Futureform

Have you heard of human centered design?

Often when trying to come up with new solutions, we sit down at the computer or start sketching ideas, but how do we know they will actually work? Especially when it comes to something as important as our branding?

The idea behind human centered design is that the solution should come from the society it touches. Instead of assuming what the problem looks like, we go out and ask people. We can join them in their everyday life, see how they solve the problem today and ask them what they would like to see instead.

Why is it important? If a solution does not really fit with real life, it will not be used. Then we have spent both time and resources creating something that is not needed.

Everyone can use human centered design. Before creating your visual identity, have a coffee with some of your customers to ask questions. Look at comments on social media to see what people value. Ask your existing audience, the opportunities are endless and it is all time well spent :)

It may feel a little unusual at first, but as a company we can have a big impact on people's lives - it makes sense to be able to help with problems that many struggle with.

For inspiration and an absolutely amazing amount of free resources to get you started, visit IDEO's home page. You can also comment with a question and we'll help you out!

Logos have to be super simple, right? 🧐

The sign of a great logo is that it creates that feeling you want your customers to associate with your business - in the case of Fox & Bear, that is a happy and playful one.

The key with more detailed logos like this one is to make sure the design still works in black and white and small formats. If your company name is quite long, try using an icon or monogram for your social media profile images and mobile version of your website 🌱

How do you want people to feel when they see your logo?

We are so excited to announce that we will be holding a Cohort Course at the end of April all about sustainable branding.

Right now, we are releasing the Early Bird tickets so if you sign up before the 3rd of April you get 25% off the full course.

We have so much planned and we are really looking forward to having a group of people where we can all learn together and support each other with valuable feedback.

The course is held in 4 session over 2 weeks to give you time in between to work on your brand and exercises. Our goal is to give you a truly actionable course where you feel empowered and know exactly how to take your brand forward.

We are extra excited to be hosting the course through the Sustainable Pathways community who are creating such an amazing meeting point for experts and businesses.

We look forward to seeing you in the course! Just let us know if you have any questions at all.

https://sustainable-pathways.com/solution-detail/1678370667525x618087059562954800

Create a Sustainable Brand in 2 Weeks Go from Mission to Messaging with this Actionable Course

Have you heard about tactical urbanism? It started with people wanting to make a small change in their area. Now it is a movement and a great example of how democracy can work. We were so excited to see how cities are embracing these ideas and letting people affect their own communities. Let's do more of this!
https://www.youtube.com/watch?v=waiI9EQTdaw

Reclaiming City Spaces With “Tactical Urbanism” From guerilla gardening to pop-up parks, tactical urbanism is catching the world by storm. The growing movement is characterized by the temporary altering of...

Det var så roligt att få vara med i panelen om framtiden av hållbart företagande! Stort tack till LIVE AT HEART och Fredrik Welander som arrangerade allt! Nu kan ni titta på hela samtalet på Youtube, så mycket intressanta perspektiv och ett helt nytt sätt att se på företagande.
https://www.youtube.com/watch?v=75K1K3-Nk2A

Sustainable business and the people behind it A panel about the true values of sustainable business and why we need them. Why is the transition to sustainable business taking so long?In this panel we mee...