4Sight CX

We are excited to launch 4SiGHT CX!

Building great customer experiences starts with putting people, both customers, and employees, at the heart of every business.

Understanding your customers and your employees, and committing to improving their experiences, drives the long-term success of the business.

Using best practice methods coupled with a human-centered approach we help our clients inspire loyalty amongst their customers by designing exceptional customer experiences.

Find out more about our services by clicking on the link in the comments.

We are pleased to announce that our co-founder, Liz Berks will be one of the judges at the Gulf Customer Experience (Gulf CX) Awards this year.

Liz's domain knowledge expertise and vast experience in the industry will surely deliver unmatched value and also add a different perception to the judging panel. We cannot wait to see what's in store in this year's edition Gulf Customer Experience (Gulf CX) awards.

Our co-founder, Liz Berks will be delivering a masterclass on ‘How to Get Close to Customers on Any Budget’ in association with Women in CX.

Liz brings 18 years of experience in working with companies across the globe helping them understand their customers and getting to know their customers deeply.

Click on this link to know more: https://lnkd.in/gh2kPT2D

May the new year bless you with health, wealth, and happiness.

4SiGHT CX wishes you a Merry Christmas and a joyful New Year. May joy, love, and comfort be with you and yours during this Holiday Season.

An employee has a ‘journey’ throughout their tenure at a company.

In the same way that we map a customer’s journey with a company to identify delight and pain points, mapping an employee’s movement through an organization from recruitment to exit helps to understand the key areas for an engagement program to focus on.

To ensure that your VoC program provides insights that are actionable, you need to rely on more than just measuring the customer experience.

Building out a framework that incorporates your internal data, with content available on social media, plus a deep understanding of who your customers are will help elevate your program to a true improvement tool.

We all want to deliver customer experiences that exceed our customer's expectations. But have you made sure you are delivering the basics of CX first?

Making it easy, getting things right the first time, and being accountable are some of the core values customers are looking for. Here are 4 things to check in your CXM program to help you get the basics right.

The answer is NO. The VoC program became the backbone of CXM for many years, however its limitations led many CX practitioners to question its use and effectiveness.

The problem lies in the way that businesses began to solely rely on the one number produced by their VoC program, whether NPS or CSAT score.

Tracking the movement of this one number up and down, in total isolation from other business metrics meant time and energy were focused in the wrong places. An effective CXM program should utilise the VoC survey and resulting score as one tool in their wider CX toolbox.

We make it simple to know what your customers want—before they even know it themselves. And we do it through a revolutionary approach that turns customer empathy into customer insight and action.

Consumer satisfaction at record lows! The rise of automated self-service channels, like your mobile bank app or the ubiquitous chatbot, can leave consumers feeling alienated and ignored. Your brand’s tone of voice should be consistent across all the channels that customers use, but it’s not.

Why? Because all your branches, CSRs, and apps are operated by people, who use different words to mean the same thing. That leads to frustrating errors, misunderstandings, and even customer churn.

Customer Experience is not just about the scores. Increasing positive emotional connections to your brand creates a healthier, happier company that will grow and prosper with your customers’ best interests in mind.

CX is more than just CSAT and NPS, it's about truly understanding who your customers are, what they need, and how you can better deliver to those needs. Get human customer experiences insights with 4SiGHT CX.

Building a successful customer experience program is something that all companies should do. It’s vitally important because it impacts your bottom line.

A happy customer will be more likely to buy from you again, which means you’ll keep the revenue from those repeat sales. If you give your customers a fantastic experience, they’re more than likely to be advocates for your company and tell their friends about the great customer service.

If you ensure your path to purchase is as easy as possible, you'll find it easier to get new customers as well.