . . . . . . . . . . opens drop-down lists in dialog boxes
BACKSPACE . . . . . . . . . . . . . Switch to parent folder
CTRL+ESC . . . . . . . . . . . . . . Opens Start menu
CTRL+ALT+DEL . . . . . . . . . . Opens task manager, reboots the computer
CTRL+TAB . . . . . . . . . . . . . . Move through property tabs
CTRL+SHIFT+DRAG . . . . . . . Create shortcut (also right-click, drag)
CTRL+DRAG . . . . . . . . . . . . . Copy File
ESC . . . . . . . . . . . . . . . . . . . Cancel last function
SHIFT . . . . . . . . . . . . . . . . . . Press/hold SHIFT, insert CD-ROM to bypass auto-play
SHIFT+DRAG . . . . . . . . . . . . Move file
SHIFT+F10. . . . . . . . . . . . . . . Opens context menu (same as right-click)
SHIFT+DELETE . . . . . . . . . . . Full wipe delete (bypasses Recycle Bin)
ALT+underlined letter . . . . Opens the corresponding menu
PC Keyboard Shortcuts
Document Cursor Controls
HOME . . . . . . . . . . . . . . to beginning of line or far left of field or screen
END . . . . . . . . . . . . . . . . to end of line, or far right of field or screen
CTRL+HOME . . . . . . . . to the top
CTRL+END . . . . . . . . . . to the bottom
PAGE UP . . . . . . . . . . . . moves document or dialog box up one page
PAGE DOWN . . . . . . . . moves document or dialog down one page
ARROW KEYS . . . . . . . move focus in documents, dialogs, etc.
CTRL+ > . . . . . . . . . . . . next word
CTRL+SHIFT+ > . . . . . . selects word
Windows Explorer Tree Control
Numeric Keypad * . . . Expand all under current selection
Numeric Keypad + . . . Expands current selection
Numeric Keypad – . . . Collapses current selection
¦ . . . . . . . . . . . . . . . . . . Expand current selection or go to first child
‰ . . . . . . . . . . . . . . . . . . Collapse current selection or go to parent
Special Characters
‘ Opening single quote . . . alt 0145
’ Closing single quote . . . . alt 0146
“ Opening double quote . . . alt 0147
“ Closing double quote. . . . alt 0148
– En dash. . . . . . . . . . . . . . . alt 0150
— Em dash . . . . . . . . . . . . . . alt 0151
… Ellipsis. . . . . . . . . . . . . . . . alt 0133
• Bullet . . . . . . . . . . . . . . . . alt 0149
® Registration Mark . . . . . . . alt 0174
© Copyright . . . . . . . . . . . . . alt 0169
™ Trademark . . . . . . . . . . . . alt 0153
° Degree symbol. . . . . . . . . alt 0176
¢ Cent sign . . . . . . . . . . . . . alt 0162
1⁄4 . . . . . . . . . . . . . . . . . . . . . alt 0188
1⁄2 . . . . . . . . . . . . . . . . . . . . . alt 0189
3⁄4 . . . . . . . . . . . . . . . . . . . . . alt 0190
PC Keyboard Shortcuts
Creating unique images in a uniform world! Creating unique images in a uniform world!
é . . . . . . . . . . . . . . . alt 0233
É . . . . . . . . . . . . . . . alt 0201
ñ . . . . . . . . . . . . . . . alt 0241
÷ . . . . . . . . . . . . . . . alt 0247
File menu options in current program
Alt + E Edit options in current program
F1 Universal help (for all programs)
Ctrl + A Select all text
Ctrl + X Cut selected item
Shift + Del Cut selected item
Ctrl + C Copy selected item
Ctrl + Ins Copy selected item
Ctrl + V Paste
Shift + Ins Paste
Home Go to beginning of current line
Ctrl + Home Go to beginning of document
End Go to end of current line
Ctrl + End Go to end of document
Shift + Home Highlight from current position to beginning of line
Shift + End Highlight from current position to end of line
Ctrl + f Move one word to the left at a time
Ctrl + g Move one word to the right at a time
MICROSOFT® WINDOWS® SHORTCUT KEYS
Alt + Tab Switch between open applications
Alt +
Shift + Tab
Switch backwards between open
applications
Alt + Print
Screen
Create screen shot for current program
Ctrl + Alt + Del Reboot/Windows® task manager
Ctrl + Esc Bring up start menu
Alt + Esc Switch between applications on taskbar
F2 Rename selected icon
F3 Start find from desktop
F4 Open the drive selection when browsing
F5 Refresh contents
Alt + F4 Close current open program
Ctrl + F4 Close window in program
Ctrl + Plus
Key
Automatically adjust widths of all columns
in Windows Explorer
Alt + Enter Open properties window of selected icon
or program
Shift + F10 Simulate right-click on selected item
Shift + Del Delete programs/files permanently
Holding Shift
During Bootup
Boot safe mode or bypass system files
Holding Shift
During Bootup
When putting in an audio CD, will prevent
CD Player from playing
WINKEY SHORTCUTS
WINKEY + D Bring desktop to the top of other windows
WINKEY + M Minimize all windows
WINKEY +
SHIFT + M
Undo the minimize done by WINKEY + M
and WINKEY + D
WINKEY + E Open Microsoft Explorer
WINKEY + Tab Cycle through open programs on taskbar
WINKEY + F Display the Windows® Search/Find feature
WINKEY +
CTRL + F
Display the search for computers window
WINKEY + F1 Display the Microsoft® Windows® help
WINKEY + R Open the run window
WINKEY +
Pause /Break
Open the system properties window
WINKEY + U Open utility manager
WINKEY + L Lock the computer (Windows XP® & later)
OUTLOOK® SHORTCUT KEYS
Alt + S Send the email
Ctrl + C Copy selected text
Ctrl + X Cut selected text
Ctrl + P Open print dialog box
Ctrl + K Complete name/email typed in address bar
Ctrl + B Bold highlighted selection
Ctrl + I Italicize highlighted selection
Ctrl + U Underline highlighted selection
Ctrl + R Reply to an email
Ctrl + F Forward an email
Ctrl + N Create a new email
Ctrl + Shift + A Create a new appointment to your calendar
Ctrl + Shift + O Open the outbox
Ctrl + Shift + I Open the inbox
Ctrl + Shift + K Add a new task
Ctrl + Shift + C Create a new contact
Ctrl + Shift+ J Create a new journal entry
WORD® SHORTCUT KEYS
Ctrl + A Select all contents of the page
Ctrl + B Bold highlighted selection
Ctrl + C Copy selected text
Ctrl + X Cut selected text
Ctrl + N Open new/blank document
Ctrl + O Open options
Ctrl + P Open the print window
Ctrl + F Open find box
Ctrl + I Italicize highlighted selection
Ctrl + K Insert link
Ctrl + U Underline highlighted selection
Ctrl + V Paste
Ctrl + Y Redo the last action performed
Ctrl + Z Undo last action
Ctrl + G Find and replace options
Ctrl + H Find and replace options
Ctrl + J Justify paragraph alignment
Ctrl + L Align selected text or line to the left
Ctrl + Q Align selected paragraph to the left
Ctrl + E Align selected

How to create a media plan:
-Define campaign goals & KPIs
-Identify your target audience
-Perform competitive research
-Set a budget
-Determine the media mix
-Develop a media strategy
-Create a media schedule
-Execute the plan
-Monitor
-Measure results

My favorite 5 prompts for marketers using ChatGPT.

Prompt #1: Please write a blog post about [insert the topic here] and use stats and data throughout the article while citing your sources as well as write the introduction in a storytelling format.

By having ChatGPT add storytelling in your introductory paragraph you will be able to keep the reader more engaged.

And when you add in stats and data, it helps with credibility.

Plus this format also makes it easier for me to modify the content.

Prompt #2: Please share interesting stats about [insert the topic here] that very few people are talking about. Please cite your sources.

This prompt gives me ideas for social content, blog posts, and podcast episodes.

Prompt #3: What topics does [insert competitor URL] discuss the most frequently?

This is one of the easiest ways to figure out what your competitors talk about. It will give you specific ideas of what to blog about.

Prompt #4: What are the most popular social posts about [insert the topic] based on likes and shares?

A great prompt to find out what kind of social content you can try posting.

Prompt #5: What are the most popular blog posts on [competitor URL]?

You typically will get 3 results. It’s a great way to find evergreen topics to blog on that keep producing organic search traffic.

Certainly! Developing a robust social media management routine is crucial for success in the real estate business. Here's a weekly routine tailored to enhance your social media management skills:

Monday: Strategy and Planning

Morning: Content Planning

Review the performance of last week's posts.
Identify top-performing content and analyze engagement.
Use insights to plan content for the upcoming week.
Afternoon: Competitor Analysis

Research competitors in the real estate sector.
Identify successful strategies and content themes.
Incorporate unique elements into your strategy.
Tuesday: Content Creation

Morning: Visual Content

Create visually appealing content, including high-quality images and videos of properties.
Utilize tools like Canva or Adobe Spark for design.
Afternoon: User-Generated Content

Encourage clients to share their experiences.
Curate and share user-generated content, adding a personal touch to your brand.
Wednesday: Engagement Day

Morning: Respond to Comments

Engage with followers by responding to comments and messages promptly.
Address queries and concerns to build a positive rapport.
Afternoon: Join Conversations

Participate in relevant discussions within real estate groups and forums.
Share your expertise and establish yourself as an industry authority.
Thursday: Analyze and Optimize

Morning: Analytics Review

Analyze social media analytics to track performance.
Identify patterns and adjust your strategy accordingly.
Afternoon: Optimize Posting Times

Experiment with posting times based on analytics.
Optimize when your audience is most active.
Friday: Networking and Collaboration

Morning: Connect with Influencers

Identify and connect with influencers in the real estate niche.
Collaborate on joint projects or promotions.
Afternoon: Cross-Promotion

Explore cross-promotion opportunities with other businesses.
Leverage partnerships to expand your reach.
Saturday: Learning and Skill Development

Morning: Online Courses

Take online courses on social media marketing.
Focus on platforms like LinkedIn Learning, Coursera, or Skillshare.
Afternoon: Industry Webinars

Attend webinars or virtual events related to real estate and social media trends.
Stay updated on industry changes and innovations.
Sunday: Reflection and Planning

Morning: Weekly Review

Reflect on the week's performance.
Identify areas for improvement and success stories.
Afternoon: Content Calendar for Next Week

Plan and schedule content for the upcoming week.
Ensure a diverse mix of posts to keep your audience engaged.
Uncommon Advice:

Storytelling Approach:

Share stories about the properties, clients, and your journey in real estate.
Connect emotionally with your audience to make your brand memorable.
360-Degree Virtual Tours:

Invest in 360-degree virtual tours for properties.
Share snippets on social media to provide a unique viewing experience.
Underrated Resources:

AnswerThePublic:

Discover questions people are asking about real estate.
Use these insights to create valuable content.
Lumen5:

Convert blog posts or property descriptions into engaging videos.
Enhance your multimedia content strategy.
TwineSocial:

Aggregate user-generated content from various social platforms.
Showcase a dynamic and authentic social feed on your website.
Remember, consistency and adaptability are key. Regularly reassess your strategy based on analytics and industry trends to stay ahead in the ever-evolving social media landscape.

Finish this sentence:

In 2024 I will ________ ⭐

3D illustration

The effective marketing strategy that even Apple uses.

Have you ever wondered why a lot of companies, including Apple offer multiple versions of the same product at different prices?

In many cases 3 or more options.

Just look at the iPhone 15.

iPhone 15 - $799
iPhone 15 Plus - $899
iPhone 15 Pro - $999
iPhone 15 Pro Max - $1199

So why do they have so many options?

Well, if they just had 2… let’s say the iPhone 15 and the Pro Max, the pricing would look like this…

iPhone 15 - $799
iPhone 15 Pro Max - $1199

It is such a big price jump. So big that many would just opt in for the cheapest one.

On the flipside, with 4 options, the iPhone Pro and the Pro Max don’t seem that much more expensive.

It’s the same reason movie theaters offer popcorn in 3 different sizes.

Small – $2
Medium - $4
Large - $5

The large is only a dollar more than the medium. It seems like a good deal.

If you only have 2 pricing options for your product or service and people tend to choose the cheaper one, consider adding a third option that is closely priced to the higher-end option.

It will make it seem cheaper and increase the amount of people who select it.

What is Marketing?

Making a poster for a grand play and spreading it? That's advertising.

Actors performing teasers around town? That's promotion.

When a scene accidentally leaks to the public and the news covers it - that's publicity.

Convincing the town council that this adds charm to the community event - that's public relations.

When the audience fills the theater, enjoys the show, asks questions, buys merchandise, and spends more money - that's sales.

And if you planned the whole thing, from poster to final curtain - that's marketing.

Did you know?

65% of marketers say generating traffic and leads is their biggest challenge (HubSpot).

Only about 22% of businesses are satisfied with their conversion rates (Econsultancy).

Digital advertising spending worldwide is projected to exceed $526 billion by 2024 (Statista).

Rethink your marketing.

It's not just selling a ticket; it's directing the entire play.

AIDS Healthcare Foundation (AHF) is a global nonprofit organization providing cutting-edge medicine and advocacy regardless of ability to pay. AHF is currently the largest provider of HIV/AIDS medical care in the world.

10 years ago, 31.4% of companies were actively leveraging digital marketing.

Fast forward to today, that number has increased to 96.1%.

That’s roughly 3x more competitors.

So, do you think you can win by just creating some clever marketing campaigns and a cool landing page?

You can’t!

No matter what you do, your competition is going to eventually copy you.

Even if you adjust your product or service or price… it’s just a matter of time before someone copies you.

So how do you stand out today?

You must do something crazy that no one else dares to copy.

For example, we gave away free marketing software that cost us millions of dollars to attract leads.

Between all our software, there isn’t a month where we don’t generate at least 160,000 new leads.

You can do this in consumer as well. Orabrush was giving away their tongue cleaner for free to generate revenue on the backend by upselling other products.

And when Amazon introduced Prime, people thought they were crazy because the deal was too good to be true.

It was, they lost money on Prime, but it helped them increase their LTV and they of course won.

So what do you dare to do?

New to landing pages?

Make sure you have:
• FAQ section
• strong CTA
• great offer
• simple design
• urgency/scarcity
• strong headline
• tons of social proof
• no off-page navigation
• benefits across the page
• clear before/after transformation

What did I miss?

In 2011, Coca-Cola was facing 10 years of declining sales.

They came up with an idea that marketing textbooks would advise against -- but was genius in practice.

This one stupid idea made them an estimated $2 billion...

Idea: Remove the most iconic logo with years of brand identity.

And replace it with the 150 most popular names in each country.

This one marketing campaign turned around Coca-Cola's 10-year slump.

-----

Insight 1 - Personalisation turns products into gifts

If it has your friend's name on it, you can't help but buy it for them.

And if you've been having a rough day, it makes the drink taste better when it has your name on it.

Insight 2 - The best ads don't look like ads.

Millions of people uploading Coca-Cola bottles with their names on them.

It doesn't look like an ad -- which is why it's such a great ad.

Lesson 3 - Avoid Traditional Advice

"The opposite of a good idea can also be a good idea" - Rory Sutherland

They avoided the first rule of branding. They removed their logo.

But it worked.

We are now seeing people criticize Elon Musk for killing the Twitter logo.

The problem: If he took Twitter public tomorrow, it would struggle.

The solution: If he took X the Everything app public tomorrow, it 10x's the value overnight.

Reality shapes perception.

But perception also shapes reality.